This document discusses marketing strategies for an organization called Mind Chi that provides coping strategies for stress. It outlines the challenges of developing a business plan, vision, mission and goals. It emphasizes understanding the features, benefits and incentives of what is being sold. It provides homework assignments to work on the Mind Chi vision, mission, goals and business plan. It offers tips for effective social marketing including knowing your product well, focusing on problems as business opportunities, paying attention to details, having conviction in your message and increasing perceived value. Finally, it raises questions about perception, risks, and value that should be considered for an 8 minute presentation on marketing Mind Chi.