Dave Chaffey's talk on Fuelling Digital Marketing Success in B2B organisations from Technology for Marketing & Advertising.
One of a set of 3 seminars - this download is for B2B organisations.
An Anatomy of a Digital Audit (Digital Marketing Audit)Tim Bourgeois
Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.
Inbound marketing metrics are a major struggle for marketers. Since every organization is like a snowflake, what metrics are right for you. The following SlideShare contains three universal B2B inbound marketing metrics to use as a starting point.
The blueprint for world-class demand generationJon Barkworth
The blueprint for a world-class Demand Generation infrastructure. An awesome, sales ready lead creating combination of inbound marketing, content marketing and marketing technology
The Digital Marketing Audit - 8 Steps to Defining Growth and Improvement Prio...Walter Lis
In order for small business to define their organizational growth and improvement priorities, it’s necessary to have a crystal clear picture of what you’re trying to accomplish. There are many potential objectives that you could have for your digital marketing, so it’s essential to decide what’s most important and what comes first. That's where a digital marketing audit comes in, it provides the steps to define growth and improvement priorities that are necessary to find explosive small business success online.
Marketing Automation sounds like the perfect solution, but perhaps it hasn’t delivered quite as well as you thought? Here are 10 reasons why Marketing Automation missions fail, and the solutions behind them!
7 Expert Tips for Success with Digital Marketing PlatformsPerficient, Inc.
94% of marketers say improving content creation and delivery processes are instrumental to providing a great customer experience. Follow these seven expert tips to optimize your digital marketing platforms
Dave Chaffey's talk on Fuelling Digital Marketing Success in B2B organisations from Technology for Marketing & Advertising.
One of a set of 3 seminars - this download is for B2B organisations.
An Anatomy of a Digital Audit (Digital Marketing Audit)Tim Bourgeois
Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.
Inbound marketing metrics are a major struggle for marketers. Since every organization is like a snowflake, what metrics are right for you. The following SlideShare contains three universal B2B inbound marketing metrics to use as a starting point.
The blueprint for world-class demand generationJon Barkworth
The blueprint for a world-class Demand Generation infrastructure. An awesome, sales ready lead creating combination of inbound marketing, content marketing and marketing technology
The Digital Marketing Audit - 8 Steps to Defining Growth and Improvement Prio...Walter Lis
In order for small business to define their organizational growth and improvement priorities, it’s necessary to have a crystal clear picture of what you’re trying to accomplish. There are many potential objectives that you could have for your digital marketing, so it’s essential to decide what’s most important and what comes first. That's where a digital marketing audit comes in, it provides the steps to define growth and improvement priorities that are necessary to find explosive small business success online.
Marketing Automation sounds like the perfect solution, but perhaps it hasn’t delivered quite as well as you thought? Here are 10 reasons why Marketing Automation missions fail, and the solutions behind them!
7 Expert Tips for Success with Digital Marketing PlatformsPerficient, Inc.
94% of marketers say improving content creation and delivery processes are instrumental to providing a great customer experience. Follow these seven expert tips to optimize your digital marketing platforms
There are hundreds of inbound marketing metrics you can use to evaluate the effectiveness of your business’s inbound marketing plan. But how many of them can really indicate how well you are doing in terms of business outcomes (sales & revenue)?
B2B LEAD GENERATION BY ENHANCING BRAND EXPERIENCE Interics Digital
Interics In-Digital is a full services digital marketing company with special experience working for B2B clients. Uses a customised combination of strategies and tailors AI-enabled digital marketing solutions for powerful digital brand experience and high-quality lead generation.
Which SEO techniques will become more important in 2016? This presentation by Steve Masters of Vertical Leap to the Smart Insights Digital Marketing Priorities Summit discusses how data analysis technique and new algorithmic techniques will be used to improve organic search visibility.
Dr Dave Chaffey - Improving your digital marketing skills - Nottingham Digita...Hallam
Learn the essential digital skills to help improve your personal career in marketing and develop the skills and processes needed to grow your business using digital marketing. You will learn the most in-demand digital marketing skills, and how to use the Smart Insights RACE lifecycle marketing framework to review your skills and digital marketing.
4 Strategies To Optimize Your Digital Touchpoints Using Customer DataTinuiti
As digital touchpoints continue to grow, the customer path to purchase grows alongside it. It’s imperative that businesses continue to expand their presence on these various touchpoints. Equally important is a business’s ability to map out its most valuable customers and construct advertising strategies to reach the right people, at the right time.
