The document evaluates 3 marketing automation vendors against business requirements. Vendor 3 meets the most requirements with 218/237 (89%), followed by Vendor 2 meeting 122/237 (58%) and Vendor 1 meeting 153/237 (59%). Specifically, Vendor 3 exceeds Vendor 1 and 2 in meeting general & technical, marketing automation, sales, and service & training requirements. The vendor fit diamond visualization shows Vendor 3 (in green) has the highest fit across all categories.
Develop a first business process applicationBonitasoft
Learn about the various phases and steps for developing your first business process application. From using process date to connecting to other information systems, this paper outlines the how-tos and best practices for developing a process application from scratch.
Maturidade no desenvolvimento de software: CMMI e MPS-BR Devmedia
Veja neste artigo o que são os modelos CMMI e MPS-BR, bem como de que forma organizações podem se beneficiar das diversas práticas sugeridas pelos mesmos.
Business Process Management - What is it, and why all the buzz?Bonitasoft
Learn about:
- The definition of BPM and the history behind its emergence
- Applying BPM method and technology to best advantage
- Using BPM modeling notation to facilitate collaboration between business and IT
- Practical, real world examples of "BPM applied"
Develop a first business process applicationBonitasoft
Learn about the various phases and steps for developing your first business process application. From using process date to connecting to other information systems, this paper outlines the how-tos and best practices for developing a process application from scratch.
Maturidade no desenvolvimento de software: CMMI e MPS-BR Devmedia
Veja neste artigo o que são os modelos CMMI e MPS-BR, bem como de que forma organizações podem se beneficiar das diversas práticas sugeridas pelos mesmos.
Business Process Management - What is it, and why all the buzz?Bonitasoft
Learn about:
- The definition of BPM and the history behind its emergence
- Applying BPM method and technology to best advantage
- Using BPM modeling notation to facilitate collaboration between business and IT
- Practical, real world examples of "BPM applied"
Presentation given at the BPM Executive Day, Bogota, Colombia, December 4, 2012. The presentation outlines the different dimensions of BPM activities an organization should consider when organizing their BPM efforts.
Agile documentation with Confluence and Sparx Enterprise ArchitectPer Spilling
A presentation showing how one can create high quality agile software architecture documentation by creating a mashup of Confluence and the Sparx Enterprise Architect UML tool.
*Update:*
The source code for the Sparx EA diagram export tool is now available on github: https://github.com/perspilling/eatools
What's a good API business model? If you have an API, or you plan to have an open API, or just want to use APIs in your web or mobile app, what models make sense? See 20 different API business models. This comprehensive survey of the gamut of today's options covering anything from paid to getting paid to indirect.
With the MuleSoft Anypoint Platform, you can build scalable data integrations and flows across any application, data source, and device - whether in the cloud or on-premise.
A large internet services provider who was experiencing rapid growth of their IT infrastructure had twin challenges. They needed to support IT without growing their IT staff, while also increasing the time spent on enhancing and improving services rather than “keep the lights on” activities. This is a condensed version of the analysis Evergreen Systems (www.evergreensys.com) performed to develop a roadmap and ROI to achieve their objectives.
Postman Webinar: "API Governance with Postman"Postman
Proper API governance can help you deliver more consistent APIs. Join Postman Chief Evangelist (and governance fanatic) Kin Lane in this webinar to learn essential elements of API governance using Postman. Kin will show you how the OpenAPI Specification and Postman Collections can help you test the results of each API while you measure, standardize, report, and govern APIs at scale.
API Management Solution Powerpoint Presentation SlidesSlideTeam
Select this API Management Solution PowerPoint Presentation Slides and study the needs of app developers. Display your company’s objectives like the expansion of the market base, building a platform ecosystem, and improving the digital outreach company through this application gateway PPT templates. Highlight the structure of architectural components of API with the help of this computing interface management PPT slide. You can easily introduce your services of API portal like documentation, registration, and analysis in a well-organized manner by taking the aid of our invigorating software management PPT designs. Take advantage of our professionally designed network administration PPT themes to exhibit various components like API design, deployment, security, analytics, and monetization in an appropriate color-coded fashion. You can take the assistance of this API solution PPT presentation to provide a report on API management in a well-organized format. Click the download button and make this open-source management PowerPoint presentation your source to educate prospective clients about attractive opportunities in the API management market. https://bit.ly/3tOpgMa
Modern software systems are composed of many servers, services, and other components that communicate through APIs. As a developer, your job is to make sure these APIs are stable, reliable, and easy to use for other developers. API Design Patterns provides you with a unique catalog of design standards and best practices to ensure your APIs are flexible and user-friendly. Fully illustrated with examples and relevant use-cases, this essential guide covers patterns for API fundamentals and real-world system designs, along with quite a few not-so-common scenarios and edge-cases.
