Marketing Management (micro and macro environment)sly mot
Marketing management require and environment. Micro and macro environment is the core elements where marketers must look into. By failing so, companies will be in trouble.
Marketing Management (micro and macro environment)sly mot
Marketing management require and environment. Micro and macro environment is the core elements where marketers must look into. By failing so, companies will be in trouble.
THE MARKETING ENVIRONMENTAL FACTORS AND AN ILLUSTRATIVE SAMPLE FOR THEIR IMPA...Maxie Tran
Marketing is an indispensable factor for deciding the success of a business. Nonetheless, creating an effective marketing strategy as well as a proper marketing decision has been influenced by many factors and the greatest impacts are from the macro-environmental factors. The purpose of this essay assignment is to introduce these factors briefly. Based on the basic model of the macro-environment factors as known as PEST analysis system and an empirical example of the men’s fragrances industry in the UK, this assignment will also indicate the importance and a sizeable influence of those above factors to the marketing strategy and tactics of an organization, whether it is large or small.
Business Environment Indian PerspectiveBimarsh Giri
This is the compiled file and includes the following topics
* Business Environment
* Importance of Business Environment
* Characteristics of Business Environment
* Dimensions of Business Environment (PESTEL)
* Globalization and Indian Economy
* Investments and developments in India
* Government Initiative
THE MARKETING ENVIRONMENTAL FACTORS AND AN ILLUSTRATIVE SAMPLE FOR THEIR IMPA...Maxie Tran
Marketing is an indispensable factor for deciding the success of a business. Nonetheless, creating an effective marketing strategy as well as a proper marketing decision has been influenced by many factors and the greatest impacts are from the macro-environmental factors. The purpose of this essay assignment is to introduce these factors briefly. Based on the basic model of the macro-environment factors as known as PEST analysis system and an empirical example of the men’s fragrances industry in the UK, this assignment will also indicate the importance and a sizeable influence of those above factors to the marketing strategy and tactics of an organization, whether it is large or small.
Business Environment Indian PerspectiveBimarsh Giri
This is the compiled file and includes the following topics
* Business Environment
* Importance of Business Environment
* Characteristics of Business Environment
* Dimensions of Business Environment (PESTEL)
* Globalization and Indian Economy
* Investments and developments in India
* Government Initiative
Presentation made for a lecture that I gave at ITM Mumbai. Marketing Research was an elective subject for the students and this is an overview of the subject
Marketing communication is the means by which firms attempt to inform, persuade, and remind consumers, directly or indirectly, about the products and brands they sell.
The network made up of the company, suppliers, distributors, and ultimately customers who “partner” with each other to improve the performance of the entire system
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3. Marketing Environment
• The marketing environment consists of actors and
forces outside the organization that affect
management’s ability to build and maintain
relationships with target customers.
• Environment offers both opportunities and threats.
• Marketing intelligence and research used to collect
information about the environment.
4. • Includes:
– Microenvironment: actors close to the company
that affect its ability to serve its customers.
– Macroenvironment: larger societal forces that
affect the microenvironment.
• Considered to be beyond the control of the
organization.
Marketing Environment
10. What is marketing information
system ?
Marketing information consists of people,
equipment and procedures to
gather,sort,analyze,evaluate and distribute
needed, timely and accurate information to
marketing decision makers.
Marketing decision makers use the data to
identify and solve marketing related
problems.
11. Marketing research is the “function which links
the consumer, customer, and public to the
marketer through information--information used
to identify and define marketing opportunities
and problems; generate, refine and evaluate
marketing actions; monitor marketing
performance; and improve understanding of
marketing as a process.”
- American Marketing Association
12. 12
Marketing research is the systematic and objective
identification
collection
analysis
dissemination
and use of information
For the purpose of improving decision making related to the
identification of problems and opportunities and
solution of problems and opportunities in marketing.
Marketing Research Defined
14. Recurrent Information
This is the data that an MIS supplies
periodically about the market share of a
specific product and customer’s awareness of
company’s brands. The data may be supplied
on weekly, monthly or yearly basis.
