This document discusses strategies for measuring return on investment (ROI) from social media initiatives. It recommends conducting a thorough social media assessment and developing ROI goals and targets across the entire company. ROI measurement considers both increased revenue and cost savings. Formulas to calculate ROI vary by department but generally represent incremental revenue plus cost savings minus social media expenses, expressed as a percentage. The document provides examples of ROI calculations from customer support, marketing, sales and major projects.
This document discusses an engagement model of sponsorship effectiveness. It argues that sponsorship activation directly leads to brand engagement, while exposure and awareness only indirectly impact brands through activation. Strong activation of advertising, promotions, and other marketing communications connected to sponsorships increases sponsorship engagement and subsequently strengthens brands. While exposure contributes to awareness, high levels of fan engagement that include behaviors, identification, and emotion toward the sponsored property maximize sponsorship success.
- Tribune Publishing has undergone a strategic transformation to organize into three business units and focus on improving profitability.
- In February 2016, Michael Ferro was named Non-Executive Chairman and a new investment was announced, positioning the company for digital growth.
- Gannett recently made an unsolicited acquisition proposal that Tribune believes undervalues the company given its transformation potential.
Amp Agency - The Psychology of Social - February 2012Steven Duque
This document discusses the psychological and sociological motivations behind social media usage. It begins by defining social media as web-based tools for communal interaction between people and brands. It then explores John Bowlby's theories of human connection and attachment, explaining that humans have a universal need to form close, affectionate bonds due to evolving in social groups, which social media now facilitates. The growth of social media is also examined through data on search volume, news references, and patent activity.
- Tribune Publishing is a diversified media company with iconic local brands that are #1 providers of local news in their markets. They have a five-point strategy to accelerate the transition to digital, maintain a disciplined cost structure, diversify revenue, accelerate national sales, and pursue acquisitions.
- In Q2 2015, digital revenues were up 3.7% to $52M and digital marketing services revenues were up 14.8% to $7.3M. Adjusted cash operating expenses were down $27M from prior year.
- They completed the acquisition of the San Diego Union-Tribune in Q2 2015 to form the California News Group with the Los Angeles Times and realize synerg
From Stretched to Strengthened: Insights from the Global Chief Marketing Offi...Steven Duque
Today’s customers can shop around the globe, find out more than ever before about the organizations they’re dealing with, and share their views with hundreds of thousands, if not millions, of fellow customers. Their expectations — be they consumers, citizens or business customers — are soaring. And they can make or break brands overnight.
So how are chief marketing officers (CMOs) faring amid such turbulence? We conducted face-to-face interviews with 1,734 CMOs, spanning 19 industries and 64 countries, to find out what they are doing to help their enterprises cope with the fundamental shifts transforming business and the world.
Our CMO Study is the latest in IBM’s series of C-suite Studies, encom- passing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges public and private sector CMOs confront — and the opportunities they envision — in increasingly complex times. It also illustrates how closely CMOs’ perception of the marketplace mirrors previous assessments by chief executive officers (CEOs).
This document is a list of 10 numbered lines that all contain the same URL, www.SharpST.com. The document provides high-level information about a website located at the URL www.SharpST.com by listing its address 10 separate times without any additional context or details.
Cost Effective Social Media Measurementgeoff sharp
The document discusses cost effective ways for small-to-medium sized businesses to measure their social media usage and return on investment. It recommends focusing on relevant metrics, conducting quarterly reviews, and producing a concise monthly management report. Examples provided include a sample Sharp Track assessment report that benchmarks key metrics against industry standards, and a Sharp Track monthly report that visually tracks important trends over time in under 10 minutes for management review.
Social media and_information_retrieval-1geoff sharp
Social media platforms like Facebook, LinkedIn, and Twitter have poor search capabilities for finding people, discussions, and ideas. Their search functions are limited to basic text searching and some filtering by categories. Search would be improved by structuring content with tags, maintaining separate indexes for different data fields, and allowing Boolean searches across fields instead of just keyword searches of full text. This would enable searching specific fields like names, locations, and titles, as well as combining terms from multiple fields, improving precision.
