2. Press junkets
Press junkets are an important part of helping to market a film.
Beverly Hilton
The Beverly Hilton Hotel located in Beverly Hills, California, is a great place for a
press junket. The Beverly Hilton is a popular choice for many awards
shows, charity benefits and entertainment and motion picture industry events.
Therefore this would be an ideal place and there are plenty of rooms that are
spacious and comfortable for this kind of event.
Newspaper/TV Channels I would invite
The Times, The Hollywood Reporter – TA, 15-40. The TA varies for both. People
who are interested in the Hollywood scene
MTV, E! – TA, 15-40 roughly.
I have chosen this selection of Newspapers and Entertainment channels to attend the
pres junkets as I believe they all appeal to my target audience. As well as this they
will help to widen the publicity for the film because they are all very popular
types of media which will mean more will hear about the film. Due to these being
popular it will allow people to realise that the film is worth watching otherwise it
wouldn’t be shown/talked about. I have included an newspaper in the UK so that
people in the UK are able to hear about the film even though it is mainly based in
America. Also E! And MTV are shown in the UK which will eventually lead to the
word being spread throughout the UK creating more publicity for the film.
3. Trailer
The trailer for the Film is probably one of the most important aspects to help market the film. As the
film is a 15 certificate the trailer has to be the same. Therefore the trailer will be shown in advert
slots that are appropriate for people aged 15+. The best way to advertise the trailer is to choose
adverts slots that are in-between programmes or at the start of films that relate or are similar to
this ‘Chick Flick’.
Advertising slots before Movies
“He’s Just Not That Into You” – This film is of the ‘chick Flick’ genre therefore I feel that my Target
audience will find it appealing, especially the older people in my target audience ,20-35 , As
‘He’s Just Not that Into You’ Is more for the mature audience.
“Friends With Kids”- By showing the trailer before “Friends with Kids” it will encourage the middle
aged group in my target audience to see the film, Also because both films are of the same genre.
“LettersTo Juliet” – Ideally this would be the best film to show the advert before because it is most
similar to the film. It also appeals to the younger generation as well as the older generation
therefore helping bring more people to see the film.
TV advert slots
There are a wide range of didn’t TV advert slots that could potentially host the trailer, however the
three that I find would be most ideal are:
“Gilmore girls” – Gilmore girls is considered to be in the chick flick genre, therefore the audience
would be interested in seeing a film of the same genre. It also appeals to the younger and older
generation of my target audience.
“Vampire Diaries” – Ideal for showing the film in the advert slot, it appeals for my target audience
and also has some of the same drama that is in a chick flick film, therefore people will watch to
see the new chick flick film.
“The OC” – The OC is a typical Chick flick programme, this will instantly help gain publicity for the
film if it is put in the advertising slot. It also share the same genre and audience as the film.
4. Posters
There are many different ways in which to help market a film, Posters are one of the most effective ways. I
think that billboards will be the most effective way of displaying these posters. Billboards are huge
and more than likely a lot of people take interest in what is displayed on them. These billboards will
be placed in busy city centres all over America to gain the most publicity, also one or two in London so
that the UK can hear about the film.
I will also post a large amount of posters in the subways around New York. Almost 6.5 million people use
New York’s subway system every day. It is one of the ten busiest systems in the whole world. The
subway system encompasses about 230 miles of routes and has about 470 passenger stations.
Therefore a lot of people tend to look at posters whilst waiting for a tube or train, this will help gain
an audience. Also Posters will be place in a lot of the metro stations around America.
According to The Arbitron Outdoor Study (2005), people spending more time driving in our cars and
walking in our cities than ever before. Therefore in greater numbers and for longer periods, America
is exposed to outdoor advertisements.
"According to a recent study by Nielsen Media Research, more than half of digital video recorder users
fast forwarded through commercials while watching prime-time network fare.
5. Viral Campaign
Viral Campaigns are an ideal way of getting marketing a product. Due to the rise in people using social networks and the internet in
general, viral campaigns are most likely to be seen by millions of people each day.
WORLD INTERNET USAGE AND POPULATION STATISTICS
December 31, 2011
Internet
Population Internet Users Penetration Growth Users %
World Regions Users
( 2011 Est.) Latest Data (% Population) 2000-2011 of Table
Dec. 31, 2000
Africa 1,037,524,058 4,514,400 139,875,242 13.5 % 2,988.4 % 6.2 %
Asia 3,879,740,877 114,304,000 1,016,799,076 26.2 % 789.6 % 44.8 %
Europe 816,426,346 105,096,093 500,723,686 61.3 % 376.4 % 22.1 %
Middle East 216,258,843 3,284,800 77,020,995 35.6 % 2,244.8 % 3.4 %
North America 347,394,870 108,096,800 273,067,546 78.6 % 152.6 % 12.0 %
Latin America / Carib. 597,283,165 18,068,919 235,819,740 39.5 % 1,205.1 % 10.4 %
Oceania / Australia 35,426,995 7,620,480 23,927,457 67.5 % 214.0 % 1.1 %
WORLD TOTAL 6,930,055,154 360,985,492 2,267,233,742 32.7 % 528.1 % 100.0 %
The internet is available to most people around the world. Also millions of people at every age are using social networking sites
which means, guaranteed, a high percentage of my target audience would see the viral campaign. There are endless ways to
advertise on the internet and these ways will always be seen by someone. I will create a website for the films which allows
people to voice their opinion on the film, see trailers and posters for the film and also see any interviews with cast and crew
members that they might find interesting. Due to the website being interactive it will be easy for anyone in the age range of my
target audience to find the website easy and accessible. Included in the website will be the release dates and cinema listings for
the film in both America and the UK, however the website will be avaiable to America before the UK, due to the film being
released there much before being released in the UK.
6. Merchandising
Due to the nature and genre of the film I don’t think
Merchandising will be appropriate for the film. This is
because there isn’t really anything that could be passed
off as merchandise for the film. However I do believe
that Maybe novelty items with quotes from the movie
would be a good idea as a merchandising products.
