The document discusses a proposal for a new line of fruit juice drinks called "Santé" that are made from organic fruits and can also be used as a face mask. It provides details on the product, including five flavors, nutritional information, packaging, pricing, and a marketing plan. An observation showed that Santé outperformed competitors in sales over its first few months. In-depth customer interviews found positive feedback on Santé's health and beauty benefits.

1. English Assignment
After a survey, we have clear idea about our market and our customer need. We have
analysed and summarized the information through a market research. Not only Malaysia,
but also the other countries, people are interested by soft drinks such as “Coca-
Cola ,“Pepsi”, “Fanta’, and so on. Because of this reason, there are more than 360 million
people suffer from diabetes, 13.4% of the total population, the prevalence ratio was the
first of the ASEAN countries, the situation is very grim.
For the sake of everyone’s health, we have made a proposal to the government which is we
will launch a series of healthy drinks. This series of healthy drinks are fruit juices which are
made from organic fruits. We have 5 types of flavour which are grapes, apples, oranges, kiwi
fruits, and strawberries. Since our aim is for people’s health, so that we named this series of
healthy drinks as “Santé”.
“Santé” have two selling point. First of all, “Santé” did not add any preservatives. Besides,
“Santé” can be used as mask. After a study, our scientists concluded every types of fruits
have their own content of antiseptic. We spent 3 months to investigate after we got this
data. Finally, we successfully extended the preservation period of “Santé” without any
preservative. In addition, the second selling point, we found a huge market over the whole
world which is beauty care. Therefore, we decided to develop a new product which can be
drinking and can be used as mask.
1. New Product
1.1
Description of “Santé”
“Santé” is a series of fruit juices which are made from organic fruits. The product is unique
because it did not add any preservatives and it can be used as mask. We convinced that
these two selling point will interest our customers. For the purpose of let our customers
have confidence in our new product, we came up with a slogan, “”Santé” makes your life
healthier.” Definitely, our target market is large and we expected everyone will buy our
product. “Santé” will sale in plastic bottle with different sizes of 500ml and 1litre.
1.2
Detail of “Santé”
1. Types of product : Fruit juices
2. How many types of flavour: 5, which are grapes, green apples, oranges, kiwi fruits,
and strawberries.
3. Container: Glass bottle
4. Sizes of the container: 250ml, 500ml, 1 litre
5. Price of the product: 500ml for RM2.70, 1 litre for RM 5.30
6. Estimated Durability: Can keep one week
7. Selling points: Did not add any preservatives and can be used as mask
8. Slogan: “”Santé” makes your life healthier.”

2. 2. Nutritional Value of Fruits
 Grapes
 Contains numerous nutrients, antioxidants, minerals, and vitamins which
keep us healthy, fit, and fine.
 Contain powerful antioxidants which able to prevent many types of
cancer
 Prevention of heart disease, high blood pressure
 Rich in vitamin C which is vital for good health of the skin
 Protect the skin from the harmful effects of free radicals
 Rich in vitamin E which is help us to keep the moisture of the skin
 Apples
 Bind with fats in the intestine
 Lower the level of the cholesterol
 Presence high in fibre to prevent gallstone
 Provide a small amount of skin-friendly vitamin
 Importance in skin development
 Provide vitamin A to reduce the risk of skin cancer
 Oranges
 Lower the risk of developing kidney stones
 To slow down the absorption of fat
 To control our blood pressure
 Presence high concentration fibre to improve our digestion system
 Presence natural oil to keep the moisture of skin
 Kiwi Fruit
 Presence of fibre help us to remove toxin from intestine tract
 Rich in vitamin C to lower the risk of stomach cancer
 Rich in vitamin E to improve skin-moisturized
 To lighten our skin tone
 Rich in amino acids to fight harmful rays of the sun
 Strawberries
 The compound nitrate which had found is great for weight loss
 Lower the risk of heart disease
 The red colouring (anthocyanin) is to burn store fat
 Presence of antioxidant which is able to protect our skin from harmful
ultraviolet rays
 Rich in vitamin C to fight oily skin
3. Beauty Care
Nowadays, people especially women, they are addicted to beauty treatment. They are
willing to spend money to buy skin care products. According to the statistic, they spent
RM1503.60 per year to buy skin care products. Therefore, we came up with an idea.
We spent another 3 months to study and finally we invented “Santé” can be used as mask
by following several steps.