This document discusses an engagement model of sponsorship effectiveness. It argues that sponsorship activation directly leads to brand engagement, while exposure and awareness only indirectly impact brands through activation. Strong activation of advertising, promotions, and other marketing communications connected to sponsorships increases sponsorship engagement and subsequently strengthens brands. While exposure contributes to awareness, high levels of fan engagement that include behaviors, identification, and emotion toward the sponsored property maximize sponsorship success.
- Tribune Publishing has undergone a strategic transformation to organize into three business units and focus on improving profitability.
- In February 2016, Michael Ferro was named Non-Executive Chairman and a new investment was announced, positioning the company for digital growth.
- Gannett recently made an unsolicited acquisition proposal that Tribune believes undervalues the company given its transformation potential.
Amp Agency - The Psychology of Social - February 2012Steven Duque
This document discusses the psychological and sociological motivations behind social media usage. It begins by defining social media as web-based tools for communal interaction between people and brands. It then explores John Bowlby's theories of human connection and attachment, explaining that humans have a universal need to form close, affectionate bonds due to evolving in social groups, which social media now facilitates. The growth of social media is also examined through data on search volume, news references, and patent activity.
- Tribune Publishing is a diversified media company with iconic local brands that are #1 providers of local news in their markets. They have a five-point strategy to accelerate the transition to digital, maintain a disciplined cost structure, diversify revenue, accelerate national sales, and pursue acquisitions.
- In Q2 2015, digital revenues were up 3.7% to $52M and digital marketing services revenues were up 14.8% to $7.3M. Adjusted cash operating expenses were down $27M from prior year.
- They completed the acquisition of the San Diego Union-Tribune in Q2 2015 to form the California News Group with the Los Angeles Times and realize synerg
From Stretched to Strengthened: Insights from the Global Chief Marketing Offi...Steven Duque
Today’s customers can shop around the globe, find out more than ever before about the organizations they’re dealing with, and share their views with hundreds of thousands, if not millions, of fellow customers. Their expectations — be they consumers, citizens or business customers — are soaring. And they can make or break brands overnight.
So how are chief marketing officers (CMOs) faring amid such turbulence? We conducted face-to-face interviews with 1,734 CMOs, spanning 19 industries and 64 countries, to find out what they are doing to help their enterprises cope with the fundamental shifts transforming business and the world.
Our CMO Study is the latest in IBM’s series of C-suite Studies, encom- passing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges public and private sector CMOs confront — and the opportunities they envision — in increasingly complex times. It also illustrates how closely CMOs’ perception of the marketplace mirrors previous assessments by chief executive officers (CEOs).
This document is a list of 10 numbered lines that all contain the same URL, www.SharpST.com. The document provides high-level information about a website located at the URL www.SharpST.com by listing its address 10 separate times without any additional context or details.
Cost Effective Social Media Measurementgeoff sharp
The document discusses cost effective ways for small-to-medium sized businesses to measure their social media usage and return on investment. It recommends focusing on relevant metrics, conducting quarterly reviews, and producing a concise monthly management report. Examples provided include a sample Sharp Track assessment report that benchmarks key metrics against industry standards, and a Sharp Track monthly report that visually tracks important trends over time in under 10 minutes for management review.
Social media and_information_retrieval-1geoff sharp
Social media platforms like Facebook, LinkedIn, and Twitter have poor search capabilities for finding people, discussions, and ideas. Their search functions are limited to basic text searching and some filtering by categories. Search would be improved by structuring content with tags, maintaining separate indexes for different data fields, and allowing Boolean searches across fields instead of just keyword searches of full text. This would enable searching specific fields like names, locations, and titles, as well as combining terms from multiple fields, improving precision.
Plugin data for decision makers in pharma marketing June 2016 (Multichannel, ...Plugin Digital
Data for Multichannel Marketing Managers, Brand Leads, CEOs and CMOs of Pharmaceutical and Healthcare Companies.
Google and Facebook information. Digital spend.
Sample case of social listening for banks in costa rica: BAC, Banco Nacional ...Plugin Digital
This document summarizes a social media listening study of conversations about three Costa Rican banks (BAC, Banco Nacional, and Banco Popular) on platforms like Twitter and Facebook from April 2016. It finds that while the banks did not respond to requests for recommendations on Facebook, Banco Nacional responded fastest on Twitter at 5 minutes. It also observes that people share banking experiences online that influence others and that online service quality reflects overall customer service. The document promotes a company called Plugin that offers social listening, communications, and media buying services to understand online conversations and influence them.
