The art of promoting your iOS app

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Building apps can be hard but marketing is even more difficult and increasingly expensive challenge. That's why I'll try to focus on often overlooked and cost effective tips for success on the App Store (including some methods actually being used by Listonic).

Marketing

The art of promoting your iOS app
Filip Miłoszewski
Listonic.com

Networks
Cheap / Low value / High volume
High value / Consistent volume

Top Charts
LTV > CPI
Clear target
Networks

FacebookMobile App Installs Ads
Facebook's mobile ad revenue accounts
for more than 59% of its overall ad
revenue ($1.3bn in mobile advertising
revenue)
350 million app installs to date
Used by more than 60% of the top
grossing apps

Analytics + Tracking Installs
Onboarding links

ASO
According to Forrester, 63% of apps are discovered through app store searches.

Reviews
Read and Act on your Reviews
"My friends who use Facebook for iPhone"
Choose your moment
5 reviews minimum

Prompting for App Reviews
More -> http://dancounsell.com/articles/prompting-for-app-reviews

What’s new
„If you like Castro, please take the time to give us a nice review: it really helps.”
Castro
„We don't feel comfortable interrupting your game experience to ask for reviews,
but if you are feeling generous with your time please take a moment and let us
know what you think of the game ^__^” Threes

Localizaton keywords
Keywords Localized In Spanish Will Be
Indexed In The US Store (50% of the time)
App Store Search Suggest
Google Adwords Keyword Tool (GKWT)
Xyo.net, SensorTower

Don’t forget
Smart app banners
App size under 100MB
Great video

“If your product doesn’t have a
compelling story that is easy for
people who use it to explain to
people who don’t, your growth will
stall.”
Josh Elman (Twitter)

Case Listonic
Make
most of
your
groceries

Thank you
Filip Miłoszewski
fmiloszewski@listonic.com
@milof

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The art of promoting your iOS app

1. The art of promoting your iOS app Filip Miłoszewski Listonic.com

2. App Store – 1 300 000+

5. Make remarkable apps! @marco

6. Pre launch

8. Networks Cheap / Low value / High volume High value / Consistent volume

9. Top Charts LTV > CPI Clear target Networks

10. FacebookMobile App Installs Ads Facebook's mobile ad revenue accounts for more than 59% of its overall ad revenue ($1.3bn in mobile advertising revenue) 350 million app installs to date Used by more than 60% of the top grossing apps

11. Analytics + Tracking Installs Onboarding links

12. ASO According to Forrester, 63% of apps are discovered through app store searches.

13. ASO Cheat Sheet bit.ly/aso-cheat-sheet

14. Testing icons + screenshots

15. Reviews Read and Act on your Reviews "My friends who use Facebook for iPhone" Choose your moment 5 reviews minimum

16. Prompting for App Reviews More -> http://dancounsell.com/articles/prompting-for-app-reviews

17. What’s new „If you like Castro, please take the time to give us a nice review: it really helps.” Castro „We don't feel comfortable interrupting your game experience to ask for reviews, but if you are feeling generous with your time please take a moment and let us know what you think of the game ^__^” Threes

18. App localizaton

19. Localizaton keywords Keywords Localized In Spanish Will Be Indexed In The US Store (50% of the time) App Store Search Suggest Google Adwords Keyword Tool (GKWT) Xyo.net, SensorTower

20. Don’t forget Smart app banners App size under 100MB Great video

21. Really Great Video

22. “If your product doesn’t have a compelling story that is easy for people who use it to explain to people who don’t, your growth will stall.” Josh Elman (Twitter)

23. Case Listonic Make most of your groceries

24. Thank you Filip Miłoszewski fmiloszewski@listonic.com @milof

The art of promoting your iOS app

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