The document proposes a TV show called "Who Are They Now?" that would feature former professional athletes who did not have sustained careers and are now working regular jobs. The first episode would profile Darryl Hardy, a former NFL linebacker now working in a factory who would be given a second chance to work for the Dallas Cowboys. The show aims to reconnect these ex-athletes with their former teams/organizations and provide them career opportunities, while also entertaining audiences and generating revenue from advertisers and networks like ESPN or Fox.

1. Who Are They Now?
Matthew Gocken
Com 364
Dr. Kang

2. Main Idea
 The main idea behind “Who Are They Now?” are stories of athletes who
played professional sports.
 “Who Are They Now?” will feature athletes that once played professional
sports, and now work regular jobs because they did not make it.
 However, when they find the athlete they are given a second chance to go
back and work for their old team.

3. Perks
 Connect the athlete with the franchise again.
 Give the athlete another chance.
 Organization.
 Fans.
 Audience.
 Advertisers.
 Money.
 Network.

4. Episode 1
 Darryl Hardy is a former NFL linebacker who played three seasons in the NFL.
 He was on the roster of the 1995-1996 Super Bowl XXX win.
 He works a factory job.
 Single Father.
 Wife passed away from cancer.
 He would be given a second chance with the Dallas Cowboys to help work for
the company.

5. Target Audience
 Male and female.
 All ages.
 Sports fans for the most part.

6. Networks
 The show would be great on the ESPN Networks.
 Fox and Fox Sports Networks
 CBS
 Lifetime

7. Advertisers
 Verizon, AT&T, Sprint, Cell-One, and T-Mobile.
 Bud Light and Budweiser.
 Coca-Cola, Pepsi, and Mountain Dew.
 Chevy, Ford, and Dodge.
 Crest and Colgate.
 Skittles
 Doritos
 Snickers

8. Who Are They Now?
 “Who Are They Now” would continue to look at professional athletes who
never made it in their professional sports.
 This could change people lives who never got the chance to make in big in
sports who are now struggling with daily challenges in life.
 “Who Are They Now” would not air athletes who got into legal trouble.