The document encourages reducing waste and being environmentally friendly by using the three R's of reduce, reuse, and recycle. It also advises against littering and suggests using fluorescent light bulbs instead of regular ones to conserve energy and help the planet. The overall message is that individuals need to take responsibility for the environment because the Earth is the only home we have.
Efficiënt en voordelig inkopen met het grote Inkoopcollectief van NIC Best Deal. Meer dan 500.000 scherp geprijsde producten en diensten in 1 webshop. Snelle levering en 1 (digitale PDF of XML) factuur1
This document discusses the need for and use of metametadata, or metadata about metadata, in two scenarios: crosswalks between metadata schemas and integrating metadata from different sources. It proposes using metametadata to record additional provenance information like the rule or source that generated a metadata statement to help with tasks like debugging crosswalks, updating rules, and improving search by weighting statements. Examples are given of how this could be implemented using RDF reification or named graphs.
Metadata Provenance Tutorial at SWIB 13, Part 1Kai Eckert
The slides of part one of the Metadata Provenance Tutorial (Linked Data Provenance). Part 2 is here: http://de.slideshare.net/MagnusPfeffer/metadata-provenance-tutorial-part-2-modelling-provenance-in-rdf
Towards Interoperable Metadata ProvenanceKai Eckert
The document discusses metadata provenance and proposes a model for tracking the provenance of metadata using named graphs and semantic web technologies. Key elements of the proposed model include using named graphs to represent different metadata sources, tracking the source and confidence value of metadata using semantic triples, and executing SPARQL queries to retrieve metadata based on provenance information like source or confidence value.
Specialising the EDM for Digitised Manuscript (SWIB13)Kai Eckert
The DM2E project developed a data model to standardize metadata for digitized manuscripts. It specialized the Europeana Data Model (EDM) by adding over 50 new properties and 23 classes to better represent physical and conceptual aspects of manuscripts. The DM2E model was documented in PDF and OWL formats and made available online for humans and machines. Future work includes addressing uncertain statements about timespans and creators.
Guidance, Please! Towards a Framework for RDF-based Constraint Languages.Kai Eckert
Presentation held at the DCMI Conference 2015 in Sao Paulo.
http://dcevents.dublincore.org/IntConf/dc-2015/paper/view/386
In the context of the DCMI RDF Application Profile task group and the W3C Data Shapes Working Group solutions for the proper formulation of constraints and validation of RDF data on these constraints are being developed. Several approaches and constraint languages exist but there is no clear favorite and none of the languages is able to meet all requirements raised by data practitioners. To support the work, a comprehensive, community-driven database has been created where case studies, use cases, requirements and solutions are collected. Based on this database, we have hitherto published 81 types of constraints that are required by various stakeholders for data applications. We are using this collection of constraint types to gain a better understanding of the expressiveness of existing solutions and gaps that still need to be filled. Regarding the implementation of constraint languages, we have already proposed to use high-level languages to describe the constraints, but map them to SPARQL queries in order to execute the actual validation; we have demonstrated this approach for the Web Ontology Language in its current version 2 and Description Set Profiles. In this paper, we generalize from the experience of implementing OWL 2 and DSP by introducing an abstraction layer that is able to describe constraints of any constraint type in a way that mappings from high-level constraint languages to this intermediate representation can be created more or less straight-forwardly. We demonstrate that using another layer on top of SPARQL helps to implement validation consistently accross constraint languages, simplifies the actual implementation of new languages, and supports the transformation of semantically equivalent constraints across constraint languages.
A Unified Approach for Representing MetametadataKai Eckert
This document proposes a unified approach for representing metametadata, or statements about statements, using RDF reification. It discusses two scenarios where metametadata is needed: crosswalks between metadata schemas, and integrating metadata from different sources. For each scenario, examples are given of how metametadata could provide additional context about the origin and generation of statements to help debug errors, update rules, and assess statement quality. The approach uses RDF and SPARQL to represent and query this metametadata.
