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Marketing Automation Decoded
www.authentiasoft.com
Today’s Presenter
@JonDiPietro
www.authentiasoft.com
Marketing Automation Decoded
• What is marketing automation?
• Why use it?
• Digital Marketing Process
• Marketing Automation Technologies
• Sample Recipe
What Is
Marketing
Automation?
www.authentiasoft.com
Email Marketing
www.authentiasoft.com
Landing Pages
www.authentiasoft.com
Lead Management
www.authentiasoft.com
CRM Integration
www.authentiasoft.com
Social Media Marketing
www.authentiasoft.com
Analytics & Reporting
www.authentiasoft.com
Why Automate?
• Intelligence
• Scalability
• Efficiency
• Functionality
www.authentiasoft.com
How to Automate?
• Piecemeal
www.authentiasoft.com
How to Automate?
• Piecemeal
• All-in-one
The Digital
Marketing
Process
www.authentiasoft.com
Step #1: Attract
• Create Offers
www.authentiasoft.com
Step #1: Attract
• Create Offers
• Promote
www.authentiasoft.com
Step #2: Convert
• Create Offers
• Promote
• Convert
www.authentiasoft.com
Step #3: Close
• Create Offers
• Promote
• Convert
• Close
Marketing
Technologies
www.authentiasoft.com
Website
• Content Management
System
www.authentiasoft.com
Website
• Content Management
System
• Forms Module
www.authentiasoft.com
Email
• Campaigns
www.authentiasoft.com
Email
• Campaigns
• Auto-responders
www.authentiasoft.com
Email
• Campaigns
• Auto-responders
• Segments
www.authentiasoft.com
Email
• Campaigns
• Auto-responders
• Segments
• Reporting
www.authentiasoft.com
CRM
• Lead Scoring
www.authentiasoft.com
CRM
• Lead Scoring
• Workflow
www.authentiasoft.com
CRM
• Lead Scoring
• Workflow
• Reporting
www.authentiasoft.com
Analytics
• Traffic Sources
• Conversion
– Rates
– Paths
– Assisted
www.authentiasoft.com
“Super Glue” (Zapier)
Building a
Marketing
Automation
Machine
www.authentiasoft.com
Overview
Calls to
Action
Thank You
Page
Landing
Page
Conversion
Form
www.authentiasoft.com
Ingredients
WordPress
Gravity Forms ($)
Mailchimp
Salesforce ($)
Zapier
Google Analytics
www.authentiasoft.com
Preparation
• Email Segment
www.authentiasoft.com
Preparation
• Email Segment
• Thank You Page
www.authentiasoft.com
Preparation
• Email Segment
• Thank You Page
• Conversion Form
www.authentiasoft.com
Preparation
• Email Segment
• Thank You Page
• Conversion Form
• Landing Page
www.authentiasoft.com
Preparation
• Email Segment
• Thank You Page
• Conversion Form
• Landing Page
• Call to Action
www.authentiasoft.com
Preparation
• Email Segment
• Thank You Page
• Conversion Form
• Landing Page
• Call to Action
• Analytics Goal
“All-In-One”
Solutions
www.authentiasoft.com
Marketing Automation Vendors
Solution Monthly Cost
Infusionsoft (Plus) $299
Hubspot (Professional) $800
Pardot (Enterprise) $2,000
Marketo (Standard) $3,995
Eloqua $4,000
THANKS FOR ATTENDING! QUESTIONS?
Newsletter:
www.authentiasoft.com/newsletter
Blog:
www.authentiasoft.com/blog
Email:
jdipietro@authentiasoft.com

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Marketing Automation Technology Decoded

Editor's Notes

  1. Components:Email marketingLanding pagesLead managementCRM integrationSocial media marketing Analytics & reporting