The explosion of online data combined with AI-powered technology paves the way to gather competitive intelligence programmatically and help companies extract actionable insights in ways that were previously impossible.
How to Turn Competitive Insight into Revenue GrowthEllie Mirman
[Product Marketing Community Conference 2019] No company exists in a vacuum, so how are you adapting your product, sales, and marketing initiatives to succeed in that context? Competitive intelligence is more than collecting information on your competitors - it’s about taking that information and turning it into revenue-generating initiatives across product, sales and marketing.
IT Best Practices: Finding the Right Marketing TechnologyMarketo
Ever rolled out a marketing solution that no one used? Understanding your marketing team’s objectives and use cases will help you map their needs to feature and functionality requirements.
Check out this webinar for some best practices you can put in place to ensure success and prevent your next implementation from becoming “shelfware”.
Attend to learn how to:
- Find the right platform that marketers will love
- Assess marketing’s needs and map them against vendor technologies
- Support marketing through all 5 stages of a winning deployment to ensure user adoption
Check out this webinar for best practices on aligning resources and roles across strategic teams to increase pipeline.
You'll hear:
• How to use marketing automation as a tool to create alignment across your organization
• Best practices for implementing Service Level Agreements (SLAs) between cross-functional teams, to ensure proper follow-up
• Ideas you can put into practice now to align team resources and roles
Top Strategies for Succeeding with Pinterest AdvertisingTinuiti
Pinterest is reporting an increase in searches as users look for social distancing inspiration. With over 322 million users, they’re all exploring the platform with a discovery mindset. 48% of Pinterest users in the US use the platform to peruse and purchase products according to eMarketer, compared to only 14% of Facebook users. Discover how developments in the Pinterest platform have helped our clients move the needle on their Direct Response advertising with new product feed and checkout options.
Finding New Customers Through Engaging ContentMarketo
Everyone is talking about content. However, many businesses struggle to get started, build their team, and create enough engaging content to fuel their lead generation strategy. Watch this session with Dayna Rothman, Content Marketing Manager at Marketo, to learn how to construct a solid content marketing plan that converts.
Watch this session from the record-breaking New Rules of Marketing Virtual event to discover:
-How to create a rockstar content marketing team
-How to do more with less by using lean content marketing techniques
-How to build your content marketing plan based around themes and personas
-Examples from Marketo's own content marketing successes
Panasonic: Perfecting the Art and Science of Engagement MarketingMarketo
In today’s digital world, the challenge for every marketer has evolved from merely capturing the attention of people, to creating powerful, sustained interactions that result in a loyal customer base. Join us for a webinar with Marketo and Panasonic Corporation to learn how an engagement marketing strategy can serve as a key competitive advantage and drive higher return on marketing investments.
Become a More Nimble Marketing Team with Interactive ContentMarketo
Want to discover how to educate and engage your audience with interactive content? Check out this presentation to learn how Cisco was able to deploy a diverse array of content types to appeal to audiences across channels and programs. Plus, find out how adding SnapApp to your marketing programs can make content creation and distribution easier than ever so you can reach your prospects and your goals.
5 Critical Steps to Account-Based MarketingMarketo
Check out our webinar as part of Uberflip’s ABM Hacks series, where Marketo’s Charm Bianchini, Senior Director of Enterprise Marketing, and Uberflip will share their secrets for improving the results from your account-based marketing efforts. Whether you're a seasoned ABM user or embarking on your first ABM campaign, you’ll learn the tips and tricks you need to improve the effectiveness of your ABM tactics.
How to Turn Competitive Insight into Revenue GrowthEllie Mirman
[Product Marketing Community Conference 2019] No company exists in a vacuum, so how are you adapting your product, sales, and marketing initiatives to succeed in that context? Competitive intelligence is more than collecting information on your competitors - it’s about taking that information and turning it into revenue-generating initiatives across product, sales and marketing.
IT Best Practices: Finding the Right Marketing TechnologyMarketo
Ever rolled out a marketing solution that no one used? Understanding your marketing team’s objectives and use cases will help you map their needs to feature and functionality requirements.
