3. Contents
Overview of the
company
Vision and mission
Organogram
Products
SWOT analysis
Company’s CSR
Recommendation
4. Overview of the company
Aarong is one of the retail
chain in Bangladesh
operating under BRAC.
The organization was
established in 1978.
Aarong operates
production unit in rural
and semi-urban areas as a
part of its social
enterprise.
5. Mission and Vision
Mission: Their mission is to
make Aarong the best in
the world in providing
unique Bangladeshi lifestyle
experience.
Vision: Aarong has a vision
to establish themselves as
world’s one of the famous
fare trade fashion house.
9. Weaknesses:
• Price is higher
• Limited outlets
• Vulnerable to producer
• Limited financial support
• Sales person need more
training
10. Opportunities:
• Cost advantage
• Variety of product in future
• New distribution channels
Threats:
• Rise of competition
• Price wars with competition
• Economic condition
11. Company’s CSR strategies
Aarong is involved in
some social works
like
GO GREEN SAVE
ENVIRONMENT
SAY NO TO CHILD
LABOUR
DON’T DUMP IT
RECYCLE IT
12. Recommendations
One possibilities is to focus
on the best suppliers it has
Reduce the amount of
handwork in a given item
Expanding into new markets
Create standalone stores for
specific product line to
make it’s most popular lines
more accessible