Book jr 5
•Download as PPTX, PDF•
0 likes•20 views
This document discusses how various organizations like the Miami Heat and NBA 2K19 have leveraged Facebook to promote their brands and products. It outlines how the Miami Heat used a limited edition jersey campaign on Facebook to sell out the jersey in an hour. NBA 2K19 partnered with Facebook to announce LeBron James as the cover athlete for NBA 2K19, reaching over 10 million people and driving increased awareness, anticipation, and online pre-sales. Both organizations saw significant lifts in key metrics like ad recall, message association, and purchase intent from conducting Facebook brand lift studies on their campaigns. The document advocates that all businesses should utilize Facebook to grow their customer base and shares potential success stories.
Report
Share
Report
Share
Recommended
Why should brands use facebook? March 2011 Madrid
¿Por qué las marcas deberían usar Facebook? Ponencia presentada por Thomas Jestin (Co-fundador de KRDS) y Pablo Asencio (Country Manager de KRDS España) en OMExpo Madrid 2011.
Social Media Strategies that Work!
The NBA has successfully integrated social media into its operations and fan engagement strategies. It monitors trends, engages with fans, and offers exclusive content and benefits through social media. As a result, the NBA has seen record viewership across TV networks and digital platforms, with over 100 million combined social media followers. Dunkin Donuts partnered with Marvel Studios to promote Captain America and held a contest where people could nominate real-life "Super Soldiers," generating over 4 million Facebook likes and significant engagement across social media. The U.S. Marine Corps uses social media to share stories of servicemen and women to inspire and engage the public.
Chat Social Media - iAB PR Event
The document discusses how brands can build successful social media presences. It notes that Facebook has over 450 million users and is the most popular social site in Puerto Rico. It recommends that brands create Facebook fan pages to build communities of brand ambassadors and use pictures and promotional applications to engage users. An example is given of a taco maker that saw increased sales after promotions on social media, growing its fan base larger than competitors. The document stresses that the brand with the most fans wins in today's social world.
Sports Social Media Strategy
Social Media Strategy for Sports: Presentation outlines challenges and opportunities for franchises, players, media and sponsors.
US+Partners NFL Fan Nation
US+Partners is the exclusive liaison for the more than 5,000 NFL fan communities on Facebook.
That’s right. We’re engaged ‐‐ deeply ‐‐ with a loyal, social mega‐network of more than 13 million highly educated, passionate, and engaged cause‐wired football fans ‐‐ a big‐spending, burgeoning demographic slice of America. Ready, able and uniquely willing to embrace and experience your brand. Right now.
And that’s just for starters. This powerhouse is growing fast ‐‐ in size and influence. Grassroots. Credible.
Authentic. Peer‐to‐peer. Continuously connected, in season and off.
Only US+Partners can offer you this advantage. For the past 3 years, we’ve used our proprietary socialengagement optimization (SEO) model to identify, follow, qualify and engage the most influential people
in each of these thousands of tight‐knit fan bases comprising this network.
We’ve connected them to each other. We can connect them to you.
MLS SWOT
Major League Soccer (MLS) is a professional soccer league founded in 1996 in the United States and Canada that has grown from 10 teams to 30 teams. MLS has strengths such as good stadium infrastructure, wealthy owners, and media rights deals. However, it also has weaknesses like the overall quality of play being lower than some other leagues and lower interest from American sports fans compared to sports like American football and basketball. Opportunities for growth include promoting soccer to more Americans, inspiring American youth to play, and collaborating with regional leagues like Liga MX in Mexico. Threats include competition from other sports and the perception of MLS as a retirement league.
Value of a Facebook Fan 2013: Summary of Findings
Brand marketers are sobering up and asking hard questions around the ROI of social marketing. Perhaps no question is asked more often than “What is the value of a Facebook brand Fan?” According to new Syncapse empirical research, the average value of brand Fans in key consumer categories has increased 28% to $174.17. Not only do they tend to be brand users first, they spend more, engage more, advocate more, and are more loyal. The significant and increasing value of a Facebook brand Fan affirms past social marketing investment and mandates deeper commitment and accountability in the future. Read the summary and download the full report on www.syncapse.com
MLS Project
The document proposes a new YouTube show hosted by MLS that would highlight and promote top young players in the league under age 23. It would analyze their performances each week in 5-10 minute clips. The goals are to get 5k views per video within a week, 5k likes on Instagram clips within 2 days, and 300 interactions on Twitter per post. This would help develop young talent and could increase their transfer values. The estimated expenses are $7,975 annually and potential income from sponsorships and YouTube ads/views is $37,000, resulting in a projected $29,025 profit.
Recommended
Why should brands use facebook? March 2011 Madrid
¿Por qué las marcas deberían usar Facebook? Ponencia presentada por Thomas Jestin (Co-fundador de KRDS) y Pablo Asencio (Country Manager de KRDS España) en OMExpo Madrid 2011.
Social Media Strategies that Work!
The NBA has successfully integrated social media into its operations and fan engagement strategies. It monitors trends, engages with fans, and offers exclusive content and benefits through social media. As a result, the NBA has seen record viewership across TV networks and digital platforms, with over 100 million combined social media followers. Dunkin Donuts partnered with Marvel Studios to promote Captain America and held a contest where people could nominate real-life "Super Soldiers," generating over 4 million Facebook likes and significant engagement across social media. The U.S. Marine Corps uses social media to share stories of servicemen and women to inspire and engage the public.
