Samsung vs lg
•
6 likes•7,556 views
Samsung and LG employ different segmentation, targeting, and positioning strategies. Samsung follows behavioral segmentation and targets tech-savvy customers globally while also catering to masses. It positions itself as providing more features at reasonable prices compared to competitors. LG follows geographic segmentation, targets consumers aged 13-18, and positions itself using a differentiation strategy providing user-friendly products.
Report
Share
Report
Share
Recommended
Lg presentation (1)
LG Electronics is a South Korean electronics company founded in 1958. It has a wide range of products including mobile phones, TVs, appliances, and air conditioners. LG has manufacturing facilities in India and a large distribution network in over 110 countries. It focuses on innovation, localization of products for Indian consumers, and competitive pricing to maintain its leading position in key product categories in India such as refrigerators, TVs, and air conditioners.
The failure of nokia
presentation on the history of nokia then discuss its five mistakes that leads the nokia to decline and at he end what lession we learnt from nokia decline
The decline and fall of nokia
Nokia was once a dominant player in the mobile phone market but experienced a decline in the late 2000s. It had to sell its headquarters, Nokia House, to Microsoft as financial problems grew. The company shifted from paper production to technology under CEO Kari Kairamo in the 1970s-80s but culture and strategy issues emerged as it grew complex. Jorma Ollila led a successful focus on mobile communications in the 1990s-2000s before complacency set in. The company struggled under Windows Phone and sold its business to Microsoft in 2013. While Nokia connected many people, it lost focus on innovation and was disrupted by competitors like Apple.
Marketing management
LG faced several challenges when entering the Indian market in the late 1990s, including low brand awareness, late market entry compared to competitors, and price sensitivity among Indian consumers. To address these challenges, LG focused on high quality products targeting upper and middle classes, a cost-plus pricing strategy, nationwide retailer partnerships, and celebrity endorsements in advertisements. Through substantial R&D investment and customization to local needs, LG has become a leader in several product categories in India. The company segments its offerings and targets different groups like youth for phones and mass market for appliances.
Porters 5 forces for mobile industry
Porter's five forces analysis is used to understand the attractiveness of the smartphone industry. The threat of new entrants is low due to high capital requirements and barriers like patents. The threat of substitute products like basic phones, social media, and individual devices is moderate. The bargaining power of customers is high because of many choices and low switching costs. The bargaining power of suppliers is moderate as there are many hardware and software options. The intensity of rivalry among existing competitors like Apple and Samsung is high as they differentiate on features, applications, and prices.
Dabur ppt
Dabur India Limited is India's leading FMCG company with a turnover of Rs. 5,283 crore. It produces ayurvedic medicines and consumer products that are marketed in over 50 countries. Some of Dabur's top selling brands include Dabur Chyawanprash, Dabur Hajmola, Dabur Amla hair oil, and Dabur Red toothpaste. Dabur has manufacturing plants in India and several other countries, and continues to expand its operations both domestically and globally through new product launches, acquisitions, and facility investments.
product mix of lg electronics
This document discusses LG Electronics' product mix and dimensions of its product portfolio. LG operates through 6 divisions - home appliances, mobile communications, home entertainment, computer products, air conditioning, and business solutions. It offers a wide range of products within each division, such as refrigerators, washing machines, TVs, phones, laptops, and AC units. LG strives to develop environmentally friendly products and uses strategies like eco-design and reducing hazardous materials. Managing a company's product mix requires constant evaluation and adjustments based on factors like demand changes, competition, and financial influences.
Airtel ppt
This document provides an overview of Bharti Airtel, a major telecommunications company in India. It discusses Airtel's position as one of the largest mobile operators globally with over 250 million subscribers in India. The document also summarizes Airtel's organizational structure, vision, financial performance, strategies around partnerships and acquisitions, and future opportunities in emerging markets. It analyzes Airtel using tools like Porter's 5 Forces, SWOT analysis, and BCG matrix.
Recommended
Lg presentation (1)
LG Electronics is a South Korean electronics company founded in 1958. It has a wide range of products including mobile phones, TVs, appliances, and air conditioners. LG has manufacturing facilities in India and a large distribution network in over 110 countries. It focuses on innovation, localization of products for Indian consumers, and competitive pricing to maintain its leading position in key product categories in India such as refrigerators, TVs, and air conditioners.
The failure of nokia
presentation on the history of nokia then discuss its five mistakes that leads the nokia to decline and at he end what lession we learnt from nokia decline
The decline and fall of nokia
Nokia was once a dominant player in the mobile phone market but experienced a decline in the late 2000s. It had to sell its headquarters, Nokia House, to Microsoft as financial problems grew. The company shifted from paper production to technology under CEO Kari Kairamo in the 1970s-80s but culture and strategy issues emerged as it grew complex. Jorma Ollila led a successful focus on mobile communications in the 1990s-2000s before complacency set in. The company struggled under Windows Phone and sold its business to Microsoft in 2013. While Nokia connected many people, it lost focus on innovation and was disrupted by competitors like Apple.
Marketing management
LG faced several challenges when entering the Indian market in the late 1990s, including low brand awareness, late market entry compared to competitors, and price sensitivity among Indian consumers. To address these challenges, LG focused on high quality products targeting upper and middle classes, a cost-plus pricing strategy, nationwide retailer partnerships, and celebrity endorsements in advertisements. Through substantial R&D investment and customization to local needs, LG has become a leader in several product categories in India. The company segments its offerings and targets different groups like youth for phones and mass market for appliances.
Porters 5 forces for mobile industry
Porter's five forces analysis is used to understand the attractiveness of the smartphone industry. The threat of new entrants is low due to high capital requirements and barriers like patents. The threat of substitute products like basic phones, social media, and individual devices is moderate. The bargaining power of customers is high because of many choices and low switching costs. The bargaining power of suppliers is moderate as there are many hardware and software options. The intensity of rivalry among existing competitors like Apple and Samsung is high as they differentiate on features, applications, and prices.
Dabur ppt
Dabur India Limited is India's leading FMCG company with a turnover of Rs. 5,283 crore. It produces ayurvedic medicines and consumer products that are marketed in over 50 countries. Some of Dabur's top selling brands include Dabur Chyawanprash, Dabur Hajmola, Dabur Amla hair oil, and Dabur Red toothpaste. Dabur has manufacturing plants in India and several other countries, and continues to expand its operations both domestically and globally through new product launches, acquisitions, and facility investments.
product mix of lg electronics
This document discusses LG Electronics' product mix and dimensions of its product portfolio. LG operates through 6 divisions - home appliances, mobile communications, home entertainment, computer products, air conditioning, and business solutions. It offers a wide range of products within each division, such as refrigerators, washing machines, TVs, phones, laptops, and AC units. LG strives to develop environmentally friendly products and uses strategies like eco-design and reducing hazardous materials. Managing a company's product mix requires constant evaluation and adjustments based on factors like demand changes, competition, and financial influences.