LOHAI: Providing a baseline for KOS based automatic indexingKai Eckert
Automatic KOS based indexing – i.e. indexing based on a
restricted, controlled vocabulary, a thesaurus or a classification – can play
an important role to close the gap between the intellectually, high quality
indexed publications and the mass of unindexed publications. Especially
for unknown, heterogeneous publications, like web publications, simple
processes that do not rely on manually created training data are needed.
With this contribution, we propose a straight-forward linguistic indexer,
that can be used as a basis for own developments and for experiments
and analyses to explore own documents and KOSs; it uses state-of-the-
art information retrieval techniques and hence forms a suitable baseline
for evaluations. Finally, it is free and open source.
The Metadata Provenance Task Group aims to define a data model that allows for making
assertions about description sets. Creating a shared model of the data elements required to
describe an aggregation of metadata statements allows to collectively import, access, use and
publish facts about the quality, rights, timeliness, data source type, trust situation, etc. of the
described statements. In this paper we describe the preliminary model created by the task group,
together with first examples that demonstrate how the model is to be used.
Social media and_information_retrieval-2geoff sharp
Social media platforms like Facebook, LinkedIn, and Twitter have poor search capabilities for finding people, discussions, and ideas. Their search functions are limited to basic text searching and some filtering by categories. Search would be improved by structuring content with tags, maintaining separate indexes for different data fields, and allowing Boolean searches across fields instead of just keyword searches of full text. This would enable searching specific fields like names, locations, and titles, as well as combining terms across fields for more precise results.
How to-calculate-the-roi-of-social-publishingShamsher Khan
The document discusses how to calculate the return on investment (ROI) of social publishing. It outlines three value drivers for ROI: building brand awareness and growth, driving behavior and conversions, and deploying and managing social presences at scale. For each value driver, it identifies relevant social impact measures and business metrics. It then provides examples of how a fictional company called BestTech calculates revenue increases and cost savings from their social publishing efforts using Salesforce Buddy Media. In total, BestTech sees an annual ROI increase of over $100,000 from improved social media capabilities.
CMOs are increasingly focused on monetizing social media marketing and measuring ROI. Many CMOs now see social media marketing as producing measurable ROI, with 20% reporting it as a reality. This has led three-quarters of CMOs to plan to continue increasing their social media marketing investment in 2011. However, perceptions of social media's ability to produce ROI differ based on an organization's phase of social marketing maturity, with those in the strategic phase being over four times as likely to report measurable ROI compared to those in the trial phase.
Plugin data for decision makers in pharma marketing June 2016 (Multichannel, ...Plugin Digital
Data for Multichannel Marketing Managers, Brand Leads, CEOs and CMOs of Pharmaceutical and Healthcare Companies.
Google and Facebook information. Digital spend.
Sample case of social listening for banks in costa rica: BAC, Banco Nacional ...Plugin Digital
This document summarizes a social media listening study of conversations about three Costa Rican banks (BAC, Banco Nacional, and Banco Popular) on platforms like Twitter and Facebook from April 2016. It finds that while the banks did not respond to requests for recommendations on Facebook, Banco Nacional responded fastest on Twitter at 5 minutes. It also observes that people share banking experiences online that influence others and that online service quality reflects overall customer service. The document promotes a company called Plugin that offers social listening, communications, and media buying services to understand online conversations and influence them.
The document encourages reducing waste and being environmentally friendly by using the three R's of reduce, reuse, and recycle. It also advises against littering and suggests using fluorescent light bulbs instead of regular ones to conserve energy and help the planet. The overall message is that individuals need to take responsibility for the environment because the Earth is the only home we have.
Efficiënt en voordelig inkopen met het grote Inkoopcollectief van NIC Best Deal. Meer dan 500.000 scherp geprijsde producten en diensten in 1 webshop. Snelle levering en 1 (digitale PDF of XML) factuur1
This document discusses the need for and use of metametadata, or metadata about metadata, in two scenarios: crosswalks between metadata schemas and integrating metadata from different sources. It proposes using metametadata to record additional provenance information like the rule or source that generated a metadata statement to help with tasks like debugging crosswalks, updating rules, and improving search by weighting statements. Examples are given of how this could be implemented using RDF reification or named graphs.
