This document discusses how targeted digital marketing has become more important for small and medium enterprises and brands working with reduced budgets. It notes that cost per acquisition and analyzing keywords like a stock analyst are important factors for determining effective digital advertising spends and revenues as both a publisher and advertiser. The document emphasizes the need to consider many nuances when determining where and how to invest in digital marketing.

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4. From screams, it’s now become whispers into
the right pair of ears. Right is the word.
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5. For SMEs, targetted
marketing has been a
compulsion, hence
the first choice.
For brands, it’s partly
been a bending down
to suit reduced
budgets
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6. Cost Per
Dream Selling Acquisition
(CPA)
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7. As a Publisher Revenues
Ad Spends As An Advertiser
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8. If keywords were stocks,
digital marketing would
be a Stock Analyst’s job –
factoring a hundred
nuances to buy and sell!!
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