Airtel ppt
This document provides an overview of Bharti Airtel, a major telecommunications company in India. It discusses Airtel's position as one of the largest mobile operators globally with over 250 million subscribers in India. The document also summarizes Airtel's organizational structure, vision, financial performance, strategies around partnerships and acquisitions, and future opportunities in emerging markets. It analyzes Airtel using tools like Porter's 5 Forces, SWOT analysis, and BCG matrix.
LG Consumer durables:Home appliances Marketing Analysis
Thank you for the feedback. I'm an AI assistant created by Anthropic to be helpful, harmless, and honest. I don't have personal preferences.
Patanjali's BCG Matrix, Ansoff's Matrix, Marketing Mix Details Business Project
It's a project of marketing. we have done research and also we are providing you the research we have and hope it will going to help you
SWOT & PESTEL ANALYSIS OF HUL.pptx
The document provides a SWOT and PESTEL analysis of Hindustan Unilever Limited (HUL). It identifies HUL's main strengths as being the leader in the FMCG market in India, having the most preferred brands, a history of innovation, and a wide range of products. Weaknesses include a declining market share due to competition and a large portfolio of brands. Opportunities include expanding into rural markets and growing incomes in India. Threats include increased market competition and fluctuations in raw material prices. The PESTEL analysis examines the political, economic, social, technological, legal and environmental factors impacting HUL's business.
Apple inc
Apple Inc. was founded in 1976 by Steve Jobs and Steve Wozniak. It produces personal computing products including desktops, notebooks, software, and services. Apple aims to continue innovating with groundbreaking products and expanding its retail stores globally. It uses market segmentation to target different consumer groups. Apple positions itself as a premium brand through superior design, customer support, and innovation. Its business strategy follows the 4Ps of marketing.
Strategic management Nokia
Nokia is focusing on connecting people through great mobile products. It has over 100,000 employees worldwide and was previously the largest mobile phone manufacturer. However, its market share has declined in recent years due to competition from Apple and Android devices. Nokia has partnered with Microsoft, making Windows Phone its primary smartphone platform in an effort to recover lost market share. It aims to innovate and differentiate its products going forward.
Sun Pharma - Ranbaxy Merger Presentation
SunPharma and Ranbaxy merge in 2014 to create India's largest and the world's fifth largest pharma company. The merger, which is all stock, will give Ranbaxy shareholders 0.8 Sun Pharma shares for each share they own.
The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...
The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...Hiba shaikh & Varda shaikh
Case study: The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Snively.
Nokia provides telecommunications network equipment and services.
It was world’s leading manufacturer of mobile telephone handsets.
BUT Had to sale it’s assets to the Microsoft for $7.2 billion.
The sale marked as “sad ending to Nokia”.Ansoff matrix
This Presentation will little bit speak about the Ansoff Matrix, Comparing 2 giant automobile industries i.e. Toyota and BMW.
Presentation on LG
LG Electronics was established in 1958 as Goldstar in South Korea and is now a global leader in consumer electronics and home appliances. It operates manufacturing facilities in India and has a wide distribution network in the country. LG uses various quality management systems like Six Sigma and ISO 14001 to improve processes and customer satisfaction.
Presentation on LG
LG is a South Korean multinational conglomerate corporation founded in 1947. It is headquartered in Seoul, South Korea and operates in various industries including electronics, chemicals, telecommunications, and more. LG initially started as a chemical company and later diversified into consumer electronics. It has over 200,000 employees worldwide and annual revenue of $143 billion. LG has established itself as a leading global brand through its wide range of innovative products and extensive global distribution network. However, it faces intense competition in the consumer electronics industry from other major players like Samsung.
Vodafone & Idea merger
Vodafone and Idea Cellular announced a merger that will create India's largest telecom operator with over 400 million subscribers. It is a horizontal merger between two competitors in the same industry. The merger aims to improve infrastructure, provide superior services, lower tariffs through economies of scale and increased competition. It is estimated the merger synergies could unlock cost savings of Rs. 14,000 crore annually by consolidating networks, rental costs, IT and back-end operations. The valuation for the merger placed Vodafone India at 6.4x EV/EBITDA and Idea at 6.3x EV/EBITDA. Vodafone will own 45.1% of the combined entity after transferring
LG
This document provides an overview of LG Electronics, including its history, vision, product lines, marketing strategies, competitive analysis, and awards. Key points include: LG was founded in 1958 as a merger between two Korean companies and is now a global leader in electronics; its product lines span appliances, TVs, computers, phones and more; innovative marketing includes sports sponsorships and product localization; and LG has research facilities in India and a leading position in several product categories.
SAMSUNG: Comprehensive Strategic Analysis from International Business Managem...
SAMSUNG: Comprehensive Strategic Analysis from International Business Managem...Aziza Zaldarriaga Sadain
Provides a comprehensive strategic analysis from the perspective of international business management in regards with Samsung.
The outline is written below:
Overview: Current Global Performance of Samsung and Business Models
Comprehensive Strategy Formulation (Input Stage)
Comprehensive Strategy Formulation (Matching Stage)
Comprehensive Strategy Formulation (Decision Stage)
Analysis of Business Strategy: Organizational Culture
Politics of Strategy Choice & Governance Issues; Current Challenges
ConclusionApple inc. Strategic Case Analysis Presentation
Apple Inc. is an American technology company headquartered in California. The document provides an overview of Apple, including its history, products, competitors, financial analysis, key success factors, and SWOT analysis. Recommendations for Apple include focusing on differentiated branding, expanding Apple stores internationally, and emphasizing its integrated product ecosystem in marketing. An action plan should prioritize tasks and monitor progress to efficiently implement strategies.
Product Mix-Samsung
Samsung Electronics is a South Korean multinational electronics company founded in 1938. It produces consumer electronics, electronic components, medical equipment, semiconductors, telecommunications equipment and more. Some key milestones include becoming the world's top DRAM supplier in 1992, mass producing TFT-LCDs in 1995, and developing the world's first Blu-ray player in 2006. Samsung's product mix includes a wide range of consumer electronics across different product lines, such as white goods (refrigerators, air conditioners, washing machines), brown goods (TVs, Blu-ray players, DVD players, home theaters), cameras, monitors, printers and tablets. Within the television product line, Samsung offers high-end,
MARUTI SUZUKI PRODUCT ANALYSIS
1. Maruti Suzuki India Limited is a leading automaker in India that is majority owned by Suzuki Motor Corporation of Japan.
2. It has manufacturing facilities in Gurgaon with a capacity of 350,000 units per year and offers 14 brands and over 150 variants of vehicles.
