This project was conducted within six months of the launch of R-JIO to know the satisfaction level of customers towards R-JIO. It also includes a study of the response of major market players towards R-JIO.
The document contains a detailed analysis of Company OnePlus. The topics covered are Instruction to OnePlus.
History of OnePlus, Products manufactured by OnePlus, Competitive Set of OnePlus, Pricing Strategy, Marketing Strategy, OnePlus turning its gaze towards India, Product availability of OnePlus, Issues Plaguing OnePlus, OnePlus Switching From Cyanogen to Oxygen OS, Competing With a Plethora of Smartphone Brands, Making the Jump to an Omnichannel Retailing Experience, 2017, OnePlus 5 Launch, And Making India the Core Focus, 2017 Is India-Focused.
The OnePlus Core Vision: Breaking Down ‘Never Settle’, Demand, Forecasting & Product Success, Sales Strategy, Annual Report, SWOT Analysis.
Reason for Success and Failure
Trade Cycle of Nokia
Comeback of Nokia
SWOT Analysis
Marketing Mix
Porter's Five Force Model
Comeback Strategies
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Market study and Industry Analysis of Xiaomi in India - PPT - Marketing Mana...Karan Kapoor
Marketing PPT of Project conducted on a progressing Chinese Internet Company, Xiaomi Incoproration / Xiaomi Technologies, known for it's Smartphones, and IoT gadgets. The project covers, Industry and Company overview (2016) and study conducted using marketing concepts like, PEST Analysis, SWOT Analysis, Marketing Objectives, Marketing Mix, Product Life Cycle and etc. (considering Indian and Global market conditions).
Project Link: https://goo.gl/cksB7o
Please feel free to Clip, Like and Share.
Connect with me on LinkedIn: https://www.linkedin.com/in/ikarankapoor/
Thank You.
Best,
Karan Kapoor.
This project was conducted within six months of the launch of R-JIO to know the satisfaction level of customers towards R-JIO. It also includes a study of the response of major market players towards R-JIO.
The document contains a detailed analysis of Company OnePlus. The topics covered are Instruction to OnePlus.
History of OnePlus, Products manufactured by OnePlus, Competitive Set of OnePlus, Pricing Strategy, Marketing Strategy, OnePlus turning its gaze towards India, Product availability of OnePlus, Issues Plaguing OnePlus, OnePlus Switching From Cyanogen to Oxygen OS, Competing With a Plethora of Smartphone Brands, Making the Jump to an Omnichannel Retailing Experience, 2017, OnePlus 5 Launch, And Making India the Core Focus, 2017 Is India-Focused.
The OnePlus Core Vision: Breaking Down ‘Never Settle’, Demand, Forecasting & Product Success, Sales Strategy, Annual Report, SWOT Analysis.
Reason for Success and Failure
Trade Cycle of Nokia
Comeback of Nokia
SWOT Analysis
Marketing Mix
Porter's Five Force Model
Comeback Strategies
Recommendations
Market study and Industry Analysis of Xiaomi in India - PPT - Marketing Mana...Karan Kapoor
Marketing PPT of Project conducted on a progressing Chinese Internet Company, Xiaomi Incoproration / Xiaomi Technologies, known for it's Smartphones, and IoT gadgets. The project covers, Industry and Company overview (2016) and study conducted using marketing concepts like, PEST Analysis, SWOT Analysis, Marketing Objectives, Marketing Mix, Product Life Cycle and etc. (considering Indian and Global market conditions).
Project Link: https://goo.gl/cksB7o
Please feel free to Clip, Like and Share.
Connect with me on LinkedIn: https://www.linkedin.com/in/ikarankapoor/
Thank You.
Best,
Karan Kapoor.
To understand the various factors that influence the purchase intention of the various consumers and to understand their mindset while they purchase a smartphone
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Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
2. COMPANY:
• VIVO is a multinational company which has its origination from China. The parent
company of vivo is BBK Electronics which was founded in 1995.
• It launched vivo in 2004 and the market share of vivo in China is 40%.VIVO only
manufactures Smartphone and it is the second largest company in China.