Chat Social Media - iAB PR Event
The document discusses how brands can build successful social media presences. It notes that Facebook has over 450 million users and is the most popular social site in Puerto Rico. It recommends that brands create Facebook fan pages to build communities of brand ambassadors and use pictures and promotional applications to engage users. An example is given of a taco maker that saw increased sales after promotions on social media, growing its fan base larger than competitors. The document stresses that the brand with the most fans wins in today's social world.
Sports Social Media Strategy
Social Media Strategy for Sports: Presentation outlines challenges and opportunities for franchises, players, media and sponsors.
US+Partners NFL Fan Nation
US+Partners is the exclusive liaison for the more than 5,000 NFL fan communities on Facebook.
That’s right. We’re engaged ‐‐ deeply ‐‐ with a loyal, social mega‐network of more than 13 million highly educated, passionate, and engaged cause‐wired football fans ‐‐ a big‐spending, burgeoning demographic slice of America. Ready, able and uniquely willing to embrace and experience your brand. Right now.
And that’s just for starters. This powerhouse is growing fast ‐‐ in size and influence. Grassroots. Credible.
Authentic. Peer‐to‐peer. Continuously connected, in season and off.
Only US+Partners can offer you this advantage. For the past 3 years, we’ve used our proprietary socialengagement optimization (SEO) model to identify, follow, qualify and engage the most influential people
in each of these thousands of tight‐knit fan bases comprising this network.
We’ve connected them to each other. We can connect them to you.
MLS SWOT
Major League Soccer (MLS) is a professional soccer league founded in 1996 in the United States and Canada that has grown from 10 teams to 30 teams. MLS has strengths such as good stadium infrastructure, wealthy owners, and media rights deals. However, it also has weaknesses like the overall quality of play being lower than some other leagues and lower interest from American sports fans compared to sports like American football and basketball. Opportunities for growth include promoting soccer to more Americans, inspiring American youth to play, and collaborating with regional leagues like Liga MX in Mexico. Threats include competition from other sports and the perception of MLS as a retirement league.
Value of a Facebook Fan 2013: Summary of Findings
Brand marketers are sobering up and asking hard questions around the ROI of social marketing. Perhaps no question is asked more often than “What is the value of a Facebook brand Fan?” According to new Syncapse empirical research, the average value of brand Fans in key consumer categories has increased 28% to $174.17. Not only do they tend to be brand users first, they spend more, engage more, advocate more, and are more loyal. The significant and increasing value of a Facebook brand Fan affirms past social marketing investment and mandates deeper commitment and accountability in the future. Read the summary and download the full report on www.syncapse.com
MLS Project
The document proposes a new YouTube show hosted by MLS that would highlight and promote top young players in the league under age 23. It would analyze their performances each week in 5-10 minute clips. The goals are to get 5k views per video within a week, 5k likes on Instagram clips within 2 days, and 300 interactions on Twitter per post. This would help develop young talent and could increase their transfer values. The estimated expenses are $7,975 annually and potential income from sponsorships and YouTube ads/views is $37,000, resulting in a projected $29,025 profit.
Social media marketing
The document discusses social media marketing strategies and case studies. It provides examples of how Ford, PepsiCo, and Levi Strauss successfully used social media to increase brand awareness, sales, and store traffic. Marketers are advised to use social media to engage consumers at each stage of the purchasing process. The document also summarizes case studies of how Lay's held a Facebook contest for new chip flavors and how Heineken ran a creative Instagram photo contest to promote the US Open tennis tournament. Both campaigns engaged many users and increased sales or followers.
1 m fb followers in 30 days ebook
This document provides instructions for getting 1 million followers on Facebook in 30 days. It is divided into 5 phases. Phase 1 explains how to set up a Facebook business page and ad account. Phase 2 discusses optimizing content and engagement. Phase 3 covers creating custom audiences and running ad campaigns. Phase 4 talks about monetizing the Facebook page. Phase 5 recommends strategies like influencer marketing, live streams, and events to gain more followers. The overall guide provides tips for leveraging various Facebook tools and features to build a large following rapidly.
Mark Cowan - Building Your Country Through Facebook ( ro:newmedia )
This document discusses how brands can use Facebook to engage large audiences through social experiences and innovative marketing strategies. It provides examples of how companies like McDonald's, L'Oreal, Virgin America and AirAsia have used Facebook ads, pages, events and engagement to reach millions of people. The document advocates creating an "always on" social media calendar and using measurement tools to track success. It also notes the importance of focusing content and experiences that are socially relevant and build authentic connections within a brand's community on Facebook.
Social-Media-Advertising_SellSheet
Facebook and Instagram have over 1.5 billion and 300 million active users respectively. Social media advertising is increasingly important as organic reach declines, with only 6% of audiences seeing unpromoted posts. Effective targeting of ads allows marketers to reach interested consumers by filtering for factors like location, interests and demographics. Promoted post packages on Facebook and Instagram range in price from $700-1,600 per month and include audience targeting, campaign optimization and reporting. A campaign for Lancaster Mall offering gifts with $30 purchases reached over 14,000 people and generated an additional $6,000 in sales revenue.
