The document outlines key aspects of inbound marketing, emphasizing its effectiveness in generating measurable results such as website visits, lead conversion rates, and customer acquisition metrics. It highlights the methodology of attracting and converting leads through optimized marketing strategies. Additionally, the content is presented in an infographic format to demonstrate the advantages of inbound marketing.

1. FACTS EVERY
INBOUND MARKETER
SHOULD KNOW
Sociallyin - Creative Digital Marketing
01

2. Inbound Marketing is a
great step for your team to
take. It creates real results
that can be tracked.
01

3. Inbound Marketing
Methodology
03

4. ATTRACT
Sociallyin - Creative Digital Marketing
04
Website & Blog Visits
Blog Subscribers
First Conversion Leads
The following are measurable
ATTRACT metrics:

5. CONVERT
Sociallyin - Creative Digital Marketing
05
Workable marketing
qualified leads
Lead-to-Customer
conversion rate
Lead close rate by offer type
The following are measurable
CONVERT metrics:

6. CLOSE
Sociallyin - Creative Digital Marketing
06
Percent of leads worked
Percent of leads attempted
Opportunity to customer rate
The following are
measurable CLOSE metrics:

7. 07
This
inforgraphic
shows how
beneficial
Inbound can
really be:

8. Thanks for checking out our
Slideshare, be sure to check
back next week for more
great content!

9. Slideshare created
by Hillary Cox,
Business
Development
Manager at
Sociallyin.
Orgin: Facts About
Inbound Every
Marketer Should
Know by Adrian
Marcus