3.  Steps
i. Pour out the suitable amount of “Santé” into a bowl
ii. Mix with fresh yogurt and then blend it with spoon
iii. Put it onto your face and then wait for 15 minutes
iv. After 15 minutes, wash your face with warm water
v. Use cold water wash your face again
4. Content in “Santé”
4.1 Nutritional Information
i. Grapes, Apples, Oranges, Kiwi Fruits, Strawberries(500 ml)
Calories
(kcal)
Sugars (g) Fat (g) Saturates (g) Salt (g)
45 10 0.0 0.0 0.0
ii. Grapes, Apples, Oranges, Kiwi Fruits, Strawberries (1 Litre)
Calories
(kcal)
Sugars (g) Fat (g) Saturates (g) Salt (g)
90 20 0.0 0.0 0.0
5. GDAs (Guideline Daily Amounts)
Each 500ml serving contains the following of an adult’s guideline daily amount.
5.1
Grapes, Apples, Oranges, Kiwi Fruits, Strawberries
Calories
45kcal
2%
Sugars
10g
11%
Fats
0.0g
0
Saturates
0.0g
0
5.2
Each 1 Litre serving contains the following of an adult’s guideline daily amount.
Grapes, Apples, Oranges, Kiwi Fruits, Strawberries
5.3 Ingredients
Grapes
Water, Pure grapes juice, Sugar, Stabilisers (E45), Natural flavours
Salts
0.0g
0
Calories
90kcal
5%
Sugars
20g
23%
Fats
0.0g
0
Saturates
0.0g
0
Salts
0.0g
0

4. Apples
Water, Pure apples juice, Sugar, Stabiliser (E45), Natural flavours
Oranges
Water, Pure oranges juice, Sugar, Stabiliser (E45), Natural flavours
Kiwi Fruits
Water, Pure kiwi fruits juice, Sugar, Stabiliser (E45), Natural flavours
Strawberries
Water, Pure strawberries juice, Sugar, Stabiliser (E45), Natural flavours
5.4 Nutrition facts per 100ml
Energy 60 kcal
Carbohydrates 10g
Proteins 0.3g
Fats 0
Natural Fruits Sugar 8.5g
Added Sugar 3.2g
Vitamin C 13.5mg
Sodium 40mg
Potassium 40mg
Calcium 5mg
Iron 0.5mg
5.5 Storage Tips
 Refrigerate after opening
 Consume within 4 days
6. Product Promotion
6.1
I. Television Advertising
 More than 80% of the Malaysia population watch TV every day. We
promote “Santé” on television is to ensure our TV commercials are
reaching to the right people at the right time.
II. Radio Advertising
 We decided to promote “Santé” through radio advertising because it
is affordable and highly effective for our business.
 It is a direct way to send message to right people
III. Celebrity Endorsement
 Make people convince more our product
 Build brand equity
 It can improve the advertisement recall and make people always
remember our product
IV. Free Sample

5.  Show confidence in our product
 People will spread our product with their friends or families
 We will get feedback, it is helpful to us to improve our product
V. Coupon
 It help us to pull in business
 Expanding our market area
VI. Reasonable Price
 We set a reasonable price for our product and this price is affordable
to people
VII. Special Prices
 By reducing prices to attract people when short-term promotional
7. Observation and Report
We launched “Santé” in the market. Our competitors are including “Pepsi”, “Coca-
Cola”, “Tropicana Twister”, and so on. We observed the result while compared with
the other competitors. The graph below shown the result.
5
4
3
Comparision between Sante and Product X and Product Y
2
1
0
7.1 Scale
January
February
 1 = 10000 units
7.2 Explanation
Product Y
Product X
Santé
March
April
 The graph shown our sales blew up, “Santé” beat down its
competitors by increasing its sales.
8. In-depth Interview
In order to gather the opinions from our customers about “Santé”, we made an in-depth
interview to convenient to us to improve our product. We gathered the
opinions and their feeling about “Santé”, we summarized it and made a report.
Name of Products
Quantities
Axis Title
Santé Product X Product Y

6.  Becomes healthier
 Look a lot younger
 Skin becomes smother and soften
 Lose weight