Shivang sharma
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Coca-Cola was founded in 1892 after the formula was invented by pharmacist John Pemberton. It was originally patented as a medicine before being bought by businessman Asa Griggs Candler. Coca-Cola's mission is to refresh the world in body, mind, and spirit. Some of its key strategies include differentiated marketing, celebrity endorsements, reasonable pricing, and ensuring availability in local markets. While Coca-Cola has a strong brand image and distribution network, it faces threats from changing consumer preferences, legal issues, competition from Pepsi, and increased raw material prices.
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The Coca-Cola Company is an American multinational beverage corporation headquartered in Atlanta, Georgia that is best known for its flagship product Coca-Cola. It currently offers over 500 brands across over 200 countries and serves over 1.7 billion drinks daily. Coca-Cola's mission is to refresh the world and inspire moments of optimism and happiness. It has numerous brands that it segments and targets different demographics and psychographics with its marketing mix strategies involving product, price, placement, and promotion including advertising and discounts.
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View Presentation on YouTube with the After Effects video:
http://www.youtube.com/watch?v=YIkveNEiE8s - ENTIRE QUICKTIME PRESENTATION
http://www.youtube.com/watch?v=iahzlaO5shI - AFTER EFFECTS PORTION OF PRESENTATION
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2. It describes the ingredients in Coca-Cola syrup and notes that while it originally contained kola nut extract, the primary taste now comes from vanilla and cinnamon.
3. The document also outlines some problems Coca-Cola has faced such as health concerns from its products, recalls of bottles, and bans in some countries, and provides a SWOT analysis of the company's strengths, weaknesses, opportunities and threats.
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The Coca Cola Company is a global brand that sells over 1.6 billion servings per day in over 200 countries. Founded in 1886 in Atlanta, Georgia, Coke grew rapidly in the early 20th century and now has a wide range of beverage brands. While Coke has faced some criticism over its labor practices and health impacts, it remains focused on increasing profits through expanding into emerging markets and developing new products. Coke competes primarily with PepsiCo in a global oligopoly and will continue adapting to remain a dominant force in the beverage industry.
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The document discusses Coca-Cola's failed launch of New Coke in 1985. It aimed to compete with Pepsi but consumer tests overlooked brand loyalty. When New Coke replaced the original, a public backlash ensued. Coca-Cola re-launched the original as Coca-Cola Classic and invested more in marketing the brand's emotional meaning to avoid such mistakes. Today it focuses on brand awareness, loyalty, and connecting with consumers through advertising, social media, and sponsoring global events.
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Coca-Cola Bottlers Philippines was acquired by Coca-Cola Company in 2007 from San Miguel Corporation as San Miguel sought to diversify. In 2012, Coca-Cola Company sold a 51% stake to Coca-Cola FEMSA, the world's second largest Coca-Cola bottler. Coca-Cola FEMSA operates 18 bottling plants across the Philippines and has expanded several plants, including a new facility in Canlubang. Their portfolio includes carbonated drinks like Coca-Cola, Sprite and non-carbonated options like Minute Maid and Powerade.
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1. The document provides an overview of the history and operations of Coca-Cola, including its acquisition of other beverage brands, growth in stock price and advertising expenses.
2. It describes the ingredients in Coca-Cola syrup and notes that while it originally contained kola nut extract, the primary taste now comes from vanilla and cinnamon.
3. The document also outlines some problems Coca-Cola has faced such as health concerns from its products, recalls of bottles, and bans in some countries, and provides a SWOT analysis of the company's strengths, weaknesses, opportunities and threats.
Coca Cola
Coca-Cola is the world's largest beverage company and best-selling soft drink in history. It was invented in 1886 and today has almost 500 brands and reaches consumers in over 200 countries. Coca-Cola has been highly successful in marketing its brand globally through pulsing advertisements, creating uplifting campaigns that translate well across cultures, and conveying messages that it leads to happiness. However, its greatest risks are customers becoming aware that excessive consumption can lead to health issues like diabetes. The presentation provides an introduction to Coca-Cola, its history and marketing strategies over time.
