Mobile user growth plan for e commerce player in indiaSuman Mishra
This document outlines a growth plan for mobile users for an e-commerce company in India. It proposes seven strategies (S1-S7) to acquire new mobile users and engage existing desktop users. The strategies include partnerships with telecom operators, OEMs, payment providers and social platforms to drive discovery, onboarding, usage and referrals across desktop and mobile. Detailed tactics are provided for alliances with telecom operators, leveraging their networks and billing to reach new customers.
Marketing Plan for New App : foodi-e-streetOmkar Nawlakhe
The document provides a marketing plan for a food delivery app called Foodi-e-street. The app aims to connect street food vendors and customers by providing their locations, allowing orders to be placed, and offering home delivery. The plan outlines the company's situation analysis, goals to promote local street food, target customers, strengths/weaknesses, and strategies for product, pricing, promotions, and distribution. Key aspects include quality checks on vendors, training them, an initial free app with paid premium features, incentives for customers and vendors, and partnerships for promotion.
The document outlines the key steps in developing an effective e-marketing plan, including conducting a situation analysis, identifying target stakeholders, setting objectives, designing marketing mix strategies, developing an action plan, budget, and evaluation plan. It emphasizes the importance of a thorough planning process and having measurable objectives to guide implementation and assess performance.
Too often I’ve watched sales professionals move their prospects through the stages of their selling process without pausing or giving the other person a chance to speak. When your prospects answer your questions, they are giving you a gift – a chance to learn. Don’t throw it away by spending all your energy composing your next response.
If you want the sales results that come from engaging your potential customer or client, remember this. To build rapport, don’t approach your interactions as a contest, debate, or pitch. Approach engagement as an opportunity to listen.
The document outlines an e-marketing plan and discusses its key components. It describes the three main steps in the e-marketing planning process as plan creation, implementation, and evaluation/corrective action. It then details the seven key elements that should be included in an e-marketing plan: situation analysis, strategic planning, objectives, strategy, implementation plan, budget, and a plan for evaluating success. Finally, it addresses some common questions about e-marketing plans, including why evaluation is important, how budgets are used, and why entrepreneurs need formal venture capital plans rather than informal napkin plans.
This presentation discusses the business plan of an online flower shop very broadly. Various components of the business and how they will be managed are discusses.
Mobile user growth plan for e commerce player in indiaSuman Mishra
This document outlines a growth plan for mobile users for an e-commerce company in India. It proposes seven strategies (S1-S7) to acquire new mobile users and engage existing desktop users. The strategies include partnerships with telecom operators, OEMs, payment providers and social platforms to drive discovery, onboarding, usage and referrals across desktop and mobile. Detailed tactics are provided for alliances with telecom operators, leveraging their networks and billing to reach new customers.
Marketing Plan for New App : foodi-e-streetOmkar Nawlakhe
The document provides a marketing plan for a food delivery app called Foodi-e-street. The app aims to connect street food vendors and customers by providing their locations, allowing orders to be placed, and offering home delivery. The plan outlines the company's situation analysis, goals to promote local street food, target customers, strengths/weaknesses, and strategies for product, pricing, promotions, and distribution. Key aspects include quality checks on vendors, training them, an initial free app with paid premium features, incentives for customers and vendors, and partnerships for promotion.
The document outlines the key steps in developing an effective e-marketing plan, including conducting a situation analysis, identifying target stakeholders, setting objectives, designing marketing mix strategies, developing an action plan, budget, and evaluation plan. It emphasizes the importance of a thorough planning process and having measurable objectives to guide implementation and assess performance.
Too often I’ve watched sales professionals move their prospects through the stages of their selling process without pausing or giving the other person a chance to speak. When your prospects answer your questions, they are giving you a gift – a chance to learn. Don’t throw it away by spending all your energy composing your next response.
If you want the sales results that come from engaging your potential customer or client, remember this. To build rapport, don’t approach your interactions as a contest, debate, or pitch. Approach engagement as an opportunity to listen.
The document outlines an e-marketing plan and discusses its key components. It describes the three main steps in the e-marketing planning process as plan creation, implementation, and evaluation/corrective action. It then details the seven key elements that should be included in an e-marketing plan: situation analysis, strategic planning, objectives, strategy, implementation plan, budget, and a plan for evaluating success. Finally, it addresses some common questions about e-marketing plans, including why evaluation is important, how budgets are used, and why entrepreneurs need formal venture capital plans rather than informal napkin plans.