Learn more about the book here: https://bit.ly/2YonDt9
How to manage technology obsolescence with LeanIX Enterprise Architecture Man...LeanIX GmbH
Running outdated and unsupported technology is a real risk for organizations. Discover how to mitigate this risk by keeping your technology product data clean and up to date.
LeanIX offers an innovative software-as-a-service solution for Enterprise Architecture Management (EAM), based either in a public cloud or the client’s data center.
Companies like Adidas, Axel Springer, Helvetia, RWE, Trusted Shops and Zalando use LeanIX Enterprise Architecture Management tool.
Free Trial: http://bit.ly/LeanIXDemoS
Building Business Platforms Using an API Driven MarketplaceWSO2
Platforms are fast becoming the de-facto business model for large-scale digital innovation. The success of unicorn businesses such as Uber and AirBnB that continue to disrupt traditional established markets is proof that business platforms are here to stay!
Building a sustainable platform goes beyond just technology. Ensuring digital innovation, participation and agility from both internal and external stakeholders of a platform require platform design that takes into account the needs of producers and consumers of services and solves them via a technology platform.
APIs are a key part of this platform driven digital innovation, enabling organizations to expose internal assets in a controlled manner to various stakeholders whilst enabling the community to build innovative applications consuming these services. API platforms provide the core technology for the sharing of these APIs.
This workshop looks at the power of the platform business model and case studies around them. We then look at how API platforms play a role in digital innovation through concepts such as API management, rate limiting, security, monetization, analytics and social feedback.
Cequity has mapped micro-segments of customers using the RFM grid. It has mined the spending habits of customers within these micro-segments & classified them accordingly.
To find out about Cequity's services visit this link http://www.cequitysolutions.com/analytical-marketing.php
Presentation given at the BPM Executive Day, Bogota, Colombia, December 4, 2012. The presentation outlines the different dimensions of BPM activities an organization should consider when organizing their BPM efforts.
Agile documentation with Confluence and Sparx Enterprise ArchitectPer Spilling
A presentation showing how one can create high quality agile software architecture documentation by creating a mashup of Confluence and the Sparx Enterprise Architect UML tool.
*Update:*
The source code for the Sparx EA diagram export tool is now available on github: https://github.com/perspilling/eatools
What's a good API business model? If you have an API, or you plan to have an open API, or just want to use APIs in your web or mobile app, what models make sense? See 20 different API business models. This comprehensive survey of the gamut of today's options covering anything from paid to getting paid to indirect.
With the MuleSoft Anypoint Platform, you can build scalable data integrations and flows across any application, data source, and device - whether in the cloud or on-premise.
A large internet services provider who was experiencing rapid growth of their IT infrastructure had twin challenges. They needed to support IT without growing their IT staff, while also increasing the time spent on enhancing and improving services rather than “keep the lights on” activities. This is a condensed version of the analysis Evergreen Systems (www.evergreensys.com) performed to develop a roadmap and ROI to achieve their objectives.
Postman Webinar: "API Governance with Postman"Postman
Proper API governance can help you deliver more consistent APIs. Join Postman Chief Evangelist (and governance fanatic) Kin Lane in this webinar to learn essential elements of API governance using Postman. Kin will show you how the OpenAPI Specification and Postman Collections can help you test the results of each API while you measure, standardize, report, and govern APIs at scale.