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The document summarizes the cola wars between Coke and Pepsi in India from the 1970s to late 1990s. It describes how Coke and Pepsi entered and competed for market share in India. Both companies engaged in aggressive advertising and marketing campaigns targeting each other. Their strategies included espionage of each other's offices, poaching employees, and actions aimed at disrupting the other's business operations through bottlers and retailers. The cola wars involved unethical tactics from both companies and raised issues around celebrities and intellectual property in advertising.
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The document discusses the history and brand equity of Coca-Cola. It summarizes that Coca-Cola began in 1886 as a distinctive tasting soft drink created by John Pemberton. Through early marketing tactics like coupons and advertising, Coca-Cola established brand awareness and recognition around the world. The brand has achieved strong loyalty through consistent identity, quality perception, positive brand associations, and effective long-term marketing strategies focused on acceptability, affordability and availability. Coca-Cola remains one of the most well-known and beloved brands in history due to its iconic logo and marketing efforts spanning over a century.
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This document outlines an internship report submitted by Shreesti Ghosh for their PGDM program. The internship was conducted at Coca-Cola India Pvt. Ltd. in Gurgaon, with the objective of increasing sales of their Georgia brand of tea and coffee by adding new accounts. Over the course of the internship, Ghosh worked to collect data, conduct market visits and meetings, analyze beverage preferences, and identify opportunities and challenges for expanding Georgia's business. Key findings included reasons for unsuccessful partnerships, a significant opportunity to expand the Georgia brand and business into new segments, and recommendations around digital marketing, product launches, and gaining consumer insights.
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Coca Cola, one of the largest soft drink producers on earth has some marketing tools which are vital to its success
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The document analyzes The Coca-Cola Company. It provides details about the company such as its founding in 1892, current CEO James Quincey, operations in over 200 countries, and over 500 brands. It also discusses Coca-Cola's mission, product mix, contributions during COVID-19, and performance in areas such as political, economic, social, technological, environmental, and legal factors. The conclusion states that Coca-Cola has grown since its founding 128 years ago and is working to increase acceptance in society through new products.
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Coca-Cola originated in Atlanta, Georgia in 1886. It is now served in more than 200 countries and has over 1.6 billion servings each day. Coca-Cola accompanied allied soldiers in World War II and has been associated with major sporting events like the Olympics and FIFA World Cup through long-standing sponsorships. Some key marketing lessons from Coca-Cola include using nostalgia and creating a comprehensive marketing strategy. Fun facts about Coke include its marketing slogan "To make mouth happy" and the record for the longest Coca-Cola truck at 79 feet.
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This is a document having a brief introduction of the Coca Cola Company....In fact really short.
Prepared by MAkhdoom Ali Fareed
for COMSATS University Lahore, Pakistan
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- Coca-Cola was invented in 1886 by Dr. John Pemberton and first sold for 5 cents. It was advertised as "Delicious and Refreshing" in 1886.
- Asa Candler bought the rights to Coca-Cola in 1888 and grew the company significantly as sole proprietor through his marketing expertise.
- Coca-Cola has since become a global brand, selling beverages in over 200 countries. It remains in a main rivalry with Pepsi.
Coke_Case_Assignment
The document provides details about Coca-Cola and the introduction and failure of New Coke. It discusses Coca-Cola's early success through brand building and distribution. In the 1970s and 80s, Coca-Cola lost market share to Pepsi and introduced New Coke based on consumer tests. However, New Coke was a failure as consumers missed the original formula, so Coca-Cola reintroduced Coke Classic and regained market leadership.
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Coca-Cola has shifted its strategy from focusing on availability, acceptability, and affordability (the three A's) to preference, pervasive penetration, and price-related value (the three P's). The company tests brand attributes with consumers and compensates senior managers based on brand preference. Coca-Cola is recognized by 94% of the world's population and owns more than half of the world's beverages.
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Coca-cola Company track the customers demand and design the product.
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This document provides an overview and comparison of Coca-Cola and Pepsi. It discusses that both are popular carbonated soft drinks and were founded in the late 19th century in the United States. While Coca-Cola emphasizes tradition and togetherness, Pepsi focuses on youthfulness and excitement. Both invest heavily in celebrity endorsements and sponsor sporting events. Overall, Coca-Cola and Pepsi compete for market share globally through diverse products and innovative branding strategies.