Check out this webinar for some best practices you can put in place to ensure success and prevent your next implementation from becoming “shelfware”.
Attend to learn how to:
- Find the right platform that marketers will love
- Assess marketing’s needs and map them against vendor technologies
- Support marketing through all 5 stages of a winning deployment to ensure user adoption
Check out this webinar for best practices on aligning resources and roles across strategic teams to increase pipeline.
You'll hear:
• How to use marketing automation as a tool to create alignment across your organization
• Best practices for implementing Service Level Agreements (SLAs) between cross-functional teams, to ensure proper follow-up
• Ideas you can put into practice now to align team resources and roles
Top Strategies for Succeeding with Pinterest AdvertisingTinuiti
Pinterest is reporting an increase in searches as users look for social distancing inspiration. With over 322 million users, they’re all exploring the platform with a discovery mindset. 48% of Pinterest users in the US use the platform to peruse and purchase products according to eMarketer, compared to only 14% of Facebook users. Discover how developments in the Pinterest platform have helped our clients move the needle on their Direct Response advertising with new product feed and checkout options.
Finding New Customers Through Engaging ContentMarketo
Everyone is talking about content. However, many businesses struggle to get started, build their team, and create enough engaging content to fuel their lead generation strategy. Watch this session with Dayna Rothman, Content Marketing Manager at Marketo, to learn how to construct a solid content marketing plan that converts.
Watch this session from the record-breaking New Rules of Marketing Virtual event to discover:
-How to create a rockstar content marketing team
-How to do more with less by using lean content marketing techniques
-How to build your content marketing plan based around themes and personas
-Examples from Marketo's own content marketing successes
Panasonic: Perfecting the Art and Science of Engagement MarketingMarketo
In today’s digital world, the challenge for every marketer has evolved from merely capturing the attention of people, to creating powerful, sustained interactions that result in a loyal customer base. Join us for a webinar with Marketo and Panasonic Corporation to learn how an engagement marketing strategy can serve as a key competitive advantage and drive higher return on marketing investments.
Become a More Nimble Marketing Team with Interactive ContentMarketo
Want to discover how to educate and engage your audience with interactive content? Check out this presentation to learn how Cisco was able to deploy a diverse array of content types to appeal to audiences across channels and programs. Plus, find out how adding SnapApp to your marketing programs can make content creation and distribution easier than ever so you can reach your prospects and your goals.
5 Critical Steps to Account-Based MarketingMarketo
Check out our webinar as part of Uberflip’s ABM Hacks series, where Marketo’s Charm Bianchini, Senior Director of Enterprise Marketing, and Uberflip will share their secrets for improving the results from your account-based marketing efforts. Whether you're a seasoned ABM user or embarking on your first ABM campaign, you’ll learn the tips and tricks you need to improve the effectiveness of your ABM tactics.
CMOs: Transforming Marketing into a Growth EngineMarketo
Check out this presentation featuring data from Forrester Research. You'll discover how to deliver optimal customer experiences and drive revenue in the process!
Rival IQ delivers on-demand analytics for you and your competitors’ digital marketing presence, including social media performance across six social networks, SEO keyword rankings, and website content - all delivered in one place.
Marketing & CS Aligning The Path To A Better Customer ExperienceInfluitive
More and more, CMOs are expected to be responsible for the customer experience, but they can't do it alone. Learn how a strong partnership between marketing and customer success impacts the customer experience -- and your revenue.
Account-Based Marketing: Welcome to the New Reality in B2BDemandbase
https://www.demandbase.com/webinar/virtual-marketing-innovation-summit-b2b/
Megan Heuer, VP & Group Director, SiriusDecisions
It’s the classic disconnect: While Sales talks accounts and opportunities, Marketing talks segments and solutions. Smart marketers know the secret to fixing this: Account-Based Marketing (ABM). Now a major trend in B2B, ABM aligns marketing efforts with sales goals and customer needs. In this session, we’ll share the types of ABM and how they fit into a best-in-class B2B marketing portfolio. We’ll also explain the toolkit that enables a scalable approach to ABM and improves alignment with Sales. Finally, we’ll share examples of success along with findings from our survey about the current state of ABM in B2B.
