This document discusses how to achieve marketing excellence and exponential growth through a focus on customer satisfaction and differentiation. It recommends understanding customer needs, increasing value, and improving relationships to lower marketing costs and increase ROI. Self-assessments question whether competitive advantages truly come from within or if customers feel ignored. The solution is to learn how to differentiate through identifying customer-centric opportunities and investing in marketing excellence.

1. MARKETING EXCELLENCE
HOW TO GROW EXPONENTIALLY….

2. CUSTOMER SATISFACTION IS
ABOUT HOW TO DELIVER
SUPERIOR PERFORMANCE
Marketing Excellence
DEFINE

3. DEFINE
WHY EXPONENTIAL GROWTH
▸ Industry competition is cut-throat
▸ Technology enables disruptive business entrants
▸ Digital transparency leaves little room to hide
▸ Understanding of needs remains underdeveloped
▸ Leadership invites you to differentiate
▸ Succeed with Marketing Excellence

4. FOCUS ON THE
CUSTOMER
IN EXCELLENCE…

5. STRATEGY
UNDERSTAND
▸ Meeting the needs of your customers
▸ Increasing the value proposition
▸ Improving the relationship
▸ Lowering the investments of Marketing & Sales
▸ Increasing the Return on Investment

6. SELF-ASSESSMENT
DO YOU BELIEVE THAT..
▸ Competitive advantage comes from within?
▸ Superior expertise will sell the service?
▸ Your talented workforce makes the difference?
▸ Your customers hear the same everywhere and they are
likely to stop listening…

7. SOLUTION
WOULD YOU LIKE..
▸ To learn how you can differentiate your story
▸ Identify customer centric opportunities
▸ Grow your reputation for exponential growth?
▸ Read on..

8. STRATEGY
EXPAND
▸ Understanding the needs
▸ Presenting the solutions
▸ Intensify the relation:
▸ To analysing new needs
▸ To match with specific recommendations

9. SELF-ASSESSMENT
DID YOU THINK THAT..
▸ Once a sale is made, retention is a price strategy
▸ You know the needs of your customers
▸ Your service providing delivers recommendations
▸ Your customers may feel not important, not understood
and genually ignored..

10. SOLUTION
WOULD YOU LIKE…
▸ To grow your company exponentially
▸ Learn how to differentiate
▸ Harvest in the benefits of a specialist
▸ Invest in Marketing Excellence

11. DARE TO FOCUS,
DIFFERENTIATE
AND SUCCEED!
Athalie Stegeman