Edible Arrangements Social Media Proposal
EA-Greenwood wants to increase its social media presence on Facebook and Instagram to target women ages 24-50 and increase revenue. It will post regularly about weekly deals and samples. It will monitor engagement and followers. The goal is to gain 100 Facebook likes in 4 weeks and 50 Instagram followers, and increase engagement over time. An intern will create posts for $700 total. Boosted Facebook posts will cost $60. The budget is under $800 to significantly increase brand awareness and sales.
10 social media marketing trends
Social media grows bigger and bigger each day, and as it does so, fans and followers seem to become more demanding with the brands they follow, requesting more interaction, better content, and quicker responses in return for their loyalty. The following are ten social media marketing trends that can help you grow your social media audience.
Unlocking Social Data to Transform Market Research and Consumer Insights
Social media has fundamentally change how consumers create and consume data. This presentation demonstrates how marketers can unlock this data and presents four clear case studies on how companies are putting this data to use.
Know how facebook can influence your business growth
Unitel Direct a well-known internet marketing agency shares their views on how the social platform can help in business growth and how its immense potential can be used to promote services and products of your company.
Fan brands guide to Facebook commerce
This document discusses strategies for successful Facebook commerce ("F-Commerce"). It outlines the key drivers of F-Commerce success as audience, offer, placement, and virality. It then describes the Facebook conversion funnel and emphasizes the importance of developing an engaged community through authenticity and compelling limited-time offers to drive purchases.
Jcp final digital_marketingstrategy-final-8
JC Penneys Powerpoint Presentation for NBC's Fashion Show and NYU includes Facebook, mobile strategy, email marketing tactics, Social Media Flowchart
Marketing Sample Pitch by Lori Peters
V.social campaign
The V.social festival campaign aims to shift young consumers' perceptions of the V brand and position V as powering social moments. The campaign centers around a 2-week Facebook competition where teams earn points by scanning QR codes on V cans, with the prize being the opportunity to curate their own V.social festival. It aims to have 50,000 contestants and generate 200,000 Facebook mentions in February 2013 by leveraging social media obsession and the desire to connect online within the target demographic.
Los Angeles Lakers Marketing Plan
The document is a 2014-2015 marketing plan for the Los Angeles Lakers. It outlines goals of associating a championship aura with the organization, providing fans a world-class game day experience, leveraging star talent to grow the game, and building relationships within the LA community. It discusses demographics of LA, and details various ticket package options targeting different fan segments, like season tickets, division games, conference games, and a kids Sunday package. Benefits for ticket packages include merchandise, events, and priority seating to retain fans and drive sales.
Case Stduies
Intuit's TurboTax encouraged customers to share product reviews on social media to help drive new customers. Over 50,000 reviews were shared, with over 75% of people who viewed shared reviews becoming new customers. Fox News used social login and sharing to increase page views by 20% and global reach by 40%. TNT used social chat to engage NBA fans watching games online. American Eagle used social sharing of fashion items to fuel word-of-mouth growth. SnagFilms added a social activity feed showing what films friends were watching to create a sense of community without significant development.
Social Media Overview Extanz.Com
Reviewing the current state of Social Media, how to use Social Media and Social Networks for businesses purposes. Social Media Marketing and PR 2.0
http://extanz.com
Social Media Trends for 2014 by Vanksen
Social media trends in 2014 focused on niche social networks gaining popularity as alternatives to mainstream sites like Facebook and Twitter. Trends also pointed to the rise of all-in-one networks that combine multiple functions and more secure networks protecting privacy. New technologies like social TV and the connection of music and social media were emerging trends to watch in 2014.
Ferrer_Alfred_Intreprenualbussinesproposal.pdf
This business proposal evaluates opportunities within the Miami Heat organization to improve the fan experience and solidify its brand. The Miami Heat has been one of the most successful NBA franchises on and off the court, valued at $2.3 billion. The proposal identifies using new technologies like those used by the Lakers and Kings to engage fans during games through predictive games and incentives. It recommends working with Microsoft to implement these features on their existing Azure platform to keep fans engaged throughout games, regardless of score. Meeting with other teams and Microsoft would be required to scope and implement the new technologies.
Facebook Tips Women Ties
Donna DeClemente gave a presentation on using Facebook to build brands and engage customers. She discussed how to set up a Facebook page and fan page, use Facebook advertising to build fan bases, and provided tips on engaging fans through contests, sweepstakes, and creating an editorial calendar. She emphasized the importance of transparency and valuing relationships to build trust with customers on social media.
Facebook page DOs & DON'Ts - KRDS Facebook Developer Garage Paris, 29th of M...
1. The document provides guidance on using Facebook pages effectively for brands, including dos and don'ts. It recommends interacting with fans, getting new fans through awareness and engagement tactics, and leveraging online and offline audiences.
2. Key recommendations include using Facebook ads and sponsored stories to drive fans, incentivizing people to like the page, controlling the wall, adding custom tabs, and empowering fans through questions and photos/videos.
3. Brands are encouraged to tell stories, have a call to action for fans, and respect Facebook terms of service when promoting on the platform.
Pick me! Personal Branding & Networking
Use the power of social media to promote your business & yourself! Presented to Greater Merrifield Business Association (GMBA).