SaaS partnerships, business application marketplaces and ecosystem growth str...Judy Loehr
Secrets to successful SaaS product integrations and partnerships. Details how to select the right strategic partnership opportunities and leverage business application marketplaces to reach new customers.
Originally presented at Openview's 2017 Product Leadership Forum.
The Call For Relevance Among B2B Buyers: Insights Into The 2017 Buyer Behavio...G3 Communications
Watch this #Bii17 Webinar on demand: http://dg-r.co/2vG5yqN
Research from the 2017 B2B Buyer’s Survey Report shows that complexity, consideration and the number of stakeholders continue to rise.
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Optimizing Marketing & Sales Alignment with Marketo Sales InsightMarketo
Are you looking for some key tips for optimizing marketing and sales alignment in your organization?
Check out this presentation to discover the benefits you can reap from improving alignment. You'll also get best practices for kick-starting the process, including:
- How to use marketing automation to create alignment across your business
- How Marketo Sales Insight can be used to improve alignment across teams
- How you can put ideas into practice now to align team resources and roles
Marketo Success Strategies: Sales and Marketing PartnershipMarketo
What do powerful sales and marketing partnerships have in common?
Hear directly from Marketo’s business strategy experts on how successful Marketo customers are driving accountability and strengthening the partnership across Marketing and Sales.
Gaining Account Context For Lead Engagement And MeasurementG3 Communications
Watch this #Bii17 webinar on demand here: http://dg-r.co/2vG84gX
In this session, experts from Full Circle Insights and Highspot will examine the keys to proactively engage accounts and maximize account performance by connecting individual leads to accounts in your tech stack and processes.
How to Test and Optimize Your Lead Nurturing StrategyMarketo
In this webinar, Marketo and SmartBear cover best practices for your lead nurture strategy.
Highlights include:
- Why segmenting your database is important
- A/B testing for lead nurturing
- Creating a consistent message for multiple channels
Graduate from Email Marketing to Marketing AutomationMarketo
Plain old email marketing just doesn't cut it anymore. Watch this presentation to see how easy and powerful marketing automation software can help you engage your audiences in relevant, 1:1 conversations across the channels of their choice, and drive impressive bottom line results fast.
Productledgrowthconference.com
Make the transition
Product-Led Growth is the future of SaaS. Learn how to deliver stellar product experiences, that will make your users keep coming back for more.
The Product Led Growth Conference, featuring both local and international speakers, will share global best practices, case studies and goal-oriented approaches to help your organization make the Product-Led transition.
The Conference
What drives Customer Experience? How is possible for product teams to build and deliver products customers love? How can internal teams make the product their main growth lever that will help them anticipate customers’ needs?
The Product-Led Growth Conference is one of the first European conferences, addressing a competing set of strategies organizations can adopt when making the transition to a Product-Led GTM (go-to-market) model.
Its agenda will explore all the aspects affecting customer experience and how the product itself can become the main growth lever. The event is a unique opportunity to engage with remarkable product-driven practitioners across Europe and learn firsthand the best practices around Product-Led Growth.
Key Themes
Product-Led Transformation
What changes Product-Led Growth brings on the table? How those changes affect customer experience? Which internal practices and deliverables need to be reconsidered? This section analyzes how the Product-Led era affects internal and GTM practices.
Customer Feedback
When adopting a customer-centric approach the ongoing collection of customer feedback is imperative. This section dives into what feedback organizations should collect and the KPIs that should be monitored.
Product Strategy
Overarching practices and frameworks Product Management should employ when delivering a Product-Led GTM strategy.
An Overlooked Part of Outdoor Industry Retail? DataGoSpotCheck
The right software gives independent reps the tools to examine brand management strategy and ensure that crucial field data is collected. Planograms, displays and visual merchandising are three components of retail that are vital to the outdoor industry. Similarly, initiatives directly involving sales reps and brand ambassadors need to be monitored and examined, to ensure optimal results. The following aspects of outdoor industry retail can be enhanced with mobile data collection.
