Marketing basics p1
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As a Juniors' Moderator in Update CU "Student activity at Cairo University", I was responsible for delivering marketing and entrepreneurship sessions. In these slides, you'll be able to highlight many of the basics of Marketing. Don't hesitate to contact me at any time!
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- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Marketing basics p1
- 2. Workshop Awesome Outlines • Marketing History • Marketing Definition • Marketing Process • Marketing Information System (MIS) • STP • Conclusion
- 4. •Production Era 1850-1920 The idea that consumers will favor products that offers the most quality, Performance, and features; therefore the organization should devote its energy to making continuous product improvements .
- 5. •Sales Era 1920-1950 The idea that consumers will not buy enough of the firm’s products unless the firm undertakes a large-scale selling and promotion effort
- 6. •Marketing Era 1950-Now A philosophy in which achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do
- 7. Marketing Vs. Sales Factory Products Selling & Promotion Profits through sales volume Market Needs Integrated Marketing Profits Through Customer satisfaction Starting Point Focus Means Ends Selling Concept Marketing Concept
- 8. Need VS. Want VS. Demand • Need State of felt deprivation Maslow's hierarchy of needs o A theory in psychology proposed by Abraham Maslow in his 1943 paper “A Theory of Human Motivation” in Psychological Review .
- 9. Sarahah App
- 10. • Want The form human needs take as they are shaped by culture and individual personality
- 11. • Demand Human wants that are backed by buying power
- 13. “ The Process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return “
- 14. Marketing Create Value Capture Value Strong Customer Relationships
- 16. 1. Understand The Marketplace and Customer Needs and Wants -Research Customers and The Marketplace -Manage Marketing Information and Customer data 2.Design Customer-driven Marketing Strategy -Select Customers to serve : Market Segmentation & Targeting -Decide On a value Proposition : Differentiation & Positioning
- 17. 3.Construct an integrated Marketing program that delivers superior value 4P’s -Product , Pricing , Placement , Promotion 4.Build Profitable Relationships and Create Customer delight -Customer Relationship Management CRM : Strong Relationships with chosen customers -Partner Relationship Management : Strong Relationships with marketing partners
- 19. •Assessing Information Needs Why ? •Developing Marketing Information Internal database Marketing Intelligence Marketing Research •Analyzing and using Information
- 22. Marketing Research “The systematic design, collection, analysis and reporting of data relevant to a specific marketing situation facing an organization” Problem & Objectives Research Plan Implementing Analyzing 1 2 3 4
- 23. 1st Defining Problem and Research Objectives • Problem • Objectives A Marketing Research Project might have one of three types of objectives : => Exploratory Research => Descriptive Research => Causal Research
- 24. 2nd Developing The Research Plan • Secondary Data • Primary Data 3rd Implementing The Research Plan • Collecting and analyzing the data 4th Interpreting and Reporting the findings
- 25. Segmentation , Targeting & Positioning “ STP “
- 26. S- Segmentation •Geographic Segmentation Nations, State, Regions, Cities •Psychographic Segmentation Social Class, Lifestyle, Personality •Behavioral Segmentation Usage, Attitudes
- 27. T- Targeting
- 28. P- Positioning
- 30. Case Study : Red Bull • Segmentation & Targeting 16-30 Male & Female High Income Students, Employees, Professionals Middle and Upper Class • Positioning Energy Drink
- 31. Case Study : Pepsi Cola • Segmentation and Targeting 15-45 Males & Females Average, Above average, High Income Refreshment, enjoying good taste, satisfaction of a habit, spending time • Positioning Pepsi-Cola is positioned as soft drink that tastes good and has a pleasantly refreshing impact.
- 32. Conclusion
- 33. Thanks