API Management Solution Powerpoint Presentation SlidesSlideTeam
Select this API Management Solution PowerPoint Presentation Slides and study the needs of app developers. Display your company’s objectives like the expansion of the market base, building a platform ecosystem, and improving the digital outreach company through this application gateway PPT templates. Highlight the structure of architectural components of API with the help of this computing interface management PPT slide. You can easily introduce your services of API portal like documentation, registration, and analysis in a well-organized manner by taking the aid of our invigorating software management PPT designs. Take advantage of our professionally designed network administration PPT themes to exhibit various components like API design, deployment, security, analytics, and monetization in an appropriate color-coded fashion. You can take the assistance of this API solution PPT presentation to provide a report on API management in a well-organized format. Click the download button and make this open-source management PowerPoint presentation your source to educate prospective clients about attractive opportunities in the API management market. https://bit.ly/3tOpgMa
Modern software systems are composed of many servers, services, and other components that communicate through APIs. As a developer, your job is to make sure these APIs are stable, reliable, and easy to use for other developers. API Design Patterns provides you with a unique catalog of design standards and best practices to ensure your APIs are flexible and user-friendly. Fully illustrated with examples and relevant use-cases, this essential guide covers patterns for API fundamentals and real-world system designs, along with quite a few not-so-common scenarios and edge-cases.
Learn more about the book here: https://bit.ly/2YonDt9
How to manage technology obsolescence with LeanIX Enterprise Architecture Man...LeanIX GmbH
Running outdated and unsupported technology is a real risk for organizations. Discover how to mitigate this risk by keeping your technology product data clean and up to date.
LeanIX offers an innovative software-as-a-service solution for Enterprise Architecture Management (EAM), based either in a public cloud or the client’s data center.
Companies like Adidas, Axel Springer, Helvetia, RWE, Trusted Shops and Zalando use LeanIX Enterprise Architecture Management tool.
Free Trial: http://bit.ly/LeanIXDemoS
Building Business Platforms Using an API Driven MarketplaceWSO2
Platforms are fast becoming the de-facto business model for large-scale digital innovation. The success of unicorn businesses such as Uber and AirBnB that continue to disrupt traditional established markets is proof that business platforms are here to stay!
Building a sustainable platform goes beyond just technology. Ensuring digital innovation, participation and agility from both internal and external stakeholders of a platform require platform design that takes into account the needs of producers and consumers of services and solves them via a technology platform.
APIs are a key part of this platform driven digital innovation, enabling organizations to expose internal assets in a controlled manner to various stakeholders whilst enabling the community to build innovative applications consuming these services. API platforms provide the core technology for the sharing of these APIs.
This workshop looks at the power of the platform business model and case studies around them. We then look at how API platforms play a role in digital innovation through concepts such as API management, rate limiting, security, monetization, analytics and social feedback.
Cequity has mapped micro-segments of customers using the RFM grid. It has mined the spending habits of customers within these micro-segments & classified them accordingly.
To find out about Cequity's services visit this link http://www.cequitysolutions.com/analytical-marketing.php
Business Analytics Competency centre: A strategic Differentiator BSGAfrica
Analytics industry trends and how they relate to the Insurance sector, highlighting the importance of recognising the Customer Lifetime Value (CLV) over the immediate revenue-generation potential of each customer. Steven Ing spoke about data as a strategic business asset, and the importance of recognising it as such. Additionally, he commented on the significance of developing an internal strategic team of experts, with a specific focus on facilitating and promoting the use of analytics to achieve business objectives across the enterprise.
Datamine’s campaign management platform stands as a unified environment for designing and executing complex campaigns, of several types, across a wide range of channels.
Campaign Data Analysis
Based on datamine’s Segment Designer as the rule definition toolkit for the formation of complex target groups and the interactive customer profiler, it sets new standards in target group design and analysis. Analyze your campaigns through extensive performance analysis & reporting – including OLAP models. Get insight on factors, demographics, resources or other attributes affecting campaign performance. Via suitable integration, CM extends existing Business Intelligence/ Customer Analytics infrastructure through systematic campaign and customer response data feeds.
Campaign Response Modeling
Improve your campaigns through systematic campaign response analysis & modeling: our data-mining models can unveil patterns explaining responses or even inspiring new contact & communication strategies.
The Analytics CoE: Positioning your Business Analytics Program for SuccessCartegraph
This Loras College Business Analytics Symposium breakout session presentation by Kiran Garimella, Ph.D., president and founder of XBITALIGN, explored the analytics center of excellence (CoE).
A business analytics program is more than the application of data science and Big Data technology to data. Success should be measured not only by the valuable insights the program delivers, but also by how well it is sustained and how much the ‘analytics mindset’ becomes part of the company’s DNA. The journey is not only from data to information, but also from information to knowledge, and from knowledge to intelligence. The foundation for making this happen is a well-structured Analytics Center of Excellence (CoE).