Vendor contracts: Many vendor contracts allow independent reps to put products on sale, given a certain time window. The goal of vender contracts is often to maintain brand consistency – through pricing and related marketing efforts. As such, vendor contracts can be extremely comprehensive, and SaaS tools ensure retailers follow the outlined regulations.
Demos: Field reps often perform demos and need to gather real-time information surrounding the success of the event. Data points regarding sales, reviews and marketing can be extremely helpful for brands spending time and money for demos and sampling.
Seasonal promotions: Seasonal merchandising, especially relevant with the holidays approaching, needs to be optimized. The last two months of the year offer an extremely small time window with tremendous opportunity.
Monitoring competition: SaaS tools should help gather insight surrounding internal data as well as competitive intel. Track competition to better understand the market and related customer needs and demands.
Great Customer Engagement Requires Great DataMarketo
Check out this Marketo LaunchPoint presentation featuring case studies from Informatica and Institute for Integrative Nutrition! You'll discover how to improve customer engagement by leveraging accurate customer data!
70% of marketers are not confident of their ability to deliver against their multichannel strategy. Are you one of them? Our latest research suggests that marketers are still struggling to react to new channels, devices and data with their current technology capability. View these slides to find out what are the top 5 challenges and how to beat them by integrating your website and marketing automation.
How to Build Your Inbound Marketing Game Plan
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.
* Paul Roetzer, President, PR 20/20
How to Build Your Inbound Marketing Game Plan
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.
* Paul Roetzer, President, PR 20/20
CMOs: Transforming Marketing into a Growth EngineMarketo
Check out this presentation featuring data from Forrester Research. You'll discover how to deliver optimal customer experiences and drive revenue in the process!
Rival IQ delivers on-demand analytics for you and your competitors’ digital marketing presence, including social media performance across six social networks, SEO keyword rankings, and website content - all delivered in one place.
Marketing & CS Aligning The Path To A Better Customer ExperienceInfluitive
More and more, CMOs are expected to be responsible for the customer experience, but they can't do it alone. Learn how a strong partnership between marketing and customer success impacts the customer experience -- and your revenue.
Account-Based Marketing: Welcome to the New Reality in B2BDemandbase
https://www.demandbase.com/webinar/virtual-marketing-innovation-summit-b2b/
Megan Heuer, VP & Group Director, SiriusDecisions
It’s the classic disconnect: While Sales talks accounts and opportunities, Marketing talks segments and solutions. Smart marketers know the secret to fixing this: Account-Based Marketing (ABM). Now a major trend in B2B, ABM aligns marketing efforts with sales goals and customer needs. In this session, we’ll share the types of ABM and how they fit into a best-in-class B2B marketing portfolio. We’ll also explain the toolkit that enables a scalable approach to ABM and improves alignment with Sales. Finally, we’ll share examples of success along with findings from our survey about the current state of ABM in B2B.
SaaS partnerships, business application marketplaces and ecosystem growth str...Judy Loehr
Secrets to successful SaaS product integrations and partnerships. Details how to select the right strategic partnership opportunities and leverage business application marketplaces to reach new customers.
Originally presented at Openview's 2017 Product Leadership Forum.
The Call For Relevance Among B2B Buyers: Insights Into The 2017 Buyer Behavio...G3 Communications
Watch this #Bii17 Webinar on demand: http://dg-r.co/2vG5yqN
Research from the 2017 B2B Buyer’s Survey Report shows that complexity, consideration and the number of stakeholders continue to rise.
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Optimizing Marketing & Sales Alignment with Marketo Sales InsightMarketo
Are you looking for some key tips for optimizing marketing and sales alignment in your organization?
Check out this presentation to discover the benefits you can reap from improving alignment. You'll also get best practices for kick-starting the process, including:
- How to use marketing automation to create alignment across your business
- How Marketo Sales Insight can be used to improve alignment across teams
- How you can put ideas into practice now to align team resources and roles
Marketo Success Strategies: Sales and Marketing PartnershipMarketo
What do powerful sales and marketing partnerships have in common?
Hear directly from Marketo’s business strategy experts on how successful Marketo customers are driving accountability and strengthening the partnership across Marketing and Sales.