Marketing plan of coca cola 1
The Coca-Cola Company traces its beginning to 1886 when an Atlanta pharmacist began producing Coca-Cola syrup. In 1899, two businessmen secured exclusive rights to bottle and sell Coca-Cola across most of the US. Coca-Cola's mission is to refresh the world in body, mind and spirit and inspire moments of optimism through its brands and actions. Its major competition is PepsiCo, which produces Pepsi, Mountain Dew, and other beverages, with annual revenues of $27 billion. Coca-Cola's 2010 marketing strategy was to accelerate carbonated soft drink growth led by Coca-Cola, broaden its beverage brands, grow profitability with bottling partners, serve customers creatively across
Coca cola and its brands
Coca-Cola was invented in 1886 in Atlanta, Georgia. It is currently one of the largest beverage companies in the world offering over 500 brands in over 200 countries. Some of Coca-Cola's major brands include Coke, Diet Coke, Fanta, and Sprite. Fanta was invented in Germany in 1940 and is popular in Europe. Sprite is a lemon-lime flavored soft drink introduced in the US in 1961 to compete with 7-Up. Fuze is a line of iced teas distributed by Coca-Cola that are available in various flavors and formulations.
The coca cola-company
The document provides an overview of Coca-Cola, including that it is the largest manufacturer of non-alcoholic beverages, serving over 1.6 billion people daily in over 200 countries. It discusses Coca-Cola's history starting in 1886 and expansion to India in the 1990s. Key aspects of Coca-Cola like its iconic logo, mission/vision, slogans, brands, competitors like Pepsi are covered, concluding that Coca-Cola has become a global business through commitment to social values and refreshing customers worldwide.
Coca-Cola
Coca-Cola is a carbonated soft drink sold worldwide and produced by The Coca-Cola Company. It is the world's most valuable brand known for its classic Coca-Cola syrup that is mixed with carbonated water and sold in bottles and cans. The company uses extensive marketing campaigns including TV, radio, and sports sponsorships to promote its portfolio of 300+ beverage brands globally. Coca-Cola has been operating in Bangladesh for 50+ years through local representatives and now distributes popular products like Coke, Sprite, and Fanta under license from its U.S. parent company.
Brandmanagement cocacola-130311022539-phpapp01
Coca-Cola was developed in 1886 and has since had many owners. It grew significantly after bottling rights were sold in 1899, establishing an important bottler model. Today, Coca-Cola has over 3000 brands across 200 countries. It has become one of the most recognized brands globally due to strong marketing, including iconic packaging and advertising slogans. The company aims to refresh people while creating shared experiences and optimism.
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Segmentation, Targeting & Positioning of Coca-Cola
Segmentation, Targeting & Positioning of Coca-Cola
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按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
学校原版办理【(KCL毕业证书)伦敦国王学院毕业证】【176555708微信号】电子版成绩单成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
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三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
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2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
→ 【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理
学校原件一模一样【微信：6496090 】【(Sheffield毕业证书)谢菲尔德大学毕业证成绩单】【微信：6496090 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微6496090
【主营项目】
一.毕业证【q微6496090】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微6496090】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理(Sheffield毕业证书)谢菲尔德大学毕业证【微信：6496090 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理(Sheffield毕业证书)谢菲尔德大学毕业证【微信：6496090 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理(Sheffield毕业证书)谢菲尔德大学毕业证【微信：6496090 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理(Sheffield毕业证书)谢菲尔德大学毕业证【微信：6496090 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
W.H.Bender Quote 67 - Start with the MENU! The First Step in a Restaurant Sta...
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W.H. Bender & Associates
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www.whbender.com
San Jose, California一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理
原件一模一样【微信：95270640】【布里斯托大学毕业证Bristol学位证成绩单】【微信：95270640】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：95270640】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：95270640】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：95270640】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理布里斯托大学毕业证硕士学位证成绩单Bristol学位证【微信：95270640 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理布里斯托大学毕业证Bristol学位证硕士学位证成绩单【微信：95270640 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理布里斯托大学毕业证硕士学位证成绩单Bristol学位证【微信：95270640 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理布里斯托大学毕业证硕士学位证成绩单Bristol学位证【微信：95270640 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Cacao, the main component used in the creation of chocolate and other cacao-b...