Don’t Miss Out—Join CPC Strategy & Custora as we dive into different strategies to optimize your search, display, & shopping campaigns.
encendo helps you understand how your digital marketing activities will impact your end objective. Francis Mac Aonghus, Head of Online at encendo, explores the principle of a digital marketing strategy.
Demystifying Shopping: Uncover buying patterns & optimize for profitMike Ryan
No matter your attribution model, Shopping has an inherent chaos in it: the clicked vs. bought dilemma, an effect of the consumer journey sometimes called “the messy middle”. This is compounded by widespread misuse of ROAS. Tracking and optimizing based on order profit allows you to both capture valuable consumer insight and get to the true business value of the channel. It is also a stepping stone to more advanced measurements like CLV.
- The ROAS pathology
- ROAS as a profit proxy / KPI surrogation
- an inverted view: ACOS
- decomposing ROAS
- AOV: was the order profitable?
- Conversion rate: what actually converted?
- The Messy Middle
- boundless digital shelf x human biases
- clicked vs. bought dilemma
- you will partly misattribute revenue to products & categories
- Two Birds, One Stone
- tracking order margin will help you understand what converted and how profitable that conversion was
- studying orders opens a wealth of potential consumer insight
- The Holy Grail
- Order margin as a gateway to CLV etc
Introducing Building the perfect sales Funnel - Sales Funnels Unleashed. Inside This Book, You Will Discover the topics about what is a sale funnel, what is internet commerce, what can I sell, Clickbank, dropshipping, Affiliate marketing the link between products, keyword, and prospects the front and back of sales funnels, sales funnel success, sales funnel planning to put your theory to practice content marketing, article marketing, Googles Adword program, marketing offline, blogs social media, autoresponders, the joint venture, measuring success and top sales funnel products.
Definitive Guide to B2B Marketing in the Digital AgeCarolyn Bao
B2B Marketing has changed. 89% of B2B buyers use the internet during their B2B research process, according to a joint study by Google and Millward Brown Digital.
Direct sales are still critical, but strategic digital marketing will fuel the sustainable growth of the company, through generating demand, and empowering sales. I just published a B2B Marketing Guide that shows B2B marketers how to build a robust B2B technology brand, using all forms of digital marketing tools.
Google Analytics can tell you which digital platforms are sending users to your website, which country drives the most traffic, and which users are most likely to want to enroll. Learn how to set up your school’s Google Analytics to deliver these important metrics that can inform your digital marketing actions, and provide some data to the ROI of those actions.
Reaching the digital consumer is becoming a more fractured experience. Measuring accurate return on marketing spend requires the correct attribution model. Make sure your campaigns get the credit they deserve. Another top tip that is not mentioned here... Factor in lifetime value.
There are hundreds of inbound marketing metrics you can use to evaluate the effectiveness of your business’s inbound marketing plan. But how many of them can really indicate how well you are doing in terms of business outcomes (sales & revenue)?
B2B LEAD GENERATION BY ENHANCING BRAND EXPERIENCE Interics Digital
Interics In-Digital is a full services digital marketing company with special experience working for B2B clients. Uses a customised combination of strategies and tailors AI-enabled digital marketing solutions for powerful digital brand experience and high-quality lead generation.
Which SEO techniques will become more important in 2016? This presentation by Steve Masters of Vertical Leap to the Smart Insights Digital Marketing Priorities Summit discusses how data analysis technique and new algorithmic techniques will be used to improve organic search visibility.
Dr Dave Chaffey - Improving your digital marketing skills - Nottingham Digita...Hallam
Learn the essential digital skills to help improve your personal career in marketing and develop the skills and processes needed to grow your business using digital marketing. You will learn the most in-demand digital marketing skills, and how to use the Smart Insights RACE lifecycle marketing framework to review your skills and digital marketing.
4 Strategies To Optimize Your Digital Touchpoints Using Customer DataTinuiti
As digital touchpoints continue to grow, the customer path to purchase grows alongside it. It’s imperative that businesses continue to expand their presence on these various touchpoints. Equally important is a business’s ability to map out its most valuable customers and construct advertising strategies to reach the right people, at the right time.
Don’t Miss Out—Join CPC Strategy & Custora as we dive into different strategies to optimize your search, display, & shopping campaigns.
encendo helps you understand how your digital marketing activities will impact your end objective. Francis Mac Aonghus, Head of Online at encendo, explores the principle of a digital marketing strategy.