We created the Customer Engagement Framework to help organizations improve their shopper marketing efforts across 6 categories: Roles, Responsibilities, Processes, Technology, Content and Metrics.
This framework was designed with shopper marketing best practices in mind. It should be used to audit your current capabilities and ultimately help you document an action plan for each of the following stakeholders: Senior Management, Shopper Marketing Owner, Brand Marketing, Insights, Digital & Social Media, Sales Management, Field and/or Account Teams and Retail/Channel Sales Partners.
Sold on marketing automation, but having trouble getting the C-suite on board? Sometimes all you need is a well-planned strategy — and this presentation template can help you show upper management that you've thought ahead. Check out our blog post to download the editable template: prd.to/1kVo1pF
South Florida Community Chapter Presents Communications MiningDianaGray10
Communications Mining is the next step in turning every communication into something actionable - without the manual intervention of a person reading it.
Extend automation into entirely new business areas.
Connect UiPath to all conversational channels—email, chat, calls, tickets, and more.
Eliminate inefficient processes and automate transactional customer requests to cut costs and scale faster.
Join us on May 9th at 12 pm Eastern as we welcome Dhruv Patel, UiPath, as he demonstrates the latest technology with Communications Mining.
South Florida Community Chapter Presents Communications MiningDianaGray10
Communications Mining is the next step in turning every communication into something actionable - without the manual intervention of a person reading it.
Extend automation into entirely new business areas.
Connect UiPath to all conversational channels—email, chat, calls, tickets, and more.
Eliminate inefficient processes and automate transactional customer requests to cut costs and scale faster.
Join us on May 9th at 12 pm Eastern as we welcome Dhruv Patel, UiPath, as he demonstrates the latest technology with Communications Mining.
A Deep Dive into the New Google AnalyticsDemandWave
All this time, Google was listening! Google has finally unveiled its new version of Google Analytics. With increased functionality and a new user interface, there is plenty to talk about in this information-packed webinar. Join us for a deep dive into the new Google Analytics and what this means for SEO!
In this Webmarketing123 webinar, you’ll learn:
• The differences between the old and new interface
• How to use the “Quick Insights” feature to see the influence of different variables on your metrics
• The effects that the new “Event Tracking” feature will have on SEO
There’s a lot of buzz about the orchestrated experience, but what exactly is DATA orchestration and, how can it improve your data routing?
In this session, we will discuss how to ensure the best data gets into your system, for the best results.
Top Tips include:
- How to optimize Salesforce and Marketo processes to reduce duplicates and normalize data
- Why data quality is critical to your marketing technology ecosystem
- Tricks for creating Marketo Programs that get your data clean
- How to create Sales & Marketing Segments (Job Role, Territory, etc.) to improve nurture programs
Webinar: 10-Step Guide to Creating a Single View of your BusinessMongoDB
Organizations have long seen the value in aggregating data from multiple systems into a single, holistic, real-time representation of a business entity. That entity is often a customer. But the benefits of a single view in enhancing business visibility and operational intelligence can apply equally to other business contexts. Think products, supply chains, industrial machinery, cities, financial asset classes, and many more.
However, for many organizations, delivering a single view to the business has been elusive, impeded by a combination of technology and governance limitations.
MongoDB has been used in many single view projects across enterprises of all sizes and industries. In this session, we will share the best practices we have observed and institutionalized over the years. By attending the webinar, you will learn:
- A repeatable, 10-step methodology to successfully delivering a single view
- The required technology capabilities and tools to accelerate project delivery
- Case studies from customers who have built transformational single view applications on MongoDB.
Worldwide mission critical middleware messaging is poised to achieve significant growth as this software is used to achieve transport of information between business platforms and applications. The markets are expanding in response to demand for real time computing providing productivity improvements across the board and improvements in efficiency of Internet transactions. IBM WebSphereMQ is the defacto message transport standard.
Worldwide mission critical middleware messaging is poised to achieve significant growth as this software is used to achieve transport of information between business platforms and applications. The markets are expanding in response to demand for real time computing providing productivity improvements across the board and improvements in efficiency of Internet transactions. IBM WebSphereMQ is the defacto message transport standard.
Customer Success in Practice presented by Procore at Totango TourTotango
Customer Success in Practice presented by Procore by Gabe Miller-Smith, Director of Customer Success at Procore Technologies, Inc. at Totango Tour in Los Angeles, CA.
