Lukup Media offers innovative customer engagement solutions for loyalty businesses, focusing on enhancing customer activation, frequency, and ticket size through push notifications and analytics. Their mobile platform enables targeted, location and time-based marketing campaigns using rich media, while outperforming traditional marketing channels with higher engagement rates. By providing real-time analytics and interaction capabilities, Lukup aims to help businesses reduce costs and increase revenue from their loyalty programs.

1. Cutting Edge Customer Engagement Solutions for
Loyalty Businesses
Lukup Media
(www.lukup.mobi)
June 2013

2. 1. Loyalty Programs
2. Activating customers for push notifications
3. Increasing the ticket size, frequency of your customers
4. Store/City/Competition Analytics
5. Technology
6.Traditional marketing channels vs. Lukup Mobile platform
2
Contents

3. Loyalty Programs
3
Customer fills
up the KYC
form
Customer
gets the
Loyalty card
Customer
gets
SMS/Email
Customer
earns/burns
his reward
points
Loyalty Research & Analytics Engine
Challenges faced by Loyalty Companies:
1 Acquiring customers
2 Activating customers
3 Increasing the frequency
4 Increasing the ticket size
5 Retaining the customer
6 Competition Analytics

4. 4
Customers can subscribe to push notifications via SMS, E-Mail, Facebook , Twitter, your
company website. Mobile Client can be customized as per your requirement.
Activating customers for push notifications

5. 5
Customer gets notifications (store/floor specific offers with rich media- full screen display) at
right location (when he is in & around the store/mall).
Alternatively customer can also click on the Mobile Loyalty client to check the relevant
offers/discounts etc on each floor/category etc.
Increasing the ticket size & frequency

6. 6
1
43
2
Get to know 1- what % of customers are visiting competition stores 2- Floating
customers (customers moving in/out of city) 3- Avg. Time spent by your customer in a
store etc.
Store/City/Competition Analytics

7. 7
--------------------------- ---------------------
The Lukup Mobile platform is custom built to create, schedule, deliver, and measure
campaigns across multiple mobile handset platforms. It uses patent pending technology
to quickly create and push rich media and application assets to mobile phones.
-------------------------------------------------------
Technology

8. 8
 Main marketing channels
are mass e-mails/sms to
reach out to the customers
with less than 3% open/click
rates
 TV/Print/Hoardings cost
very high
 Facebook fan
page/Twitter does not send
offers on the basis of
location
 Lukup notifications appear on full display, have better look &
feel
 Lukup notifies the relevant customers at the right location &
right time which results in increasing the ticket size &
frequency
 Lukup helps you reduce your spend on mass email/sms
campaigns. You pay only for the performance
 Lukup gives the customer the flexibility to check the right
offers for him by clicking on the notification or mobile Client
whenever he wants
 Lukup platform helps you do rich analytics with the city &
competition data
 Lukup platform gives customer the ability to interact with the
Loyalty campaigns/contest etc on the real time basis
 Lukup delights your top 20 % customers who contribute to
80% revenue
Traditional marketing channels vs. Lukup Mobile

9. 9
 Location based notifications/campaigns
 Time based notification/campaigns
 Rich media capability (video/audio/images)
 Full display capability
 Multi Client Capability-Campaigns for multiple clients of your company
 Multiple campaigns for each client
 Ability to scale system to unlimited subscriber base
 Ability to capture any number of details about customer
 Data connection dependent
 No dependence on mobile no (so does not matter if customer changes mobile numbers)
Lukup Advantage

10. • Mobile Client Setup/Campaign Operations Fee
- System integration & campaign management fee
• Performance Fee
- Pay per click on the notification
- Pay per call to action
- Pay per filling up the form etc.
• Analytics fee
- Depends on no of reports, frequency, complexity of reports
10
Commercials

11. Thank You
11