This presentation discusses the business plan of an online flower shop very broadly. Various components of the business and how they will be managed are discusses.
Social Media - E-Marketing Plan (Part 1)eMarketingAG
This document provides an overview of developing an e-marketing plan. It discusses establishing goals, managing stakeholders, and aligning the e-marketing strategy with corporate strategies. It emphasizes managing the planning process as a project with key components like the current state, future state, and addressing challenges. Social media is positioned as an additional opportunity and challenge to manage information. The presentation aims to provide ideas and strategies to help attendees improve their e-marketing activities and articulate the need for a managed e-marketing plan.
Social Media Marketing Plan for an e-commerce saleHrish Thota
This document outlines a social media promotion strategy for an e-commerce site sale. It involves influencer promotion on Twitter, Facebook, Instagram, Pinterest and blogs. For Twitter, 200-250 influencers will post about products with hashtags. For Facebook, 100 influencers will share product benefits and tag friends. Instagram will use 100 influencers divided into groups posting pictures with hashtags. Pinterest will use 100 influencers divided into boards pinning products. Blog promotion will use 10 bloggers writing posts about products. The company microsite will be reorganized to highlight products and recommendations.
Developing a marketing communications plan using the SOSTAC model | Growing P...Brent Spilkin
Developing a marketing communications plan using the SOSTAC model
For traditional or digital campaigns this user friendly tool will help you create and measure a successful plan.
FashionPeddler.com is an online fashion trade show platform that aims to revolutionize the industry by allowing buyers and sellers to connect online. The marketing audit identifies opportunities to increase brand awareness of FashionPeddler.com's value as a cheaper alternative to physical trade shows. A marketing communications strategy is proposed that targets independent fashion designers and retail buyers through search engine optimization, paid digital advertising, email marketing, and social media over a 6 month period with a $50,000 budget.
The document provides details on a proposed fashion business called Rapunzel that sells ladies' accessories and frocks. It outlines the target market as middle to high class people in the local market initially focusing on a shop in Nugegoda. It describes product configurations in sizes, styles, designs, and materials. It discusses maintaining a customer database, advertising strategies, pricing models considering discounts and loyalty incentives, and a business model involving both online and offline sales through a showroom with a focus on expanding the Rapunzel brand regionally and internationally over time.
This document outlines an advertising and marketing plan meeting for BluePrint cold-pressed juices. It discusses BluePrint's business background and market trends in the cold-pressed juice category. A SWOT analysis and brand assessment are presented, along with a target customer profile. The marketing objectives aim to grow market share and distribution. A multi-channel media plan is proposed, focusing on print, digital, social media, search, and local out-of-home placements to reach women ages 25-35 and position BluePrint as an everyday wellness solution beyond just cleanses.
The document outlines a proposed high-level roadmap to develop a digital marketing platform (DMP) for Commonwealth Bank. It identifies several focus areas and phases to transition from the current state to an envisioned end state. The foundational and component capabilities are categorized and a timeline is proposed to develop, test, scale and optimize each capability. Guiding principles are also defined, including prioritizing flexibility, connectivity, measurement, partnerships and ensuring accessibility across all customer touchpoints and devices.
Product Marketing Framework for Product or Service LaunchJanet Jaiswal
A framework to launch a product or a service in either the B2B or B2C space. Shows step-by-step what to do and how to prepare to release a product to the market that's successful from the first day.
Also covers 7 lessons learned in launching online products and services in the past.
Marketing plan For THE SPARKS FOUNDATION.pptxFazleAzeem6
The marketing plan summarizes the key elements needed to promote The Sparks Foundation, a non-profit organization that helps students through knowledge sharing. The plan identifies the target market as prospective students, especially undergraduates and graduates. It recommends using social media platforms like Facebook, Instagram, LinkedIn, and Twitter to engage audiences and promote the foundation's mission. Acquisition marketing is suggested to attract and convert strangers into sales leads by satisfying customers. Meme marketing is proposed as a productive technique given students' time spent consuming memes online. Finally, search engine marketing including SEO is recommended to reach students searching for internship opportunities like those provided by The Sparks Foundation.