• It has it’s business over many countries like Indonesia, Thailand, India, Malaysia,
Myanmar and China.
• It enter into India in 2014 and launch it’s product in Bhubaneswar in 12th of March
2015.
Company/ Customer / Competitor
3. Company/ Customer / Competitor
CUSTOMER:
SEGMENTATION:-
DEMOGRAPHIC(ON THE BASIS OF AGE)-
18-28yr=Y11,Y15,Y22,Y28
22-30yr=Y28,X3S
26-32yr=X3S,X shot
30-40yr=X5max
GEOGRAPHIC(ON THE BASIS OF CITIES):-
like Bhubaneswar, Cuttack, Puri and Berhampur
PSYCHOGRAPHIC:-
Life style- Innovators, Stivers
Personality- Ambitious , Smart and Stylist people.
BEHAVIORAL:-
Benefit- Easy access and new features
Attitude towards product- Enthusiastic
5. Scope & Objective
SCOPE:
• To study about the smart phone business in Bhubaneswar, and to
understand the scope that Events and Promotional activities of vivo has in
this business.
OBJECTIVE:
• To Promote the brand at different Retail Outlet at Bhubaneswar.
• To create awareness of the brand through different promotional tools like
Canopy, Counter, etc.
• To provide detailed information about vivo mobile phones to the
customers.
• Maintaining effective contact and building relationships with customers
and prospects.
8. EVENTS
WORLD ENVIRONMENT DAY-
On 5th june vivo organized a street activity at PMG Square and at forest park through
placards and mascot rally.
9. MASCOT RALLY
Mascot Rally at Subham Market,
Kharvela Nagar
Mascot rally at Bhawani BMC Mall,
Saheed Nagar
10. SWOT Analysis
STRENGTH WEAKNESS
Attractive features High range price
Better sale service Limited product line
Own operating system Unavailability in online stores
OPPORTUNITY THREATS
Large no. of potential customer Strong competition
Huge market Other smart phone companies
11. Methodology & Interpretation
FINDINGS:
• Customers are attracted towards the vivo product because of the unique
operating system (Funtouch OS) and smart wake features.
• The promotional assets of vivo is a new thing in the Odisha market like
canopy, arc gate and mascot . Among these mascot plays a important
role to attract the customers.
• There is a misunderstanding in the customers mind that vivo is a
product of Sony pvt ltd.
• Vivo starts promotion before the product is available in the market.
12. Methodology & Interpretation
FINDINGS:
• Most of the customers are attracted towards Y11, Y28 from y series, and X3s
model from x series of vivo .
• Some of the customers wants more ram in y 11 model and also asking about the
EMI facilities.
• Customers are interested towards the vivo mobile phone but they want vivo
tablets and CDMA handsets.
• The promotion strategy of vivo is a unique one it is completely different from
others. Gradually other company also adopt the promotion policy of vivo
13. SIP Target vs Actual performance of Students
SIP Target:
• To promote the brand at different places with different promotional tools like
Canopy, Counter, etc in Bhubaneswar.
• To organize kind of events at different places of Bhubaneswar.
Actual Performance:
• Covered around 30 retail outlets at various places like Old Town, Bapuji Nagar at
Bhubaneswar.
• Participated on the events conducted by the company like mascot rally at
different places of Bhubaneswar like Subham market, Kharvela Nagar.
14. Key Takeaways
TAKEAWAYS:
1. Practical implication of Marketing.
2. How to convert customers.
3. Negotiation Skills.
4. How to promote a brand through different promotional tools.
15. Suggestions & Implication
SUGGESTIONS
1. Available sufficient leaflets and dummy set of every model in all outlets .
2. To organize different events at malls where customers are visited frequently
and create buzz and awareness about the vivo brand through interacting with
them .
3. Organize events at college area to capture the young mass and faculty
members of that college as a whole .
4. Organize mascot rally at the place where crowd is more to attract more
customers it will also be helpful to make brand awareness .
5. Printing the leaflets on which complete feature of every vivo model will be
available which will be helpful to the customers at the time of purchase.