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ITC Brand Architecture
ITC currently produces a wide range of products across several categories including biscuits, snacks, candy, food, cigarettes, personal care, stationery, incense sticks, and safety matches. Some of their major brands are Aashirvaad, Sunfeast, Mint-O, Candyman, Bingo, Vivel, Engage, Fiama Di Wills, and Superia. Their brand architecture is organized by these categories. ITC faces competition from companies like Hindustan Unilever Limited, Marico, Godfrey Phillips, and Britannia. The document suggests some potential areas for ITC to expand their existing brands such as Classmate art supplies, sugar-free Sunfeast biscuits
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ITC Brand Architecture
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- 2. PRODUCTS IN ITC • • • • • • • • • Aashirvaad Sunfeast Mint-O Candyman Bingo Vivel Engage FiamaDi Wills Superia • • • • • Classmate Colour Crew Paperkraft Mangaldeep AIM
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- 4. PERSONAL CARE STATIONERY INCENSESTICKS SAFETY MATCHES Vivel Classmate Mangaldeep AIM Engage Colour Crew Fiama Di Wills Paperkraft
- 5. COMPETITORS • • • • • Hindustan Unilever Limited Marico GodfreyPhillips Britannia Parle
- 6. BRAND EXPANSION They canbranch out to: • • • • • • Classmate Inks and Water Colours Sunfeast Sugar free biscuits Sunfeast Breads Chewing Gum Diary Products Health items like Oats
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