Cristina Ionescu e-mail: cristina@arbointeractive.ro Tel: + 40 (0) 316.10.20 Fax: + 40 (0) 316.10.21 Str. Iuliu Maniu nr 7, corp A, scara 3, et 3, sector 6, Bucuresti

2. Sequoia – R.I.P. Good Times, October 2008

3. Sequoia – R.I.P. Good Times, October 2008

4. Sequoia – R.I.P. Good Times, October 2008

5. The reorienting of budgets towards:
• new channels
• efficiency
• control
Mobile internet – the new “brilliant child” of media

6. Internet Mobile Previsions
Strategy Analytics estimates a growth of users and pageviews that will lead to a growth of
advertising revenues and a decrease of CPM.
Strategy Analytics estimates a spent of $1.4 billions in mobile internet advertising in 2007 and
an increase up to $14.4 billions until 2011
Source: Strategy Analytics

7. 1) Next Online = mobile

8. 1.1 Mobile Characteristics
Extremely personal
Always “ON”
Always near the
user
Reach of 100 %
INTERACTIVITY
sms/mms, camera, player
video/audio, browser internet

9. 1.2. Advantages of mobile advertising
• Interactivity ( action, re/fw,call)
Click-to-call
Click to order brochure
Click to enter competition
Click to receive email/call
Click to receive mobile coupon
Click-to-buy
Click to download / forward content ( sms/e-mail)
• Measuring/following/ optimising results
• Quickness of the answer

10. 1.3.Mobile Advertising
Wap banners
Video banners ( pre-roll; post-roll)
Interstitials
Text links
Games/Aps
SMS/ MMS
Section Sponsorship
Brended Content
Rss feeds

11. Wap Banner
Video Banner

12. Interstitial
Rss feed
Advertorial
Text link

13. Games/Aps ( navigator)

14. Send the Article by SMS Send the Article by mail

15. 2) Possible campains for main spenders

16. Main Online Spenders
FMCG
Auto
Real estate
Banking

17. 2.1. Campaign for Auto
Objectives
-Attire clients for a test drive
Solution
-Video Ads in wap sites
-Text links

18. Auto Campaign
-Landing page:
-video ( link forward to tel number /
e-mail adress)
-Link : click to call – to subscribe 4 drive test
-Store locator
-Desktops/ screen saver 4 download

19. 2.2. Real Estate Campaign
Objectives
Attire clients for aquisition
Call 4 action
Solution:
- Advertorials
- Interstitials
- Wap Banners

20. Real Estate Campaign
-Landing page:
-Video
- Price Calculator
- Rss feed
-Gallery foto/ video
- ( news/ video ) / Sms Allert
- Inscriere adresa e-mail pt a primi mai multe detalii
- / click2call 4 squadual view

21. 2.3. FMCG Campaign
Objectives:
Generating Sales
Communicating promotions and sesonal offers
Real time communication
Solution:
- wap banner
- link banners
-Discount coupons ( viral)

22. FMCG Campaigns
Landing page:
- RSS feed – Latest promotions
- video products
- club discount
- download/fw discount coupon
bar code

23. 2.4. Banking Campaign
Objectives:
Launching a new product ( Credit for youngsters )
Informing
Solution:
- wap banner
- link banners
- viral game

24. 2.4. Banking Campaign
Landing page:
-Quiz game ( Points for answers/
for Fw game/ for refferes)
- viral video ( fw option)
- click to order brochure
- click to be contacted

25. ARBOmobile in Romania
- Specifications for a mobile adserver
- Signing contract with DigitAir, for Mobile adserver
- Creating mstats ( mobile stats)
- Creating portfolio
- Agency presentations

26. Conclusions
- A NEW channel - banner blindness
- Interactivity
- Immediate response
- Quality traffic : early adopters, trend settlers, young, dynamic

27. CONTACT:
Mobile Advertising:
Aurora Enghis
e-mail: mobile@arbointeractive.ro
Tel: + 40 (0) 316.10.20
Fax: + 40 (0) 316.10.21
Str. Iuliu Maniu nr 7, corp A, scara 3, et 3, sector 6, Bucuresti