3. Maruti utilizes a balanced approach to products, performance, and price as part of its marketing strategy to deliver superior value to customers.
Marketing strategy of samsung in India
The document provides an overview of Samsung's history and operations in India. It details Samsung's entry into the Indian market in 1995 and its subsequent expansion, including establishing manufacturing facilities and R&D centers. It also outlines Samsung's product portfolio, core values and vision, and some of its key achievements in India such as becoming the largest mobile brand and a leader in product categories like LED TVs and refrigerators.
Strategic Management Analysis - Airtel
The pdf is brief analysis on Strategies used by Airtel.
Contains PESTLE Analysis, SWOT Analysis, VRIO Analysis of Airtel. A brief about Telecom Industry and Corporate structure of Airtel.
IMC OF AIRTEL
This INTEGRATED MARKETING COMMUNICATION report contain befit analysis of Advertisement and promotion activity of airtel last three years.
If you like my report please sent me feed back on
Email: gondaliya.mehul101@gmail.com
dabur red toothpaste marketing strategies
This document summarizes the past performance, objectives, and marketing strategy for a new herbal toothpaste product called SensiCure aimed at the sensitive teeth market in India. It discusses expanding the product portfolio and geographical reach in recent years. The objectives are to gain 3% market share in the sensitive toothpaste category worth 150 crore rupees within 3 years. The marketing strategy involves penetrating tier 2 and 3 cities through distributors and retailers while providing them higher margins. Pricing is set at Rs. 70 through a penetration strategy. Most promotion spending will be on sales promotions to stimulate customer purchases.
Adidas - Short History
Adidas is a German sportswear manufacturer and parent company of Reebok, TaylorMade, and Rockport. It is known for its three parallel stripe logo and sponsors many athletes and sporting events. The company was founded in 1949 by Adolf "Adi" Dassler in his mother's laundry room after a split from his brother Rudolf's company, which later became Puma. Adidas has grown to be one of the largest sportswear companies in the world through strategic acquisitions and sponsorships of major sporting leagues and events.
Hyundai motors versus maruti suzuki!
Hyundai is launching the Hyundai Eon compact hatchback in India to compete directly with the Maruti Alto, the most popular car in its segment. The Eon will offer style, fuel efficiency, comfort and value. It is scheduled to launch in October, which is a popular time for purchases in India due to various festivals. Hyundai has priced the Eon competitively against the Alto in an effort to gain market share from Maruti Suzuki, as they had previously done successfully with the Santro. The Eon is powered by an 814cc engine to provide strong performance against competitors like the Toyota Etios Liva, Ford Figo, Chevrolet Beat, and Tata Indica
More Related Content
What's hot
LG Consumer durables:Home appliances Marketing Analysis
Thank you for the feedback. I'm an AI assistant created by Anthropic to be helpful, harmless, and honest. I don't have personal preferences.
Patanjali's BCG Matrix, Ansoff's Matrix, Marketing Mix Details Business Project
It's a project of marketing. we have done research and also we are providing you the research we have and hope it will going to help you
SWOT & PESTEL ANALYSIS OF HUL.pptx
The document provides a SWOT and PESTEL analysis of Hindustan Unilever Limited (HUL). It identifies HUL's main strengths as being the leader in the FMCG market in India, having the most preferred brands, a history of innovation, and a wide range of products. Weaknesses include a declining market share due to competition and a large portfolio of brands. Opportunities include expanding into rural markets and growing incomes in India. Threats include increased market competition and fluctuations in raw material prices. The PESTEL analysis examines the political, economic, social, technological, legal and environmental factors impacting HUL's business.
Apple inc
Apple Inc. was founded in 1976 by Steve Jobs and Steve Wozniak. It produces personal computing products including desktops, notebooks, software, and services. Apple aims to continue innovating with groundbreaking products and expanding its retail stores globally. It uses market segmentation to target different consumer groups. Apple positions itself as a premium brand through superior design, customer support, and innovation. Its business strategy follows the 4Ps of marketing.
Strategic management Nokia
Nokia is focusing on connecting people through great mobile products. It has over 100,000 employees worldwide and was previously the largest mobile phone manufacturer. However, its market share has declined in recent years due to competition from Apple and Android devices. Nokia has partnered with Microsoft, making Windows Phone its primary smartphone platform in an effort to recover lost market share. It aims to innovate and differentiate its products going forward.
Sun Pharma - Ranbaxy Merger Presentation
SunPharma and Ranbaxy merge in 2014 to create India's largest and the world's fifth largest pharma company. The merger, which is all stock, will give Ranbaxy shareholders 0.8 Sun Pharma shares for each share they own.
The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...
The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...Hiba shaikh & Varda shaikh
Case study: The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Snively.
Nokia provides telecommunications network equipment and services.
It was world’s leading manufacturer of mobile telephone handsets.
BUT Had to sale it’s assets to the Microsoft for $7.2 billion.
The sale marked as “sad ending to Nokia”.Ansoff matrix
This Presentation will little bit speak about the Ansoff Matrix, Comparing 2 giant automobile industries i.e. Toyota and BMW.
Presentation on LG
LG Electronics was established in 1958 as Goldstar in South Korea and is now a global leader in consumer electronics and home appliances. It operates manufacturing facilities in India and has a wide distribution network in the country. LG uses various quality management systems like Six Sigma and ISO 14001 to improve processes and customer satisfaction.
Presentation on LG
LG is a South Korean multinational conglomerate corporation founded in 1947. It is headquartered in Seoul, South Korea and operates in various industries including electronics, chemicals, telecommunications, and more. LG initially started as a chemical company and later diversified into consumer electronics. It has over 200,000 employees worldwide and annual revenue of $143 billion. LG has established itself as a leading global brand through its wide range of innovative products and extensive global distribution network. However, it faces intense competition in the consumer electronics industry from other major players like Samsung.
Vodafone & Idea merger
Vodafone and Idea Cellular announced a merger that will create India's largest telecom operator with over 400 million subscribers. It is a horizontal merger between two competitors in the same industry. The merger aims to improve infrastructure, provide superior services, lower tariffs through economies of scale and increased competition. It is estimated the merger synergies could unlock cost savings of Rs. 14,000 crore annually by consolidating networks, rental costs, IT and back-end operations. The valuation for the merger placed Vodafone India at 6.4x EV/EBITDA and Idea at 6.3x EV/EBITDA. Vodafone will own 45.1% of the combined entity after transferring
LG
This document provides an overview of LG Electronics, including its history, vision, product lines, marketing strategies, competitive analysis, and awards. Key points include: LG was founded in 1958 as a merger between two Korean companies and is now a global leader in electronics; its product lines span appliances, TVs, computers, phones and more; innovative marketing includes sports sponsorships and product localization; and LG has research facilities in India and a leading position in several product categories.
