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Table of contents
01
04
02
05
03
06
About us
Market analysis
Goals & strategy
Content plan
Budget
KPI overview
Our company
Who are you? What market do you focus
on? Why do clients keep choosing you?
Here’s a paragraph you can use to describe
what makes you unique. Tell a compelling
story about how your company was born and
how it has developed to become what it is
today
About us
01
Our goals
Our main goals now are to increase
sales through improved marketing and
customer outreach, optimize operational
processes to reduce costs and increase
efficiency and establish a timeline for
new products
Short term Long term
The overall goal of the company is to
expand into new markets or
geographies, develop and implement a
strategy to reduce environmental impact
and increase sustainability and increase
market share
Always on time Out-of-the-box Customer service
What sets us apart?
We never miss a deadline.
You can rely on us and rest
assured that your product
will be ready on time
Our out-of-the-box ideas are
creative solutions that
challenge the status quo
and provide unique value
We focus on providing a
high level of customer
service so that the
experience is positive
For a us, integrity means operating with
honesty, trustworthiness, and strong
moral values. We commit to ethical and
environmental standards
We put customers at the center of
everything they do. We listen to
customer feedback and incorporate it
into decisions, products and services
We create an environment where
employees can work together
productively and efficiently to achieve
common objectives. It involves sharing
knowledge, skills, resources, and ideas
Innovation is an integral part of our
company’s culture and is essential for
success. It means us coming up with
new ideas, methods, and products that
can grow the business
Our guiding principles
Integrity
Collaboration
Customer focus
Innovation
Emerging trends
Monitoring Organic search
Features Pricing Customer feedback
Competitor analysis
Compare features and benefits
of your product
Keep an eye on their
offers and launches
Identify emerging trends
in your industry
Analyze competitors’
pricing and offers
Examine the feedback
on their products
How are your competitors
optimizing their SEO?
333,000
New Instagram followers
Average reading time on our posts
We publish our content in different languages
5m 23s
3 languages
123,123
New leads during the last month
Market share
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Here’s the market
share of our industry
Market share is the percentage of
a market that is controlled by a
particular company or industry. It
is calculated by dividing the total
sales revenue of a company by
the total sales revenue generated
in the
entire industry
Key actions items
First quarter Second quarter Third quarter
Key action 1 Create detailed procedures
Monitor and review
process performance
Measure the
effectiveness of processes
Key action 2
Use data analytics
to gain insights
Develop strategies to reduce
waste
Stay up to date with new
technologies and trends
Key action 3
Invest in technology solutions
for automation
Establish control of spend
and reduce overhead
Foster an environment of
collaboration
Key action 4
Focus on continuous
improvement
Ensure proper management
of resources
Research best practises from
outside
1. Product/website description: A brief overview of
the product/website, including its key features,
dimensions, and materials used
2. Features and benefits: A detailed explanation of
the features and how they will benefit the user
3. Technical specifications: A list of the
product's/website's technical specifications, such
as dimensions, weight, power requirements,
connectivity options and hosting platform
What to show
in a mockup 01
02
03
Buyer persona infographic
Name: Michael Doe
Age: 33
Education: MBA
Occupation: Sailor
Location: Australia
Motivations
Personality
1. Ecology
2. New advances
3. Creativity
4. Literature
“This is a quote, words full of wisdom that can make the
reader get inspired.”
● Conscientiousness
● Agreeableness
● Assertiveness
● Resilience
35%
Ecology and sustainability
65%
Utility and application
Preferences
Pain points
Knowing your buyer persona’s pain point will help you create
messages that are tailored to their needs
Roadmap infographic
Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Understanding
Analyze and understand the needs
of your target audience
Conduct research
Research existing products in the
industry and analyze them
Brainstorm ideas
Generate ideas based on user
feedback and research findings
Develop a prototype
Create a basic version of the
product to show investors
Test for usability
Put the prototype through rigorous
testing processes
Analyze feedback Analyze feedback
Market size overview
Month Income Growth
January $50,000 8%
February $250,000 5.5%
March $10,000 5%
April $75,000 6%
May $80,000 23%
June $25,000 10%
July $15,000 8%
Potential customer
Include the total size of the market, which
represents the entire potential customer base for the
product or service
Product or service
Identify the target market for the product or service,
which may be a subset of the total market. This
could be based on factors or specific needs
Current market size
Indicate the current market size, which represents
the portion of the target market that the company
has successfully captured
$20,000
$1,000
$320
Social media stats
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
1. Spain
2. USA
3. Australia
We put customers at the center of
everything they do. We listen to
customer feedback
Platforms with most users
5,408
Followers
540
Comments
5,408
Likes
8,500
Followers
1,230
Comments
1,008
Likes
Case studies
Instagram giveaway
A product giveaway for our second
anniversary as company
Approach
● Preparing a set of posts and stories we can
share on Instagram to let more people know
about our brand
● We can get shared more and mabe reach virality
if our content is attractive and easy to share
Key takeaway 01
Content posted on
weekdays is more shared
Key takeaway 02
We must design new
content to keep new users
Follow the link in the graph to modify its data and then paste
the new one here. For more info, click here
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JANUARY FEBRUARY MARCH APRIL MAY JUNE
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JANUARY FEBRUARY MARCH APRIL
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Plano de marketing- inglês em formato ppt

  • 1. New Product Launch Marketing Plan Here is where your presentation begins
  • 2. Contents of this template You can delete this slide when you’re done editing the presentation For more info: SLIDESGO | BLOG | FAQs You can visit our sister projects: FREEPIK | FLATICON | STORYSET | WEPIK | VIDEVO Fonts To view the template correctly in PowerPoint, download and install the fonts we used Used and alternative resources An assortment of graphic resources that are suitable for use in this presentation Thanks slide You must keep it so that proper credits for our design are given Colors All the colors used in this presentation Icons and infographic resources These can be used in the template, and their size and color can be edited Editable presentation theme You can edit the master slides easily. For more info, click here
