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Department stores can increase revenue through smart store logistics and merchandise rotating. This involves placing products throughout the store based on consumer needs, wants, and the time of year. Key volume drivers that are high-selling items should always be easy for customers to access. Merchandise is rotated at least every two weeks to showcase seasonal items and cater to consumer behavior that is influenced by factors like holidays, events, and fashion trends. Keeping high-demand products visible and accessible is crucial to driving sales.
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a) Market penetration pricing strategy is used when the retailer wishes to acquire revenue by setting a low price and selling a large number of product units.
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c) Cost-oriented pricing strategy The retailer sets the price, adding the operating expenses and desired profit to the cost per unit. The difference between the merchandise cost and the selling price is the trade margin. With a variable margin policy, retailers adjust the margins on merchandise categories.
d) The strategy of prices adjustment to market conditions The retailer may adjust prices according to the demand or market segment. The best example of adapting the retailer prices from Romania to the market demand are represented by some food prices (oil, sugar, flour) and durable goods prices (electronics, appliances, cars) in 2008.
e) Competition-oriented price strategy A retailer can use competition prices as guide. A company may not modify prices if there have been changes in demand or costs, if they are not modified by competition. Similarly, a firm may change its prices if the competition changes them, even if there have not been changes in demand or costs.
3. Place
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- The document outlines H&M's policies regarding merchandising, staff, e-retail, returns, privacy, quality, promotions, and includes a proposed 6-month buying plan for their women's active wear category.
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This document discusses retail marketing strategies in India. It covers creating footfalls and converting browsers to buyers by building a strong store brand and positioning, understanding customer behavior, and using promotional events. It also discusses ways to strengthen store positioning through merchandising, services, ambience and customer experience. Examples provided position stores differently based on these factors, such as positioning Barista for a unique coffee shopping experience.
Lecture 1 - Introduction to Retailing
Retailing involves the direct sale of products and services to consumers for their personal use. Retail is driven by consumer spending which depends on disposable income and consumer confidence. Global retail sales have nearly doubled since the 1980s, with the US leading, and retail in Asian economies is growing 6-10% annually. Various types of retailers include specialty stores, department stores, supermarkets/hypermarkets, convenience stores, discount stores, and off-price retailers. Operational issues for retailers include supply chain management, pricing, sales channels, and retail strategies.
, Indiabulls
This document provides an overview of the retail industry in India. It discusses the conceptual framework of retailing including definitions, the development of retail trade and chains, and the supply chain. It then discusses the Indian retail industry including key statistics on its size and growth, the share of organized versus unorganized retail, and common retail formats seen in India like supermarkets, department stores, and hypermarkets. It also provides a brief introduction to the city of Kota, Rajasthan, which is known for its coaching institutes that help students prepare for engineering and medical entrance exams.
retail1.ppt
Retailing involves the sale of goods and services to the final consumer. According to Kotler, retailing includes all activities involved in selling goods or services to consumers for personal use. Retailers provide value to consumers by offering goods in convenient forms, locations, and times to match consumer demand. Common types of retailers include general merchandise retailers like supermarkets and department stores, specialty stores focused on specific products, and shopping malls housing multiple retailers. The retail industry in India has evolved from traditional formats like markets and itinerant salesmen to established stores and is now seeing emerging formats like malls and exclusive outlets.
Retail format
This document defines and describes various retail store formats and non-store retail formats. Store retail formats include department stores, specialist stores, category killers, convenience stores, supermarkets/superstores/hypermarkets, catalogue shops, discount stores, and factory outlets. Non-store retail formats consist of mail order, direct selling, personal retailing, telesales, and internet retailing. Each format is briefly characterized, such as department stores offering a wide product range across multiple floors and specialist stores focusing on a narrow customer segment.
