The document outlines a marketing campaign brief that includes target audiences, campaign objectives, and success measures. It specifies various tactics such as webinars, social media, and trade shows to achieve goals like lead generation and brand awareness. Additionally, it includes a timeline for email campaigns and metrics for measuring success.

1. Page | 1 Campaign Brief
Marketing Brief
CAMPAIGN NAME
Audiences Choose an item.
☐ CFO/FinanceDirector ☐ VP/Director of Revenue Management
☐ VP/Director of Procurement ☐ Chief Marketing Officer/VP of Marketing
☐ Chief Marketing Officer/VP of Marketing ☐ Marketing Director
☐ Meetings And Events Coordinators ☐ Director of Global Distribution
☐ Global/CorporateTravel Manager ☐ VP/Director of Sales
☐ Executive Assistant ☐ VP/Director of Corporate Sales
☐ Director of Sales Operations
☐ Regional Sales Director
Campaign Overview
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Objectives
☐ Product ☐ ThoughtLeadership ☐ Branding(must check one) ☐ Lead Gen ☐ Nurture
☐ CrossSell ☐ Lead Generation ☐ Loyalty/Retention ☐ Migration
Goal(s)
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Duration
Clickhere toentertext.
Cadence
Clickhere toentertext.
Call to Action
Clickhere toentertext.
Offer
Clickhere to entertext.

2. Campaign Brief 2 | Page
Success Measures:ROI & Conversions
Call to Action ProjectedSuccess (where applicable)
ContentDownload Clickhere toentertext.
Contact FormSubmit Clickhere toentertext.
Social Following Clickhere toentertext.
Website Traffic Click here to enter text.
Webinar/EventRegistrations Clickhere toentertext.
AccountOpens/Upgrades Clickhere toentertext.
RequestDemo Clickhere toentertext.
RequestInformation Clickhere toentertext.
Conversions
(benchmark)
Estimated Outcomes
ImpressionstoMCL 5% Click here to enter text.
MCL to MQL 4% Click here to enter text.
MQL to SAL 58% Click here to enter text.
SAL to SQL 49% Click here to enter text.
SQL  WON 20% Click here to enter text.
Estimated Revenue Enter
Campaign tactics
☐ Trade
Show
☐ Banner
Ad
☐ Webinar ☐ Social Media ☐ Content ☐ PR
☐ Other (Please specify below) Clickhere toentertext.

3. Page | 3 Campaign Brief
Appendix
Email CampaignTimeline and Content Overview
Week1 Date SubjectLine Landing Page
Send date A: Clickhere toentertext. Clickhere toentertext.
Clickhere toentertext. date B: Clickhere to entertext. Clickhere toentertext.
Week2 Date SubjectLine Landing Page
Send date A: Clickhere toentertext. Clickhere toentertext.
Clickhere toentertext. date B: Clickhere to entertext. Clickhere toentertext.
Week3 Date SubjectLine Landing Page
Send date A: Clickhere toentertext. Clickhere toentertext.
Click here to enter text. date B: Clickhere to entertext. Clickhere toentertext.
CRM / Salesforce
SFDC Campaign Name(s) SFDC Campaign Link(s)
Additional Information
(Campaignflowchart,etc)
Clickhere toentertext.