SAMSUNG: Comprehensive Strategic Analysis from International Business Managem...
SAMSUNG: Comprehensive Strategic Analysis from International Business Managem...Aziza Zaldarriaga Sadain
Provides a comprehensive strategic analysis from the perspective of international business management in regards with Samsung.
The outline is written below:
Overview: Current Global Performance of Samsung and Business Models
Comprehensive Strategy Formulation (Input Stage)
Comprehensive Strategy Formulation (Matching Stage)
Comprehensive Strategy Formulation (Decision Stage)
Analysis of Business Strategy: Organizational Culture
Politics of Strategy Choice & Governance Issues; Current Challenges
ConclusionApple inc. Strategic Case Analysis Presentation
Apple Inc. is an American technology company headquartered in California. The document provides an overview of Apple, including its history, products, competitors, financial analysis, key success factors, and SWOT analysis. Recommendations for Apple include focusing on differentiated branding, expanding Apple stores internationally, and emphasizing its integrated product ecosystem in marketing. An action plan should prioritize tasks and monitor progress to efficiently implement strategies.
Product Mix-Samsung
Samsung Electronics is a South Korean multinational electronics company founded in 1938. It produces consumer electronics, electronic components, medical equipment, semiconductors, telecommunications equipment and more. Some key milestones include becoming the world's top DRAM supplier in 1992, mass producing TFT-LCDs in 1995, and developing the world's first Blu-ray player in 2006. Samsung's product mix includes a wide range of consumer electronics across different product lines, such as white goods (refrigerators, air conditioners, washing machines), brown goods (TVs, Blu-ray players, DVD players, home theaters), cameras, monitors, printers and tablets. Within the television product line, Samsung offers high-end,
MARUTI SUZUKI PRODUCT ANALYSIS
1. Maruti Suzuki India Limited is a leading automaker in India that is majority owned by Suzuki Motor Corporation of Japan.
2. It has manufacturing facilities in Gurgaon with a capacity of 350,000 units per year and offers 14 brands and over 150 variants of vehicles.
3. Maruti utilizes a balanced approach to products, performance, and price as part of its marketing strategy to deliver superior value to customers.
Marketing strategy of samsung in India
The document provides an overview of Samsung's history and operations in India. It details Samsung's entry into the Indian market in 1995 and its subsequent expansion, including establishing manufacturing facilities and R&D centers. It also outlines Samsung's product portfolio, core values and vision, and some of its key achievements in India such as becoming the largest mobile brand and a leader in product categories like LED TVs and refrigerators.
Strategic Management Analysis - Airtel
The pdf is brief analysis on Strategies used by Airtel.
Contains PESTLE Analysis, SWOT Analysis, VRIO Analysis of Airtel. A brief about Telecom Industry and Corporate structure of Airtel.
IMC OF AIRTEL
This INTEGRATED MARKETING COMMUNICATION report contain befit analysis of Advertisement and promotion activity of airtel last three years.
If you like my report please sent me feed back on
Email: gondaliya.mehul101@gmail.com
dabur red toothpaste marketing strategies
This document summarizes the past performance, objectives, and marketing strategy for a new herbal toothpaste product called SensiCure aimed at the sensitive teeth market in India. It discusses expanding the product portfolio and geographical reach in recent years. The objectives are to gain 3% market share in the sensitive toothpaste category worth 150 crore rupees within 3 years. The marketing strategy involves penetrating tier 2 and 3 cities through distributors and retailers while providing them higher margins. Pricing is set at Rs. 70 through a penetration strategy. Most promotion spending will be on sales promotions to stimulate customer purchases.
What's hot (20)
LG Consumer durables:Home appliances Marketing Analysis
LG Consumer durables:Home appliances Marketing Analysis
Patanjali's BCG Matrix, Ansoff's Matrix, Marketing Mix Details Business Project
Patanjali's BCG Matrix, Ansoff's Matrix, Marketing Mix Details Business Project
The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...
The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...
SAMSUNG: Comprehensive Strategic Analysis from International Business Managem...
SAMSUNG: Comprehensive Strategic Analysis from International Business Managem...
Viewers also liked
Adidas - Short History
Adidas is a German sportswear manufacturer and parent company of Reebok, TaylorMade, and Rockport. It is known for its three parallel stripe logo and sponsors many athletes and sporting events. The company was founded in 1949 by Adolf "Adi" Dassler in his mother's laundry room after a split from his brother Rudolf's company, which later became Puma. Adidas has grown to be one of the largest sportswear companies in the world through strategic acquisitions and sponsorships of major sporting leagues and events.
Hyundai motors versus maruti suzuki!
Hyundai is launching the Hyundai Eon compact hatchback in India to compete directly with the Maruti Alto, the most popular car in its segment. The Eon will offer style, fuel efficiency, comfort and value. It is scheduled to launch in October, which is a popular time for purchases in India due to various festivals. Hyundai has priced the Eon competitively against the Alto in an effort to gain market share from Maruti Suzuki, as they had previously done successfully with the Santro. The Eon is powered by an 814cc engine to provide strong performance against competitors like the Toyota Etios Liva, Ford Figo, Chevrolet Beat, and Tata Indica
Nike Vs Adidas
A case study focusing on world’s two biggest names in the sports brands today - Nike and Adidas. Gives a good viewpoint to the marketing strategy of both.
Marketing Warfare(Maruti And Hyundai)
This document compares Maruti Suzuki and Hyundai Motor Company in the Indian automobile market. It provides background on both companies, including Maruti's origins as a government company and focus on small, fuel-efficient cars for middle-class Indians. It discusses Maruti's current market dominance and wide product range. For Hyundai, it outlines the company's global presence and operations in India through Hyundai Motor India. It then performs SWOT analyses for both companies, identifying strengths like established networks, and threats like increasing competition.
Samsung vs Lg
This document compares Samsung and LG smart 3D LED TVs. It provides specifications for the Samsung 42F6100 and LG 42LA6130 models, including screen size, picture and audio features, connectivity, design dimensions, and power consumption. Demographic, psychographic, geographic, and tech-savvy profiles are described for potential customers. Finally, the six main customer wants are outlined relating to functionality, value, self-image, availability, service, and risk avoidance.
HUL vs P&G
This document provides an overview of the Indian FMCG sector and Hindustan Unilever Limited (HUL). It discusses that the Indian FMCG sector is the 4th largest sector in India with an estimated size of Rs. 1,300 billion. It then lists the top 10 companies in the FMCG sector. The rest of the document focuses on providing details about HUL, including its mission, vision, portfolio of brands, strategies and financial performance.
