a study of emerging aspects of digital marketing

1. AStudyofEmergingAspectsofDigitalMarketing
Prof. Ram meghe institute of technology and research , Badnera

2. Team Members
• Pratidnya Pradhan
• SwapnilR. More
• Mohseen Khan

3. Contents
•Abstract
•Introduction
•Methodology
•Analysis and Discussion
•Advantages
•Conclusion

4. Objective
Business and Digital World both are
very dynamic entities.
For the businesses in order to
sustain in the market they need to
adapt the change.
So the objective of this presentation
is to learn about digital marketing
and its future trends in 2020.

5. Introduction
Marketing is a restless, changing, and dynamic business activity.
Digital marketing involves the usage of the Internet to market and sell
goods or services. Internet marketing utilizes the power of electronic
commerce to sell and market products.
With growth in internet, it is not just selling products alone, but in
addition to this, informationabout products and advertisisng space.

7. Source : Statistica.com

8. Methodology
8

9. Methodology
THIS STUDY IS EXPLORATORY IN NATURE
AND INCLUDES BOTH QUANTITATIVE AND
QUALITATIVE ANALYSIS.
THE SECONDARY DATA & INFORMATION
HAVE BEEN ANALYZED FOR PREPARING
THIS PAPER EXTENSIVELY
AS A PURPOSE OF THIS STUDY (CRITICAL
REVIEW), DATA HAVE BEEN COLLECTED
ON ALL INDIA BASIS

10. Techniques Of
Digital
Marketing
SEARCH ENGINE
OPTIMIZATION (SEO)
SOCIAL MEDIA
MARKETING (SMM)
DIGITAL DISPLAY
ADVERTISING
AFFILIATE
MARKETING
EMAIL MARKETING

11. Analysisand
Discussionof Study
•Different Trends/Techniques of
Digital Marketing

12. Digital Marketing
Trends in 2020
Social Influencer
Marketing
Streaming Video
Ad Engagement
Emerging Tech
Rising
Interactive
Content
Social Media
Stories

15. Advantages
Global reach
Lower cost
Measurable
Greater engagement
Enables Instant Purchase

16. Conclusion
• The consumer are looking and searching more on internet to find
the best deal form the sellers around India as compared to
traditional or conventional methods.
• The wide range of consumers utilizing social networks means
that mosttargetmarkets can be reached.
• We acknowledgedthat businesses can really benefitfromDigital
marketing such as search engine optimization(SEO), search
engine marketing (SEM), content marketing,influencer
marketing, content automation,e-commerce marketing,
campaign marketing.

17. Thank You
Any Questions?