The document outlines 7 concepts in marketing: 1) Production Concept focuses on production efficiency over customer needs. 2) Product Concept focuses on developing unique products rather than understanding customer needs. 3) Selling Concept recognizes the need to convince customers to buy products. 4) Marketing Concept prioritizes understanding and fulfilling customer needs. 5) Societal Concept emphasizes considering societal impacts. 6) Ecological Concept emphasizes environmental responsibility. 7) Holistic Concept takes a comprehensive approach considering all stakeholders.
Department of Management- Market Positioning
Why Positioning?
What is Image
Current Image
Mirror Image
Errors in Positioning
Doubtful Positioning
Positioning Strategies
Competitor Positioning
Attribute Positioning
Department of Management- Market Positioning
Why Positioning?
What is Image
Current Image
Mirror Image
Errors in Positioning
Doubtful Positioning
Positioning Strategies
Competitor Positioning
Attribute Positioning
XLW (EC) Auto Tensile Tester can be used to measure tensile, peeling, deformation, tearing, heat sealing, adhesive, puncture force, opening force and low speed unwrapping force as well as other performance of plastic films, composite materials, soft package materials, plastic flexible tube, adhesives, adhesive tape, label stickers, medical plasters, release paper, protection films, combined caps, aluminum foil, diaphragm, back sheets, non-woven fabrics, rubber, paper, etc.
Summarization of core marketing concepts and the marketing strategy framework. This includes elements that should be applied when devising and developing a marketing strategy for a company.
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We\'ve developed a short presentation on some of the fundamentals of brand strategy.
1. The 7 P’s of Marketing
Concepts in Marketing
1. Production Concept
• D>>S
• Sole Supplier
• Many Customers
2. 2. Product Concept
• D>S
• Many Suppliers
• Few Customers
• Undifferentiated Products
3. Selling Concept
Products, even good ones, don't necessarily sell themselves.
Customers must be convinced to buy products.
• D<<S
4. Marketing Concept
Philosophy of conducting business would be one of filling the identified
needs of its customers, rather than bending the will of the customer to
fit the needs of the company.
3. 5. Societal Concept
Marketers should take care of themselves, the customers and also the
society.
Ex: Selling Banned substance takes care of Seller, Customer but NOT
SOCIETY!!!
6. Ecological Concept
Marketers should be responsible towards ecology and environment.
7. Holistic Concept
4. Segmenting-Targeting-Positioning
Segmenting Targeting Positioning
Find segmentation base or Compare segments for List all F.A.B
variables in broad market relative attractiveness Features, Applications
and Benefits sought by
the selected TMS
Group customers with similar Select the attractive Create USP and find
needs into separate segment matching the UBP.
segments company’s competence
to offer “DA” over
rivals
Prepare segment Prepare Brand Communicate to the
profile.(Geographical, Segment Strategy buyer
Demographical, Physiological
& Behavioral
Pratyush Aggarwal
Marketing-Finance
MBA 2012-2014
SIMS,Pune