Metadata Provenance Tutorial at SWIB 13, Part 1Kai Eckert
The slides of part one of the Metadata Provenance Tutorial (Linked Data Provenance). Part 2 is here: http://de.slideshare.net/MagnusPfeffer/metadata-provenance-tutorial-part-2-modelling-provenance-in-rdf
Towards Interoperable Metadata ProvenanceKai Eckert
The document discusses metadata provenance and proposes a model for tracking the provenance of metadata using named graphs and semantic web technologies. Key elements of the proposed model include using named graphs to represent different metadata sources, tracking the source and confidence value of metadata using semantic triples, and executing SPARQL queries to retrieve metadata based on provenance information like source or confidence value.
Specialising the EDM for Digitised Manuscript (SWIB13)Kai Eckert
The DM2E project developed a data model to standardize metadata for digitized manuscripts. It specialized the Europeana Data Model (EDM) by adding over 50 new properties and 23 classes to better represent physical and conceptual aspects of manuscripts. The DM2E model was documented in PDF and OWL formats and made available online for humans and machines. Future work includes addressing uncertain statements about timespans and creators.
Guidance, Please! Towards a Framework for RDF-based Constraint Languages.Kai Eckert
Presentation held at the DCMI Conference 2015 in Sao Paulo.
http://dcevents.dublincore.org/IntConf/dc-2015/paper/view/386
In the context of the DCMI RDF Application Profile task group and the W3C Data Shapes Working Group solutions for the proper formulation of constraints and validation of RDF data on these constraints are being developed. Several approaches and constraint languages exist but there is no clear favorite and none of the languages is able to meet all requirements raised by data practitioners. To support the work, a comprehensive, community-driven database has been created where case studies, use cases, requirements and solutions are collected. Based on this database, we have hitherto published 81 types of constraints that are required by various stakeholders for data applications. We are using this collection of constraint types to gain a better understanding of the expressiveness of existing solutions and gaps that still need to be filled. Regarding the implementation of constraint languages, we have already proposed to use high-level languages to describe the constraints, but map them to SPARQL queries in order to execute the actual validation; we have demonstrated this approach for the Web Ontology Language in its current version 2 and Description Set Profiles. In this paper, we generalize from the experience of implementing OWL 2 and DSP by introducing an abstraction layer that is able to describe constraints of any constraint type in a way that mappings from high-level constraint languages to this intermediate representation can be created more or less straight-forwardly. We demonstrate that using another layer on top of SPARQL helps to implement validation consistently accross constraint languages, simplifies the actual implementation of new languages, and supports the transformation of semantically equivalent constraints across constraint languages.
A Unified Approach for Representing MetametadataKai Eckert
This document proposes a unified approach for representing metametadata, or statements about statements, using RDF reification. It discusses two scenarios where metametadata is needed: crosswalks between metadata schemas, and integrating metadata from different sources. For each scenario, examples are given of how metametadata could provide additional context about the origin and generation of statements to help debug errors, update rules, and assess statement quality. The approach uses RDF and SPARQL to represent and query this metametadata.
LOHAI: Providing a baseline for KOS based automatic indexingKai Eckert
Automatic KOS based indexing – i.e. indexing based on a
restricted, controlled vocabulary, a thesaurus or a classification – can play
an important role to close the gap between the intellectually, high quality
indexed publications and the mass of unindexed publications. Especially
for unknown, heterogeneous publications, like web publications, simple
processes that do not rely on manually created training data are needed.
With this contribution, we propose a straight-forward linguistic indexer,
that can be used as a basis for own developments and for experiments
and analyses to explore own documents and KOSs; it uses state-of-the-
art information retrieval techniques and hence forms a suitable baseline
for evaluations. Finally, it is free and open source.
The Metadata Provenance Task Group aims to define a data model that allows for making
assertions about description sets. Creating a shared model of the data elements required to
describe an aggregation of metadata statements allows to collectively import, access, use and
publish facts about the quality, rights, timeliness, data source type, trust situation, etc. of the
described statements. In this paper we describe the preliminary model created by the task group,
together with first examples that demonstrate how the model is to be used.
Social media and_information_retrieval-2geoff sharp
Social media platforms like Facebook, LinkedIn, and Twitter have poor search capabilities for finding people, discussions, and ideas. Their search functions are limited to basic text searching and some filtering by categories. Search would be improved by structuring content with tags, maintaining separate indexes for different data fields, and allowing Boolean searches across fields instead of just keyword searches of full text. This would enable searching specific fields like names, locations, and titles, as well as combining terms across fields for more precise results.
