M.R.K.T. is a bag and accessory brand founded in 2010 by a Harvard-trained architect. The brand is inspired by architectural concepts of clean forms, structure, and experimental geometry. They design products similarly to how an architect would design a building, aiming to push boundaries while being practical and flexible. Their materials and patterns give the products a distinctive aesthetic. The target demographic is young, fashion-conscious professionals living in cities between ages 25-38.
The Concept of Luxury Brands - PresentationKlaus Heine
This presentation corresponds to the paper about the definition and categorization of luxury products and brands, "The Concept of Luxury Brands" by Klaus Heine, www.conceptofluxurybrands.com.
ABSTRACT: This paper defines both luxury products and brands and also distinguishes similar concepts such as premium and masstige and differentiates between major types of luxury products and brands such as accessible vs. exceptional luxury products and connoisseur vs. star brands. In that way, it should create a better understanding of what actually constitutes luxury products and brands, and thus should be useful for both researchers and managers within the field of luxury brand management.
CONTENTS of the Paper:
I. The TAXONOMY OF LUXURY
1. The Basic Definition of Luxury
1.1. The Necessity-Luxury Continuum
1.2. The Relativity of Luxury
1.3. General Perspective for the Definition of Luxury
2. The Major Understandings of Luxury
2.1. The Philosophical-sociological Understanding of Luxury
2.2. The Micro-economic Understanding of Luxury
2.3. The Managerial Understanding of Luxury
2.3.1. Areas of Research
2.3.2. Scope of Luxury
2.3.3. Limiting the Scope of Luxury
3. Luxury Products
3.1. The Definition of Luxury Products
3.2. Categorization of Luxury Product Industries
3.3. Types of Luxury Products
4. Luxury Brands
4.1. The Definition of Luxury Brands
4.2. The Relationships between Luxury Products and Brands
4.3. The Relationships between Luxury Characteristics and Brand Identity
4.4. Types of Luxury Brands
4.4.1. Luxury Brands by Luxury Level
4.4.2. Luxury Brands by Awareness
4.4.3. Luxury Brands by Business Volume
4. Distinguishing Luxury Products and Brands from similar Concepts
5.1. Premium Products and Brands
5.2. Masstige Products and Brands
5.3. Prestige Products and Brands
II. HANDBOOK FOR THE CREATION OF LUXURY PRODUCTS AND BRANDS
1. The Characteristics of Luxury Products
1.1. Price
1.2. Quality
1.2.1. Manufacturing Characteristics
1.2.2. Concrete Product Characteristics
1.2.3. Abstract Product Characteristics
1.3. Aesthetics
1.4. Rarity
1.5. Extraordinariness
1.6. Symbolism
2. The Luxury Marketing-Mix
2.1. Luxury Product Policy
2.2. Luxury Price Policy
2.3. Luxury Distribution Policy
2.4. Luxury Communication Policy
V. CONCLUSIONS
Luxury brands have always been a fascinating sector and luxury brand marketing one of the most complicated disciplines.
Packaged as the 8 P’s of luxury brand marketing, this article attempts to bring together the elements and interplay between the principles that are employed in the luxury brand marketing mix.
Global Strategy Marketing: "Marc Jacobs China Expansion" (USC - MKT 440)Moe Rubel
While disseminating a plan for consumer and product marketing with a focus on global strategies, this presentation for "Marc Jacobs China Expansion" was delivered in front of a graduate-level Marshall School of Business class at the University of Southern California on April 9, 2014.
The Concept of Luxury Brands - PresentationKlaus Heine
This presentation corresponds to the paper about the definition and categorization of luxury products and brands, "The Concept of Luxury Brands" by Klaus Heine, www.conceptofluxurybrands.com.
ABSTRACT: This paper defines both luxury products and brands and also distinguishes similar concepts such as premium and masstige and differentiates between major types of luxury products and brands such as accessible vs. exceptional luxury products and connoisseur vs. star brands. In that way, it should create a better understanding of what actually constitutes luxury products and brands, and thus should be useful for both researchers and managers within the field of luxury brand management.
