swot analysis of blind glasses manufacturer glasses specialy designed for disability people in Ecuador

1. Members: Teresa Revelo - Madelyn Soledispa – Kelly Tandazo – Kevin Zambrano
Lecturer: Max Galarza
GRADE: 9

2. MISSION
• Provide an instrument that can improve the
living conditions of blind people, through
innovation in technology.

3. DEFINICIÓNYANÁLISISDELMERCADOOBJETIVO
 Location: Clients may be located in every part of the
world.
 Age range: Persons from 5 years to older
 Preferences: They want products to satisfy needs of
wellness and quality requirements.
 Purchase behavior: They’re always looking for
products of high quality, and satisfy needs of a better
life level

4. DEMAND
FORECASTAND
ANALYSIS
 Persons with disabilities registered in Ecuador. There are six
types of disabilities, which are: auditory, physical, intellectual,
language, psychosocial and visual.
 Visual impairment, representing 11.80% of the population with
disabilities, is made up of 49,344 people.

6. • Using technology in the development process
• The frames of the glasses are made of a resistant material
to knocks and falls.
• The price guarantees the quality of the product offering
status and reliability to the buyer.
• It has its own premises for its elaboration
• Personal motivation
• Social help
STRENGTHS
• Skilled labor shortages
• There is insufficient investment to open more premises
• New and developing company.
• Difficulty in obtaining financial resources.
• The cost of the product is high and not many people can
access it.
• Lack of experience in technological issues
• Lack of knowledge about technology
WEAKNESSES

7. • Create a prototype of signal emission / proximity alerts for
visually impaired or visually impaired people, which is
economical and easy to access with GPS.
• Get feedback from customers about the product to react in
advance to potential problems.
• Constantly innovate in technology, offering the product with
up-to-date raw material.
• Major commercial agreements with stores or specialized
clinics.
OPPORTUNITIES
• Four companies that are presently the most well-known
providers of products for blind people in the world. (Spain –
Argentina – Chile – Germany)
• Lack of advertising.
• Do not know how to reach our target.
• Appearance of competitors in our country as a result of the
launch of our product.
THREATS

8.  Raise the levels of automation to the
maximum of our possibilities, in addition to
having very good filters to select qualified
personnel
 Achieve good cash flow in our early years
to attract more investors.
 Having various financing options (bank
credit, crowdfunding, etc.)

9.  Being a new market in which we are
penetrating, we will try to penetrate it
aggressively to compensate for our lack of
experience and recognition of fast form
 Develop different product ranges for
different market segments and
socioeconomic levels to be able to
improve accessibility on the part of
customers.

10. STRATEGIES
Analyze different points of the competitors such as:
prices, location, the promotions, the
characteristic of the products about quality that
they give on market.
Implement an extremely advanced technology as we have strong
competition.

11. Key Partners
• Organizations and Foundations for the blind in Ecuador
• Hospitals / Clinics
• Audiovisual Shops
Key Activities
• Develop talks about the impact of the product in society
• Deliveries in maximum of 48 Hrs
• Assign a percentage of the total production to donate to
people with low economic resources
• Issued echoes, vibrations through sensors when the person
is close to an obstacle
• Will Have a microchip for know the location of the person

12. Value Proposition
• Variety of shapes, colors and models (Includes case and
accessories)
• Glasses include a microchip
• Payment Facilities and these may be made from the home
• Different types of sensors depending on the person's
disability
• Greater independence in the movements
• Guarantee for one year
Relations with the client
• Talks
• Customer Service in local, online and call center
• Technical Support
• Social Networks
• Web Page

13. Customer Segments
• Blind in Ecuador (now the registration number is: 49,344; that
is to say 11.80% of all people with disabilities)
• People with purchasing power level medium - low, medium -
medium and medium - high
Distribution Channels
• Intermediaries (foundations, health centers, hospitals)
• Courier
• Custom deliveries in the city of Guayaquil and shipping to all
over the country
• Commercial
• Internet

14. Resources
• Production plant for the manufacture of the product
• Perception of the client/family about their tastes
• Technical Support
• Transport
• Systems Engineer
Cost Structure
• Cost of Maquila
• Cost of transport
• Research and investment cost
• Payments to key partners
• Maintenance Cost
• Employees
Income
• Sales
• Charitable Events
• Technical Service

15. QUESTIONS