  • 3. Table of contents 01 04 02 05 03 06 About us Market analysis Goals & strategy Content plan Budget KPI overview
  • 4. Our company Who are you? What market do you focus on? Why do clients keep choosing you? Here’s a paragraph you can use to describe what makes you unique. Tell a compelling story about how your company was born and how it has developed to become what it is today
  • 6. Our goals Our main goals now are to increase sales through improved marketing and customer outreach, optimize operational processes to reduce costs and increase efficiency and establish a timeline for new products Short term Long term The overall goal of the company is to expand into new markets or geographies, develop and implement a strategy to reduce environmental impact and increase sustainability and increase market share
  • 7. Always on time Out-of-the-box Customer service What sets us apart? We never miss a deadline. You can rely on us and rest assured that your product will be ready on time Our out-of-the-box ideas are creative solutions that challenge the status quo and provide unique value We focus on providing a high level of customer service so that the experience is positive
  • 8. For a us, integrity means operating with honesty, trustworthiness, and strong moral values. We commit to ethical and environmental standards We put customers at the center of everything they do. We listen to customer feedback and incorporate it into decisions, products and services We create an environment where employees can work together productively and efficiently to achieve common objectives. It involves sharing knowledge, skills, resources, and ideas Innovation is an integral part of our company’s culture and is essential for success. It means us coming up with new ideas, methods, and products that can grow the business Our guiding principles Integrity Collaboration Customer focus Innovation
  • 9. Emerging trends Monitoring Organic search Features Pricing Customer feedback Competitor analysis Compare features and benefits of your product Keep an eye on their offers and launches Identify emerging trends in your industry Analyze competitors’ pricing and offers Examine the feedback on their products How are your competitors optimizing their SEO?
  • 10. 333,000 New Instagram followers Average reading time on our posts We publish our content in different languages 5m 23s 3 languages
  • 11. 123,123 New leads during the last month
  • 12. Market share Follow the link in the graph to modify its data and then paste the new one here. For more info, click here Here’s the market share of our industry Market share is the percentage of a market that is controlled by a particular company or industry. It is calculated by dividing the total sales revenue of a company by the total sales revenue generated in the entire industry
  • 13. Key actions items First quarter Second quarter Third quarter Key action 1 Create detailed procedures Monitor and review process performance Measure the effectiveness of processes Key action 2 Use data analytics to gain insights Develop strategies to reduce waste Stay up to date with new technologies and trends Key action 3 Invest in technology solutions for automation Establish control of spend and reduce overhead Foster an environment of collaboration Key action 4 Focus on continuous improvement Ensure proper management of resources Research best practises from outside
  • 14. 1. Product/website description: A brief overview of the product/website, including its key features, dimensions, and materials used 2. Features and benefits: A detailed explanation of the features and how they will benefit the user 3. Technical specifications: A list of the product's/website's technical specifications, such as dimensions, weight, power requirements, connectivity options and hosting platform What to show in a mockup 01 02 03
  • 15. Buyer persona infographic Name: Michael Doe Age: 33 Education: MBA Occupation: Sailor Location: Australia Motivations Personality 1. Ecology 2. New advances 3. Creativity 4. Literature “This is a quote, words full of wisdom that can make the reader get inspired.” ● Conscientiousness ● Agreeableness ● Assertiveness ● Resilience 35% Ecology and sustainability 65% Utility and application Preferences Pain points Knowing your buyer persona’s pain point will help you create messages that are tailored to their needs
  • 16. Roadmap infographic Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Understanding Analyze and understand the needs of your target audience Conduct research Research existing products in the industry and analyze them Brainstorm ideas Generate ideas based on user feedback and research findings Develop a prototype Create a basic version of the product to show investors Test for usability Put the prototype through rigorous testing processes Analyze feedback Analyze feedback
  • 17. Market size overview Month Income Growth January $50,000 8% February $250,000 5.5% March $10,000 5% April $75,000 6% May $80,000 23% June $25,000 10% July $15,000 8% Potential customer Include the total size of the market, which represents the entire potential customer base for the product or service Product or service Identify the target market for the product or service, which may be a subset of the total market. This could be based on factors or specific needs Current market size Indicate the current market size, which represents the portion of the target market that the company has successfully captured $20,000 $1,000 $320
  • 18. Social media stats Follow the link in the graph to modify its data and then paste the new one here. For more info, click here 1. Spain 2. USA 3. Australia We put customers at the center of everything they do. We listen to customer feedback Platforms with most users 5,408 Followers 540 Comments 5,408 Likes 8,500 Followers 1,230 Comments 1,008 Likes
  • 19. Case studies Instagram giveaway A product giveaway for our second anniversary as company Approach ● Preparing a set of posts and stories we can share on Instagram to let more people know about our brand ● We can get shared more and mabe reach virality if our content is attractive and easy to share Key takeaway 01 Content posted on weekdays is more shared Key takeaway 02 We must design new content to keep new users Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
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  • 40. Add the title here Text 1 Text 2 Text 3 Text 4 Text 5 Text 6 2016 2017 2018 2019 2020 “Despite being red, Mars is actually a very cold place” “Mercury is the smallest planet in the Solar System” “Neptune is the farthest planet from the Sun” “Saturn is a gas giant and has several rings” “Venus is the second planet from the Sun and is terribly hot” Premium infographics
  • 41. “Despite being red, Mars is actually a very cold place” “Jupiter is the biggest planet in the entire Solar System” “Saturn is a gas giant and has several rings” 75% Premium infographics “Mercury is the smallest planet in the Solar System” TITLE 1 75%