15. Monitoring Information
This is the data obtained from the regular
scanning of certain sources. Marketing
managers may need data related to
competition or the industry. It is essential so
that marketing managers can be alert and
identify potential problems
16. Requested Information
This information is developed in response to
some specific request by the marketing
manager. Secondary data or primary data
through survey research are collected in
response to the specific request. The MIS
supplies the requested information for
decision making.
17. 17
Used to identify and define
market opportunities and
problems
Generate, refine, and evaluate
marketing performance
Monitor marketing performance
Improve understanding of
marketing as a process
Using Information….
18. 18
Assessing Marketing Information Needs
• The MIS serves company managers as well as
external partners
• The MIS must balance needs against
feasibility:
– Not all information can be obtained
– Obtaining, processing, sorting, and delivering
information is costly
19. 19
Developing Marketing Information
• Internal data is gathered via
customer databases, financial
records, and operations reports
• Advantages include quick/easy
access to information
• Disadvantages stem from the
incompleteness or
inappropriateness of data to a
particular situation
Internal data
Marketing intelligence
Marketing research
Sources of Info
20. 20
Developing Marketing Information
• Marketing intelligence is the
systematic collection and
analysis of publicly available
information about
competitors and trends in
the marketing environment.
• Competitive intelligence
gathering activities have
grown dramatically.
• Many sources of competitive
information exist.
Internal data
Marketing intelligence
Marketing research
Sources of Info
21. 21
Developing Marketing Information
• Marketing research is the
systematic design,
collection, analysis, and
reporting of data relevant
to a specific marketing
situation facing an
organization.
Internal data
Marketing intelligence
Marketing research
Sources of Info
22. The Marketing Research Process
Define the problem
Develop research plan
Collect information
Analyze information
Present findings
23. Step 2: Develop the Research Plan
Data
Sources
Contact
Methods
Research
Instruments
Sampling
Plan
Research
Approach
25. 25
Research Approaches
Survey
Asking individuals about attitudes,
preferences or buying behaviors
(Descriptive)
Experimental
Using groups of people to determine
cause-and-effect relationships
(Causal)
Observational
Gathering data by observing people, actions
and situations (Exploratory)
28. Questionnaire Do’s and Don’ts
• Ensure questions are free of
bias
• Make questions simple
• Make questions specific
• Avoid jargon
• Avoid sophisticated words
• Avoid ambiguous words
• Avoid negatives
• Avoid hypotheticals
• Avoid words that could be
misheard
• Use response bands
• Use mutually exclusive
categories
• Allow for “other” in fixed
response questions
30. Question Types—Multiple Choice
With whom are you traveling on this trip?
No one
Spouse
Spouse and children
Children only
Business associates/friends/relatives
An organized tour group
31. Question Types—Likert Scale
Indicate your level of agreement with the
following statement: Small airlines generally give
better service than large ones.
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
33. Question Types—Importance Scale
Airline food service is _____ to me.
Extremely important
Very important
Somewhat important
Not very important
Not at all important
35. Question Types—
Intention to Buy Scale
How likely are you to purchase tickets on
American Airlines if in-flight Internet access
were available?
Definitely buy
Probably buy
Not sure
Probably not buy
Definitely not buy
37. 37
Sampling Plan
Who is to be
surveyed?
(Sampling
Unit)
How many
should be
surveyed?
(Sample size)
How should the
sample be
chosen?
(Sampl.procedure)
Probability or
Non-probability
sampling?
Sample -
representative
segment of the
population
38. 38
Sampling Plan
• Probability Sampling
– Simple random sample every member of the population has an
equal chance of selection
– Stratified random sample the population is divided into groups,
random samples are drawn from each group
– Cluster (area) sample e.g. groups such as blocks
• Nonprobability Sampling
– Convenience sample The most accessible population members
are selected to obtain information
– Judgement sample The researcher uses judgement to select
population members who are good prospects for accurate
information
– Quota sample finds and interviews a prescribed number of
people in each of several categories
39. 39
Strengths and Weaknesses of
Contact Methods
Mail Telephone Personal Online
Flexibility Poor Good Excellent Good
Quantity of
Data Collected
Good Fair Excellent Good
Control of
Interviewer
Excellent Fair Poor Fair
Control of
Sample
Fair Excellent Fair Poor
Speed of Data
Collection
Poor Excellent Good Excellent
Response Rate Fair Good Good Good
Cost Good Fair Poor Excellent