Marketing From The Inside Out

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The document discusses how to create a people-driven brand by focusing on developing brand evangelists. It recommends defining the brand's core belief and audience, then taking steps like asking for feedback, having personal relationships, being transparent, telling stories, and using tools like surveys and blogs. The goal is to increase customers and adoption through word-of-mouth marketing by spending less on traditional tactics. Developing this system can boost morale, reputation, and results.

Business Technology

Marketing from the Inside Out Justin Foster – CMO Tricycle Consulting

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Selling Good Works : Fundamentals of Marketing a Non-Profit Organization Non-profit organizations are focused on helping the communities they serve. However, to effectively serve the community, there is a need to find donors, raise awareness, and find users for the organization's mission. The challenge for most non-profits is trying to achieve multiple goals with these multiple audiences. In addition, the marketing message must stand out using limited resources in a cluttered and noisy marketplace. This session addresses the unique marketing opportunities and challenges faced by charities, public service agencies, and other types of non-profit organizations including: --Important similarities and differences between non-profit and for-profit marketing --How non-profits should develop a marketing plan --Getting the message out to those who need it --Effective ways to use a small marketing budget --Using the web and social media to communicate --Tracking and evaluation of non-profit marketing efforts

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