Build and Run Marketing Campaigns That Drive Sales Results


Published on

Learn how to use marketing automation technology to build and run marketing campaigns that significantly increase sales results.

See how you can:

-- Effortlessly integrate print, email, phone, mobile, web, and social media to connect with the target audience when they are ready to buy.
-- Convert more leads to paying customers by sending them timely, relevant and personalized messages.
-- Send only sales-ready leads to the sales team and help them close more deals—faster.
-- Avoid wasting time on repetitive tasks and focus on what moves the needle.

Published in: Business, Technology
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Build and Run Marketing Campaigns That Drive Sales Results

  1. 1. BUILD AND RUN MARKETING CAMPAIGNSTHAT DRIVE SALES RESULTSExperience the Ultimate Multi-channel Marketing Campaign
  2. 2. You should hear us now.If not:Reference the number and access code provided to you via email,or call 949-474-4418, Option 2, for help.
  3. 3. Yes, we’re recording!Recording will beavailable within 24 hoursof the webinar.
  4. 4. How to interact with usSubmit  ques+ons/comments  during  the  session  via  chat  Raise  your  hand  during  Q&A  if  you  want  to  ask  a  ques+on  
  5. 5. Your hosts todayJoe  Manos  Execu+ve  Vice  President  @jemanos  Dave  Rosendahl  Co-­‐founder  @daverosendahl  Ramin  Zamani  EVP  of  Marke+ng  @raminzamani  
  6. 6. Agenda§  Meeting your clients’need à $ales§  4 steps to create marketing that drive sales results§  Interactive Demo: Multi-channel marketing campaign§  Action Items§  Q & A
  7. 7. Meeting your clients’needFact of life:Your clients want you to help them sell morestuff.If you do, you gain more business.If you don’t, you are fired…
  8. 8. An Example§  Ted RaymondPrincipal of Allegra Marketing & PrintSeven year MindFire partner§  Traditional printer that has evolved tomeet new customer needs§  85% of revenue comes from MarketingAutomation Services – which alsoincludes print!
  9. 9. Helping His Customers = SalesCase Study: American SolarObjective was creating a lead nurturing programto:§  Grow revenue by 30%§  Reduce cost p/conversion to < $200§  Increase p/rep sales to > $225,000 p/mo… by end of 2013
  10. 10. Proposed SolutionDeliverable is a comprehensive marketingautomation system, including:§  Comprehensive Nurturing Strategy§  Marketing automation integrated w/CRM§  Campaign logic development§  Ongoing content creation & deploymentInitial Deployment: $30,000Monthly Management: $1,500
  11. 11. Customer Win = Sales SuccessFirst month results:§  20 inquiries§  16 site visits§  $30k in revenue§  $240k in pipeline
  12. 12. Four key steps of an effectivemarketing campaignHow to build marketing campaigns thatdrive sales results
  13. 13. Four key steps ofan effective marketing campaign:1.  Create a personalized experience across multiple channels (LeadGeneration)2.  Build and cultivate a relationship (Lead Nurturing)3.  Find those who are most interested (Lead Scoring)4.  Send (only)“sales-ready”leads to the sales team – immediately
  14. 14. Create a personalized experienceacross multiple channelsSTEP 1Lead Generation
  15. 15.  People  are  busier  than  ever:  Media  consump6on  habits  have  changed  A9en6on  span  is  less  than  9  seconds.      
  16. 16. Create a personalized experienceacross multiple channels  §  Successful marketing campaigns utilize multiple channels to reachtheir target audience§  No single medium is strong enough to cut through the clutter.
  17. 17. Multi-channel Marketing CampaignDemo
  18. 18. Email
  19. 19. Text message
  20. 20. Direct Mail
  21. 21. Voice messageThis  is  a  sample  message  from  MindFire  Studio  for  ##firstname##  ##lastname##.  We  look  forward  to  mee+ng  with  you  in  ##des+na+on##.  Youll  find  our  group  wearing  ##color##  shirts.  See  you  soon!  
  22. 22. Tweet
  23. 23.    To  get  your  message  across  you  need  to:    Orchestrate  a  variety  of  carefully  selected  channels  CraA  a  personalized  relevant  message  And  send  it  in  a  6mely  fashion    
  24. 24. Build and cultivate a relationshipSTEP 2Lead Nurturing
  25. 25. You’ve got their attention, now what?§  You need to build, maintainand cultivate a relationshipby“keeping in touch…”§  Guide the prospects in thefunnel by sending helpful,relevant informationEngaged   Customer  New  lead  
  26. 26. Find those who are mostinterested and engagedSTEP 3Lead Scoring
  27. 27. Score  =  0   New  lead:  a  name  (Subscribed  to  your  newsle[er)  Sales  check-­‐in  call  +10  Responded  to  your  direct  mail  Score  =  10  +7  days  +5  Visited  your  microsite  (submi[ed  a  page  +10)  Score  =  15  +3  days  +7  Clicked  your  email  (downloaded  an  eBook)  Score  =  22  +10  days  +15  A[ended  your  Webinar/demo  Score  =  37  Automated  no+fica+on  to  sales  team   …    +5  days  
  28. 28. Send (only) sales-ready leads to thesales team for immediate actionSTEP 4Prompt Follow Up
  29. 29. Immediately notify sales rep
  30. 30. How to get started?
  31. 31. Conclusion§  Multi-channel Marketing is a key focus area for your customers§  According to Horn Group and Kelton Research:–  80% of CMOs list integrated marketing services as a top focus area–  60% of the same group are actively searching for help§  If you are going to be a relevant resource for your customers, you have tobe in the game – NOW!§  The right technology makes you a critical resource
  32. 32. Take it from Ted“Be like Nike … JUST DO IT! If you wait untilyou’re comfortable, you’ll never start!”“Start with a simple campaign, and learn fromthe experience.”“Build a multi-channel marketing automationcampaign for yourself.”“Work with a client who is collaborative.”“Find the right partner.”
  33. 33. What to do next? Take Action!§  Try MindFire Studio for Free:§  Schedule a free 1:1 business consulting session§  Sign-up for an introduction webinar
  34. 34. Questions…
  35. 35. Contact usJoe  Manos  Execu+ve  Vice  President  @jemanos  Dave  Rosendahl  Co-­‐founder  @daverosendahl  Ramin  Zamani  EVP  of  Marke+ng  @raminzamani  
  36. 36. Thank You J
  37. 37. Image credits•••