Solving 21st Century App Performance Problems Without 21 PeopleDynatrace
Delivering your application to users quickly and efficiently is vital to meeting customer expectations and revenue goals. As systems become ever more distributed and complex, this gets more and more difficult. Even a slight delay in identifying and resolving application performance issues could mean lost revenue and unhappy customers.
Because of their complex, distributed IT environment, 200+ production enterprise web services and associated middleware tools, Brian Bemiller, Leader of the SOA/Middleware Team at Westfield Insurance, and his team needed an APM solution that would improve end-user experience, reduce problem resolution time and move them from a reactive to proactive mode.
Join Brian Bemiller to find out how Westfield Insurance:
Fixed a problem that caused a 2 minute user death spiral that 20 people couldn’t fix
Reduced the number of resources and time needed to solve problems
Improved MTTR from ‘too difficult to solve’ to 'solved in just minutes'
Realized 4x response time improvement to rate policies
Provided the business with application performance and quality visibility that resonates with them
View the full Webcast here: http://cpwr.it/GOcIk
Similar to Marketing Automation Vendor Evaluation (20)
The Impact of COVID-19 in B2B MarketingDemand Metric
In Q2 2020, we asked marketing leaders at mid-sized B2B companies in the USA abouthow the COVID-19 pandemic has impacted their plans for the year.
Here’s what we found.
In 2018, Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.
Engagement is the key to getting email into subscriber inboxes. This relationship to deliverability made engagement a logical next candidate for the study. Return Path and Demand Metric partnered again to study engagement and its relationship to email deliverability.
Infographic Vidyard Video Marketing 2018Demand Metric
For far too long, the emphasis on video content marketing has been on production quality; the higher the quality, the more marketing value a video is presumed to have. While quality is certainly an important aspect of video content, producing quality video does not guarantee video content marketing success. Success is very much a function of how well video content and viewing data integrate with the marketing technology stack, and how the sales team leverages the intelligence. In this fifth annual video content marketing report, Demand Metric and Vidyard partnered on research to better understand the use of video for sales and marketing, how performance is being measured, and what impact video is having. This study’s focus is on the use of video in marketing, the maturity indicators such as measuring video content performance, and how video viewing data is integrated with marketing automation platforms (MAP) and customer relationship management (CRM) systems. This report shows what progress, if any, has been made in the fifth year of this study. These study results provide insights and data useful for helping marketers get the highest possible return on their video content investment.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
Download the PDF: https://www.demandmetric.com/content/content-marketing-solution-study
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
In its fourth year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.
Formalizing the Sales Support Function How-To GuideDemand Metric
Executive Summary
At the highest level, the Sales Support function is responsible for ensuring that the Sales & Marketing departments have the tools, resources, and systems they need to achieve current and future sales revenue targets.
Read this brief 2-page guide to learn:
Director of Sales Support Roles & Responsibilities
Action Plan for formalizing the sales support function
Read this report to learn how to assess your current level of effectiveness, and if necessary, hire an experienced Director of Sales Support.Download our Director of Sales Support Job Description to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
How to Launch a Mobile App Guide How-To GuideDemand Metric
Executive Summary
A mobile app is a software application designed for smartphones, tablets and other mobile devices that has been built on a mobile operating system such as iOS, Android, Blackberry and Windows.
Mobile apps were originally developed for productivity and information retrieval. Today, over 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). The rising use and accessibility of mobile phones has influenced many companies to enter this growing market with new and innovative use cases.
This How-To Guide discusses the benefits of creating a mobile app, things to consider before building a mobile app and an action plan to help you launch your new app.
Read this brief 5-page guide to understand the following:
Benefits of creating a mobile app
Things to consider
Action plan for launching your mobile app
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Getting Started with Agile Marketing How-To GuideDemand Metric
Executive Summary
Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development. Instead of long, “waterfall” methods of development that too often result in delayed or out-of date products launching later than planned, the Agile method follows a simple process of build, measure, and learn. Marketers all over the world are adopting this method to the extent that 2013 has been dubbed “the year of Agile Marketing".
This How-To Guide defines why Agile Marketing is important and outlines its key principles and identifies and action plan for getting started.
Read this brief 5-page guide to understand the following:
How to apply agile methods to marketing
Important terminology
How Agile Marketing is currently being used
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Entering the European Market Successfully How-To GuideDemand Metric
Executive Summary
Leaving your domestic comfort zone to operate in another country or even continent requires careful planning. Expanding into new geographical markets is very exciting, but also very nerve-wracking. Any firm considering entering into international business transactions must understand that doing business abroad is not a simple task. It is stimulating and potentially profitable in the long-term but requires much preparation and research prior to the first transaction.