Demystifying Shopping: Uncover buying patterns & optimize for profitMike Ryan
No matter your attribution model, Shopping has an inherent chaos in it: the clicked vs. bought dilemma, an effect of the consumer journey sometimes called “the messy middle”. This is compounded by widespread misuse of ROAS. Tracking and optimizing based on order profit allows you to both capture valuable consumer insight and get to the true business value of the channel. It is also a stepping stone to more advanced measurements like CLV.
- The ROAS pathology
- ROAS as a profit proxy / KPI surrogation
- an inverted view: ACOS
- decomposing ROAS
- AOV: was the order profitable?
- Conversion rate: what actually converted?
- The Messy Middle
- boundless digital shelf x human biases
- clicked vs. bought dilemma
- you will partly misattribute revenue to products & categories
- Two Birds, One Stone
- tracking order margin will help you understand what converted and how profitable that conversion was
- studying orders opens a wealth of potential consumer insight
- The Holy Grail
- Order margin as a gateway to CLV etc
Introducing Building the perfect sales Funnel - Sales Funnels Unleashed. Inside This Book, You Will Discover the topics about what is a sale funnel, what is internet commerce, what can I sell, Clickbank, dropshipping, Affiliate marketing the link between products, keyword, and prospects the front and back of sales funnels, sales funnel success, sales funnel planning to put your theory to practice content marketing, article marketing, Googles Adword program, marketing offline, blogs social media, autoresponders, the joint venture, measuring success and top sales funnel products.
Definitive Guide to B2B Marketing in the Digital AgeCarolyn Bao
B2B Marketing has changed. 89% of B2B buyers use the internet during their B2B research process, according to a joint study by Google and Millward Brown Digital.
Direct sales are still critical, but strategic digital marketing will fuel the sustainable growth of the company, through generating demand, and empowering sales. I just published a B2B Marketing Guide that shows B2B marketers how to build a robust B2B technology brand, using all forms of digital marketing tools.
Google Analytics can tell you which digital platforms are sending users to your website, which country drives the most traffic, and which users are most likely to want to enroll. Learn how to set up your school’s Google Analytics to deliver these important metrics that can inform your digital marketing actions, and provide some data to the ROI of those actions.
Reaching the digital consumer is becoming a more fractured experience. Measuring accurate return on marketing spend requires the correct attribution model. Make sure your campaigns get the credit they deserve. Another top tip that is not mentioned here... Factor in lifetime value.
Waralaba Minuman Coklat Chocobagus hadir memberikan solusi buat Anda. Selain Anda dan orang lain bisa hidup lebih sehat, dompet Anda pun selalu terisi dengan pundi-pundi uang. Chocobagus menawarkan harga spesial sangat terjangkau untuk memulai sebuah usaha minuman. Harga mulai Rp. 6 juta sampai dengan Rp. 12 Juta (tergantung paket usaha yang Anda pilih).
a taik in brief about tocotrienols , thier importance and chemical structure by arwa ahmed ali a third year student in food and science technology departement with the sharing of my colleague menna allah ibrahim ghazaly
all the information is obtained from the refrence recommended at the last slide
How DixonsCarphone uses AppDynamics Application Analytics to Influence Busine...AppDynamics
DixonsCarphone is a CE and mobile phone retailer with over 2,400 stores across Europe. For us, application health = business health.
In 2016, we deployed AppDynamics APM and Application Analytics as we wanted to go beyond technical performance and connect it to business metrics. This has enabled us to easily answer questions such as:
• Can we see which customers are experiencing poor online speeds?
• Can we tie it to mobile devices and target improvements?
While we had other analytics solutions, they could not help us answer these questions easily or completely.
In this session you will hear our best practices on how we are using APM and Application Analytics together to drive business outcomes, bringing IT and the business together.
Key takeaways:
• Learn how you can use Application Analytics to drive business outcomes in real-time
• Hear best practices on how to bring IT and the business together
• Understand how real-time analytics can improve customer experience
For more information go to: www.appdynamics.com
John Foley, Jr. had the pleasure of speaking at Rescigno’s Mailing Solutions in Chicago this past Monday. He discussed the importance of creating an online marketing plan and a strategy for social media marketing, as well as how both can be used for non-profits. He also provided information on mobile marketing and text messaging.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
Register on the Best freelancing website
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Optimising Your Business Online. Slides from the workshop delivered by Symphony3 on behalf of Small Business Victoria.
Go to business.vic.gov.au for more information.
