1. ADMISSIONS
TEXAS DISTRICT CONFERENCE 2014
Presenter: LAURAWHITED / lwhited@redeemer.net / 512-484-1345

2. WHAT’S THIS ALL ABOUT?
ADMISSIONS:
• Understanding
what it looks like
• Goal Setting
• Implementation

3. UNDERSTANDING ADMISSIONS: Define It
ADMISSIONS
“The process or fact of entering
or being allowed to enter a place,
organization, or institution”
ENROLLMENT
“To enter (someone) as a
member of or participant in
something”

4. UNDERSTANDING ADMISSIONS:
What’s it look like? Where’s it at?
Inquiry
Tour
Caregiver
Decision
Application
Admission

5. ADMISSIONS: Goal Setting
Main Strategic
Objectives
(measurable)
Tactical

6. ADMISSIONS: Goal Setting
TACTICAL
GOALS
OBJECTIVE
GOALS
STRAGETIC
GOALS
MAIN GOALS

7. ADMISSIONS: Main Goal
Accomplish ENROLLMENT of ___#____ of NEW students before or on
August 2014.

8. ADMISSION: Strategic Goals
▪ Crystalize Inquiry through Admission
Processes (Efficiency & Effectiveness)
▪ Provide high qualityTours
(Merchandize it!)
▪ Sales & Marketing (Lead Generation)
▪ ExceptionalCustomer Experience
(Happy Happy Happy!)

9. ADMISSIONS: Tactical Goals
▪ Crystalize Inquiry through admission process
(Efficiency & Effective)
– Set-up at least 85% of all Inquires withTours.
▪ TACTICS?
– Receive Admissions Applications for at least 90% of
all tours.
▪ TACTICS?
– Enroll 95% of Admission Applicants.
▪ TACTICS?

10. ADMISSIONS  TACTICS: Inquires
▪ RECEIVING
▪ RESPONDING
▪ TIMING
▪ LEAD INFORMATION
▪ TRACKING

11. ADMISSIONS  TACTICS: Inquires
▪ RECEIVING:
– How are leads coming to you?
▪ Email
▪ Phone
▪ Web Form
▪ Walk-In
– Who are leads going to and how is each type handled?
▪ The Marketing & Admissions Director should be the “point person”.
– Email: forward to M&AD
– Phone: forward calls
– Web Form: Directly into Inbox
– Walk-In: directed to M&AD

12. ADMISSIONS  TACTICS: Inquires
▪ RESPONDING
– What’s the best method of response?
▪ Always call first
▪ Email second
“Communication by telephone will be reduced to 5
percent of all business communications by 2015.
Businesses have other options, such as digital
communication through email, texting and social
media.Telephone communication may be slower
than its new-media counterparts, but it still has
benefits in an increasingly impersonal world.The
telephone call, which connects a caller with a human
voice, is still an important business component.”
-- (Small Business Journal)

13. ADMISSIONS  TACTICS: Inquires
▪ TIMING
– ASAP…
“Companies that try to contact potential
customers within an hour of receiving queries
are nearly 7 times as likely to have meaningful
conversations with key decision makers as
firms that try to contact prospects even an
hour later.Yet only 37% of companies respond
to queries within an hour.”
– (Harvard Business Review)

14. ADMISSIONS  TACTICS: Inquires
▪ LEAD INFORMATION
– Method of Inquiry
– Date of Inquiry
– First, Last Name of Decision Maker
– Relationship to Child
– Child’s Name, Age, Date of Birth, Grade
– More than 1 child?
– How did you hear about us?

15. ADMISSIONS  TACTICS: Inquires
▪ TRACKING
– Customer Relationship
ManagementTools
▪ Paper
▪ Spreadsheet
▪ Data Base
▪ Website & Email Integration

16. ADMISSIONS: Thank you / Q&A
QUESTIONS & ANSWERS