Airtel vs Reliance jio
Airtel faces competition from Reliance Jio in India. Airtel outsources operations except marketing, sales and finance. Equipment is provided by Ericsson and Nokia, IT support by IBM. Transmission towers maintained by subsidiaries.
While Airtel and Jio both have resources and brands, Airtel has a more effective process which is most difficult for competitors to copy. Airtel has advantages over Jio as India's largest telecom player with market leadership, global recognition, and pan-India presence through strategic alliances.
Airtel's CRM strategy focuses on long-term customer connectivity and service to increase revenue through acquisition, cross-selling, and more efficient call centers
Airtel vs Vodafone
Airtel and Vodafone are two major telecommunications companies operating globally. Airtel has over 261 million subscribers across 20 countries as of 2012, making it the world's third largest mobile operator. It is the largest mobile provider in India with over 185 million subscribers. Vodafone has over 439 million subscribers as of 2011, making it the second largest mobile operator globally. Both companies utilize similar marketing mix strategies of providing a range of products and services, establishing widespread distribution networks, employing flexible pricing, and conducting significant promotional activities.
Adidas nike case study
This document provides an overview and comparison of the marketing strategies of Nike and Adidas. It discusses the trends in the athletic footwear industry, including increasing competition and demand shifting to emerging markets like China. Both Nike and Adidas have invested heavily in these new markets and seen significant sales growth. The document then analyzes each company's segmentation, targeting, positioning and overall marketing mix approach.
comparitive study of nike and adidas
This document provides an abstract and table of contents for a thesis that analyzes and compares Nike and Adidas commercials using multimodal and branding theories. The thesis aims to determine which multimodal choices each company uses to communicate their branding strategies and identify similar and different personality traits portrayed in their product and value commercials. It will analyze two commercials from each company - Nike's "Master Accuracy" and "Is Talent All It Takes?" commercials and Adidas' "The Spark" and "Chelsea FC" commercials. The analysis will apply social semiotics, film theory, and branding concepts. It also outlines the responsibilities of the two student authors and provides background on the structure and delimitations of the
Nike vs adidas
The document discusses and compares the marketing strategies of Nike and Adidas. It notes that while Nike remains the global leader in sportswear, Adidas is growing rapidly and becoming a strong competitor. Both companies focus on innovation, sponsoring athletes, and expanding internationally. However, Nike's strategy emphasizes aggressive celebrity sponsorships, while Adidas focuses more on sponsoring major events. Sustainability is also a key concern, with both aiming to produce more environmentally friendly products and reduce their carbon footprints over time.
Comparative Analysis Coca-Cola Vs Pepsi
This document provides information about an assignment comparing the marketing strategies of Coca-Cola and Pepsi. It includes profiles of both companies, discussing their histories, products, missions, visions, and marketing mixes. Coca-Cola began in 1886 and returned to India in 1993 after a 16-year absence. Pepsi was created in 1893 under the name "Brad's Drink" and entered India in 1989 through a joint venture. Both companies have grown significantly in India and compete directly in various product categories and strategies.
Dell vs HP
1. Dell's key differentiation strategies include selling directly to customers, build-to-order manufacturing allowing mass customization, maintaining just-in-time component inventories, partnering closely with suppliers, market segmentation, and strong customer relationship management.
2. Both Dell and HP have strong brand recognition but also face threats from competitors and changes in the global IT market. Dell relies on its supply chain while HP has diversified through acquisitions.
3. The document provides market share data for leading companies in Azerbaijan's computer market from 2001-2012 and facts about the founding and history of Dell and HP.
ITC vs HUL ltd.
HUL and ITC are the two largest FMCG companies in India. HUL has the largest portfolio of household brands and saw higher sales turnover in 2013 than 2012. ITC was originally an tobacco company but has diversified into foods, hotels, and other sectors. Both companies divide customers into segments - striving, aspiring, and affluent - and target each segment differently with branded products at various price points. While HUL focuses on cost leadership, ITC aims to deliver value. ITC has overtaken HUL in food sales but HUL maintains an overall lead in the non-cigarette FMCG market. Both companies employ strategies around segmentation, targeting, and positioning to compete effectively.
A project report on comparative analysis of marketing strategies of vodafone ...
The document provides information about a project report on the comparative analysis of marketing strategies of Bharti Airtel and Vodafone. It includes an introduction to the topic, background details on the telecom sector in India and profiles of Airtel and Vodafone. It also describes the objectives of the study, research methodology used and the contents that will be covered in the report such as the marketing strategies, SWOT analysis, suggestions and conclusions.
Adidas
Adidas, pest analysis, history, credo, principles, vision, mission, SWOT analysis, 5 force analysis - Porter, competitors.
Adidas
Adidas AG is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany.
Nike Ppt[1]
Nike was established in 1960 in Oregon by Phil Knight and Bowerman and has since expanded from the US to international markets. It takes its name from the Greek goddess of victory. Initially starting small with limited resources, Nike was able to grow significantly through endorsement contracts with top athletes and guerrilla marketing tactics. However, it failed to recognize emerging markets like aerobics and women customers. It has since strengthened its brand through sponsorship of sporting events and established brand personality and equity.
Adidas
Adidas is a German manufacturer and marketer of sports apparel and footwear. Founded in 1924 by Adolf "Adi" Dassler, Adidas focuses on footwear, clothing, and accessories. It targets youth and upper middle class consumers who enjoy sports and have a fashionable, stylish lifestyle. Adidas positions its products as comfortable and stylishly designed to meet consumer needs. Its largest product categories are footwear, clothing, and accessories, with a primary focus on running, football, basketball, and training apparel.
Viewers also liked (19)
A project report on comparative analysis of marketing strategies of vodafone ...
A project report on comparative analysis of marketing strategies of vodafone ...
Similar to Samsung vs lg
Generic competitive strategy
This document discusses generic competitive strategies as proposed by Michael Porter in 1980. It outlines three main competitive strategies: cost leadership, differentiation, and focus. Cost leadership involves having the lowest costs in the industry to offer lower prices broadly. Differentiation creates unique product attributes that allow charging higher prices. Focus strategies target specific market segments by emphasizing either low costs or differentiation for a narrow market. Examples are given like Walmart for cost leadership and Apple for differentiation.
Targeting & Positioning
This document discusses targeting and positioning in marketing. It defines targeting as identifying consumer groups likely to purchase specific goods and services. After market segmentation, companies must select target markets. The document outlines evaluating market segments based on size, growth, and firm objectives. It also describes limited and full market coverage targeting strategies. Positioning is designing a company's offering and image to occupy a distinctive place in customers' minds. The document discusses various positioning strategies and differentiating products through attributes, price, usage, channels, and image. It provides the procedure for positioning as identifying competitors, determining perceptions, analyzing customer preferences, and monitoring positions.