CONTENTS of the Paper:
I. The TAXONOMY OF LUXURY
1. The Basic Definition of Luxury
1.1. The Necessity-Luxury Continuum
1.2. The Relativity of Luxury
1.3. General Perspective for the Definition of Luxury
2. The Major Understandings of Luxury
2.1. The Philosophical-sociological Understanding of Luxury
2.2. The Micro-economic Understanding of Luxury
2.3. The Managerial Understanding of Luxury
2.3.1. Areas of Research
2.3.2. Scope of Luxury
2.3.3. Limiting the Scope of Luxury
3. Luxury Products
3.1. The Definition of Luxury Products
3.2. Categorization of Luxury Product Industries
3.3. Types of Luxury Products
4. Luxury Brands
4.1. The Definition of Luxury Brands
4.2. The Relationships between Luxury Products and Brands
4.3. The Relationships between Luxury Characteristics and Brand Identity
4.4. Types of Luxury Brands
4.4.1. Luxury Brands by Luxury Level
4.4.2. Luxury Brands by Awareness
4.4.3. Luxury Brands by Business Volume
4. Distinguishing Luxury Products and Brands from similar Concepts
5.1. Premium Products and Brands
5.2. Masstige Products and Brands
5.3. Prestige Products and Brands
II. HANDBOOK FOR THE CREATION OF LUXURY PRODUCTS AND BRANDS
1. The Characteristics of Luxury Products
1.1. Price
1.2. Quality
1.2.1. Manufacturing Characteristics
1.2.2. Concrete Product Characteristics
1.2.3. Abstract Product Characteristics
1.3. Aesthetics
1.4. Rarity
1.5. Extraordinariness
1.6. Symbolism
2. The Luxury Marketing-Mix
2.1. Luxury Product Policy
2.2. Luxury Price Policy
2.3. Luxury Distribution Policy
2.4. Luxury Communication Policy
V. CONCLUSIONS
Luxury brands have always been a fascinating sector and luxury brand marketing one of the most complicated disciplines.
Packaged as the 8 P’s of luxury brand marketing, this article attempts to bring together the elements and interplay between the principles that are employed in the luxury brand marketing mix.
Global Strategy Marketing: "Marc Jacobs China Expansion" (USC - MKT 440)Moe Rubel
While disseminating a plan for consumer and product marketing with a focus on global strategies, this presentation for "Marc Jacobs China Expansion" was delivered in front of a graduate-level Marshall School of Business class at the University of Southern California on April 9, 2014.
This paper is focused on Packaging; one of the relatively long-term component in the many tools of shopper marketing. The more interesting observation is that it is right at the center of brand’s consumer proposition and brand’s shopper proposition – therefore an essential component in communication mix. A good packaging design not just motivates shoppers to choose, but it also builds brand equity and supports what is advertised.
Retail Management project choosing a selected store of our choice and analysing it in order to propose new ideas to better it so that it can compete alongside it's competitors
STARBRANDS // BUILT TO SHINE: Luxury marketingSOFAMI.PL
Nasz pogląd czyli The Brand Marriage Company na marketing marek i produktów luksusowych a w szczególności ich strategię i budowę pod kątem segmentacji konsumentów dóbr luksusowych.
Our (The Brand Marriage Company) view on luxury marketing.especially luxury brand strategy and brand building in regards to luxury consumers segmentation.
This paper is focused on Packaging; one of the relatively long-term component in the many tools of shopper marketing. The more interesting observation is that it is right at the center of brand’s consumer proposition and brand’s shopper proposition – therefore an essential component in communication mix. A good packaging design not just motivates shoppers to choose, but it also builds brand equity and supports what is advertised.
Retail Management project choosing a selected store of our choice and analysing it in order to propose new ideas to better it so that it can compete alongside it's competitors
STARBRANDS // BUILT TO SHINE: Luxury marketingSOFAMI.PL
Nasz pogląd czyli The Brand Marriage Company na marketing marek i produktów luksusowych a w szczególności ich strategię i budowę pod kątem segmentacji konsumentów dóbr luksusowych.
