The marketing group designed logos and marketing materials for two projects: 1) MyKitten Bakery & Drinks, creating a poster, tickets, and marketing plan to promote tiramisu cakes and drinks. 2) Little Smiles concert, using images of children and guitars on posters and tickets to promote an acoustic charity concert benefiting a children's hospital. Members learned skills in design, communication, teamwork and time management through direct customer engagement, social media marketing, and assisting with events. They aim to improve planning, customer satisfaction and cooperation in future projects.

1. Marketing Group
Huynh Thanh Nguyen 332934
(Leader)
Trang Tran Phong 332972
Pham Thien Kim
332963
Le Hoang Phuong Anh 332935
Phu Lam Thanh Tuan 332965
Tran Trung Hieu
332971

2. First Project
Company Name: MyKitten Bakery & Drinks
Logo:

3. Marketing team: 7 people
Mr. Thanh Nguyen (VP) - Designing poster, printing posters and tickets
Ms. Thien Kim - Making marketing plan
Ms. Phuong Anh – Making marketing plan
Mr. Thanh Tuan – Designing ticket and poster
Mr. Trung Hieu – Designing ticket and poster
Mr. Chan Phong – Posting on Facebook page, pasting posters
Mr. Huu Tung – Posting on Facebook page, pasting posters
Why ?
We chose this name because our major products are tiramisu cakes and some
soft drinks. Especially, cakes and soft drinks are made by our employees.
Besides that, we think the cup with an image of pink kitten could be cute and
friendly with our customers, who that almost female students. Hence, we
designed this logo.

4. Second Project
Concert Name: Little Smiles
Images of poster and tickets:

5. Marketing team: 7 people
Marketing team: 7 people
Mr. Thanh Nguyen (VP) - Designing poster, printing posters and tickets
Ms. Thien Kim - Making marketing plan
Ms. Phuong Anh – Making marketing plan
Mr. Thanh Tuan – Designing ticket and poster
Mr. Trung Hieu – Designing ticket and poster
Mr. Chan Phong – Posting on Facebook page, pasting posters
Mr. Huu Tung – Posting on Facebook page, pasting posters
Why?
We chose this name because main purpose of the concert is for
charity. Although our revenue is not too much but we hope we can
share and bring smiles to children, who got cancer of Postal Cancer
Hospital. We used an image of guitar to make front of posters to show
that the kind of music in our concerts is acoustic and the image of
children we used in tickets underline the purpose of the concerts. Our
slogan “It only takes a moment to change a life forever” also shown
same purpose.

6. Tung’s Lesson
Team work
Improve communication skill
Improve the time management skill
Cooperation with another team
In Future Project
Improve how to work in team
Reduce the argument
Improve the time management skill

7. Customer Benefit Package

8. Gantt Chart

9. AON

10. Nguyen’s Lesson
Work in team
How to design a poster,menu and ticket
Negotiation skill
I learned how to divide equally the amount of work for each member
In Future Project
Improve the leadership skill
Improve the negotiation skill when team members have argument
Need to learn time management skill

11. 1st Project

12. MiniShow

13. Briefly explain your communications and sales strategies – your
strategy to win customers.
My group's job mainly is about Designing, PR and helping the others teams in a project
First is Designing ( poster, logo, menu and tickets) for my classmates and customer. Understanding
customer is very important, so our group tried to take more comments from them. After that, we design
the good poster and ticket which satisfy what customer need. It contents fully informations ( about the
products and a mini show ) and it also has attracted Focal Point
Our group engage customer directly and non-directly (Internet), We also have the fanpage so the
customer can follow our activities easily.
Finally is selling our products in campus with Sale team, and help the other teams in minishow.

14. Tuan’s Lesson
Understand and satisfying customer
Forecast( predict what customer need)
Communication skill are very important
Quality of products is the top consideration
In Future Project
More research and analyzing to have the best forecast
Improve the communication skill
Improve the computer skill

15. Pre and post production

16. Competitive Priorities
+ Quality
+ Time & fast ( sell and ship)
+ Safety
+ Friendly environment
+ Not only B2C but also B2B

17. Hieu’s Lesson
Work in team
Improve communication skill
Improve the time management skill
Forecast the demand
In Future Project
Continue to improve communication skill
Try to get more trust from customers
Develop problem solving skill

18. Measurement
From our company fanpage on Facebook

20. Flow Chart

21. Kim’s Lesson
Improve communication skill
Work in team effectively
Need backup plan
Problem solving skill
In Future Project
Prepare carefully
Try to have more way to attract customer
Improve the time management skill

22. Contribution of Marketing team

24. Phuong Anh’s Lesson
Improve communication skill
Work in team effectively
Need backup plan
Problem solving Skill
In future project
Prepare carefully
Try to have more ways to attract
customers
Improve the time management skill

25. Phong’s Lesson
Communication skill
Design skill
Time management
Team work
In Future Project
Improve the communication skill
Improve design logo for more beautiful
Improve computer skill

26. Things we learned:
-Design logo, menu for beverage booths
-Design logo, poster and tickets for a mini show
-Marketing our product to the customer: Direct marketing and social
network marketing
Issues we faced:
-Bought the beverage and fruit with the wrong price
-Shipping too far
-Fee for printing ticket
-Not enough seat
To improve in the future project:
-Consider carefully about the price before buying stuff, printing price
-Sales tickets match seat

27. Thank You for Your Listening !!
^o^