3rdunitmarketingmanagement-190610232741.pdf
This document provides an overview of key concepts related to market segmentation, targeting, positioning, and branding. It defines segmentation as dividing a market into distinct subgroups. The benefits of segmentation and various bases for segmenting consumer markets are discussed, including geographic, demographic, psychographic, and behavioral factors. Targeting involves identifying specific target customer groups. Methods for developing positioning strategies to create a distinctive place for offerings in the customer's mind are also outlined. Branding and developing brand equity are defined as important strategies for differentiating products and services.
SEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONING
3rd unit marketing management
As per VTU university syllabus
MGT2306-MARKETING-MANAGEMENT LESSON 6
This document discusses key marketing concepts including market segmentation, targeting, positioning, and branding. It defines market segmentation as dividing a broad market into subsets with common needs and priorities. There are four main bases for segmenting consumer markets: geographic, demographic, psychographic, and behavioral. Effective segmentation requires the segments be measurable, substantial, actionable, and accessible. Targeting involves selecting a segment and developing strategies to meet their needs. Positioning aims to make a brand distinct in customers' minds through distinguishing features or image. The document contrasts mass, differentiated, and niche targeting strategies and discusses areas companies can gain competitive advantages.
Market segmentation & targeting
Market segmentation involves dividing a market into distinct subgroups with unique needs and characteristics. Companies segment their markets to develop targeted marketing strategies for specific customer segments. Effective segmentation criteria include substantiality, identifiability, accessibility, and responsiveness. Common bases for segmentation include geographic, demographic, psychographic, and behavioral factors. Choosing target markets and positioning strategies allows companies to focus their resources on the most attractive customer segments. Positioning communicates a brand's unique benefits in customers' minds relative to competitors.
Lavanya m.sc
This document discusses segmentation, targeting, and positioning in marketing. It defines segmentation as dividing a market into distinct groups based on variables like geography, demographics, psychographics, and behavior. Targeting refers to selecting specific segments to market to. Positioning establishes an image for a product in relation to competitors. The document outlines strategies like undifferentiated, differentiated, and niche targeting, and discusses perceptual mapping and repositioning.
Unit 5- Strategic options and choice techniques
portters five generic stratigies,grand strategies, the balance score card,corporate level analysis tools,grand strategy slection matrix
Lavanya m.sc
This document discusses market segmentation, targeting, and positioning strategies. It defines segmentation as dividing a market into subsets with common characteristics. Common segmentation variables include geographic, demographic, psychographic, and behavioral factors. Targeting involves selecting which market segments to pursue. Positioning establishes a brand's image relative to competitors. The document outlines mass marketing versus a three-step market matching strategy of segmentation, targeting, and positioning.
Market Targeting
The document discusses various concepts related to market segmentation, targeting, positioning, and differentiation. It begins by defining market segmentation as the process of dividing the heterogeneous market into homogeneous subgroups. It then discusses the benefits and implementation of market segmentation. The document also covers topics like mass marketing vs micro marketing, levels of segmentation, bases for segmenting consumer and business markets, and market segmentation in various industries. It discusses the concepts of targeting, positioning, differentiation strategies and their application to products and services.
New market segmentation
Market segmentation involves dividing a broad target market into subsets of consumers who have common needs, interests, and priorities. It allows companies to design strategies targeted to specific segments. There are several bases for segmentation, including demographic factors like age and income, geographic factors, psychographic factors like lifestyle and personality, and behavioral factors like benefits sought and brand loyalty. Segmentation allows companies to increase marketing effectiveness, design products that precisely match customer expectations, and overcome competition. Choosing the right target market involves evaluating segment attractiveness and a company's objectives/resources. Common targeting strategies include targeting the whole market, a single segment, or multiple segments. Proper product positioning is then needed to occupy a distinct place in customers' minds.
Customer_driven_marketing_strategy.pptx
This document outlines steps for developing a customer-driven marketing strategy, including market segmentation, targeting, differentiation, and positioning. It discusses segmenting customers based on geographic, demographic, psychographic and behavioral variables. Companies must evaluate segment attractiveness and select targets. Positioning involves defining the product's place in customers' minds relative to competitors. The document also covers developing a value proposition and positioning statement to communicate the brand's unique benefits to chosen customer segments.
POM UNIT 3.pptx
This document discusses segmentation, targeting, and positioning (STP) strategies. It defines key terms like market segmentation, market targeting, differentiation, and market positioning. It explains that segmentation involves dividing the market into distinct groups with different needs. Targeting is selecting attractive market segments to enter. Differentiation and positioning involve creating superior customer value and occupying a clear place in customers' minds relative to competitors. The document also discusses bases for segmenting markets, evaluating and selecting target segments, and developing positioning strategies.
Market Segmentation
Here are positioning statements for the brands/companies/products:
- Starbucks: Starbucks is positioned as a premium coffeehouse brand that offers a relaxing third place between home and work, with high-quality coffee drinks and food in a warm, community atmosphere.
- Coca-Cola: Coca-Cola is positioned as the original cola brand, with a heritage of refreshing consumers around the world for over 100 years with its signature Coke taste.
- Apple: Apple is positioned as a innovative technology brand for creative professionals and enthusiasts that offers beautifully designed, user-friendly products like the iPhone and MacBook that "just work."
- Nike: Nike is positioned as the leader in high-performance athletic footwear
POM UNIT 3 STP.pdf
This document discusses segmentation, targeting, and positioning (STP) strategies. It defines key terms like market segmentation, market targeting, differentiation, and market positioning. Market segmentation involves dividing the overall market into distinct subgroups with common needs or traits. Targeting involves evaluating segments and selecting one or more to target. Differentiation creates superior customer value to distinguish the product in the market. Positioning involves arranging for the product to occupy a clear place in consumers' minds relative to competitors. The document outlines various bases for segmenting consumer and business markets and provides examples of segmentation, targeting, and positioning strategies.
Mm aug 2014 module 3
This document provides an overview of segmentation, targeting, and positioning (STP) in marketing. It discusses the importance of STP for competing effectively and focusing on customer satisfaction. Key aspects covered include identifying distinct customer segments based on needs and characteristics, selecting target segments, and establishing a distinctive benefit positioning for each. Various segmentation variables, frameworks, and strategic approaches are explained, including geographic, demographic, psychographic segmentation, as well as Roger Best's seven step process and Michael Porter's five forces model. The document also discusses target market evaluation, selection, and different positioning strategies.
Segmentation Targeting Positioning
There are five criteria that segments must meet to be effective: measurable, accessible, substantial, differentiable, and actionable. Target marketing can be carried out at several levels from undifferentiated to micromarketing. Positioning is designing a company's offering and image to occupy a distinctive place in the target market's mind through value propositions. Communicating and delivering the chosen positioning strategy requires coordinating all aspects of the marketing mix.