We are in the age of connectivity where there are over 4.33 billion active internet users worldwide and 3.9 billion unique mobile users. DIGITAL is here to stay.
Digital Marketing is a valuable asset to your businesses’ growth. It creates equal opportunity for SMEs, helps establish your presence online, enables you to track and monitor campaigns easily and most importantly, drives leads which in turn converts into sales. This presentation will teach you how to leverage digital marketing to drive awareness and grow.
The top ten digital marketing mistakes are: 1) focusing too much on self-promotion instead of engagement and conversation; 2) assuming a one-size-fits-all approach without considering local markets; 3) failing to analyze results to understand customers; 4) prioritizing tools over strategy; 5) expecting to go viral with the first post without setting realistic goals; 6) not investing properly and treating social media as "free"; 7) ignoring the growth of mobile users; 8) ignoring traditional marketing channels; 9) relying solely on online translation services; and 10) getting website traffic but failing to manage customer data and preferences.
The document provides information about a shock price group that aims to provide quality goods and services at preferential prices. It discusses the group's mission statement, customers, and what makes them unique. The group aims to help dreams of affordable luxury become true. Their customers include people of all ages. They are the first group in their field to focus on customers' desires to purchase quality goods and services at low prices.
The document also discusses strategic plans and job descriptions for various roles within the company. It outlines problems with competitors and plans to address these issues by cooperating with smaller competitors. It provides timelines for implementing solutions and outlines goals, responsibilities, and qualifications for accounting, human resources, marketing, and customer service manager positions.
Hire freelance mobile app developer for your project? Our platform connects you with top-notch talent who excel in creating innovative and high-performing mobile applications. From iOS to Android, our freelance mobile app developers have the skills and expertise to bring your ideas to life. Experience the flexibility of working with dedicated professionals who are committed to delivering exceptional results.
Online marketing is a way of communicating with the customer that started with the advent of the Internet and today, along with other marketing methods.Like the other books in the "Smart Business" series, the subject of this book has been studied with a smart look and from different angles, then you can develop the best possible plan for yourself based on your circumstances. Firstly, the benefits of online presence are stated. Then, the process of online marketing program, including the structure of the program, its implementation methods, evaluation and modification are explained in detail.
Your Mobile App & The User Persona You Should Have.pdfAnadea3
This concise, information-packed e-book will walk you through the essential steps to craft detailed, insightful user personas that will ultimately elevate your business, using the real case from Anadea's practice.
1) The document discusses five steps that companies can take to implement a successful customer experience strategy amid rapidly changing technology.
2) The first step is to make enhancing customer experience a strategic objective, with a roadmap to inform projects.
3) The second step is to focus on personalization and interactivity, tailoring services to individual customer preferences and responding quickly to their needs.
A marketing communication professional at FrieslandCampina, Alejandra Davila, was interviewed to understand her daily activities. FrieslandCampina is a large Dutch cooperative that produces dairy products. Alejandra's day involves tasks like interviewing people for newsletters, monitoring social media, and participating in meetings with her team. She developed an internal communication system using the online platform Yammer to improve communication within the large company. The interview provided insights into how a marketing professional's time is divided between various communication-related tasks and meetings over a 24 hour period at a major international organization.
App marketing is crucial since it will help you increase your app visibility and improves downloads. Thus, avoid these 5 marketing pitfalls - mobisoftinfotech.com
The document discusses 6 common marketing pitfalls for mobile apps: 1) Assuming users will find your app without promotion, 2) Not having a marketing strategy, 3) Releasing the app without optimizing speed, 4) Focusing too much on self-promotion rather than user needs, 5) Treating the app like a mobile website or desktop app, and 6) Neglecting user privacy concerns. It provides tips to avoid these pitfalls such as using social media promotion, optimizing the app experience, focusing content on user needs, and implementing privacy policies.
Talent-fuse aims to create a platform connecting talented artists with customers seeking their services. Their app is under testing and they are ready to market digitally and through collaborations to sign up customers. Their goal is 1000 signups in the first month to build their customer base and later monetize it. They have no direct competitors but other freelancing platforms. Their value lies in focusing only on artistic talents. Key tasks are testing the app, digital marketing, and building collaborations to meet signup targets.