Europe is probably the most heterogeneous continent on our globe, making understanding market potential more challenging than in more homogeneous markets. Because of the European Union, it’s tempting to view Europe as a single market. In reality, you must consider each country as a market, because each country has a different mix of history, culture, language and business etiquette.
This How-To Guide will describe the steps required to successfully expand into the European market.
Read this 7-page guide to understand the following:
Understand market potential
Identify product-market comibinations
Identify a local partner
Launch and start selling
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Driving SEO with Press Releases How-To GuideDemand Metric
This How To Guide will explain how press releases can boost SEO efforts, how to write press releases for SEO, the pros and cons of doing so and conclude with an action plan on using press releases in your SEO efforts.
For decades, press releases were the basic building blocks of a public relations strategy. A company that wanted press coverage would write and issue a press release. The more skilled the company was at media relations, the better this strategy worked. Press releases still serve this purpose, although a new and important use of press releases has evolved as a tool for Search Engine Optimization (SEO).
For companies whose websites are key to revenue generation, the SEO benefits are the primary motivation for writing and issuing press releases. If releases also produce favorable media coverage, that’s viewed as a bonus. The benefits of this SEO strategy result from the links a press release can produce back to the issuer’s website. These links are known as backlinks. The more external, authentic backlinks a website has pointing to it, the higher it ranks on a Search Engine Results Page (SERP). While this strategy is conceptually simple to grasp, executing it effectively requires some insider knowledge of both media relations and SEO.
Read this brief 8-page guide to understand the following:
How press releases boost SEO
Writing press releases for SEO
The pros and cons of a press release SEO strategy
Using press releases in your SEO efforts
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
Calculating Customer Lifetime Value How-To GuideDemand Metric
Executive Summary
This How-To Guide details the definition of customer lifetime value (CLV), the advantages of calculating CLV and the standard formula for calculating CLV.
Common sense tells us that the longer a customer is in relationship with a company, the more profitable that customer relationship is. However, many companies put the emphasis on new customer acquisition and not enough effort is made to retain existing customers. This is a mistake, because the financial impact of retaining customers is substantial: companies can increase profits by as much as 100% by retaining just 5% more of their customers. For these reasons, CLV is a crucial metric that most organizations overlook mainly because its definition and purpose are not entirely known. Understanding the monetary value each customer represents to your organization can help you budget correctly for your business needs, strategically plan your marketing initiatives and improve long-term relationships with your customer base.
Read this brief 4-page guide to learn about:
Customer Lifetime Value
The advantages of calculating CLV
The standard formula for calculting CLV
Use the Customer Lifetime Value Calculator to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Lead Scoring: Five Steps to Getting Started How-To GuideDemand Metric
Executive Summary
This How-To Guide will help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.
Lead scoring applies mathematical formulas to rank potential customers. It is chiefly used to identify prospects that are ready for direct sales contact. Because the calculations are automatic, the scores are consistent, current, and can include more variables than any manual assessment. This saves marketers work, ensures that all qualified leads are sent to sales promptly, and keeps non-qualified leads out of the sales system.
Read this brief 11-page guide to learn about:
The case for lead scoring
Setting up a simple lead scoring system
Refinements to improve results over time
Companies that follow this process will quickly gain immediate benefits from lead scoring and have a solid foundation for future growth.
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
Executive Summary
Social media are now part of every business and consumer activity, joining telephone, Web, broadcast, and face-to-face interactions as primary communication channels. This means that all marketing, sales, and service organizations should include social media as part of their basic activities. Yet social media are still new enough that many organizations are still struggling to learn how to use them, while others are learning how to use them most effectively.
This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company.
Read this 9-page guide to learn:
The definition of social customer relationship management (CRM)
The main functions needed for social CRM
The vendor landscape for social CRM
Social CRM best practices
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Executive Summary
This How-To Guide will explain the components of a Marketing Resource Management (MRM) system, provide an action plan for deployment, and conclude with a plan for implementation.
Marketing Resource Management (MRM) systems control the administrative processes that support customer-facing marketing programs. This distinguishes MRM from marketing execution systems that store customer databases and deliver marketing messages through email, Web ads, and other channels. MRM may be sold independently or as a component of comprehensive marketing management systems which also provides execution.