STP
Segmentation involves classifying customers into groups that share common characteristics. Effective segmentation requires groups be measurable, accessible, substantial, have differential responses to marketing, and be actionable through designed programs. Common bases for segmenting consumer markets include geographic, demographic, psychographic, and behavioral factors. Targeting involves selecting the right market segments to target based on factors like size, growth potential, and company objectives/resources. Approaches to targeting include undifferentiated, differentiated, concentrated, micro, local, and individual marketing. Positioning involves arranging for a product to occupy a clear, distinctive, and desirable place in consumers' minds relative to competitors.
competetive advantage.pdf
The document discusses various strategies for achieving and maintaining competitive advantage. It defines competitive advantage as when one firm earns persistently higher profits than rivals within the same market. The main types of competitive advantage are cost advantage and differentiation advantage. Porter's generic strategies of cost leadership, differentiation, and focus aim to achieve these advantages. Integrated or hybrid strategies combine elements of cost leadership and differentiation. Sustainable competitive advantage is durable, valuable, unique, difficult to imitate, and not substitutable. The document outlines various defense strategies that market leaders can employ, such as position defense, flanking defense, contraction defense, pre-emptive defense, and counter-offensive defense.
Marketing Lecture 5.pptx
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
Similar to Samsung vs lg (20)
More from Fortune Institute of International Business
Indian Aviation sector analysis
The document provides an analysis of the Indian aviation industry. It discusses key trends including consolidation in the industry, growing passenger numbers, the focus on low prices, and increasing capacity. It also outlines recent government initiatives to modernize airports and allow greater private investment and foreign ownership. The industry is growing rapidly, with passenger traffic increasing by 19.2% in early 2010 compared to the previous year. However, airlines face challenges from high fuel costs and fluctuations in the value of the rupee. Major players in the industry are discussed including Air India, Indigo, and Jet Airways.
Wipro financial analysis
Wipro is a global IT services company incorporated in 1945 in India. It provides IT services, software solutions, and research and development services to clients worldwide. Key points:
- In FY2012-13, Wipro achieved revenues of ₹377 billion with 17% year-on-year growth, and net income of ₹61 billion with also 17% growth.
- The IT/ITeS industry is a major driver of India's economy, estimated to contribute 7.5% to GDP and provide millions of jobs.
- A financial analysis of Wipro shows some decline in profitability ratios in recent years, but strong liquidity and financial leverage. Peer comparison finds Wipro
Apple strategy analysis
Apple focuses on innovation and developing products that meet customer needs, both expressed and latent. They pursue product differentiation over low prices by offering a wide range of high-quality products with unique designs. Their differentiation strategy allows them to charge premium prices.
Sony is facing declining profits, value, and workforce issues. Their profit and value have substantially decreased due to economic slowdowns, currency appreciation, and market declines. They are eliminating non-core businesses and reducing operating costs, workforce, and executive pay. To turn things around, Sony plans to strengthen core businesses, lower costs, raise new markets, and create new businesses and innovation.
Http
one slide Company analysis of BP global 2011-12
Its strategies, financials and company INFo in KPMG ppt stle
Brand genetic
The document discusses how a brand's "genetic program" established at inception shapes long-term consumer perception and expectations. A brand's first product, communications, and major actions define this program. Straying from the program risks losing loyal customers. While a product's failure does not necessarily harm the brand, recreating the original idea or genetic program is important for reestablishing the brand. The brand program should not be manipulated or modified from what initially attracted buyers.
Resuming internalization at starbucks
Resuming internalization at starbucks..In this following questions are answered:
How did the pace, rhythm and scope of Starbucks' internationalization in the coffee industry affect its performance?
how Starbucks approach internationalization?
Was Starbucks too aggressive in its internationalization?
Brand prism for nike group 4 sec b_bm
The document presents Jean-Noel Kapferer's Brand Prism model and applies it to the brand Nike. The Brand Prism model examines a brand through six facets: personality, culture, relationship, physique, user self-image, and reflected user. For Nike, these facets include an athletic, sportive spirit personality; American and sports/fitness culture; a relationship of comfort and provocation with users; slogans and logos as the physique; a self-image of being an athlete and brand-conscious for users; and users seeing the brand as full of energy, aggressive, youthful and competitive.
Ibe group 6
Indeutsch Industries is a Private Label Manufacturer of premium quality artist brushes and primed artist canvas. The leading Indian business house dealing in high quality artist and cosmetic brushes
Verdict rajat gupta case
Rajat Gupta, a former director of Goldman Sachs and Procter & Gamble, was convicted on three counts of securities fraud and one count of conspiracy for passing confidential boardroom information to hedge fund manager Raj Rajaratnam, who earned millions from the tips. Gupta faces up to 20 years in prison on each fraud charge and up to 5 years for conspiracy. A jury found Gupta guilty based on phone records showing he promptly called Rajaratnam after receiving inside information from board meetings. The conviction of Gupta, a prominent business leader, was a major victory for prosecutors in their crackdown on insider trading.
Swimming with sharks
The 1994 film Swimming with Sharks follows a young assistant Guy who takes a job working for abusive Hollywood mogul Buddy Ackerman. Buddy verbally, physically, and emotionally torments his employees. Though Guy is initially eager to learn the movie business, Buddy's mistreatment takes a psychological and emotional toll on Guy. After reaching a breaking point, Guy decides to get revenge by subjecting Buddy to the same abuse.
Men vs women
This document discusses whether men or women are the "superior race." It examines various studies and findings regarding differences in skills and abilities between genders. While some research indicates men may be better at certain quantitative and spatial tasks, women appear to have advantages in other areas like communication skills and memory. Ultimately, the document concludes there is no single superior gender, as each brings different strengths to complement the other.
Swimming with sharks ppt
This document provides a summary of the 1994 film "Swimming With Sharks" starring Kevin Spacey and Frank Whaley. The film tells the story of a young assistant, Guy, who takes a job working for a Hollywood mogul, Buddy Ackerman, only to discover that Buddy is an abusive boss who treats his employees terribly. As Guy endures Buddy's verbal, physical, and emotional abuse, it takes a psychological toll on him and damages his relationship. Eventually, Guy decides to get revenge on Buddy and make him experience the same abuse and humiliation.
Final speech
This document discusses whether India is ready to host the Olympics. While hosting the Olympics could boost India's global profile and economy by bringing in tourism and investment in infrastructure, there are also concerns. India still struggles with issues like corruption and the need for more advanced training facilities for athletes. The document suggests that India should focus on developing its athletes and improving infrastructure further before seriously considering a bid to host the Olympics, perhaps in 15 years or more. Delhi would likely be the preferred city due to facilities built for the Commonwealth Games, but stronger anti-corruption measures would still be needed.