Cacao, the main component used in the creation of chocolate and other cacao-based products is cacao beans, which are produced by the cacao tree in pods. The Maya and Aztecs, two of the earliest Mesoamerican civilizations, valued cacao as a sacred plant and used it in religious rituals, social gatherings, and medical treatments. It has a long and rich cultural history.
A Review on Recent Advances of Packaging in Food Industry
Effective food packaging provides number of purposes. It functions as a container to hold and transport the food product, as well as a barrier to protect the food from outside contamination such as water, light, odours, bacteria, dust, and mechanical damage by maintaining the food quality. The package may also include barriers to keep the product's moisture content or gas composition consistent. Furthermore, convenience is vital role in packaging, and the desire for quick opening, dispensing, and resealing packages that maintain product quality until fully consumed is increasing. To facilitate trading, encourage sales, and inform on content and nutritional attributes, the packaging must be communicative. For storage of food there is huge scope for modified atmosphere packaging, intelligent packaging, active packaging, and controlled atmosphere packaging. Active packaging has a variety of uses, including carbon dioxide absorbers and emitters, oxygen scavengers, antimicrobials, and moisture control agents. Smart packaging is another term for intelligent packaging. Edible packaging, self-cooling and self-heating packaging, micro packaging, and water-soluble packaging are some of the advancements in package material.
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快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样
学校原件一模一样【微信：741003700 】《(Adelaide毕业证书)阿德莱德大学毕业证文凭证书》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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- 1. PRESENTATION ON COCA COLA PRESENTED TO: PRESENTED BY: AMJAD SIR & SHIVANG SHARMA
- 2. ABOUT COCA-COLA Founded in 1892 after the formula was invented by pharmacist John .S Pemberton In 19th century it was patent as a medicine Was bought out by businessman Asa Griggs Candler Headquaters in Atlanta , Georgia-USA
- 3. Type Cola Manufacturer The Coca-Cola Company Country of origin United States Introduced May 8, 1886; 130 years ago Color Caramel E-150d Flavor Cola Variants •Diet Coke •Diet Coke Caffeine-Free •Caffeine-Free Coca-Cola •Coca-Cola Zero •Coca-Cola Cherry •Coca-Cola Citra •Coca-Cola Life Related products Pepsi Irn-Bru RC Colaa Afri-Cola Postobón Inca Kola Kola Real Cavan Cola Website www.coca-colacompany.com
- 4. MISSION OF COCA- COLA • To refresh the world in body, mind and spirit • To inspire moments of optimism through our brands and our actions • To create value and make a difference everywhere we engage.
- 5. VISION OF COCA- COLA People- Be a great place to work where people are inspire to be the best they can be Planet- Be a responsible citizen that makes a difference by helping built and support Portfolio- Bring to the world a portfolio of customer and supplier , together we create mutual , enduring value
- 6. VISION OF COCA- COLA Partners- Nurture a winning network of customer and supplier, together we create mutual , enduring value Profit- Maximize long term return to share owner while being mindful of our overall responsibilities Productivity- Be a highly effective , lean and fast moving organization
- 7. STRATEGIES Differentiated Marketing Customer satisfaction Endorsement of celebrities Reasonably priced Consumer connecting advertisements Availability in every local market
- 8. FUTURE PLANS Increasing the per capita consumption of its beverages Expanding its distribution networks Leading the beverage revolution in India
- 9. COMPETITORS
- 10. COMPETITORS ANALYSIS Competitors: PepsiCo, Parle Agro Products Pepsi gives tough fight with almost similar investment, advertisement, Strategies and Products Parle resurges with refreshing drinks as Appy Fizz, Fruity ETC. PepsiCo also has a snack product line including Lays, Cheetos and Quaker OAT’s PepsiCo provide carbonated drinks, Fruit Drinks and Packaged Drinking Water.
- 11. SWOT ANALYSIS
- 12. STRENGTHS Strong brand image Financially stable Strong distribution channel Heavy promotional activities 70% revenue –outside USA
- 13. WEAKNESS Health care issues Product offering restricted to beverages Inability to launch new product
- 14. OPPORTUNITIES Large domestic market Export potential Alliance and mergers
- 15. THREATS Changing consumer preference Legal issues competition [PEPSI] Large number of substitutes Increased price of raw materials
- 16. BCG MATRIX