Social media marketing of fcb
The document discusses social media marketing strategies of FC Barcelona. It notes that FC Barcelona has over 100 million followers across various social media platforms, making it the most followed sports club globally. It achieves this large following through regular posting of club news and content on platforms like Facebook, Twitter, Instagram. The club also has social media policies for staff and players to educate them on proper social media use. Finally, it discusses how FC Barcelona has used platforms like Weibo and Line to help expand its reach and fanbase to Asia through localized social media strategies.
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of
SOCIAL MEDIA MARKETING
You may want to use this slide presentation over two days, with the social media slides (up to slide number 15) presented the first day, and the second half of the slide deck presented the second day.
Where does Social Media fit in the Marketing Mix?
https://www.youtube.com/watch?v=21cKRwC_h38&t=5s
https://www.youtube.com/watch?time_continue=2&v=wa0OXpdihmQ
Results from the February 2018 CMO Survey indicate that companies currently spend 12% of their marketing budgets on social media. This is up from 3.5% in 2009 when this question was first asked. This increase is expected to accelerate with social media spending predicted to reach 20.5% of marketing budgets in the next five years!
https://www.youtube.com/watch?v=sOfHtANrmbI
Create a holistic strategy focused on all three media types.
Owned Media: the channels a company owns (Company website, blog, YouTube channel, social media accounts)
Earned Media: the content and conversations around a brand that have been created and published by someone else (Press coverage, social media mentions, product/company reviews, blog posts)
The most valuable type of media, as it increases brand awareness with additional effort on the part of the marketer
Paid Media: marketing activity that is paid for (TV advertising, radio spots, print advertising, Google Adwords, Pay Per Click [PPC] campaigns,
search and display advertising, social media advertising)
Earned Media
Blogger decides to review your product or service.
Social Media followers share an influencer or brand’s post.
Press mentions
Organic searches results in higher rankings on Google, Bing and Yahoo!
Continuous Engagement =
Consistent Message dissemination
11
11
BENEFITS OF SOCIAL MEDIA MARKETING
• Brand awareness
Increased Exposure / Brand Awareness
Social media allows message sharing to a wide audience, making brands more accessible
for new customers and more recognizable for existing customers
The cell phone case industry is extremely competitive. Pretty much anyone can buy cases in bulk from Alibaba and resell them for a markup. So when a company is able to stand out and establish a brand, you can’t help but take notice.
Peel sells thin phone cases, with the major selling point being they’re both functional and stylish. So naturally, social media is a great avenue to showcase their products.
They use Facebook video ads to help tell the story of what separates their products from everyone else.
BENEFITS OF SOCIAL MEDIA MARKETING
• Increased traffic
Improved Conversions!
Increased Traffic
Every like, comment, share or reaction may lead to a click and eventually a conversion
78% of businesses said social media has increased website traffic
Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. E ...
Social Web Media
This document discusses the importance of integrating social media into marketing strategies. It notes that Facebook has over 500 million users who spend 55 minutes per day on the platform, and it overtook Google as the most visited website in the US in 2010. Several case studies are presented of companies that significantly grew their businesses and sales through social media engagement. The document concludes by outlining a social media and internet marketing service that designs optimized websites integrated with social networks to drive traffic, leads, and customers.
More Related Content
What's hot
Social media marketing
The document discusses social media marketing strategies and case studies. It provides examples of how Ford, PepsiCo, and Levi Strauss successfully used social media to increase brand awareness, sales, and store traffic. Marketers are advised to use social media to engage consumers at each stage of the purchasing process. The document also summarizes case studies of how Lay's held a Facebook contest for new chip flavors and how Heineken ran a creative Instagram photo contest to promote the US Open tennis tournament. Both campaigns engaged many users and increased sales or followers.
1 m fb followers in 30 days ebook
This document provides instructions for getting 1 million followers on Facebook in 30 days. It is divided into 5 phases. Phase 1 explains how to set up a Facebook business page and ad account. Phase 2 discusses optimizing content and engagement. Phase 3 covers creating custom audiences and running ad campaigns. Phase 4 talks about monetizing the Facebook page. Phase 5 recommends strategies like influencer marketing, live streams, and events to gain more followers. The overall guide provides tips for leveraging various Facebook tools and features to build a large following rapidly.
Mark Cowan - Building Your Country Through Facebook ( ro:newmedia )
This document discusses how brands can use Facebook to engage large audiences through social experiences and innovative marketing strategies. It provides examples of how companies like McDonald's, L'Oreal, Virgin America and AirAsia have used Facebook ads, pages, events and engagement to reach millions of people. The document advocates creating an "always on" social media calendar and using measurement tools to track success. It also notes the importance of focusing content and experiences that are socially relevant and build authentic connections within a brand's community on Facebook.
Social-Media-Advertising_SellSheet
Facebook and Instagram have over 1.5 billion and 300 million active users respectively. Social media advertising is increasingly important as organic reach declines, with only 6% of audiences seeing unpromoted posts. Effective targeting of ads allows marketers to reach interested consumers by filtering for factors like location, interests and demographics. Promoted post packages on Facebook and Instagram range in price from $700-1,600 per month and include audience targeting, campaign optimization and reporting. A campaign for Lancaster Mall offering gifts with $30 purchases reached over 14,000 people and generated an additional $6,000 in sales revenue.