MRM functions fall into two primary clusters. The first involves functions related to company-level marketing management, including program planning, scheduling, budgeting, and cost reporting. The other cluster relates to program management, including task lists, purchasing media and materials, and content creation, approvals, storage, and distribution. Some MRM systems specialize in a few of these functions. Others specialize in additional functions such as customizing content for local offices or dealers or in marketing reporting and analysis. Systems may also be tailored to specific industries or companies of a certain size.
Companies buy MRM systems when their marketing programs become too complicated to run in a less systematic fashion. This, along with the systems’ high cost, originally meant that MRM was used almost exclusively by large marketing organizations with hundreds of marketers in multiple offices. More recently, the growth of digital marketing has meant that even small marketing organizations need to manage many different programs and content versions across multiple channels, and to introduce new versions more quickly. This expanded complexity has rarely been accompanied by a corresponding expansion of staff, adding to the pressure for more efficient operations. At the same time, costs have decreased as MRM capabilities were added to integrated marketing suites and as stand-alone MRM products became available as vendor-hosted services (Software as a Service, or SaaS). The result has been increased use of MRM systems among companies of all sizes.
Read this 7-page guide to learn about:
The components of a Marketing Resource Management (MRM) system
An action plan to deploy an MRM system
How to implement an MRM system
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
1. Marketing Automation Vendor Evaluation
Business Requirements Necessity Vendor 1 Vendor 2 Vendor 3
General & Technical Requirements
Secure Web Access for Remote Users Must Have 1 1 3
Easy & Intuitive User Interface Nice to Have 2 1 3
No I/T Staff Required for Set-up or Maintenance Must Have 1 3 3
Free Trial is Available to Test-Drive System Must Have 1 2 1
Microsoft Outlook Email Integration Must Have 1 1 1
Microsoft Excel Import/Export Must Have 1 3 2
Bi-directional CRM System Integration (Salesforce.com, etc) Must Have 1 1 2
Email/Web Analytics Application Integration (Google Analytics, etc) Must Have 1 2 2
Paid Search Application Integration (Google AdWords, etc) Must Have 1 1 3
Marketing Campaign ROI (search, direct mail, PPC, cold-calling,
tradeshow)
Must Have 1 2 3
Closed-Loop Reporting - all sales can be traced back to original lead
source
Must Have 2 3 3
Daily Visitor Activity Reports - automatically sent to sales/marketing users Must Have 1 3 3
Lead Management - leads can be pulled back from CRM system if not
active
Must Have 1 3 3
General & Technical Requirements Total (39) 15 26 32
Marketing Automation Requirements
Email Marketing - easy-to-use, robust WYSIWYG HTML editor Must Have 1 2 3
Email Marketing - dynamic insertion of variables & tracked URLs Must Have 2 1 3
Email Marketing - lists can be imported, updated, and segmented Must Have 3 1 2
2. Email Marketing - automatic de-duplication of contact records Nice to Have 3 1 3
Email Marketing - email campaign scheduling & automation Nice to Have 2 1 3
Web Analytics - individual user behavior tracking (micro-analytics) Nice to Have 1 1 3
Web Analytics - identification of anonymous companies (WHOIS) Nice to Have 2 1 3
Web Analytics - captures prospects data for incomplete forms Nice to Have 3 1 3
Web Analytics - tracks entry/exit pages & referral source Must Have 3 1 3
Web Analytics - identifies search terms used to find your website Must Have 2 1 3
Automation - autoresponder emails sent upon form conversion Must Have 2 1 3
Automation - leads are scored based on profile & activity history Must Have 3 1 3
Automation - leads routed based on lead assignment rules Nice to Have 3 1 3
Automation - prospects can be added to drip marketing campaigns Nice to Have 1 1 3
Automation - dynamic marketing campaigns based on if/then logic or
behavior
Nice to Have 3 1 3
Event Management - automation of pre and post event marketing activities Nice to Have 1 1 3
Event Management - registration handling Nice to Have 3 1 3