Generate revenue by ageing invertories
The document discusses Value Shoppe, a subsidiary of Jabong.com that sells refurbished goods from big brands at heavy discounts. It summarizes Value Shoppe's business model of stocking out refurbished goods through B2B and B2C channels including their own retail stores and corporate events. Data is presented on inventory and sales from these channels in June-July. A literature review covers factors influencing customer shopping behaviors and perceptions like store music, scents and employee attire. The project objectives are described to study variables contributing to successful fashion retail store design and revenue generation through a customer survey. Key findings from the survey data analysis are presented. Recommendations focus on improving store parking, visual merchandising,
Marketing and pr task 4
Topshop focuses on quality clothing for women ages 20-35 in well-paid jobs, emphasizing trends over price. Their advertisements portray an image of sophisticated, high-demand fashion through attractive photography and minimalist logos. Primark sells similar clothing at extremely low prices due to unfair labor practices. Their advertisements emphasize low prices over quality through plain photography, young models, and prominently displayed costs. While Primark clothing is known to be of poor quality and not last long, consumers continue shopping there for affordable fashion.
Chapter 1 introduction & industry profile
The document discusses the retail sector in India. It notes that the organized retail market is growing at 35% annually while unorganized retail grows at 6%. India has been ranked the most attractive emerging market for retail investment for three consecutive years. The retail sector is witnessing a shift from traditional markets to newer formats like department stores, malls, and supermarkets. Organized retail is growing due to factors like professional practices, branding, funding availability, and demographic changes in India. The document then describes different types of retailers and concludes with a discussion of retail pricing, transfer mechanisms, sales techniques, and customer service.
Retail Management
Retail management refers to the processes of bringing customers into stores to purchase desired merchandise. It aims to make shopping a pleasurable experience by ensuring customers can easily find and purchase products. Effective retail management is important as it saves customers' time, avoids chaos in stores, and controls issues like shoplifting. Key aspects of retail management include organizing merchandise logically, maintaining adequate stock levels, training employees to be customer-focused, and gathering customer feedback to inform improvements. The overall goal is maximizing customer satisfaction through an efficient shopping experience.
Retail overview
Retailing includes all activities involved in selling goods or services to the final consumers for personal, non-business use.
Retail formats
Retailers must choose a retail format that presents their target customers, with considerations including store design, location, products, services, and pricing approach. The format should be ideal for the target demographics. In India, the retail sector was traditionally dominated by small independent stores, but organized multi-outlet retailers are now gaining acceptance and growing rapidly. Various organized retailers are experimenting with different formats, though it is difficult to predict which will be most successful as the Indian market continues to mature. Common retail formats include mom-and-pop stores, specialty stores, department stores, discount stores, convenience stores, hypermarkets, supermarkets, malls, category killers, e-tailers, and vending machines.
Retail Marketing of Shopper stop
Shoppers Stop is one of the leading retail chains in India with 67 stores across the country. It began in 1991 and is known for its department stores. Shoppers Stop recently opened a new outlet in Vashi, which benefits customers in the area by providing a popular retail brand closer to home without having to travel long distances. However, the new store also faces some challenges in attracting initial customers and competing with other stores in the same mall.
Make in India – Service Sector towards Retail Marketing
The document discusses retail marketing in India and its role in promoting various sectors under the "Make in India" initiative. It notes that retail marketing provides consumers a platform to purchase goods and interact with shopkeepers. Various types of retail are described, including department stores, discount stores, and specialty stores. Creating customer loyalty is important for retail marketing through rewards programs, loyalty cards, and sales promotions. Retail marketing strategies can help capture large markets while also strengthening bonds with customers and building brand loyalty over time.
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Anuga Food Tech Crash Course Shopper Marketing lecture by Retail House
Anuga Food Tech Crash Course Shopper Marketing lecture by Retail House
Make in India – Service Sector towards Retail Marketing
Make in India – Service Sector towards Retail Marketing
Marketing of
- 1. Marketing of Department Stores A model of what department stores do to increase sales revenue