“ Wi l l i a m P r o c t e r ” , a c a n d l e m a k e r, a n d
s o a p m a k e r,
immigrants from England and Ireland,
r e s p e c t i v e l y, w h o h a d s e t t l e d e a r l i e r i n
Cincinnati, who met as they both
married sisters, Olivia and Elizabeth
N o r r i s , f o r m e d t h e c o m p a n y i n i t i a l l y.
A l e x a n d e r N o r r i s , t h e i r f a t h e r - i n l a w,
called a meeting in which he persuaded
business partners. On October 31, 1837,
as a result of the suggestion, Procter &
Gamble was born.
In 1859, sales reached one million dollars. By
this point, approximately eighty employees
worked for Procter & Gamble. During the
contracts to supply the Union Army with soap
e x p e r i e n c e d d u r i n g t h e w a r, t h e m i l i t a r y
contracts introduced soldiers from all over
•1915 Out side the United States in
•1926 Camay Soap Introduced.
* 1946 Washing Powder Tide.
•1961 Pampers was Introduced by
•1992 Fastest growing Shampoo.
* P&G has 300 Products.
PROCTOR & GAMBLE INDIA
In India Proctor & Gamble has two
P&G Hygiene and Health Care Ltd.
Home Products Ltd.
With over $83 billion in sales
across the world in 2008 and 24
brands with $1 billion of sales each
, P&G is a global giant for
household and personal goods.
P&G divides its business into three
Global Business Units:-
BEAUTY (33% OF SALES, 37% OF NET INCOME):
The Beauty GBU includes all hair and
skin products, medications, razors,
electric shavers, and batteries.
Proctor & Gamble's global market
s h a r e i n b l a d e s a n d r a z o r s i s 7 0 %,
primarily centered around its Mach3,
F u s i o n , Ve n u s , a n d G i l l e t t e b r a n d s
HEALTH AND WELL-BEING (23% OF SALES, 25%
OF NET INCOME):
We l l - B e i n g
provides oral care, feminine health,
pharmaceuticals, snacks, coffee,and
pet care products.
oral care, the company has the number
two market share position at 20%
g l o b a l l y.
company holds a market share of
HOUSEHOLD CARE (46% OF SALES, 42% OF NET
The Household Care GBU manufactures a
wide range of products from snack food to
laundry detergent to diapers. The company's
baby care market share in 2008 was 29%.
Procter & Gamble Co. was the world's top
advertiser in 2007, spending almost $9.4
billion worldwide. The company outspent its
l a r g e s t c o m p e t i t o r, U n i l e v e r, t h e s e c o n d h i g h e s t a d v e r t i s e r, b y a l m o s t t w o - t o - o n e
(Unilever spent $5.2 billion).
Ariel is a brand of laundry detergent/liquid
available in numerous forms and scents.
Actonel is a brand of the osteoporosis drug
risedronate co-marketed by Sanofi-Aventis.
Bounty is a brand of paper towel sold in the
United States, Canada, and the United Kingdom
(rebranded to "Plenty" in the UK after being sold to
SCA Svenska Cellulosa Aktiebolaget).
is a small-appliances manufacturer
specializing in electric razors, coffeemakers,
toasters, and blenders.
Crest is a brand of toothpaste.
Pantene is a brand of hair care products
Prilosec OTC is a brand of heartburn medicine
co-marketed by AstraZeneca.
Pringles is a brand of potato chips.
Puffs is a brand of facial tissues.
TAG is a deodorant and body spray.
Tide is a brand of laundry detergent.
Vicks is a brand name of over-the-counter medicines.
Wella is a brand name of hair care products (shampoo,
conditioner, styling, and hair color).
Whisper is a brand of pantyliners sold primarily in Asian
STEPS TO PROTECT ENVIRONMENT
In 2007 Procter & Gamble pledged to
packaging along with decreases in
water and energy use. The stated
emission reduction goal was ten
percent by 2012.
R&D as %
Pantene, Crest, Tide,
AXE, Lipton, SlimFast, Vaseline, Dove,
Ben & Jerry's
Cleaner, Glad Plastic
Bags, Brita Water
Kleenex Tissue, Scott