Brands are facing increasing pressure to stand for meaningful values as traditional institutions lose credibility. This presents an opportunity for media companies to help brands step into this leadership gap by linking them to important causes and values. As a "Trend Master," the author proposes helping media companies provide this service to their brand clients, allowing media companies to strengthen relationships with clients and build new revenue streams in the process.

1. Just One Idea from John Healy (DigitalE) [email_address] Media, Brands & Money

4. Trend: Leadership & Values?

5. Brands are also being held to account

6. Time of Re-evaluation

9. Media helps brands step in M E D I A OLD NEW ratings packages negotiations upfronts brands stories creativity design

10. The new reality Media & consumers are also the messengers consumers media

11. Your brand responsible principled safe quality caring helpful What values does your brand stand for today ?

13. New streams of revenue DigitalE will help media companies be Trend Masters & thought leaders for brands. And in the process, DigitalE will build significant new revenue streams for media companies. DigtalE Trend Master : John Healy healynow@gmail.com

14. Just One Idea from John Healy (DigitalE) [email_address] Media, Brands & Money