How to-calculate-the-roi-of-social-publishingShamsher Khan
The document discusses how to calculate the return on investment (ROI) of social publishing. It outlines three value drivers for ROI: building brand awareness and growth, driving behavior and conversions, and deploying and managing social presences at scale. For each value driver, it identifies relevant social impact measures and business metrics. It then provides examples of how a fictional company called BestTech calculates revenue increases and cost savings from their social publishing efforts using Salesforce Buddy Media. In total, BestTech sees an annual ROI increase of over $100,000 from improved social media capabilities.
CMOs are increasingly focused on monetizing social media marketing and measuring ROI. Many CMOs now see social media marketing as producing measurable ROI, with 20% reporting it as a reality. This has led three-quarters of CMOs to plan to continue increasing their social media marketing investment in 2011. However, perceptions of social media's ability to produce ROI differ based on an organization's phase of social marketing maturity, with those in the strategic phase being over four times as likely to report measurable ROI compared to those in the trial phase.
CMOs are increasingly focused on monetizing social media marketing and measuring ROI. Many CMOs now perceive that social media marketing can and is producing measurable ROI, especially those with more mature social media programs. As a result, over three-quarters of CMOs plan to continue or further increase their investment in social media marketing in 2011 compared to 2010. Measuring ROI requires identifying the values used to calculate return and the costs used to calculate the investment in social media marketing programs.
CMO perspectives on social marketing web marketing 123James Woodworth
This document discusses strategies for monetizing social media marketing and measuring return on investment (ROI). It finds that chief marketing officers (CMOs) are increasingly prioritizing measurable ROI from social media programs. While many CMOs previously saw social media as unlikely to produce ROI, most now view it as a promising tactic that can eventually produce ROI. CMOs in more mature social media programs that use formal processes are more likely to already be achieving measurable ROI. The document examines how CMOs calculate social media ROI using various metrics to measure return and investment.
How to calculate social media ROI? Here are some of the most effective ways to calculate ROIs and achieve success through social media marketing. All tips include pro tips and the most relevant points that need your attention to calculate earnings and predict returns from social media efforts! To know more, have a look at all the slides now!
Visit At- https://ttcdigitalmarketing.com/social-media-roi-guide/
This document discusses measuring ROI on digital spend and social media marketing. It defines ROI as benefits minus costs divided by costs. Measuring ROI is important to prove social media's value, evaluate efficiency, and recognize strategy gaps. Key metrics include engagement, traffic, reach, and conversions. The document recommends deciding important metrics, measuring them with tools, and checking results against goals to calculate ROI. Both qualitative and quantitative metrics are discussed for different measurement goals.
This document discusses measuring return on investment (ROI) from social media marketing investments. It provides examples of how to calculate ROI for various social media activities, including webcasts, white papers, blogs, Twitter followers, and social media content creation. It emphasizes the importance of defining clear objectives and metrics, collecting historical data for baseline comparisons, and identifying correlations between specific actions and business impacts in order to accurately measure ROI from social media initiatives.
Marketing Process Diagram - one of the components from the ROI of Social Media, designed to take marketers to the next level in measurable marketing in traditional and social media
1. A balanced social marketing scorecard considers metrics across four perspectives - financial, digital, brand, and risk management - to fully capture the value of social media programs. This avoids an overly narrow focus on direct financial metrics like ROI.
2. The financial perspective measures impacts on metrics like sales, costs, and customer spending. The brand perspective surveys consumers on brand attributes. The digital perspective analyzes owned and earned social assets. The risk management perspective estimates how social media reduces costs of potential issues.
3. Marketers should define objectives and select metrics for each perspective, and use the scorecard to align measurement, build consensus, and avoid short-term thinking that damages long-term brand health. A balanced approach
How Corporations Should Prioritize Social Business BudgetsJeremiah Owyang
This document discusses how corporations should prioritize their social business budgets based on their maturity level. It summarizes data from a survey of 140 corporate social strategists on adoption and spending across 12 social business categories. Key findings include: 1) Spending on staff to manage social business will increase significantly but training/education will remain underfunded; 2) Companies will invest heavily in social network ads but may not truly engage customers; 3) Advanced companies will spend nearly 3 times more on boutique agencies than traditional agencies. The document provides spending benchmarks to guide social business investments based on a company's maturity as novice, intermediate, or advanced.
