Growing & Supporting Your Dealer/Distributor Network

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Mark Burke, COO of Cirrus ABS, presents information on how to use marketing concepts and new technology to quickly and efficiently promote products from a central point to and through a geographically distributed dealer network.

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Growing & Supporting Your Dealer/Distributor Network

  1. 1. Growing & Supporting Your Dealer/Distributor Network // Mark Burke<br />cirrusabs.comtwitter.com/cirrusabsfacebook.com/cirrusabsyoutube.com/user/cirrusabslinkedin.com/companies/cirrus-abs<br />
  2. 2. Challenges To Manufacturing Growth<br />Traditional Marketing Challenges<br />
  3. 3. Challenges To Manufacturing Growth<br />Traditional Marketing Challenges<br />Marketing Resources<br />
  4. 4. Challenges To Manufacturing Growth<br />Traditional Marketing Challenges<br />Marketing Resources<br />Brand & Messaging Consistency<br />
  5. 5. Challenges To Manufacturing Growth<br />Traditional Marketing Challenges<br />Marketing Resources<br />Brand & Messaging Consistency<br />Underperforming Dealer/Distributor Relationships<br />
  6. 6. Challenges To Manufacturing Growth<br />Traditional Marketing Challenges<br />Marketing Resources<br />Brand & Messaging Consistency<br />Underperforming Dealer/Distributor Relationships<br />Small or Shrinking Budgets<br />
  7. 7. Challenges To Manufacturing Growth<br />Traditional Marketing Challenges<br />Marketing Resources<br />Brand & Messaging Consistency<br />Underperforming Dealer/Distributor Relationships<br />Small or Shrinking Budgets<br />Measuring Success<br />
  8. 8. Challenges To Manufacturing Growth<br />Traditional Marketing Challenges<br />Marketing Resources<br />Brand & Messaging Consistency<br />Underperforming Dealer/Distributor Relationships<br />Small or Shrinking Budgets<br />Measuring Success<br />Consistent Execution of Marketing Techniques<br />
  9. 9. Challenges To Manufacturing Growth<br />New Digital Marketing Challenges<br />
  10. 10. Challenges To Manufacturing Growth<br />New Digital Marketing Challenges<br />Online Marketing vs. Traditional Marketing<br />
  11. 11. Challenges To Manufacturing Growth<br />New Digital Marketing Challenges<br />Online Marketing vs. Traditional Marketing<br />Localized Product Visibility is Required<br />
  12. 12. Challenges To Manufacturing Growth<br />New Digital Marketing Challenges<br />Online Marketing vs. Traditional Marketing<br />Localized Product Visibility is Required<br />Customers Expect Up-To-Date Product Info<br />
  13. 13. Challenges To Manufacturing Growth<br />New Digital Marketing Challenges<br />Online Marketing vs. Traditional Marketing<br />Localized Product Visibility is Required<br />Customers Expect Up-To-Date Product Info<br />Specials & Promotions Require Real Time Updates<br />
  14. 14. How to Grow Sales Today<br />Two Ways to Get Products to Consumers<br />
  15. 15. How to Grow Sales Today<br />Two Ways to Get Products to Consumers<br />Direct to Consumer<br />
  16. 16. How to Grow Sales Today<br />Two Ways to Get Products to Consumers<br />Direct to Consumer<br />Indirectly to Consumer Through a Dealer/Distributor Network<br />
  17. 17. How to Grow Sales Today<br />Two Ways to Get Products to Consumers<br />Direct to Consumer<br />Indirectly to Consumer Through a Dealer/Distributor Network<br />The Internet is a key component for both of these methods in reaching the end consumer.<br />
  18. 18. How to Grow Sales Today<br />
  19. 19. How to Grow Sales Today<br />You Must Develop an Effective Strategy That…<br />
  20. 20. How to Grow Sales Today<br />You Must Develop an Effective Strategy That…<br /> Addresses each aspect of the NetCentered process<br />
  21. 21. How to Grow Sales Today<br />You Must Develop an Effective Strategy That…<br /> Addresses each aspect of the NetCentered process<br /> Can be implemented for your dealer/distributors in a turnkey system that works even if they do nothing<br />
  22. 22. How to Grow Sales Today<br />
  23. 23. How To Grow Sales Today<br />Increasing Output of Existing Network<br />How do I get my dealers to “market” my products?<br />
  24. 24. How To Grow Sales Today<br />Increasing Output of Existing Network<br />How do I get my dealers to protect my brand?<br />
  25. 25. How To Grow Sales Today<br />Increasing Output of Existing Network<br />How do I get my dealers to keep the information on my products up to date?<br />
  26. 26. How To Grow Sales Today<br />Increasing Output of Existing Network<br />How do I get my dealers to get new manufacturer promotions to consumers?<br />
  27. 27. How To Grow Sales Today<br />Increasing Output of Existing Network<br />How do I get my dealers to leverage my marketing assets to improve their performance?<br />
  28. 28. How To Grow Sales Today<br />Increasing Output of Existing Network<br />How do I get my dealers to be better dealers?<br />
  29. 29. How To Grow Sales Today<br />Growing Your Network<br />
  30. 30. How To Grow Sales Today<br />Growing Your Network<br />You have to show them that working with your company is…<br />
  31. 31. How To Grow Sales Today<br />Growing Your Network<br />You have to show them that working with your company is…<br />More profitable than the competition<br />
  32. 32. How To Grow Sales Today<br />Growing Your Network<br />You have to show them that working with your company is…<br />More profitable than the competition<br />Less work than the competition<br />
  33. 33. How To Grow Sales Today<br />Growing Your Network<br />You have to show them that working with your company is…<br />More profitable than the competition<br />Less work than the competition<br />Better supported than the competition<br />
  34. 34. How To Grow Sales Today<br />Growing Your Network<br />You have to show them that working with your company is…<br />More profitable than the competition<br />Less work than the competition<br />Better supported than the competition<br />Have a system to ensure their success! <br />…(and yours!)<br />
  35. 35. Growing & Supporting Your Dealer/Distributor Network// Mark Burke<br />cirrusabs.comtwitter.com/cirrusabsfacebook.com/cirrusabsyoutube.com/user/cirrusabslinkedin.com/companies/cirrus-abs<br />

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