This document outlines a business plan for a mobile app called Shoppers Way. The app aims to address the need for late night food delivery by allowing users to order from local restaurants for delivery within an hour. The goals are to generate 1,000 users in the first month and 100,000 users after one year. The strategy is to offer both free and premium versions, and promote through social media, blogs, and incentives. Implementation will involve developing the app interface over a year before launching and ongoing promotion.
Social Media - E-Marketing Plan (Part 1)eMarketingAG
This document provides an overview of developing an e-marketing plan. It discusses establishing goals, managing stakeholders, and aligning the e-marketing strategy with corporate strategies. It emphasizes managing the planning process as a project with key components like the current state, future state, and addressing challenges. Social media is positioned as an additional opportunity and challenge to manage information. The presentation aims to provide ideas and strategies to help attendees improve their e-marketing activities and articulate the need for a managed e-marketing plan.
Social Media Marketing Plan for an e-commerce saleHrish Thota
This document outlines a social media promotion strategy for an e-commerce site sale. It involves influencer promotion on Twitter, Facebook, Instagram, Pinterest and blogs. For Twitter, 200-250 influencers will post about products with hashtags. For Facebook, 100 influencers will share product benefits and tag friends. Instagram will use 100 influencers divided into groups posting pictures with hashtags. Pinterest will use 100 influencers divided into boards pinning products. Blog promotion will use 10 bloggers writing posts about products. The company microsite will be reorganized to highlight products and recommendations.
Developing a marketing communications plan using the SOSTAC model | Growing P...Brent Spilkin
Developing a marketing communications plan using the SOSTAC model
For traditional or digital campaigns this user friendly tool will help you create and measure a successful plan.
FashionPeddler.com is an online fashion trade show platform that aims to revolutionize the industry by allowing buyers and sellers to connect online. The marketing audit identifies opportunities to increase brand awareness of FashionPeddler.com's value as a cheaper alternative to physical trade shows. A marketing communications strategy is proposed that targets independent fashion designers and retail buyers through search engine optimization, paid digital advertising, email marketing, and social media over a 6 month period with a $50,000 budget.
The document provides details on a proposed fashion business called Rapunzel that sells ladies' accessories and frocks. It outlines the target market as middle to high class people in the local market initially focusing on a shop in Nugegoda. It describes product configurations in sizes, styles, designs, and materials. It discusses maintaining a customer database, advertising strategies, pricing models considering discounts and loyalty incentives, and a business model involving both online and offline sales through a showroom with a focus on expanding the Rapunzel brand regionally and internationally over time.
This document outlines an advertising and marketing plan meeting for BluePrint cold-pressed juices. It discusses BluePrint's business background and market trends in the cold-pressed juice category. A SWOT analysis and brand assessment are presented, along with a target customer profile. The marketing objectives aim to grow market share and distribution. A multi-channel media plan is proposed, focusing on print, digital, social media, search, and local out-of-home placements to reach women ages 25-35 and position BluePrint as an everyday wellness solution beyond just cleanses.
The document outlines a proposed high-level roadmap to develop a digital marketing platform (DMP) for Commonwealth Bank. It identifies several focus areas and phases to transition from the current state to an envisioned end state. The foundational and component capabilities are categorized and a timeline is proposed to develop, test, scale and optimize each capability. Guiding principles are also defined, including prioritizing flexibility, connectivity, measurement, partnerships and ensuring accessibility across all customer touchpoints and devices.
Product Marketing Framework for Product or Service LaunchJanet Jaiswal
A framework to launch a product or a service in either the B2B or B2C space. Shows step-by-step what to do and how to prepare to release a product to the market that's successful from the first day.
Also covers 7 lessons learned in launching online products and services in the past.
Marketing plan For THE SPARKS FOUNDATION.pptxFazleAzeem6
The marketing plan summarizes the key elements needed to promote The Sparks Foundation, a non-profit organization that helps students through knowledge sharing. The plan identifies the target market as prospective students, especially undergraduates and graduates. It recommends using social media platforms like Facebook, Instagram, LinkedIn, and Twitter to engage audiences and promote the foundation's mission. Acquisition marketing is suggested to attract and convert strangers into sales leads by satisfying customers. Meme marketing is proposed as a productive technique given students' time spent consuming memes online. Finally, search engine marketing including SEO is recommended to reach students searching for internship opportunities like those provided by The Sparks Foundation.