Gaining Account Context For Lead Engagement And MeasurementG3 Communications
Watch this #Bii17 webinar on demand here: http://dg-r.co/2vG84gX
In this session, experts from Full Circle Insights and Highspot will examine the keys to proactively engage accounts and maximize account performance by connecting individual leads to accounts in your tech stack and processes.
How to Test and Optimize Your Lead Nurturing StrategyMarketo
In this webinar, Marketo and SmartBear cover best practices for your lead nurture strategy.
Highlights include:
- Why segmenting your database is important
- A/B testing for lead nurturing
- Creating a consistent message for multiple channels
Graduate from Email Marketing to Marketing AutomationMarketo
Plain old email marketing just doesn't cut it anymore. Watch this presentation to see how easy and powerful marketing automation software can help you engage your audiences in relevant, 1:1 conversations across the channels of their choice, and drive impressive bottom line results fast.
Productledgrowthconference.com
Make the transition
Product-Led Growth is the future of SaaS. Learn how to deliver stellar product experiences, that will make your users keep coming back for more.
The Product Led Growth Conference, featuring both local and international speakers, will share global best practices, case studies and goal-oriented approaches to help your organization make the Product-Led transition.
The Conference
What drives Customer Experience? How is possible for product teams to build and deliver products customers love? How can internal teams make the product their main growth lever that will help them anticipate customers’ needs?
The Product-Led Growth Conference is one of the first European conferences, addressing a competing set of strategies organizations can adopt when making the transition to a Product-Led GTM (go-to-market) model.
Its agenda will explore all the aspects affecting customer experience and how the product itself can become the main growth lever. The event is a unique opportunity to engage with remarkable product-driven practitioners across Europe and learn firsthand the best practices around Product-Led Growth.
Key Themes
Product-Led Transformation
What changes Product-Led Growth brings on the table? How those changes affect customer experience? Which internal practices and deliverables need to be reconsidered? This section analyzes how the Product-Led era affects internal and GTM practices.
Customer Feedback
When adopting a customer-centric approach the ongoing collection of customer feedback is imperative. This section dives into what feedback organizations should collect and the KPIs that should be monitored.
Product Strategy
Overarching practices and frameworks Product Management should employ when delivering a Product-Led GTM strategy.
An Overlooked Part of Outdoor Industry Retail? DataGoSpotCheck
The right software gives independent reps the tools to examine brand management strategy and ensure that crucial field data is collected. Planograms, displays and visual merchandising are three components of retail that are vital to the outdoor industry. Similarly, initiatives directly involving sales reps and brand ambassadors need to be monitored and examined, to ensure optimal results. The following aspects of outdoor industry retail can be enhanced with mobile data collection.
Vendor contracts: Many vendor contracts allow independent reps to put products on sale, given a certain time window. The goal of vender contracts is often to maintain brand consistency – through pricing and related marketing efforts. As such, vendor contracts can be extremely comprehensive, and SaaS tools ensure retailers follow the outlined regulations.
Demos: Field reps often perform demos and need to gather real-time information surrounding the success of the event. Data points regarding sales, reviews and marketing can be extremely helpful for brands spending time and money for demos and sampling.
Seasonal promotions: Seasonal merchandising, especially relevant with the holidays approaching, needs to be optimized. The last two months of the year offer an extremely small time window with tremendous opportunity.
Monitoring competition: SaaS tools should help gather insight surrounding internal data as well as competitive intel. Track competition to better understand the market and related customer needs and demands.
Great Customer Engagement Requires Great DataMarketo
Check out this Marketo LaunchPoint presentation featuring case studies from Informatica and Institute for Integrative Nutrition! You'll discover how to improve customer engagement by leveraging accurate customer data!
70% of marketers are not confident of their ability to deliver against their multichannel strategy. Are you one of them? Our latest research suggests that marketers are still struggling to react to new channels, devices and data with their current technology capability. View these slides to find out what are the top 5 challenges and how to beat them by integrating your website and marketing automation.
How to Build Your Inbound Marketing Game Plan
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.
* Paul Roetzer, President, PR 20/20
How to Build Your Inbound Marketing Game Plan
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.