ComfortLife Marketing Academy: Online AdvertisingOur Kids Media
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
On April 13th, 2011, John Foley delivered this presentation at the PIA Georgia headquarters. He emphasized that you must execute a social media marketing strategy before you follow through on the tactics.
interlinkONE's CEO John Foley, Jr. spoke at the Charlotte DMA on April 14th 2011.
During his presentation, he provided ways for companies to succeed at social media. John provided instruction on the importance of creating a successful strategy.
Why marketing automation is indispensible (Shimon Ben Ayoun)B2B Marketing Forum
The use of marketing automation systems has grown by more than 50% in the US over the last years. In Europe however many European B2B companies still haven’t adopted marketing automation at all.
Marketing automation software provides the precise information buyers need as they move through the buying process. It helps us to guide buyers to consider, prefer, and select our products and services. In other words, it helps us in lead generation, nurturing, qualification, conversion, and much more. Marketing automation software, when used properly, will increase operational efficiency and grow revenue faster.
In short, marketing automation has become indispensable in the marketing journey from cost centre to revenue generator. Marketing can now prove its added value in a transparent way to sales. In this session Shimon Ben Ayoun from spotONvision will explain how marketing and sales can be facilitated with marketing automation.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
New Explore Careers and College Majors 2024Dr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
Resumes, Cover Letters, and Applying OnlineBruce Bennett
This webinar showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
2. OVERVIEW
WHAT DOES A DIGITAL
MARKETER DO?
A BRIDGE BETWEEN I.T. AND MARKETING
Website SEO
Manage Blog
Website Design
Email Campaigns
Lead Management
Paid & Organic Traffic
Social Media Management
Online Reputation Management
Build Content Calendar Around Campaigns
4. TECHNOLOGY
TOOLS OF THE TRADE
CMS
Analytics
SEO Tools
Curation Tools
Photo Editing Software
Video Editing Software
Email Subscription Services
Social Media Posting and Tracking Tools
5. ANALYTICS
RECORD OBSERVE ACT REPEAT
Watch What Is Happening In Analytics
Make Predictions Based On Traffic Trends & Actions Of Visitors
Move Traffic The Way You Want, To Meet A Goal
Take This Data Into The Next Campaign
6. CREATIVITY
FITTING IN AND BEING DIFFERENT
Take trends and see if I can fit it into the
brand's story.
By communicating with a prospect in
their language, it shows understanding
of their problem.
Compare to the market to see what the
competition is doing.
9. DATA
KPIS AND BENCHMARKS
15% of Visitors From Adwords Complete a Form
60% of Social Visitors Complete a Form
Adwords Leads Close In 1.5 - 4 Months
Social Leads Ask for A Quote After ~ 18 Months
10. LEAD WARMING
AN INBOUND MARKETING APPROACH
Different types of information appeals to different leads
at different times
AWARENESS CONSIDERATION DECISION
Guides
eBooks
Blog Posts
3rd Party Reports
Webinars
Solution Comparisons
Expert Guides
How To Videos
Podcasts
Vendor Comparisons
Case Studies
Trials, Downloads, Presentations
Virtual Tradeshows
Product Literature
11. DEVELOPING GOALS
WORKING WITH THE SALES TEAM
Constantly working on
building and working on a
list of relevant leads for
the sales team to call on.
12. MAKING A PLAN
USING MARKETING DATA TO MEET GOALS
$50,000 in New Sales
100 New Customers
665 New Leads
4434 Website Visitors
Total Cost If Only Using
Paid Traffic:
$35,472
A More Balanced
Plan Is Needed
Social Media
Organic Search
Ad Words
Other
14. AMPLIFY EFFORTS
USING TECHNOLOGY TO IMPROVE ODDS
AKA: Why is that toaster following me everywhere online?
UTMS
Fresh Berries
Delivered Daily
Get Your Free
Sample Now
IP Address
Tracking
Cookies
15. 39%OF POLLED USERS
Would click a
retargeting ad if
they were offered
a good deal.
75%SAVINGS
Retargeting, depending on
audience and initial cost of
keywords, costs less than
the first impressions.
USING RETARGETING TO IMPROVE ODDS
Source: Leadpages.com 08/2016 Survey
16. “ONLY ONE OF THE TOP 10
UNIVERSITY MARKETING
PROGRAMS REQUIRES A
DIGITAL MARKETING CLASS.”
YOU CAN START NOW
Paul Roetzer, Forbes.com 08/2014
17. Hubspot's Marketing Blog
Canva- Web-based Image Creation
Wordpress- Free CMS
RESOURCESFOR INQUIRIES & MORE
Google Analytics
Feedly- RSS Feed Organizer
Social Media Examiner