We are in the age of connectivity where there are over 4.33 billion active internet users worldwide and 3.9 billion unique mobile users. DIGITAL is here to stay.
Digital Marketing is a valuable asset to your businesses’ growth. It creates equal opportunity for SMEs, helps establish your presence online, enables you to track and monitor campaigns easily and most importantly, drives leads which in turn converts into sales. This presentation will teach you how to leverage digital marketing to drive awareness and grow.
The top ten digital marketing mistakes are: 1) focusing too much on self-promotion instead of engagement and conversation; 2) assuming a one-size-fits-all approach without considering local markets; 3) failing to analyze results to understand customers; 4) prioritizing tools over strategy; 5) expecting to go viral with the first post without setting realistic goals; 6) not investing properly and treating social media as "free"; 7) ignoring the growth of mobile users; 8) ignoring traditional marketing channels; 9) relying solely on online translation services; and 10) getting website traffic but failing to manage customer data and preferences.
The document provides information about a shock price group that aims to provide quality goods and services at preferential prices. It discusses the group's mission statement, customers, and what makes them unique. The group aims to help dreams of affordable luxury become true. Their customers include people of all ages. They are the first group in their field to focus on customers' desires to purchase quality goods and services at low prices.
The document also discusses strategic plans and job descriptions for various roles within the company. It outlines problems with competitors and plans to address these issues by cooperating with smaller competitors. It provides timelines for implementing solutions and outlines goals, responsibilities, and qualifications for accounting, human resources, marketing, and customer service manager positions.
Hire freelance mobile app developer for your project? Our platform connects you with top-notch talent who excel in creating innovative and high-performing mobile applications. From iOS to Android, our freelance mobile app developers have the skills and expertise to bring your ideas to life. Experience the flexibility of working with dedicated professionals who are committed to delivering exceptional results.
Online marketing is a way of communicating with the customer that started with the advent of the Internet and today, along with other marketing methods.Like the other books in the "Smart Business" series, the subject of this book has been studied with a smart look and from different angles, then you can develop the best possible plan for yourself based on your circumstances. Firstly, the benefits of online presence are stated. Then, the process of online marketing program, including the structure of the program, its implementation methods, evaluation and modification are explained in detail.
Your Mobile App & The User Persona You Should Have.pdfAnadea3
This concise, information-packed e-book will walk you through the essential steps to craft detailed, insightful user personas that will ultimately elevate your business, using the real case from Anadea's practice.
1) The document discusses five steps that companies can take to implement a successful customer experience strategy amid rapidly changing technology.
2) The first step is to make enhancing customer experience a strategic objective, with a roadmap to inform projects.
3) The second step is to focus on personalization and interactivity, tailoring services to individual customer preferences and responding quickly to their needs.
A marketing communication professional at FrieslandCampina, Alejandra Davila, was interviewed to understand her daily activities. FrieslandCampina is a large Dutch cooperative that produces dairy products. Alejandra's day involves tasks like interviewing people for newsletters, monitoring social media, and participating in meetings with her team. She developed an internal communication system using the online platform Yammer to improve communication within the large company. The interview provided insights into how a marketing professional's time is divided between various communication-related tasks and meetings over a 24 hour period at a major international organization.
App marketing is crucial since it will help you increase your app visibility and improves downloads. Thus, avoid these 5 marketing pitfalls - mobisoftinfotech.com
The document discusses 6 common marketing pitfalls for mobile apps: 1) Assuming users will find your app without promotion, 2) Not having a marketing strategy, 3) Releasing the app without optimizing speed, 4) Focusing too much on self-promotion rather than user needs, 5) Treating the app like a mobile website or desktop app, and 6) Neglecting user privacy concerns. It provides tips to avoid these pitfalls such as using social media promotion, optimizing the app experience, focusing content on user needs, and implementing privacy policies.