Our (The Brand Marriage Company) view on luxury marketing.especially luxury brand strategy and brand building in regards to luxury consumers segmentation.
How to increase crude throughput in desalter applicationsHelena Barras (Goy)
This slideshare will show you how to optimize plant performance by using specialist instrumentation in your desalter application giving greater control over your process.
It will also show how this control gives you exceptional insight into the vessel ensuring you are saving on chemical dosing and increasing environmental compliance.
The presentation from the annual conference Marketing in Real Estate Dynamic Marketing 2015: “From development to management” organized by PROESTATE, “The Russian Guild of Property Managers and Developers”. The conference was aimed at top-managers of marketing departments, PR specialists, sales managers, working in the sphere of development and real estate (residential, commercial, suburban).The event took place on 27-28 November at the Art-Centre Exposed.
Marketing consultancy - we are in it for passion.
Our trademarks are creativity, consistency, innovation, accuracy and the ability to comprehend the customer across industry, economic, social and cultural boundaries.
We combine academic and multidisciplinary approaches with solid business understanding.
Most of all, we believe in creativity, intellectual freedom and coherence – in everything we do.
Dynvibe - can you hear the consumer rebellionDynvibe
Everyday consumers are changing global consumption patterns through social media. They have become the actors of their own deep behavioral changes: organizing themselves into spontaneous online communities, sharing experiences and influencing others at a worldwide level.
Thus, this consumer empowerment leads to new challenges for brands.
What if we already had the keys to decode this « consumer rebellion » ?
At Dynvibe, we combine artificial intelligence and strong human expertise to map consumers’ minds and identify insights in order to anticipate the future. As an international observatory of consumer trends, we are the voice of consumers to help brands understand changes in society that will inevitably impact their business.
In this presentation, we share 3 main trends that every brand should be aware of for the future of their strategies.
Management of Fashion and Luxury Companieskgvsanthosh
What is Fashion?, What is Luxury?, Luxury Segments in Retail, Fashion market segmentation, Business models, Business model framework, communication of brands, Global Retail Trends, Retail Distribution channel and its types.
Reference link:- https://www.coursera.org/learn/mafash#syllabus
The Dark accessories is an ode to dark-worship and luxury, freedom for desires and self-expression with a role of androgynous edge. The collection expands upon the innovative use of various leathers in detailed layers and new ways of bonding material to form rich appliquéd and metal combined surfaces. The company is interested in distribution services agreement.
Spread over 6 lakh sq ft of prime retail space, Select CITYWALK is one of the
largest shopping centers in Delhi with over 150 brands and F&B outlets under one
roof.
Creating Places Where People Want To Be - Achieving Successful Destination B...SCG International
The presentation for visiting Russian real estate professionals takes a wide ranging view of the issues involved with developing successful Place Branding.
An introduction to London as a place brand from a historical and planning perspective is followed by some examples of the current branding, marketing and design approach of developers in London and together with the branding of districts.
Latest office and workplace design trends are reviewed to give context to recent Moscow case study examples together with an HSBC international initiative which aimed at creating effectively branded environments to engage and motivate the users.
Shopping centres, as destination brands, increasingly rely on social media as a key marketing strategy and must ensure they can deliver a wide range of visit experiences. Examples of latest UK and Moscow centres are provided.
The concluding section refers directly to the challenges in the Russian market in creating new residential communities.
The example of Rublevo-Arkhangelskoe is reviewed to demonstrate some key principles in defining and creating an effectively differentiated place branding communications strategy and concept.
Funky Buddha is the core fashion Brand of ALTEX SA, a European fashion retailer, designing, producing and distributing fashion products for men and women all over the world!
Funky Buddha is seeking Master Franchisees to develop a network of franchised fashion stores all over the world!
2. M.R.K.T. is about the thriving urban streets of the world, where creativity
radiates, unconventional ideas are tested, and uniqueness is encouraged.
Our brand was founded in 2010 by a Harvard trained architect as a way to
challenge conventional fashion trends. By creating bags and accessories
inspired by architectural concepts of clean and pure forms derived from
function, structure, and experimental geometry, our aim is to push the
boundaries of design and function.
