1) The University of Marketing and Finance (UM) has created a new Master's program in Marketing-Finance to train professionals who can bridge the fields of marketing and finance. 2) The one-year program combines marketing and finance coursework and covers topics like assessing investor behavior, value-based marketing, and developing successful financial products. 3) Graduates of the Marketing-Finance program will be able to understand the relationship between marketing and finance and apply marketing strategies to enhance financial performance.

1. Faculty of Economics and Business Administration The Marketing-Finance Interface: A new Master Program at UM Dr. Arvid O. I. Hoffmann: Program Co-Director

2. Outline: Why does UM offer a Marketing-Finance Program? What’s the Marketing-Finance Master Program? What topics are addressed by the Marketing-Finance Program? What’s the added value of a UM Marketing-Finance graduate? What’s the MF Company Circle? The Marketing-Finance Interface: A new Master Program at UM

3. Marketing needs to become accountable: What is the effect of marketing actions on financial performance? Why is a Marketing-Finance Program necessary? 1/3

4. Financial products design and development require an interdisciplinary marketing-finance approach: What is technically possible, may not meet customers’ needs. Why is a Marketing-Finance Program necessary? 2/3

5. Companies need linking-pins between marketing and finance departments: Communication gap between marketers and finance professionals Need for a common language Why is a Marketing-Finance Program necessary? 3/3

6. The Marketing-Finance Program at UM: The Marketing-Finance Interface: A new Master Program at UM Delivers professionals who are able to bridge marketing and finance.

7. The Marketing-Finance Program at UM: A multidisciplinary, one-year fulltime program. Taught entirely in English. Triple Crown accredited by AACSB, EQUIS and AMBA. Prepares students for managerial action in marketing, financial services and risk management. What’s the Marketing-Finance Master Program at UM?

8. What’s the Marketing-Finance Master Program at UM? A state of art combination & integration of M & F courses Skills Training Course: Excel Skills for Finance Professionals 6 Master’s Thesis Financial Product Development: A Marketing Finance Approach 5 Value-Based Marketing Behavioral Finance 4 Term 2 Skills Training Course: Business Skills for Marketers/Excel Skills for Finance Professionals 3 Return on Relationships Institutional Investors 2 Master’s Thesis Shareholder Value and Market Based Assets 1 Term 1 Marketing-Finance

9. What’s the Marketing-Finance Master Program at UM? Integration of Marketing-Finance theory using real-life business cases

10. What’s the Marketing-Finance Master Program at UM? Interactivity within small working groups

11. What topics are addressed by the Marketing-Finance Program? The changing role of marketing in the firm. Marketing activities as drivers of shareholder value. Return on relationships. Assessing institutional and individual investors behavior. Value-based marketing. The development of successful financial products and services.

12. UM Marketing-Finance graduates will be able to: Understand functional interrelationships between marketing and finance. Develop marketing activities that enhance firms’ financial performance. Create successful financial services, such as banking products, risk management tools, etc. Assimilate and apply complex marketing-finance concepts into practice. What’s the added value of a UM Marketing-Finance graduate?

13. MF Company Circle: To get into contact with talented young professionals: Carrying out business-relevant (thesis) projects. Being potential future employees. To stay informed about recent marketing-finance insights. To engage in mutual beneficial research projects. Getting the most out of Marketing-Finance: the MF Company Circle

14. The Marketing-Finance Interface: A new Master Program at UM - New: started September 2008 Unique: first in Europe Industry Driven Business Realism