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1. Business environment
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2. Describe the purpose of each of the chosen
organisations
• The profit organisation concentrating on the organisation profit
are termed as the Private limited organisations
• The non-profit organisations such as the NGO s are termed as the
public organisation those use to run with the help of the public
intervention
• The profit organisation has been chosen as Morrison’s
• The non-profit organisation has been chosen as Cry NGO in UK
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3. Purpose of Morrison's
• The purpose of the Morrison’s is to serve the UK customers as well
as the Global customers with best quality product with the best
offering of the price to strengthen their brand name
• Profit maximization through their business operations by meeting
the demand of the customers also is another purpose of the being
the private organisation.
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4. Purpose of CRY Foundation
• The purpose of Cry NGO is to support the child rights of the
underprivileged children
• The general awareness to become volunteer in the service offering
process of the general population also is another important
purpose of CRY Foundation being the non profit company
• To bring the difference in their life by volunteering for CRY for the
various charity work also is another important purpose to be
executed
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5. Explain the main differences between their
types and purposes
• The purpose of Morrison is based on the fulfilment of the
requirement of the profit and the private organization
• The purpose of CRY Foundation is based on the fulfilment of the
requirement of the non profit and the public organization with the
help of the intervention of the government of the respective
location
• Profit maximization is the key purpose of Morrison
• Taking care of the under priviledged children is the key purpose
of CRY Foundation
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7. Explain the main differences between their size
and scopes
• Morrison’s is the fourth largest chain in supermarket in UK
• Till the year 2014, 125,000 number of employees working in
Morrison’s have been reported
• Till the end of the year 2015, 569 stores have been opened by
Morrison’s to serve the UK market in an effective manner
• They have more than 9 million customers in their customer
database
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8. Explain the main differences between their
size and scopes
• The CRY foundation is spread all over to UK, USA, and the India
market with the unlimited Voluntary help from the people of the
different nations
• The size is more expanded of CRY Foundation than Morrison
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9. Describe and analyse the link between their
structure, size and scope and their offered
products and services
• There is a strong linkage between the products and the service
offering
• Morrison is closely associated in working with NGO to offer their
support with food products and other investments in the
betterment of the NGO like Cry and others to reflect their
corporate social responsibility
• Morrison is closely associated in working with NGO to offer their
support with food products and other investments in the
betterment of the NGO like Cry and others to reflect their
corporate social responsibility
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10. Reference
• Burton, R. & Obel, B. e., 2012. Design models for hierarchical
organizations: computation, information, and decentralization.
London: Springer Science & Business Media.
• Cavusgil, S. et al., 2014. International business. Australia: Pearson
.
• Cosh, A., Fu, X. & Hughes, A., 2012. Organisation structure and
innovation performance in different environments. Small Business
Economics, 39(2), pp. 301-317.
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11. Thank you
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