Talent-fuse aims to create a platform connecting talented artists with customers seeking their services. Their app is under testing and they are ready to market digitally and through collaborations to sign up customers. Their goal is 1000 signups in the first month to build their customer base and later monetize it. They have no direct competitors but other freelancing platforms. Their value lies in focusing only on artistic talents. Key tasks are testing the app, digital marketing, and building collaborations to meet signup targets.
This document outlines a business plan for a mobile app called Shoppers Way. The app aims to address the need for late night food delivery by allowing users to order from local restaurants for delivery within an hour. The goals are to generate 1,000 users in the first month and 100,000 users after one year. The strategy is to offer both free and premium versions, and promote through social media, blogs, and incentives. Implementation will involve developing the app interface over a year before launching and ongoing promotion.
The document summarizes a portfolio for a class project. It includes the mission statement, action plan, job descriptions, and strategic plans for various roles within the company. The mission is to provide quality products and services at preferential prices. The action plan addresses the main competitor, who has 30% of the market share, and plans to acquire two smaller competitors to strengthen their position. Job descriptions are provided for an accountant role. Strategic plans are given for roles in human resources, marketing, finance, and customer service management. The overall goal is to satisfy customers and achieve the best performance and profits.
This document discusses integrated marketing communications in urban markets in India. It notes that India's young urban demographic is an attractive market for foreign investors due to government investment in urban development. India led global consumer confidence indices in recent quarters due to lower inflation and positive economic conditions. The urban population in India is expected to grow significantly, reaching 590 million by 2030, which will create new employment and market opportunities in infrastructure, education, transportation, and healthcare. The rapid urban expansion is an important consideration for integrated marketing communication strategies targeting India's growing urban consumer base.
Integrated marketing communication refers to integrating all methods of brand promotion to promote a product or service among target customers. This includes advertising, sales promotion, direct marketing, personal selling, public relations, and other communication tools. The goal is for all aspects of marketing communication to work together harmoniously for increased sales and maximum cost effectiveness. Creating a successful integrated marketing communication plan requires thorough research, clear objectives, understanding target audiences, monitoring competitors, evaluating results, and ensuring cooperation across departments.
1. ORGANizer is a tool to help manage goals, tasks and work-life balance by prompting activities across different areas of life and allowing tasks to be imported and shared across devices and programs.
2. Customer feedback led to changes like making the interface customizable, allowing tasks to be captured via photos and integrated with other tools via an open API.
3. Market research found there is a market for productivity and life coaching apps, though fully realizing the business model would require further understanding usage trends and partnerships.
4. While ORGANizer addresses an existing problem and market need, the team feels they could develop an idea with more potential to create large-scale impact and chose not to pursue it further
Effective Tips To Improve A Social Media StrategyMorris Edwards
A solid social media plan is a crucial aspect of marketing. You can better achieve your marketing goals by communicating with your audience and gathering their thoughts on your brand offerings. If you require experienced assistance, you can hire a Social Media Marketing Agency and speed up the outcomes.
App market has gone tremendously in the recent past. This young market has flourished beyond imagination and is expanding at a much faster rate. In such a market, it is necessary that you have right marketing strategy in whose absence sustaining would be close to impossible.
This is why today every app owner demands a well experienced app marketing expert who could help them market their app on different app stores. Though, one rely completely on the app marketing expert, there are certain pointers that can be missed easily.
For instance, content. For an app owner, content may not play vital role in app marketing whereas it could be used wisely to generate traffic and make your app visible on app stores. One can write blogs, publish social media posts, and can use App Store Optimization technique to get the attention of their potential users.
Likewise, the loading speed of your app would play a vital role in helping you get desired attention. You need to ensure that your app should load fast, within seconds; otherwise your potential users won’t show any interest on your app, and thus the chances of moving out of the app store increases. So, if you want to stay up in the market, avoiding these app marketing pitfalls are important
Lars Gerhmann | IQ Leverage | Criterios de inversión de un Business Angel en ...Smash Tech
The document discusses criteria for a business angel's mobile business investments. It provides details on pitching a mobile app to investors, what bores investors in pitches, and the metrics business angels review for mobile apps. Key criteria for investors include the business model explained in 10 seconds, the market opportunity size and how the app can generate revenue, and the founding team and their experience.
Similar to "InteractiveTime" - Marketing Plan for a new App (20)
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"