ABOUT
M.R.K.T.
3. DESIGN PHILOSPHY
ARCHITECTURALLY INSPIRED
Our products are designed very similarly
to how an architect would design a
building. They are conceptual, practical,
flexible, and very clean. Our inspiration
comes mainly from architectural
practices mixed with classic bag design.
4. Our material selection process is driven by an interest in unconventional, yet functional
and environmentally sustainable materials that allow us to stretch boundaries of creativity
and function.
SMRT FELT
100% recyclable, made by a leading German
manufacturer.
SUPR FELT
An innovative material invented in the M.R.K.T. design
lab, highly durable and water resistant.
DESIGN PHILOSOPHY
UNCONVENTIONAL MATERIALS
VEGN LEATHER
Maintenance free, lightweight, and animal friendly.
MCRO SUEDE
Microfiber with threads 20x finer than silk.
THRMO RESIN
TPU certified to be 100% biodegradable after disposal.
MCRO LEATHER
A premium alternative to animal leather, ultra smooth
with minimalist aesthetic.
*All of our materials have been professionally tested and certified to meet California Prop 65 requirements.
5. DESIGN PHILOSOPHY
DISTINCTIVE PATTERNS
Distinctive patterns are integrated into many of our designs using laser-cutting
technology. These patterns give our products a distinctive aesthetic and allow for further
depth and character.
6. Our designs are colorful and vibrant,
embodying the spirit of playfulness and
creativity.
Our more vibrant color options work as
“trend setters” or “window pieces”,
garnering attention and driving sales for
more conservative options
DESIGN PHILOSOPHY
VIBRANT COLORS
7. STRATEGIC
MERCHANDISING
Our products are priced to be accessible to young creative professionals within our target
demographic. Within a given design, we offer various material options, each with a distinctive
characteristic. Price tiers are based on material options that allow us to easily move up and
down the price scale to target a range of retailers, sensibilities and income levels while
maintaining a consistent brand image.
US Retail
VEGN LEATHER SMRT FELT SUPR FELT THRMO RESIN MCRO SUEDE MCRO LEATHER
$79 $85 $89 $115 $129 $145
8. M.R.K.T.
DEMOGRAPHICS
M.R.K.T. customers are young professionals who are looking for a distinctive design-driven
product that is practical enough for daily use, without breaking the bank. They are educated,
open-minded with strong views, and fashion conscious. They are men (50%) and women
(50%) living in metropolitan areas between the ages of 25 and 38.
10. PRESS
MEDIA & MARKETING
M.R.K.T. is regularly featured in both print and online media on a continuous basis and is also
supported by brand features from retailers and fashion bloggers via social media.
11. MARKETS
CHINA
Since 2010, we have quietly developed our brand from Shanghai. By opening our own
prototyping workshop and several M.R.K.T. branded retail stores, we have been able to
develop and test innovative products in a controlled sales environment.
12. MARKETS
US
We decided to launch the brand ourselves in the US market in Fall 2014. The response
was very positive, with over 120 points of sale in our first season. Our sales and
marketing hub is now based in Los Angeles, while Shanghai continues to handle design
and product development.
Sales Channels
Majors – Urban Outfitters, Hudson Group (airports), Brookstone
Notable Boutiques – National Gallery of Art, Fred Segal, Ron Robinson, Flight001, Cosmopolitan Hotel, + more
Online – eBags.com, BlueFly, Amazon, Casa.com
Group Buying – Touch of Modern, The Clymb, JackThreads
Direct ecommerce – www.mrktstore.com
13. MARKETS
INTERNATIONAL
Since our US launch, we have received interest from several top distributors around the
world. We are now in the process of launching the brand in select locations, particularly
ASEAN and European markets where the concept is most easily understood.
14. LET’S TALK
GENERAL: info@mrktstore.com
SALES: sales@mrktstore.com
PRESS: events@mrktstore.com
GET SOCIAL
FACEBOOK: facebook.com/madrabbitkickingtiger
INSTAGRAM: @mrktbags
TWITTER: @mrktbags
PINTEREST: /mrktbags