Edible Arrangements Social Media Proposal
EA-Greenwood wants to increase its social media presence on Facebook and Instagram to target women ages 24-50 and increase revenue. It will post regularly about weekly deals and samples. It will monitor engagement and followers. The goal is to gain 100 Facebook likes in 4 weeks and 50 Instagram followers, and increase engagement over time. An intern will create posts for $700 total. Boosted Facebook posts will cost $60. The budget is under $800 to significantly increase brand awareness and sales.
10 social media marketing trends
Social media grows bigger and bigger each day, and as it does so, fans and followers seem to become more demanding with the brands they follow, requesting more interaction, better content, and quicker responses in return for their loyalty. The following are ten social media marketing trends that can help you grow your social media audience.
Unlocking Social Data to Transform Market Research and Consumer Insights
Social media has fundamentally change how consumers create and consume data. This presentation demonstrates how marketers can unlock this data and presents four clear case studies on how companies are putting this data to use.
Know how facebook can influence your business growth
Unitel Direct a well-known internet marketing agency shares their views on how the social platform can help in business growth and how its immense potential can be used to promote services and products of your company.
Fan brands guide to Facebook commerce
This document discusses strategies for successful Facebook commerce ("F-Commerce"). It outlines the key drivers of F-Commerce success as audience, offer, placement, and virality. It then describes the Facebook conversion funnel and emphasizes the importance of developing an engaged community through authenticity and compelling limited-time offers to drive purchases.
Jcp final digital_marketingstrategy-final-8
JC Penneys Powerpoint Presentation for NBC's Fashion Show and NYU includes Facebook, mobile strategy, email marketing tactics, Social Media Flowchart
Marketing Sample Pitch by Lori Peters
V.social campaign
The V.social festival campaign aims to shift young consumers' perceptions of the V brand and position V as powering social moments. The campaign centers around a 2-week Facebook competition where teams earn points by scanning QR codes on V cans, with the prize being the opportunity to curate their own V.social festival. It aims to have 50,000 contestants and generate 200,000 Facebook mentions in February 2013 by leveraging social media obsession and the desire to connect online within the target demographic.
Los Angeles Lakers Marketing Plan
The document is a 2014-2015 marketing plan for the Los Angeles Lakers. It outlines goals of associating a championship aura with the organization, providing fans a world-class game day experience, leveraging star talent to grow the game, and building relationships within the LA community. It discusses demographics of LA, and details various ticket package options targeting different fan segments, like season tickets, division games, conference games, and a kids Sunday package. Benefits for ticket packages include merchandise, events, and priority seating to retain fans and drive sales.
What's hot (12)
Mark Cowan - Building Your Country Through Facebook ( ro:newmedia )
Mark Cowan - Building Your Country Through Facebook ( ro:newmedia )
Unlocking Social Data to Transform Market Research and Consumer Insights
Unlocking Social Data to Transform Market Research and Consumer Insights
Know how facebook can influence your business growth
Know how facebook can influence your business growth
Similar to Book jr 5
Case Stduies
Intuit's TurboTax encouraged customers to share product reviews on social media to help drive new customers. Over 50,000 reviews were shared, with over 75% of people who viewed shared reviews becoming new customers. Fox News used social login and sharing to increase page views by 20% and global reach by 40%. TNT used social chat to engage NBA fans watching games online. American Eagle used social sharing of fashion items to fuel word-of-mouth growth. SnagFilms added a social activity feed showing what films friends were watching to create a sense of community without significant development.
Social Media Overview Extanz.Com
Reviewing the current state of Social Media, how to use Social Media and Social Networks for businesses purposes. Social Media Marketing and PR 2.0
http://extanz.com
Social Media Trends for 2014 by Vanksen
Social media trends in 2014 focused on niche social networks gaining popularity as alternatives to mainstream sites like Facebook and Twitter. Trends also pointed to the rise of all-in-one networks that combine multiple functions and more secure networks protecting privacy. New technologies like social TV and the connection of music and social media were emerging trends to watch in 2014.
Ferrer_Alfred_Intreprenualbussinesproposal.pdf
This business proposal evaluates opportunities within the Miami Heat organization to improve the fan experience and solidify its brand. The Miami Heat has been one of the most successful NBA franchises on and off the court, valued at $2.3 billion. The proposal identifies using new technologies like those used by the Lakers and Kings to engage fans during games through predictive games and incentives. It recommends working with Microsoft to implement these features on their existing Azure platform to keep fans engaged throughout games, regardless of score. Meeting with other teams and Microsoft would be required to scope and implement the new technologies.
Facebook Tips Women Ties
Donna DeClemente gave a presentation on using Facebook to build brands and engage customers. She discussed how to set up a Facebook page and fan page, use Facebook advertising to build fan bases, and provided tips on engaging fans through contests, sweepstakes, and creating an editorial calendar. She emphasized the importance of transparency and valuing relationships to build trust with customers on social media.
Facebook page DOs & DON'Ts - KRDS Facebook Developer Garage Paris, 29th of M...
1. The document provides guidance on using Facebook pages effectively for brands, including dos and don'ts. It recommends interacting with fans, getting new fans through awareness and engagement tactics, and leveraging online and offline audiences.
2. Key recommendations include using Facebook ads and sponsored stories to drive fans, incentivizing people to like the page, controlling the wall, adding custom tabs, and empowering fans through questions and photos/videos.
3. Brands are encouraged to tell stories, have a call to action for fans, and respect Facebook terms of service when promoting on the platform.
