This document discusses product life cycles and marketing strategies for various products. It begins by defining the product life cycle as the period of time over which a product is developed, brought to market, and eventually removed from the market. It then provides details on the product life cycle and marketing strategies of Samsung mobile phones in India. Next, it examines the product life cycle and marketing of Patanjali Atta noodles. Finally, it analyzes two unsuccessful products: Ponds toothpaste, which failed due to brand extension issues, and the Blackberry Storm 9500 smartphone, which struggled due to technical flaws.

1. MARKETING
MANAGEMENT
BY LALIT BIST
S.Y BBA
ROLL NO. 2

2. CONTENTS
 Introduction
 Product Life Cycle
 Marketing Strategy
 Samsung Mobile
 Introduction
 PLC
 Marketing Strategy
 Patanjali Atta Noodles
 Introduction
 PLC
 Marketing Strategy
 Unsuccessful Products
 Ponds Toothpaste
 Blackberry 9500

3. PRODUCT LIFE CYCLE
The period of time over which an item is developed, brought to
market and eventually removed from the market. First, the idea
for a product undergoes research and development. If the idea is
determined to be feasible and potentially profitable, the product
will be produced, marketed and rolled out. Assuming the product
becomes successful; its production will grow until the product
becomes widely available. Eventually, demand for the product will
decline and it will become obsolete.

6. o Samsung, a South Korean electronics giant, headquartered in
Samsung Town Seoul, is one of the leading electronic item maker all
around the word.
o It is one of the leading Smartphone in the world. As per IDC worldwide
Quarterly Mobile Phone Tracker, Samsung is leader of market with 32.3%
market share.
o Entered India in 2001
o Launched very few models due to lesser demand & innovation
o Launched 1st model Samsung R220 with Simple blue display.

7. Time
Growth
Maturity
Introduction
The Concept Phones
Touch screen &
Dual Series
Smart Android Phone
& Galaxy series
PRODUCT LIFE CYCLE OF SAMSUNG
Stages Time Duration
Introduction 2001 - 2006
Growth 2006 - 2011
Maturity 2011 – till now

8. 1.Focused on all the electronics manufacture
2..Adjust preferences for specific markets
3.Target all the segments.
4.Focused on Competition
5.Increased commitment to emerging market
6. Provide more than extra.
7.Specific innovations in terms of products and services
and establish its mobile ecosystem, apart from
differentiation in the premium category
MARKETING STRATEGIES OF SAMSUNG

9. a
Launched a range of smart watches and
introduced a virtual reality device -– a first
in India –- which can be synched with its
smartphones
Launched J –series & other budget phones to
compete with other competitors in INDIA
Focussed on Galaxy S series phones to compete
with All the competitors
Samsung launched seventeen 4G LTE devices
PRODUCT

10. Followed ‘Price penetration’
strategy to sustain growing
competition
During 2015, Samsung launched seventeen 4G
LTE devices in the Rs 8,000-60,000 price band
Frequently reduced prices of popular
& low end models to compete with
Micromax, Sony, LG, etc.
PRICE

11. PLACE
South Korea
mother
warehouse
(Delhi)
Sub-
distributors
(All the State)
Samsung
Dealers/
Organised retail/
Smart Galleries
Customers

12. 1. Special Offers on Credit card payment for above price of Rs. 20000
2. It provide free 3g internet data up to 3 month to 1 year in Airtel
3. Discount Coupons
4. Print Media (Business Magazines ,Newspapers)
5. It place a dedicated online team, which now looks after its sales, marketing,
distribution and new tie-ups for e-commerce. According to estimates, at
least 20 per cent of Smartphones are now sold online in India.
PROMOTION

14. Patanjali Atta Noodles was launched on the 16
November , 2015
Patanjali atta noodles is product of Patanjali
Ayurved Limited, which is an Indian FMCG company.
Located in the industrial area of Haridwar, the
company manufactures mineral and herbal products
Patanjali atta noodles, launched nationally, has been
positioned on the tagline 'jhatpat banao, befikar khao’

15. Time
Sales Introduction
PRODUCT LIFE CYCLE OF PATANJALI ATTA
NOODLES

16. marketing STRATEGIES
 Patanajali has priced its noodles of 70 gram pack at Rs. 15, claiming it to be
cheaper from competitors. It is Rs. 10 cheaper from their rivals noodles, which are
selling atta noodles at Rs. 25
 To capture the market share of Maggi noodles.
 Lower pricing has so far proven to be a winning formula for Patanjali with almost
all its products
 Despite higher input costs, Patanjali's noodles will be sold at Rs 15 a packet,
while those of rivals sell for Rs 25.
 To fulfill the demand of customers across the India on reasonable price.
 To Support Indian industries by creating demands of Swadeshi products.
 Patanjali products are available only in Patanjali branded stores and arogya kendras.
Now, the company will be planning to distribute products at kirana stores across the
country.
 Create self esteem among his buyers

18. 1.Ponds Toothpaste
Ponds toothpaste is a classic case of product failure by
extension. ‘Ponds’, the popular brand of face cream, didn’t
prove to be quite so popular when it applied its name to
toothpaste. The real problem was that no one seemed to be
interested when Ponds label was attached to the toothpaste;
 To consumers the brand Ponds was nothing but
fragrance & a consumer product for external application
only; this did work brilliantly with soaps & creams however
the attributes for toothpaste are taste. This mis-match
between the attribute of toothpaste & the soap created a
disillusionment in the mind of consumers thus when Ponds
ventured into oral health care, it was ignored. Consumers
simply refused to acknowledge its presence leading to a
sudden but painful death of a brand

19. 2. Blackberry Storm 9500
 Blackberry 9500 launched in 2008 a
market to compete with Apple’s
iPhone. Highly volatile market which
demanded for performance.
Unfortunately, the storm didn’t
perform as expected. It had various
flaws in its technology.
 Flaws like No Wi-Fi, Memory, Capacitive
Touch Feature.
 Due to all such issues, customer is
reluctant to buy Blackberry Storm,
resulting in low prices and no resale
value

20. THANK YOU!