Wonder how some businesses are getting value out of social media? Wonder how to calculate the ROI of social media? This paper will walk you through some of the fundamentals of looking at how to evaluate how social media changes a business and the resulting value it brings to the whole organization. If you want more information, go to www.drnatalienews.com
Calculating the roi for social customer servicedebm_madronasg
This document provides a framework for calculating the return on investment (ROI) for social customer service programs. It outlines how to calculate both the gains, such as increased agent productivity and call deflection rates, and the costs associated with implementing a social customer service program. An example calculation is provided that shows how capturing metrics like direct and indirect call deflections and improvements in average handling time and first contact resolution rates can generate significant savings and translate to a high ROI of 152% for the sample company's social customer service program.
This document discusses measuring return on investment (ROI) from social media marketing and reputation management initiatives. It provides examples of ROI opportunities for dealerships that implement social media strategies, including increased leads, sales, customer lifetime value, and more. It also discusses the importance of tracking metrics and correlating actions to measurable impacts in order to accurately calculate ROI. Historical data collection and analysis can provide a baseline for measuring changes from social media activities.
The document discusses how to measure return on investment (ROI) from social media marketing and reputation management initiatives, providing examples of metrics and ROI opportunities from activities like content marketing, reputation monitoring, and traffic generation. It also outlines approaches for quantifying the value of social media followers and intangible benefits through metrics like customer satisfaction and loyalty.
This digital marketing plan was created by Ali David, Monica Mccarver and Christopher Banks for Motion Sphere, an immersive simulation experience company. The plan aims to increase brand recognition through social media strategies on Facebook, Instagram, and YouTube. It also suggests expanding events in the US and internationally. Advertising tactics proposed include YouTube and Instagram ads, search engine optimization, and pay-per-click advertising. Key performance indicators like new contracts, social media followers, website traffic will measure success.
The Annual Planning Process & Social/Digital MediaGemma Craven
The document discusses best practices for annual planning processes (AOP) and integrating digital and social media marketing. It recommends developing an AOP that includes specific goals, key projects, budgets, and timelines for digital and social media initiatives. Measurement of initiatives should align with marketing funnels. Trends to consider include real-time marketing to capitalize on unexpected events, amplifying brand events, evolving community management roles, and driving advocacy through super fans and exclusive communities.
Welcome to the ever-evolving world of digital marketing, where every like, share, and comment can hold the key to your brand's success. In this era of social media dominance, businesses worldwide are investing significant resources into their online presence. From creating engaging content to running targeted ad campaigns, the digital landscape has become a bustling marketplace where brands vie for attention and consumer loyalty. But amid the hustle and bustle of social media marketing, there's one pressing question that plagues every marketer's mind: Is all this effort translating into tangible returns on investment (ROI)? The answer, while elusive for some, is absolutely within reach.
But amid the hustle and bustle of social media marketing, there's one pressing question that plagues every marketer'sIn this blog, we embark on a journey to unravel the mysteries of Social Media ROI.
We'll not only show you how to prove the worth of your social media endeavors but also provide insights on how to enhance your strategies for better results. So, if you've ever wondered whether your social media efforts are paying off or how to boost your ROI in this digital age, you're in the right place.
Electrify is a brand engagement agency seeking £200k total investment. The funds would provide marketing and working capital to support longer sales cycles. Electrify designs integrated campaigns using live brand experiences, social media, and content to drive advocacy. Their clients include major brands in electronics, FMCG, finance, and online sectors. Forecasts estimate £1.49-1.93m in revenue and 15-23% net margins for the remainder of 2013, growing to £1.73-3m revenue and 15-28% net margins in 2014.
The document discusses return on investment (ROI) for social media marketing. It provides examples of goals companies may want to achieve through social media, such as increasing sales or attracting new employees. It also distinguishes between diagnostic metrics that show how campaigns are progressing and objective metrics like sales that show if goals are achieved. Finally, it provides examples of how some companies have measured ROI from their social media efforts.
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
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Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations