Introducing the goal-driven marketing strategy slide deck from Succeeding Small, a leading digital marketing agency dedicated to helping businesses achieve success in today's fast-paced online landscape. In this comprehensive slide deck, we outline the essential components of a successful marketing strategy, including identifying and defining your target audience, setting clear and measurable goals, creating a compelling brand message, selecting the most effective marketing channels, and analyzing and optimizing your results. Our team of experienced marketers has drawn on years of industry expertise to develop a proven framework that can help businesses of all sizes achieve their marketing goals and drive meaningful results. Whether you're just starting out or looking to take your marketing efforts to the next level, the goal-driven marketing strategy slide deck from Succeeding Small is a must-read resource. Download it today to learn how to build a powerful marketing plan that can help you reach your business objectives and succeed in today's competitive online marketplace.

1. GOAL DRIVEN
M A R K E T I N G S T R A T E G Y

2. STRATEGY OUTLINE
IDENTIFYING
GOALS
MARKETING
CHANNELS
TARGET
AUDIENCE
DATA &
ANALYTICS
EXECUTING
TACTICS
RISK &
INNOVATION
BRAND
POSITIONING
EVALUATION &
FOLLOW-THRU

3. Presentations are communication tools that can be used as
demonstrations, lectures, speeches, reports, and more.
AESTHETIC
Presentations are communication tools that can be used as
demonstrations, lectures, speeches, reports, and more.
FUNCTION
Presentations are communication tools that can be used as
demonstrations, lectures, speeches, reports, and more.
EXPERIENCE
Pixelast | Design and Tech
SMART Goals
What do you NEED to see happen?
What do you WANT to see happen?
IDENTIFYING GOALS

4. Do your customers KNOW they
need you? Do we have to
CONVENCE them they need you?
What channels will assist us in
achieving our goals?
SELECTING
MARKETING
CHANNELS

5. SEM
SEO PPC
Social Media
YES NO
Organic
Paid
PR & Influencer
Email Marketing
Traditional
DO THEY KNOW THEY NEED YOU?
Content Marketing | Backlink Strategy |
Review Acquisition | Visibility
Text Ads | Display Ads | Retargeting
Networking | Relationship Marketing |
Radio/TV | Mail | Print Advertising
F A C T O R S T O C O N S I D E R : G O A L S , T I M E , B U D G E T & A U D I E N C E

6. Demographics
Buyer Persona
Ideal Audience vs ACTUAL
Audience
WHAT PROBLEMS DO THEY
FACE?
Where do they spend their
time?
Who do they trust?
How do they get their
information?
WHAT MARKETING CHANNEL
WILL BE SUCCESSFUL?
WHO IS YOUR
TARGET AUDIENCE
WHERE DO THEY
SPEND THEIR TIME?
TARGET AUDIENCE

7. Stages of the Customer
Journey
AWARENESS
Visibility
Like, Know, Trust
Brand Awareness
Channels: Social Media, SEM, PR
CONSIDERATION
Competitor Analysis
Trust Signals
Risk Assessment
Channels: Content Marketing,
Rhetoric, Email List, Positioning
CONVERSION
Channels: CRO, Lead Nurturing,
Email Marketing, Ads,
Retargeting

8. BRAND
POSITIONING
M u s t h a v e a l l 3 e s t a b l i s h e d & a l i g n e d
t o w a r d s o u r g o a l s .
Story & Points of
Difference
(Company & Competitor Analysis)
Brand Assets
(Logo, Website)
Messaging
(StoryBrand)

9. EXECUTING TACTICS
Priority -> Impact -> Results
SEO
COPYWRITING
ADS
SOCIAL MEDIA
WEBSITE
PR STRATEGY TRADITIONAL
EMAIL

10. Using our goals as a
baseline, we will know
how effective our
marketing strategy is.
A rough time estimate
for success is about a
quarter.
What has worked so
far? How can we push
our impact further?
Can we magnify any of
our prior tactics? CRO?
Often have to
evaluate this with PR,
Social Media, Ads &
Nurturing Leads.
Do we need to re-
evaluate our tactics?
Revisit target
audience? Try
something unique? Do
more research &
experiment?
Make sure you've
given your campaign a
fair chance at success.
DID IT WORK?
DO WE NEED TO
TRY HARDER?
DO WE NEED
TO PIVOT?
EVALUATION &
FOLLOW THROUGH

11. DATA & ANALYTICS
GOOGLE ANALYTICS
GOOGLE TAG MANAGER
GMB DATA
ENGAGEMENT
FOLLWERS
CLICKS
COST-PER-CONVERSION
SALES
S E T K P I S A N D B E N C H M A R K D A T A

12. BRAINSTORM WITH OTHERS
Collaboration leads to new ideas. This can help you
problem solve and stretch your imagination.
KEEP LEARNING & LISTENING
Learn from success stories and what has worked for
others. Keep an eye on trends and new strategy.
THINK OUT OF THE BOX
Don't be afraid to take risks. Communciation is key if
you want to try something new.
RISK &
INNOVATION

13. EDUCATION
RESOURCES
Hubspot: Digital Marketing Strategy
Hubspot: Goals & Strategy
Marketing Goals Based on Business Goals
Podcast: How to Design a Data Driven Marketing Strategy
Podcast: Marketing Strategy vs Tactics