* Paul Roetzer, President, PR 20/20
Kathy Bachmann, Executive Vice President and Managing Director for Americas at MarketShare, discussed what it takes for marketers to understand the future of the global marketplace during her presentation at the 2015 Chief Marketing Officer Leadership Forum in Los Angeles on Jan. 27. In her presentation, Bachmann noted that the rising demand for marketing data has led many marketers to leverage sophisticated technologies, but marketers must understand how to optimize these tools to bolster their marketing campaigns.
[Handout from webinar collaboration with Nimble] Marketers are increasingly being held responsible for growth and revenue. Today, data analytics provide the foundation for finding, keeping, and growing the value of customers - your growth engine. Join this webinar to learn about the skills and analysis needed to intelligently understand your customers, allowing you to reach them with the right content, at the right time, and in the right channel.
Webinar: Moneyball for Content Marketers - choosing metrics that drive ROIGlen Kushner
With organic reach plummeting on major platforms, Content Marketers are under pressure to figure out the right bets.
- Which posts should you amplify and promote with paid social?
- How do you predict which posts will go viral earlier in campaign? What are the latest metrics, such as emotional engagement, which are the best predictors?
- What are the right metrics to drive ROI for specific campaign objectives?
This webinar presentation shares best practices to address the measurement imperative for Content Marketers, and how to close your CEO measurement gap.
Webinar from May 12, 2015
http://biznology.com/2015/05/choosing-metrics-that-drive-content-marketing-roi/
Presenter: Seth Yates, Group Manager & Lead Strategist, Yesler
There are so many insightful sessions on social media at conferences across the country. Awesome tips, action plans, and strategies are shared from top experts in their field... Until the Q&A session at the end. There's always one of us in the audience who asks the question (and even more of us in the audience who don't): "So, have you seen any good examples in the B2B space when it comes to social media?" It's usually met with something like: "I'm primarily focused on B2C" or even a strait "no." In this session, we'll cover the main differences between driving social media results in a b2b vs. b2c environment, and share examples of companies in the b2b space that are doing it well. If you've ever been a conference attendee who asked the dreaded "does this apply to b2b" question... this session is for you.
Instagram marketing in 2017; combining organic and paid strategies by ad rollArabNet ME
The modern customer journey is complex. So it’s important to focus on the key moments that can help inspire people to buy your product or service. Social is no longer just about conversation and content; it’s now an established channel for customer acquisition, remarketing and engaging existing customers to support retention programs. Join Sarah Cunningham, Head of Demand Generation at AdRoll EMEA, as she dives into the new world of Instagram Marketing and highlights brands in UAE and worldwide that are getting it right!
25 MarTech Tools Used By Demand Marketing Game ChangersIntegrate
We Asked the Top 40 Demand Marketing Game Changers "What are three essential marketing tools in your toolbox?" Here are 25 powerful tech tools they’re using to take their organizations to the next level.
Brands have come to rely on social listening to determine what their customers want and what might be threatening the strength of the brand. Many, if not all, brands have social listening platform set up, though not all know exactly what to do with the data that platform provides. How does that listening play out in actionable ways? How do the best social management platforms allow brands to respond to opportunities -- and threats -- in real-time? What should you be listening for, and how do you take listening to the next level?
Join our webinar as our expert panelists discuss:
-The latest and greatest social management platforms
-How to use data from that platform to take action in real time
-How to predict and respond to potential problems or threats to your brand
Chip Reno and Ed Sarausad UW TMBA CapstoneChip Reno, MBA
Technology MBA program at UW for Chip Reno and Ed Sarausad's capstone project using real data collected from various IBM teams. This presentation walks through the data sources, methodology, findings, and other studies conducted by Chip and Ed beyond initial digital marketing analysis.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Similar to How to Build an AI-Powered Competitive Intelligence Strategy (13)
How Your Competitors Can Improve Your Content StrategyEllie Mirman
Content marketing has exploded in the last decade, and with it, the clutter and noise. The ability to stand out through content has become more and more difficult, but it is your competitors themselves who can inform how you will win with content. Join this session to learn how to create an intel-driven content strategy that drives engagement and ROI.