Pick me! Personal Branding & Networking
Use the power of social media to promote your business & yourself! Presented to Greater Merrifield Business Association (GMBA).
Social media marketing of fcb
The document discusses social media marketing strategies of FC Barcelona. It notes that FC Barcelona has over 100 million followers across various social media platforms, making it the most followed sports club globally. It achieves this large following through regular posting of club news and content on platforms like Facebook, Twitter, Instagram. The club also has social media policies for staff and players to educate them on proper social media use. Finally, it discusses how FC Barcelona has used platforms like Weibo and Line to help expand its reach and fanbase to Asia through localized social media strategies.
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of
SOCIAL MEDIA MARKETING
You may want to use this slide presentation over two days, with the social media slides (up to slide number 15) presented the first day, and the second half of the slide deck presented the second day.
Where does Social Media fit in the Marketing Mix?
https://www.youtube.com/watch?v=21cKRwC_h38&t=5s
https://www.youtube.com/watch?time_continue=2&v=wa0OXpdihmQ
Results from the February 2018 CMO Survey indicate that companies currently spend 12% of their marketing budgets on social media. This is up from 3.5% in 2009 when this question was first asked. This increase is expected to accelerate with social media spending predicted to reach 20.5% of marketing budgets in the next five years!
https://www.youtube.com/watch?v=sOfHtANrmbI
Create a holistic strategy focused on all three media types.
Owned Media: the channels a company owns (Company website, blog, YouTube channel, social media accounts)
Earned Media: the content and conversations around a brand that have been created and published by someone else (Press coverage, social media mentions, product/company reviews, blog posts)
The most valuable type of media, as it increases brand awareness with additional effort on the part of the marketer
Paid Media: marketing activity that is paid for (TV advertising, radio spots, print advertising, Google Adwords, Pay Per Click [PPC] campaigns,
search and display advertising, social media advertising)
Earned Media
Blogger decides to review your product or service.
Social Media followers share an influencer or brand’s post.
Press mentions
Organic searches results in higher rankings on Google, Bing and Yahoo!
Continuous Engagement =
Consistent Message dissemination
11
11
BENEFITS OF SOCIAL MEDIA MARKETING
• Brand awareness
Increased Exposure / Brand Awareness
Social media allows message sharing to a wide audience, making brands more accessible
for new customers and more recognizable for existing customers
The cell phone case industry is extremely competitive. Pretty much anyone can buy cases in bulk from Alibaba and resell them for a markup. So when a company is able to stand out and establish a brand, you can’t help but take notice.
Peel sells thin phone cases, with the major selling point being they’re both functional and stylish. So naturally, social media is a great avenue to showcase their products.
They use Facebook video ads to help tell the story of what separates their products from everyone else.
BENEFITS OF SOCIAL MEDIA MARKETING
• Increased traffic
Improved Conversions!
Increased Traffic
Every like, comment, share or reaction may lead to a click and eventually a conversion
78% of businesses said social media has increased website traffic
Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. E ...
Social Web Media
This document discusses the importance of integrating social media into marketing strategies. It notes that Facebook has over 500 million users who spend 55 minutes per day on the platform, and it overtook Google as the most visited website in the US in 2010. Several case studies are presented of companies that significantly grew their businesses and sales through social media engagement. The document concludes by outlining a social media and internet marketing service that designs optimized websites integrated with social networks to drive traffic, leads, and customers.
Coors Light NBA 2018
The Coors Light brand is facing fierce competition in the Puerto Rico market. From locally crafted products that tap into community pride, a competitive set with deep pockets and an emerging perception that
Coors Light is ‘my dad’s beer’, the local marketing team is working feverishly to reposition the brand and take back market share.
Emerging Media
The fusion of media channels has caused convergence of in the digital arena. This presentation highlights brands that have gained brand dominance through big ideation and the use of digital media.
Getting the Most Bang for Your Buck in Social Games Advertising
Millions of people worldwide play games on social networks, and advertisers are expected to spend $293 million in social games in 2011 -- a 60% increase over what they spent just two years before. Interesting case studies will explore the advertising opportunities that work best in social games, and how can you make your brand stand out from the pack -- in a good way!
How facebook changed advertising
Facebook has changed advertising in 3 key ways:
1) Facebook ads allow for highly targeted advertising based on users' social media activity and interests. This precise targeting makes ads more effective.
2) Brands can engage with customers on Facebook through pages, polls, and virtual promotions. High customer engagement on Facebook pages leads to increased brand loyalty and sales.
3) The widespread adoption of social plugins like the "Like" button has integrated Facebook engagement into the majority of top websites. This has increased the volume of user data Facebook can collect and allowed them to develop new advertising products like OpenGraph.
What Is Social Media And Why Should I Care
What is Social Media Today and Why You Should Care. Anybodyy can create a Facebook page but how do you use Social Media to grow your business?
Facebook Marketing Madness: 3 Game Changers from the Franchise Playbook
Bluewater's newest webcast, Facebook Marketing Madness: 3 Game Changers from the Franchise Playbook, teaches you how to score big with slam dunks, free throws, and 3-pointers on Facebook.
