The document provides an overview of what should be included in a business plan. A business plan clarifies the business idea, helps obtain financing, and monitors progress. It includes an introduction, information about owners and staff, objectives, marketing plan detailing the product and how to reach customers, production plan outlining operations, and financial projections. The marketing plan discusses the unique selling proposition, pricing, placement, and sales forecast. The financial section provides projected balance sheets, profit/loss statements, and cash flow to determine funding needs. Collateral may be required to secure loans if the business has no assets.

1. Business Planning How to create a Business Plan by Mag. Maria Peer