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DDD: 
Disney Driven Development 
Melinda Seckington 
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
Disney II: 
Disney Harder 
@mseckington missgeeky.com
12 Geeks 
2 Weeks 
Villa in Orlando 
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
The 
Keys to the Kingdom 
Tour 
@mseckington missgeeky.com
A brief history about 
Walt Disney World 
@mseckington missgeeky.com
1955 
Disneyland 
Anaheim, California 
@mseckington missgeeky.com
1965 
Disney buys land with dummy 
corporations near Orlando 
@mseckington missgeeky.com
1966 
Reedy Creek 
Improvement District 
@mseckington missgeeky.com
Two cities: 
Reedy Creek 
Bay Lake 
@mseckington missgeeky.com
1966 
Walt Disney dies 
of lung cancer 
@mseckington missgeeky.com
1971 
Magic Kingdom 
@mseckington missgeeky.com
@mseckington missgeeky.com
The 
Keys to the Kingdom 
Tour 
@mseckington missgeeky.com
Disney’s 
Four Keys 
@mseckington missgeeky.com
Safety 
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
“You don’t build it for 
yourself. You know what the 
people want and you build it 
for them.” 
! 
~ Walt Disney 
@mseckington missgeeky.com
Anticipate what your users want 
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
Safety 
Courtesy 
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
“You can design and create, 
and build the most 
wonderful place in the 
world. 
! 
But it takes people to make 
the dream a reality.” 
! 
~ Walt Disney 
@mseckington missgeeky.com
Be human 
Be personal 
Be friendly 
Be honest 
@mseckington missgeeky.com
Don’t be a robot 
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
Safety 
Courtesy 
Efficiency 
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
“I don't want the public to 
see the world they live in 
while they're in the Park. 
! 
I want them to feel they're 
in another world.” 
! 
~ Walt Disney 
@mseckington missgeeky.com
Hide away the technicalities 
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
Safety 
Courtesy 
Efficiency 
Show 
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
Smell 
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
Illusion 
@mseckington missgeeky.com
@mseckington missgeeky.com
Cast members 
@mseckington missgeeky.com
@mseckington missgeeky.com
@mseckington missgeeky.com
"Disneyland is the star, 
everything else is in the 
supporting role.” 
! 
~ Walt Disney 
@mseckington missgeeky.com
@mseckington missgeeky.com
Be magical 
@mseckington missgeeky.com
@mseckington missgeeky.com
Disney’s 
Four Keys 
@mseckington missgeeky.com
Safety 
Courtesy 
Efficiency 
Show 
@mseckington missgeeky.com
Anticipate what your users want 
Don’t be a robot 
Hide away the technicalities 
Be magical 
@mseckington missgeeky.com
“Do what you do so well that 
they will want to see it again 
and bring their friends.” 
! 
~ Walt Disney 
@mseckington missgeeky.com
https://www.flickr.com/photos/philliecasablanca/6315730638/ 
https://www.flickr.com/photos/macahanc6r/6609176703/ 
https://www.flickr.com/photos/mattlori/5016262436/ 
https://www.flickr.com/photos/21684795@N05/2315097031/ 
https://www.flickr.com/photos/108488366@N07/12173107026 
https://www.flickr.com/photos/63631877@N00/4518237312 
https://www.flickr.com/photos/randar/11237455296 
https://www.flickr.com/photos/expressmonorail/6773612093 
https://www.flickr.com/photos/toursdepartingdaily/6861527930/ 
https://www.flickr.com/photos/expressmonorail/2366460934 
https://www.flickr.com/photos/markwdw85/9310262266 
https://www.flickr.com/photos/pdamsten/9587145923 
https://www.flickr.com/photos/tombricker/7171187414 
https://www.flickr.com/photos/nicholasputz/4981480677 
https://www.flickr.com/photos/bookgrl/2386584804 
https://www.flickr.com/photos/expressmonorail/4615231290 
https://www.flickr.com/photos/scottrsmith/8201564176 
https://www.flickr.com/photos/expressmonorail/6110050119 
https://www.flickr.com/photos/iceninejon/3084075275 
https://www.flickr.com/photos/jhofmann69/4630079170 
https://www.flickr.com/photos/justininsd/7351546386 
https://www.flickr.com/photos/brettkiger/12412004395/ 
https://www.flickr.com/photos/scott-wurzel/8675427612 
https://www.flickr.com/photos/brettkiger/13240718334 
https://www.flickr.com/photos/sthomasphotos/7266936534 
https://www.flickr.com/photos/andreassolberg/433734311 
https://www.flickr.com/photos/scottrsmith/14123425142 
@mseckington missgeeky.com
Any questions? 
@mseckington missgeeky.com

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DDD: Disney Driven Development