166 Case Studies Prove Social Media Marketing ROI
This document provides 66 case studies that demonstrate the ROI of social media marketing. It begins with a dedication and acknowledgements section thanking those who contributed case studies. The body consists of two sections, with the first providing 33 case studies and the second providing another 33 case studies from various industries. These case studies show how social media increased sales, leads, customer engagement, and other metrics for the profiled companies. The document aims to prove to skeptics that social media can generate measurable ROI when implemented strategically.
Facebook for Business
Is Your Business on Facebook? With Facebook overtaking Google for search, now is the time to have a presence on Facebook. Setting up a fanpage can be diggicult, this guide will show you step by step how to create an effective Facebook fanpage.
2021 Social Media Marketing Industry Report
This report summarizes the findings of a survey of over 4,300 marketers about their social media usage and strategies. Some key findings include:
- Facebook is declining in importance for marketers, with only 54% now ranking it as their most important platform, down from 67% in 2018.
- Instagram continues to grow in popularity and importance for marketers, with 78% using it and 64% planning to increase organic activities on it.
- Short-form video usage is rising, with over half of marketers now regularly using Instagram and Facebook stories.
- Marketers want answers on how to improve sales and generate leads from their social media efforts.
- Marketers see increased exposure and traffic as the
Facebook for Business - Women Communicators of Austin
Want to learn how to use Facebook for Business? This presentation will teach you how to engage with your fans and how to get started with Facebook advertising
Similar to Book jr 5 (20)
Facebook page DOs & DON'Ts - KRDS Facebook Developer Garage Paris, 29th of M...
Facebook page DOs & DON'Ts - KRDS Facebook Developer Garage Paris, 29th of M...
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Getting the Most Bang for Your Buck in Social Games Advertising
Getting the Most Bang for Your Buck in Social Games Advertising
Facebook Marketing Madness: 3 Game Changers from the Franchise Playbook
Facebook Marketing Madness: 3 Game Changers from the Franchise Playbook
Facebook for Business - Women Communicators of Austin
Facebook for Business - Women Communicators of Austin
Recently uploaded
The Microsoft 365 Migration Tutorial For Beginner.pptx
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
Call Girls Chandigarh🔥7023059433🔥Agency Profile Escorts in Chandigarh Availab...
Call Girls Chandigarh🔥7023059433🔥Agency Profile Escorts in Chandigarh Available 24/7
Astute Business Solutions | Oracle Cloud Partner |
Your goto partner for Oracle Cloud, PeopleSoft, E-Business Suite, and Ellucian Banner. We are a firm specialized in managed services and consulting.
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Gursev Pirge, PhD
Senior Data Scientist - JohnSnowLabs
GlobalLogic Java Community Webinar #18 “How to Improve Web Application Perfor...
Під час доповіді відповімо на питання, навіщо потрібно підвищувати продуктивність аплікації і які є найефективніші способи для цього. А також поговоримо про те, що таке кеш, які його види бувають та, основне — як знайти performance bottleneck?
Відео та деталі заходу: https://bit.ly/45tILxj
Mutation Testing for Task-Oriented Chatbots
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
Getting the Most Out of ScyllaDB Monitoring: ShareChat's Tips
ScyllaDB monitoring provides a lot of useful information. But sometimes it’s not easy to find the root of the problem if something is wrong or even estimate the remaining capacity by the load on the cluster. This talk shares our team's practical tips on: 1) How to find the root of the problem by metrics if ScyllaDB is slow 2) How to interpret the load and plan capacity for the future 3) Compaction strategies and how to choose the right one 4) Important metrics which aren’t available in the default monitoring setup.
QA or the Highway - Component Testing: Bridging the gap between frontend appl...
These are the slides for the presentation, "Component Testing: Bridging the gap between frontend applications" that was presented at QA or the Highway 2024 in Columbus, OH by Zachary Hamm.
From Natural Language to Structured Solr Queries using LLMs
This talk draws on experimentation to enable AI applications with Solr. One important use case is to use AI for better accessibility and discoverability of the data: while User eXperience techniques, lexical search improvements, and data harmonization can take organizations to a good level of accessibility, a structural (or “cognitive” gap) remains between the data user needs and the data producer constraints.
That is where AI – and most importantly, Natural Language Processing and Large Language Model techniques – could make a difference. This natural language, conversational engine could facilitate access and usage of the data leveraging the semantics of any data source.
The objective of the presentation is to propose a technical approach and a way forward to achieve this goal.
The key concept is to enable users to express their search queries in natural language, which the LLM then enriches, interprets, and translates into structured queries based on the Solr index’s metadata.
This approach leverages the LLM’s ability to understand the nuances of natural language and the structure of documents within Apache Solr.
The LLM acts as an intermediary agent, offering a transparent experience to users automatically and potentially uncovering relevant documents that conventional search methods might overlook. The presentation will include the results of this experimental work, lessons learned, best practices, and the scope of future work that should improve the approach and make it production-ready.
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
Tomaz Bratanic
Graph ML and GenAI Expert - Neo4j
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Dmitrii Kamaev, PhD
Senior Product Owner - QIAGEN
Dandelion Hashtable: beyond billion requests per second on a commodity server
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
"NATO Hackathon Winner: AI-Powered Drug Search", Taras Kloba
This is a session that details how PostgreSQL's features and Azure AI Services can be effectively used to significantly enhance the search functionality in any application.
