How will sales management and sales change?

1. How is artificial intelligence
impacting sales?

2. Do you think sales and sales
management will not change because
sales is such a creative profession?

3. Creative jobs are
already being
performed by
artificial
intelligence
https://www.strategy-business.com/article/AI-Is-Already-Entertaining-You

4. If AI can write
articles
it sure will write
e-mails that sales
reps are writing
http://www.express.co.uk/news/science/757802/RISE-OF-THE-MACHINE
-artificial-intelligence-ai

5. Every sales
person will have
their own
personal assistant
https://alwaysbeclozing.com/
Salesforce Sales Cloud Einstein

6. What does this mean?
People in sales organizations can shift their efforts towards high impact
customer activities, and do less routine work

7. A sales person
without AI, will be
like Mr. Knight
without KITT.

8. Let’s look at a few interesting
AI focused companies

9. Conversica
Lead management

10. Chorus.ai
Call quality analysis

11. Salesforce Sales Cloud Einstein
Sales rep efficiency
Einstein AI features:
Lead Scoring
Activity Capture
Opportunity insights
Account insights

12. Digital Genius
Customer service automation

13. Keys to leveraging artificial intelligence
● Data management and data governance is crucial
● Lots and lots of data is needed
How to get started
● Identify specific problems with enough volume that
you want to solve
● Pilot first with small groups
● Gain quick wins and scale up bit by bit

14. Jan Ropponen
CEO - Axend
+358 50 5169392
jan.ropponen@axend.fi
“It is not the strongest of the species that survives, it is the one
that is most adaptable to change”