The document outlines a strategy for a new mobile gaming app that will offer multiple games in a single app and customization options. It will target youth and young adults looking for brief escapes and entertainment on their mobile devices. The strategy is to quickly build a large library of games, stay connected to users through online channels, and generate over $400,000 in sales in the first year through a freemium model with some paid games and features. Marketing will focus on social media, partnerships, and online support to build the brand and drive downloads. Progress will be tracked through various online metrics.

3. Executive summary
Situational Analysis
Goal
Strategy
Tactics
Control

5. • Multiple games in a single app.
• Provide people a brief escape of fun from normal
day.
• Timely interactive game accessible at mobile.
• Easy to play
• Connection with current pop culture news.

6. •
Market
penetration
Competition
Consumer
satisfaction
Problem
faced
Building online
Awareness
Product
differentiation
+ve word of
mouth
Strategy

8. • Opportunity• Threat
• Weakness• Strength
1.Multiple
games in single
app.
2.Customisation
facility
1.New comer
2.Limited
resources
1.Youth
population
increasing
2.Entertainment
need increasing
1.Compitition
2.No entry
barrier

9. • Global games market reaches $99.6B in 2016
• Mobile gaming overtook pc gaming 1st time
•Potential customer increasing.
• 47% of gamers are between 18 and 49 years.

10. • Teenagers and young adults.
• Females and parents
• Teenagers living at home
• Who have joined the work force in last
•5 years

12. • Generate over $400,000 in sales by the end of
the year.
• Increase sales by 100% in 2nd year.
• Land 4 custom consulting game development
platform.

14. • Focus on developing initial set of library containing
games attributes that can be combined to create new
games.
• Stay in contact with the users via online means of
communication.

15. • Based on FREEMIUM policy.
• Some games and certain levels and features are free.
• 50% of games will be paid.
• To access the consumer have to pay.
• Price will range between $1.99 - $4.99.

16. Exceptional logo and
moto
substantiate
1.Multiple game at
single app
2. Customization option
Brand Mantra:-
Forward Ever

18. • Promoting the product at social media and
through advertisment.
• Associating with promotional firms.
• Collaborating with other companies.
• Distribution through play store, app store,
windows store etc

19. • Creating brand equity.
• A post and response forum where users
can give their suggestions.
• 24x7 online support

21. • Each social media site posting will include a tractable link
to know how many people clicked on each post.
• Keeping track of repost and forwarding of link.
• Page will be optimized for search engines.

22. • Tracking download link or app directly.
• Keeping separate track of free and
premium users.
• Continuous check of customers’ feedback.