In this session, we'll share insights on how we used PostgreSQL to facilitate precise searches across multiple fields in our mobile application. The techniques include using LIKE and ILIKE operators and integrating a trigram-based search to handle potential misspellings, thereby increasing the search accuracy.
We'll also discuss how the azure_ai extension on PostgreSQL databases in Azure and Azure AI Services were utilized to create vectors from user input, a feature beneficial when users wish to find specific items based on text prompts. While our application's case study involves a drug search, the techniques and principles shared in this session can be adapted to improve search functionality in a wide range of applications. Join us to learn how PostgreSQL and Azure AI can be harnessed to enhance your application's search capability.
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation Functions to Prevent Interaction with Malicious QR Codes.
Aim of the Study: The goal of this research was to develop a robust hybrid approach for identifying malicious and insecure URLs derived from QR codes, ensuring safe interactions.
This is achieved through:
Machine Learning Model: Predicts the likelihood of a URL being malicious.
Security Validation Functions: Ensures the derived URL has a valid certificate and proper URL format.
This innovative blend of technology aims to enhance cybersecurity measures and protect users from potential threats hidden within QR codes 🖥 🔒
This study was my first introduction to using ML which has shown me the immense potential of ML in creating more secure digital environments!
Recently uploaded (20)
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Call Girls Chandigarh🔥7023059433🔥Agency Profile Escorts in Chandigarh Availab...
Call Girls Chandigarh🔥7023059433🔥Agency Profile Escorts in Chandigarh Availab...
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
GlobalLogic Java Community Webinar #18 “How to Improve Web Application Perfor...
GlobalLogic Java Community Webinar #18 “How to Improve Web Application Perfor...
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Getting the Most Out of ScyllaDB Monitoring: ShareChat's Tips
Getting the Most Out of ScyllaDB Monitoring: ShareChat's Tips
QA or the Highway - Component Testing: Bridging the gap between frontend appl...
QA or the Highway - Component Testing: Bridging the gap between frontend appl...
From Natural Language to Structured Solr Queries using LLMs
From Natural Language to Structured Solr Queries using LLMs
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
"NATO Hackathon Winner: AI-Powered Drug Search", Taras Kloba
"NATO Hackathon Winner: AI-Powered Drug Search", Taras Kloba
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...
Book jr 5
- 1. FACEBOOK SUCCESS STORIES BY: JAUCH GREEN JR. INTRO TO COMMUNICATION TECHNOLOGY
- 2. Facebook !!! Facebook has currently 1.41 billion daily active users. In the United States alone 79% of Americans use Facebook. Thinking globally 22% of the world’s population uses Facebook today. There are 400 new users that sign up for Facebook every single minute.
- 3. Advertising Your local business can be advertise in just 3 steps to ensure success: 1. Create a Facebook Page. 2. Connect with friends & other business. 3. Interact with loyal customers.
- 4. Miami Heat With a wide variety of jersey to choose from, how do the fans decide on this special edition jersey? Limited series jersey (only made a specific number). Fans and customers needs is what the Miami Heat organization cares is about. The jersey would never come out or be sold anywhere else.
- 5. Social media The Miami Heat organization use’s social media like Facebook to gain a lot of popularity from all their fans, all they had to do was create a Facebook page to achieve their goal and satisfy customer needs. On Facebook alone, the Miami Heat have 15 million followers plus….. And the number continues to grow daily. On Instagram, the Miami Heat have over 3 Million followers. This organization has an active account for every major social media site.
- 6. Limited edition jersey With the upcoming NBA season, the Heat organization gave the fans a limited time to receive their special edition jersey. The Miami Heat took to social media websites like Facebook to spread the word and see what fans thoughts were, and if they purchased a special edition jersey. They organization accomplishment was monumental by selling out in the first hour of release.
- 7. Jersey campaign “Facebook has become an increasingly valuable tool for the Miami HEAT’s business, helping to accomplish a number of business objectives: driving ticket sales and retail conversions, brand awareness and lead generation.” - Lauren Cochran, Senior Director of Interactive Media, Miami HEAT.
- 8. Stating the facts Some Stats that were recorded from the record breaking sold out release were 24-point lift in ad recall 11-point lift in message association 7-point lift in purchase intent 10.7 million people reached
- 9. NBA 2K19 2K Games publishes titles in today’s most popular gaming genres. 2k Gives real live gamer experience that can be used for casual and family entertainment. Founded in the year 1999.
- 10. Facebook use The NBA used Facebook video ads to announce LeBron James as its cover athlete before the launch of NBA 2K19. Facebook targeted the ads to both core and prospective audiences and fans who are avid gamers. The NBA 2K Gaming producers wanted to reach more core gamers to increase awareness, anticipation and online pre-sales for the 20th anniversary edition.
- 11. Stating the facts 2K Games used a Facebook brand lift study to determine the results of its June 5– 19, 2018 campaign for NBA 2K19, which far exceeded gaming industry norms, including: 24-point lift in ad recall 11-point lift in message association 7-point lift in purchase intent 10.7 million people reached
- 12. Must use Facebook In conclusion , Facebook is great because it allows your business to grow to new and incredible heights. All of your customers, millions of them at a time are on Facebook daily. You never know, your business could be the next big Facebook success story!
- 13. Resource page https://www.facebook.com/business/success/miami-heat https://www.facebook.com/business/success/2-2k https://www.facebook.com/business