Event Management - integration with third party webinar platforms
(Webex…)
Must Have 3 1 3
Event Management - waitlisting and event size management Must Have 3 1 3
Survey Management - ability to create and manage multiple survey types Must Have 2 1 3
Survey Management - reporting and analytics Must Have 2 1 3
Integrated Channels - SMS - supports personalized text messaging Nice to Have 1 1 3
Integrated Channels - RSS - supports creation and management of RSS Nice to Have 2 1 3
Integrated Channels - Digital Direct Mail - create and send personalized
mail
Nice to Have 3 1 3
Integrated Channels - Fax - supports individual and batch fax campaigns Nice to Have 1 1 3
Integrated Channels - VoiceMail - send personalized individual or batch Nice to Have 2 2 2
3. Integrated Channels - Text-To-Voice - computer generated voice from
script
Nice to Have 2 2 3
Integrated Channels - Call Center - integration w/ Telemarketing/Inside
Sales
Must Have 3 1 2
Lead Scoring - score behavioral data Must Have 2 1 3
Lead Scoring - score explicit data Must Have 1 1 3
Lead Scoring - support company level lead scores Must Have 2 1 3
Landing Pages & Forms - customizable fields Nice to Have 1 2 3
Landing Pages & Forms - invalid/free email address blocker Nice to Have 3 2 3
Langing Pages & Forms - form handler for existing web forms Nice to Have 3 1 3
Landing Pages & Forms - form handling logic for variable processing Nice to Have 3 1 3
Landing Pages & Forms - dynamic content substitution based on rules Nice to Have 3 3 3
Landing Pages & Forms - personal URLs, landing pages, or hypersite Must Have 2 1 3
Campaign Management - integrate multiple channels on one platform Must Have 1 1 3
Campaign Management - report and analyze budget and campaign
response
Must Have 3 1 3
Chat - support proactive and reactive chat integrated with website Must Have 2 2 3
Data Management - Deduplication, Validation, Append Must Have 3 2 3
Data Management - Enrichment - integration with D&B, GroupOne, others Must Have 2 2 2
Marketing Automation Requirements Total (126) 93 52 122
Sales Requirements
Prospect Activity Alerts - sent to sales users based on automation rules Must Have 2 2 2
Ability to View User Activities within CRM System interface (page views,
etc)
Must Have 1 3 3
Activity History - form submissions, email opens, web visits, downloads,
etc
Must Have 2 1 2
Prospects can be sorted based on lead score, recent activity, company,
etc
Nice to Have 3 1 2
Lead Qualification - leads only transferred when they reach minimum score Nice to Have 2 3 3
4. Re-Assignment - leads can be re-assigned to new sales representative Must Have 1 2 3
Profiling - sales users can update prospect profile to automate lead scoring Must Have 2 3 3
Last Activity - sales users can view & sort prospects based on last activity Must Have 1 2 3
Do Not Call/Unsubscribe - prospects can be added to Do Not Contact lists Must Have 2 2 3
Sales Requirements Total (27) 16 19 24
Service and Training Requirements
Implementation: Ability to self-deploy Must Have 1 2 3
Implementation: Quick Time To Value: < 30 Days to Launch First
Campaign
Must Have 2 2 2
Training: Online Self-Guided Tutorials Must Have 3 3 1
Training: Online Training Available Must Have 2 1 3
Training: Public Training Classes Must Have 2 1 3
Training: Customized Training Must Have 2 1 3
Knowledge Transfer: Best Practices and Industry Guidance Must Have 3 1 3
Knowledge Transfer: User Groups Nice to Have 2 3 3
Knowledge Transfer: User Communities / Social Networks Nice to Have 2 2 2
Partner Network for added domain expertise/specific knowledge Nice to Have 1 1 3
Account Management - Dedicated account manager Nice to Have 1 1 3
Account Management - Customer Success Planning and KPI Management Nice to Have 1 2 3
Customer Support - FAQ Database Nice to Have 3 1 3
Customer Support - Live Chat Nice to Have 2 2 3
Customer Support - Phone Service - minimum 20 x 5 Must Have 2 2 2
Service and Training Requirements Total (45) 29 25 40
Total for All Requirements (237) 153 122 218
5. Business Requirements Vendor 1 Vendor 2 Vendor 3 Vendor Fit Diamond
General &
General & Technical 38% 67% 82% Technical Vendor 1
100%
Vendor 2
80%
Vendor 3
Marketing Automation 74% 41% 97% 60%
40%
20%
Sales 59% 70% 89% Service &
0%
Marketing
Training Automation
Service & Training 64% 56% 89%
Vendor Rating (out of 100%) 59% 58% 89% Sales