Effective Presentation skills
This document provides tips for creating good presentation slides. It recommends including an outline slide at the beginning to overview the presentation. Slides should have 1-2 points per minute, in point form with 4-5 points maximum per slide. Font should be at least 18 point and easy to read. Backgrounds and colors should contrast without being distracting. Graphs are preferable to tables for data, and should be labeled clearly. Spelling and grammar should be proofed, and the conclusion should summarize key points with potential for future research.
Final indian telecom
The document summarizes recent trends in the Indian telecom industry. It notes that India has the second largest number of telephone subscribers worldwide, accounting for 12% of global subscribers. Mobile phones account for nearly 97% of telecom subscriptions in India. The telecom sector is growing rapidly, with mobile data traffic up 54% in the last year and mobile banking transactions increasing five-fold. Emerging technologies like 3G and upcoming standards like LTE and WiMax are expected to further drive growth in the sector. While the industry continues to expand quickly to meet demand, regulatory challenges remain.
Mtv raod map 10 yrs down the line
MTV provides a more engaging experience than normal TV by offering constantly changing, unique content tailored for younger audiences. The document outlines a roadmap for MTV over the next 10 years, suggesting expanding into rural areas, hosting live concerts, owning their own radio channels, and giving opportunities for young talent through competitions. It also proposes integrating more with digital technologies like mobile phones and the internet to distribute content on-demand and conduct polls and votes.
B.c report
The document discusses FDI in Indian retail and its implications. It provides background on the large size and growth of Indian retail market. While the government currently allows only single-brand retail FDI, there is debate around fully allowing multi-brand FDI. Proponents argue it could improve supply chains and lower prices. Opponents argue it may displace small retailers. The document recommends a gradual opening to FDI along with support for domestic players and regulations to address issues like predatory pricing.
Final indian telecom - copy
The document summarizes recent trends in the Indian telecom industry. It notes that India has the second largest number of telephone subscribers worldwide, accounting for 12% of global subscribers. Mobile phones account for nearly 97% of telecom subscriptions in India. Key players in the mobile market include Bharti Airtel, Vodafone, Idea, and BSNL. Emerging trends include the growth of 3G technology, mobile apps, and smartphones. The telecom industry contributes to India's GDP and has attracted foreign investment, but also faces risks like increasing competition and regulatory uncertainty.
Presentation3 lagaan-leadership
1) Bhuvan sees the cricket match challenge as an opportunity to bring happiness to his village and plans strategically to win.
2) He dreams not for himself but for his village and does not put his self-interest before others, gaining their support.
3) Bhuvan remains determined in the face of opposition and gives examples to help the team understand cricket, making a beginning with small victories to motivate the team.
Presentation akshay lal
The document summarizes the evolution of the Indian pharmaceutical industry over several phases from the early 1970s to present. It began with foreign companies dominating the market and Indian companies focusing on generic exports. Since the 1990s, Indian companies have rapidly expanded by developing capabilities in generics, specialty products, and active pharmaceutical ingredients. The industry is now a major global supplier of generic drugs and active ingredients, and Indian firms are increasingly partnering with global players and moving into innovative research.
More from Fortune Institute of International Business (20)
Recently uploaded
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoCorey Perlman, Social Media Speaker and Consultant
Social media for business Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Schedule Unveiled
Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership at Agile Tour Geneve 2024
Company Valuation webinar series - Tuesday, 4 June 2024
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
3 Simple Steps To Buy Verified Payoneer Account In 2024
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Recruiting in the Digital Age: A Social Media Masterclass
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka Indian satta Matka Dpboss Matka Kalyan Chart Matka Boss otg matka Guessing Satta Top mailing list providers in the USA.pptx
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Best Forex Brokers Comparison in INDIA 2024
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Best practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-inspired to the data-driven praxis (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Recently uploaded (20)
Training my puppy and implementation in this story
Training my puppy and implementation in this story
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
Recruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media Masterclass
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Samsung vs lg
- 1. SAMSUNG vs. LG Analysis of their SEGMENTATION, TARGETING & POSITIONING strategy.... PRESENTED TO PRESENTED BY GROUP 6:- MR. SANTOSH SOOD ROHIT KUMAR JAITLY (92) SULAGNA DUTTA(93) MOHIT ARORA (97) PRAVEEN KUMAR (99) MONIKA BANSAL (119)
- 2. WHAT IS SEGMENTATION • Segmentation involves dividing market into smaller segments or groups • Customers in a particular group share some common buying characteristics. • Organisations identify those buying characteristics which they can effectively & efficiently cater to, with the resources at their disposal. • After identifying the characteristics, they select a segment or segments, depending on their ability to serve the unique needs of one or more segment
- 3. GEOGRAPHIC DEMOGRAPHIC SEGMENTATION SEGMENTATION MAJOR SEGMENT VARIABLES PSYCHOGRAPHIC BEHAVIORAL SEGMENTATION SEGMENTATION
- 4. WHAT IS TARGETING After Segmentation, organisations identify those segments which :- have a potential of high growth rate & profitability blend into organisation’s long term objectives and are true to the Going Concern Assumption i.e. their sustenance is not being majorly challenged. It is then that company zero’s on the particular segments which they will serve, and formulate marketing strategies to attract the customers of those segments.
- 5. TARGETING STRATEGIES Undifferentiated (Mass) Marketing. Differentiated (Segmented) Marketing. Concentrated (Niche) Marketing. Micromarketing (Local or Individual) Marketing.
- 6. WHAT IS POSITIONING • Positioning involves, organisation’s efforts in creating a place for their brand in the minds of the target customers. • Positioning should be such that the customers have a better perception of their products in comparison to the competitors. This is done via POSITIONING MAPPING. • Positioning map shows as to how the companies product is rated among several competitors.
- 7. DIFFERENTIATION & POSITIONING STRATEGY Identifying possible value difference & competitive advantages. Choosing the right competitive advantage. Selecting an overall Positioning strategy. Developing a positioning strategy. Communicating the chosen position.
- 9. SAMSUNG LG • Follow BEHAVIOURAL • Follow GEOGRAPHICAL SEGMENTATION. SEGMENTATION. • Trying to create Brand • Trying to blend into the value across the world. local market by adopting • Spend huge amount on different marketing R&D to make their strategies. products sophisticated.
- 11. SAMSUNG LG • SAMSUNG target tech savvy • LG targets consumers between customers, but they also cater 13-18 years. to the requirements of the • They provide user friendly masses. products which would attract the masses
- 13. SAMSUNG LG • They follow more for the same • LG believes in differentiation strategy of Targeting strategy . • Their value proposition is that their brand is one which provides more features at reasonable prices in all the products and devices in comparison to their competitors.