The document describes Smart Personal Shopping Assistant (SPA), a system that uses artificial intelligence to act as a personal shopper for online stores. SPA uses speech recognition, image analysis, and question answering to have natural conversations with customers about products. It draws from a knowledge database built using techniques like topic modeling and entity extraction. SPA can identify products from images and place orders based on conversations. The system is designed to scale using SpotDy's BigAITM platform to handle large volumes of requests.