Cold calling is one of the sales tasks that most salespeople wish to skip as they all scare of the same.. It’s totally understandable to fear cold calling but do not surrender to the fear.. When I was first faced with the task of cold calling, I really did not want to do it.. The thought of annoying someone in the middle of their day and then attempting to create a sales opportunity from it was massively daunting.. I remember being given a list of 150 contacts whom I had never spoken to before nor had heard of me or my company before.. Making that first call was quite possibly one of the hardest and scariest things I’ve ever done.. I intentionally, looking for anything else I could do instead of picking up the phone.. I went to the toilet, grabbed a drink, got my desk ready, and checked a few things with my colleagues, but before long I had run out of all possible distractions.. Eventually, I had to face my fears.. And so I made my first cold call.. I’d love to say it went amazing, I got the meeting, and ended up with a multi-million deal.. However, it was quite the opposite.. It was terrible.. I messed up my words, had a shaky voice, and fell down at the first hurdle.. The second call wasn’t much better either.. But I kept calling and calling.. With each call, I got better and better results, and before I knew it, I had booked my first appointment from a cold call.. Go through this presentation & I'm sure it will help you to overcome your fear of cold-calling..

1. BY - RAHUL SAINI
SCARED OF COLD CALLING..??

2. ๏ What Is A Cold Calling..??
๏ What Is A Fear OF Cold Calling..??
๏ How To Overcome A Fear Of Cold Calling..??
TABLE OF CONTENT
FEAR

3. WHAT
IS
COLD CALLING..??

4. Cold-Calling Is To Make An
Unsolicited Visit Or Telephone Call To (Someone),
In An Attempt To Sell Goods Or Services..

5. Every Salesperson Should Know
How To Cold Call..
Every Artist Has To Know How To Draw..
Every Boxer Must Know How To Fight..
ARTIST
BOXER
SALES
PERSON

6. Cold Calling Opens Business Opportunities That Are
New, Fresh & Shapeable,
That's Why Cold Calling Is The Life-Blood Of All
Salespeople..
OPPORTUNITY TOOL

7. WHAT IS A
FEAR OF
COLD CALLING..??

8. FEAR OF SOUNDING
LIKE A SALESMAN
FEAR OF
FAILURE
THERE ARE TWO CENTRAL FEARS
AROUND COLD CALLING -

9. In Reality, What’s The Worst Thing That Can
Happen On A Cold Call..??
They Say No..
So Don’t Sweat It.. It’s Not That Bad..

10. You Probably Will Never See Or Talk To That
Person Again..
They Won’t Call You And Say,
“You’re That Sales Rep I Didn’t Want To Buy From..!!”

11. HOW TO OVERCOME
A FEAR OF
COLD CALLING..??

12. OVERCOMING THE FEAR OF SOUNDING
LIKE A SALESMAN
The Key to Getting Comfortable With Sounding Like a Sales
Professional Is Understanding That Sales Is
An Honourable Profession..
Always Remember, We Salespeople Are Talented Problem Solvers..
We Help Consumers Get the Products & Services They Need..
Get Comfortable With Your Value and Your Role, and You’ll Be Well
on Your Way to Consistent Sales Results..

13. When You Dial Someone’s
Phone Number or Walk Into
Their Of
fi
ce,
Remember This:
You Are There To Help Them
Improve Their Lives &
Businesses..
You Are Adding Value..
Be Proud of That..

14. The Fear of Failure Comes From a Limiting Belief That We
Simply Won’t Be Successful at It..
Always Remember That Not Every Call You Make Will End on a
Sale, but as Long as You Allow Yourself To Learn From That, You
Will Just Keep on Getting Better at Doing Cold Calling..
OVERCOMING THE FEAR OF FAILURE

15. Prepare a Script That Can Be Customize for Each Lead Which Speaks
About the Bene
fi
ts of Working With You
And What Problem Will Be Solved..
With Each Call, You'll Get a Chance To Practice Your Cold Calling Script
and as You Practice,
You’ll Realize That Nothing Bad Is Actually Going To Happen, Which Will
in Turn Ease Your Fears..
PREPARE & PRACTICE CALL SCRIPT

16. One of the Reasons Most People Fear Cold Calling Is Not Knowing
Who They’re Going To Speak to..
By Researching the Person Before Making Sales Calls, You Take That
Fear Away..
This Means You Know What Business You’re Reaching out to, You
Know Who Works There, You Can Guess Who Is Most Likely To
Answer the Phone..
RESEARCH THE PROSPECTS

17. No Matter How Great Your Company, Product or Service, if You’re
Calling Cold, It Is an Interruption..
The Prospect Is Not in the Right Frame of Mind To Make an Informed
Decision Immediately After Being Interrupted..
The Cold Call Is Not the Place To Sell Your Product or Service;
It Is To Sell a Scheduled Meeting..

18. Thank You,
Rahul Saini
The People Who Want To Do Business With You Are Out There -
But You Have To Let Them Know About You First..