Marketing Rx: 10 Strategies to Diagnose Your FunnelEllie Mirman
It doesn’t take an MD to diagnose your marketing funnel, but it does take a critical eye, knowing which questions to ask, and a few analytical strategies. This session will explore exactly that - how to dig into your marketing funnel to understand what’s working, what’s not, and what action to take. Whether you’re a marketing team of one, managing a small marketing group, or leading a growing team, if you want a primer on keeping your funnel healthy, this session is for you. Presented at #INBOUND16.
Big Wins from the Inbox: Email Strategies to Get More ConversionsEllie Mirman
#ConvRoadTrip presentation - In this session, Ellie will dive into the depths of email marketing and share tips on how to get greater results from your campaigns. Discover what factors to test, what metrics to measure, and even what emails to send to reach your email marketing goals. Ellie will go beyond open rates and talk about segmentation, alternatives to email newsletters, and strategies to fill the top of the funnel and nurture your leads at the same time.
The way people interact with marketing has changed, so your marketing strategies should change too. Here's how to do email marketing effectively in an inbound way.
10 Do's and Don'ts of an Effective Modern Marketing MachineEllie Mirman
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Building Prospect Relationships Through Inbound NurturingEllie Mirman
The benefits of inbound nurturing, and steps to take to nurture leads through the sales and marketing funnel in an inbound way. Presented at the Inbound Marketing Bootcamp - May 21, 2014 - Neenah, WI.
What is inbound, why is it powerful, and what are the key components to implement for your business. Presentation from the Inbound Marketing Bootcamp - May 21, 2014 - Neenah, WI.
#INBOUND13 - Harnessing the Power of Segmentation for Marketing ResultsEllie Mirman
Email marketing isn’t dead, but unsegmented email is a tactic of the past. Segmentation has the power to transform your marketing results: delivering the right message to the right person at the right time is not only the right thing to do, it’s the smart thing to do. Segmentation brings higher click through rates, conversion rates, and close rates. This session will cover how to get the data you need for powerful segmentation and how to use it to get better results.
Presented at #INBOUND13 (www.inbound.com) on August 21, 2013
Power of Inbound Marketing - Bootcamp Presentation for Network NowEllie Mirman
Presentation on the basic components of inbound marketing, specifically for lead generation. Presented at the half-day conference for Network Now in Bucks County, PA.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
3. But they struggle to
understand what's
happening externally
YOU
Competitors
Industry category
Industry organizations
Customers
Journalists &
thought leadersPartners
SEO terms
Key trends
Executives
Analysts
@ellieeille #MAICON19
5. News & PR
Website
Content
Campaigns
Reviews
Social media
Forums
Product
Team & Company
FilingsHomepage
Landing Pages
Blogs
Resource Pages
Partner Directories
Product Pages
Pricing Pages
Case Studies
Help & Support
Trust Sites
Today...
@ellieeille #MAICON19
6. 6 STEPS TO BUILD A
CI STRATEGY
Identify your competitors
Map competitors' digital footprints
Track competitors' every move
Analyze & identify trends
Share intel & drive action
Measure results
1.
2.
3.
4.
5.
6.
The CI & Sales Enablement Playbook@ellieeille #MAICON19
7. Three types of competitors
STEP 1: IDENTIFY YOUR COMPETITORS
Direct
Those in head-to-head
sales opportunities
Indirect
Partners & companies
in tangential industries
Aspirational
Leading companies in
the broader industry
@ellieeille #MAICON19
8. Categorize & prioritize
competitors by relevant
dimensions
5 DIMENSIONS
TO ORGANIZE
COMPETITORS
Direct vs. Indirect vs. Aspirational
Sales Competitiveness Tiers
Vertical / Industry Focus
Company Stage
Types of Solutions
@ellieeille #MAICON19
9. STEP 2: MAP EACH COMPETITORS'
DIGITAL FOOTPRINT
News & PR
Website
Content
Campaigns
Reviews
Social media
Forums
Product
Team & Company
Filings
Homepage
Landing Pages
Blogs
Resource Pages
Partner Directories
Product Pages
Pricing Pages
Case Studies
Help & Support
Trust Sites
#MAICON19
10. The role of artificial intelligence & how to augment with
human intelligence
STEP 3: TRACK EACH COMPETITORS'
EVERY MOVE
Capture data
at scale in
real-time
Add offline
intel from the
field
Structure &
categorize
data
Identify
meaningful
changes
@ellieeille #MAICON19
11. Benefits of leveraging AI
for tracking competitor
movements
BENEFITS OF AI
Track 100x the data in a fraction of
the time
Capture subtle changes hard to
discover by a human
Separate signal from noise to focus
on meaningful changes
Surface intelligence in real-time to
drive immediate action
@ellieeille #MAICON19
12. Three layers of analysis
STEP 4: ANALYZE & IDENTIFY TRENDS
Is this change
meaningful?
