ITC currently produces a wide range of products across several categories including biscuits, snacks, candy, food, cigarettes, personal care, stationery, incense sticks, and safety matches. Some of their major brands are Aashirvaad, Sunfeast, Mint-O, Candyman, Bingo, Vivel, Engage, Fiama Di Wills, and Superia. Their brand architecture is organized by these categories. ITC faces competition from companies like Hindustan Unilever Limited, Marico, Godfrey Phillips, and Britannia. The document suggests some potential areas for ITC to expand their existing brands such as Classmate art supplies, sugar-free Sunfeast biscuits