This document summarizes information about Sariayu Company and their product Sariayu Teaslim. Sariayu is a beauty company in Indonesia that employs over 10,000 people and produces herbal cosmetic and skincare products. One of their popular products is Sariayu Teaslim tea, which is marketed to career women aged 18-40 as a natural way to maintain a slim figure. The document outlines the company profile, product categories, target customers, unique selling proposition, and promotional strategies for Sariayu Teaslim, including TV commercials, internet banners, and outdoor advertisements.

1. PRESENTED BY:
SONIA GHINA IZZATI
SARIAYU TEASLIM

2. 1 . S A R I A Y U C O M P A N Y P R O F I L E
2 . T A R G E T C U S T O M E R
3 . U N I Q U E S E L L I N G P R O P O S I T I O N
4 . P R O M O T I O N S S T R A T E G Y
CONTENT

3. We are a beauty company in Indonesia that
incorporated with Martha Tilaar Group. The
Product Type Of Sariayu Company Is Cosmetic. In
Indonesia, The company that in the same class based
product type is Wardah and Mustika Ratu. We employ
over 10.000 people in total. We develope a herbal
products in all product line for the future. we export
to near countries like Singapore and Malaysia. We
sell our product to women, young until old .
SARIAYU COMPANY
PROFILE
CONTENT

4. SARIAYU
BRANDS
Sariayu has a
combination logo
between descriptive and
typographic design. We
can look descriptive
design from picture that
draw a beautiful woman.
And we can look
typographic design from
“Sariayu” letters in that
logo. Usually, Sariayu
logo’s is in the produt it
self, and in a beauty
clinic. Sariayu has a
slogan “Cantik Alami
Seutuhnya”. It means
that, if we use this
product, we become
beauty as naturally.
CONTENT

5. 1. Decorative
2. Makeup Base
3. Skin Care
4. Body Care
5. Hair Care
SARIAYU PRODUCTS
CONTENT

6. Decorative
Sariayu Product CONTENT

7. Makeup Base
Sariayu Product CONTENT

8. Skin Care
Sariayu Product CONTENT

9. Body Care
Sariayu Product CONTENT

10. Hair Care
Sariayu Product CONTENT

11. SARIAYU TEASLIM
Sariayu teaslim is one of the great product from
sariayu company. The physical features of this
tea is tea in a small white pocket (around 5 cm)
and in every tea pack, there are 30 pockets tea.
In the package we can see the ingredient,
caution, advantages, negative efect and how to
make this tea as a tasty drink. The price is IDR
28 K per tea pack. You can buy teaslim in many
shop like supermarket, indomart and alfamart.
Usually we give you a discount, if you buy the
product directly from our company over 1000
pack. And there are possibilty discount when a
promo time in one event. As a customer, you
can pay cash only in a cashier or seller.
CONTENT

12. Sariayu
Teaslim
PRODUCT
LIFE
CYCLE
CONTENT

13. SMART Goal of Sariayu Teaslim in
2015
We want to improve the sales of Sariayu Teaslim in Indonesia by 30 % by the end
of 2015.
a. Specific
Need to understand the right sales method based on the segmentation. It would be
by promotional mix; Advertising 50%, Publicity 15%, Sales Promotion 15%,
Personal Selling 15% and Direct marketing 10%.
b. Measurable
Current sales of Sariayu Teaslim in Indonesia 2014 is about 90.000 tea bags. We
will set 30% for sales target by the end of 2015. It means that we must achive
117.000 tea bags for sale.
c. Achievable
Make sure for technical competency and commitment from all of professional staff
in the company, especially marketing or sales team.
d. Realistic
The marketing objective is realistic, because we have an enough professional
marketing team and we have an enough raw material resources basen on sales
target by the end of 2015.
e. Time - Related
The increase of sales will be achive in 12 months, we will make a progress update
CONTENT

14. A . Based on demographic factor
sariayu tea slim is match with woman that have an age
around 18 until 40 years old. Woman that have an income
over rp 500.000. This tea would be able to career woman
that require have a slim body, especially woman that lives
in downtown.
B . Based on psychograpic factor
sariayu tea slim is match with woman that live in middle
until high social class, healthy life, woman that want to
keep her body still slim until tomorrow.
TARGET CUSTOMER
CONTENT

15. 1 . Sariayu teaslim has a natural and herbal ingridients.
2 . Sariayu teaslim was processed by modern technology
but didn’t use dangerous ingridients
3 . We can consume Sariayu Teaslim in long time as long
as not regularly (consume everyday) and it combine
with exercise, drink enough mineral water and other
healthy life.
UNIQUE SELLING
PROPOSITION (USP)
CONTENT

16. W e w i l l r e a c h t h e
c o n s u m e r b y 3
p r o m o t i o n a l t a c t i c s .
T h e r e a r e :
1 . T V C o m m e r c i a l
2 . I n t e r n e t
3 . O u t d o o r A d v e r t i s i n g
PROMOTIONS STRATEGY
CONTENT

17. TV Commercial
Ads Map:
1. I will put the ads in commercial break between gossip program, such
as Insert (Trans TV), Selebrita Pagi (Trans 7), Was-Was (SCTV) and
Intens (RCTI).
2. This ads will appearance in : January – May and August – December
2015 everyday in every morning, once a day (7 am-9am)
3. Talent : Raline Shah and Okky Lukman
4. Plot : Okky lukman has a big body, she wants to make her body
slimmer than before. She does an exercise like gym, jogging and eat
just once a day untul she got sick. After that Raline Shah come and
gives Okky Lukman a solution to drink Sariayu Teaslim
CONTENTPROM

18. Internet
Ads Map:
1. I will make a banner of Sariayu Teaslim. The
colour of background is green. In that banner
there is model, Raline Shah and Okky
Lukman. This banner also inform the readers
about advantages if consume Sariayu
Teaslim.
2. I will put the banner on www.facebook.com,
at the right of page. I will pay Facebook
Company in every month.
3. The banner will appearance in January –
May and August – December 2015 everyday
in every morning, once a day (7 am-9 am)
CONTENTPROM

19. OUTDOOR ADVERTISING
Ads Map:
1. I will make a Giant Banner. The size is 6x7 m.
2. I will put the banner in wall of Mall, like
Malang Town Square and Malang Olympic
Garden. I also put it in Soekarno-Hatta street
nearby Happy Puppy Karaoke and In
Arjosari Transport Station.
3. This ads will appearance in : January – May
and August – December 2015 everyday.
CONTENTPROM