Was a typo fixed or
pricing changed?
How important
is it?
Does it critically
change the competitive
environment?
What does it
mean?
What's the strategy
behind the change, &
what's its impact?
@ellieeille #MAICON19
16. New job opening reveals marketing investments
“Define and oversee all paid
key digital acquisition
channels…
…Paid Social, Paid Search,
Display, Direct Mail, Affiliate,
Native, and other paid media
channels...
…Hire and manage a team of
media traders”
@ellieeille #MAICON19
18. Content marketing activity shows change in blog strategy
New top keywords:
Feb-Apr:
Getting Started
Configuration
Implementing
Maintaining
Supporting
May 2019:
POS
Restaurant
Construction
Business
@ellieeille #MAICON19
19. Benefits of leveraging AI
for analyzing competitor
intelligence
BENEFITS OF AI
Process infinitely more competitor
data in real-time
Identify trends and anomalies to
surface meaning in large datasets
Programmatically structure
unstructured data to make analysis
possible
Prioritize human analysis time for
more contextual evaluations
@ellieeille #MAICON19
21. Leverage a combination of deliverable formats
to serve each audience
5 TYPES OF CI DELIVERABLES
Always
up-to-date
resources
e.g. battlecard
CI workspace
for CI leader
e.g. competitive
dashboard
Urgent
announcements
e.g. email alerts
Updates
on key changes
e.g. newsletter
Long term
analyses
e.g. product
deep-dive
@ellieeille #MAICON19
22. Tips for working with
each stakeholder
BEST PRACTICES
Talk with them to learn their current
priorities & challenges
Identify recipients & their preferred
channels of communication
Ask what's on their CI wishlist to
provide quick wins
Get feedback on deliverables sent
@ellieeille #MAICON19
23. Benefits of leveraging AI
for sharing relevant intel
to each stakeholder
BENEFITS OF AI
Automated delivery of relevant
intelligence
Suggest relevant insights for
different audiences
Provide intelligence in a timely
manner to allow for action
Calculate usage and engagement
with shared intelligence
@ellieeille #MAICON19
24. Measure impact on the
organization
STEP 6:
MEASURE
RESULTS
Top metrics for measuring CI impact:
Revenue
Sales win rate
Marketing campaign results
Usage of CI materials
Brand awareness
Market share
Executive understanding of market
Source: 2019 State of Competitive
Intelligence Report
1.
2.
3.
4.
5.
6.
7.
@ellieeille #MAICON19
25. "Our competitive win rates have increased as
much as 59% since rolling out Crayon
Battlecards.”
- Product Marketing Manager, Klaviyo
CASE STUDY
@ellieeille #MAICON19
26. "We save 32 hours per month by using the
Crayon platform. That translates to massive
savings based on the efficiency gains alone."
- VP Market Research, Global HCM Company
CASE STUDY
@ellieeille #MAICON19
27. "Crayon enables us to leverage larger scale
intelligence and cut through the noise other
tools have presented. Crayon also finds
intelligence we never would have found before.
- Sr. Dir. Product Marketing, Fuze
CASE STUDY
@ellieeille #MAICON19
28. 6 STEPS TO BUILD A
CI STRATEGY
Identify your competitors
Map competitors' digital footprints
Track competitors' every move
Analyze & identify trends
Share intel & drive action
Measure results
1.
2.
3.
4.
5.
6.
The CI & Sales Enablement Playbook@ellieeille #MAICON19