How Retailers are Leveraging Conversational Experience to Increase SalesiAdvize
Argyle Executive Forum and iAdvize partnered for an Executive Virtual Event to show how retailers are using Conversational Experience to increase sales.
This document discusses Oriflame's efforts to implement a global complaint process across its decentralized organization. It notes that currently there are no global standards for how customer complaints are captured, communicated, or used. This leads to issues like poor complaint data analysis, loss of consumer feedback, and lack of information sharing between customer service desks and headquarters. The document outlines Oriflame's expansion over recent decades and decentralization approach. It then discusses starting to define a global complaint classification system and standards for inputting complaint data. However, implementing this across regions faced challenges due to differing priorities of stakeholders and lack of clear ownership or IT resources. The document concludes that as Oriflame's markets mature, customer service will become more important, and there
Software Advice BuyerView: Sales Force Automation Report 2014Software Advice
We recently analyzed interactions with 385 sales force automation (SFA) software buyers to assess why companies are evaluating SFA and what they most look for.
This presentation is an in-depth study on how marketers today are using digital marketing and what are the things they keep in mind when the market their goods and services. This will help you to understand the current marketing trends and will help you to make the most out of digital marketing, using various social media channels.
For more details, log on to:http://bit.ly/Binaryic
Visit us on Facebook:http://on.fb.me/XAmv20
Infographic: the secret behaviours of B2B buyersJohn Bottom
A neat infographic based on the 2015 Buyersphere Report that reveals key behavioural traits of B2B buyers, including their use of social media, their appetite for content and the dynamic of the corporate decision-making unit
This document discusses trends in B2B e-commerce. It notes that B2B e-commerce sales have grown significantly in recent years and are expected to continue growing. However, only 25% of B2B companies currently have an e-commerce website. The document identifies some common reasons why B2B e-commerce initiatives fail, such as lack of management priority, rushed development, and channel conflicts between online and direct sales. It also provides examples of successful B2B e-commerce practices in different industries and recommends not being afraid to adopt new technologies and focus on customer experience.
The Belgian Online Shopper Report 2018 presents the results of quantitative research conducted in 2018 on online shopping behavior and expectations of Belgian consumers. A national representative sample of 415 Belgian online shoppers was surveyed, as well as additional samples from customers of participating webshops. The research assessed attitudes, quantified shopping motivations, and used the results to score and screen webshops. Some of the key findings included increased daily browsing and purchasing among online shoppers compared to 2017; less expectation that shopping habits will increase in the coming year; and a significant boost in smartphone use for online shopping over laptop/PC. Customer priorities for an ideal webshop remained largely similar, with an emphasis on pricing clarity, reliable delivery, and low or no delivery fees.
How Retailers are Leveraging Conversational Experience to Increase SalesiAdvize
Argyle Executive Forum and iAdvize partnered for an Executive Virtual Event to show how retailers are using Conversational Experience to increase sales.
This document discusses Oriflame's efforts to implement a global complaint process across its decentralized organization. It notes that currently there are no global standards for how customer complaints are captured, communicated, or used. This leads to issues like poor complaint data analysis, loss of consumer feedback, and lack of information sharing between customer service desks and headquarters. The document outlines Oriflame's expansion over recent decades and decentralization approach. It then discusses starting to define a global complaint classification system and standards for inputting complaint data. However, implementing this across regions faced challenges due to differing priorities of stakeholders and lack of clear ownership or IT resources. The document concludes that as Oriflame's markets mature, customer service will become more important, and there
Software Advice BuyerView: Sales Force Automation Report 2014Software Advice
We recently analyzed interactions with 385 sales force automation (SFA) software buyers to assess why companies are evaluating SFA and what they most look for.
This presentation is an in-depth study on how marketers today are using digital marketing and what are the things they keep in mind when the market their goods and services. This will help you to understand the current marketing trends and will help you to make the most out of digital marketing, using various social media channels.
For more details, log on to:http://bit.ly/Binaryic
Visit us on Facebook:http://on.fb.me/XAmv20
Infographic: the secret behaviours of B2B buyersJohn Bottom
A neat infographic based on the 2015 Buyersphere Report that reveals key behavioural traits of B2B buyers, including their use of social media, their appetite for content and the dynamic of the corporate decision-making unit
This document discusses trends in B2B e-commerce. It notes that B2B e-commerce sales have grown significantly in recent years and are expected to continue growing. However, only 25% of B2B companies currently have an e-commerce website. The document identifies some common reasons why B2B e-commerce initiatives fail, such as lack of management priority, rushed development, and channel conflicts between online and direct sales. It also provides examples of successful B2B e-commerce practices in different industries and recommends not being afraid to adopt new technologies and focus on customer experience.
The Belgian Online Shopper Report 2018 presents the results of quantitative research conducted in 2018 on online shopping behavior and expectations of Belgian consumers. A national representative sample of 415 Belgian online shoppers was surveyed, as well as additional samples from customers of participating webshops. The research assessed attitudes, quantified shopping motivations, and used the results to score and screen webshops. Some of the key findings included increased daily browsing and purchasing among online shoppers compared to 2017; less expectation that shopping habits will increase in the coming year; and a significant boost in smartphone use for online shopping over laptop/PC. Customer priorities for an ideal webshop remained largely similar, with an emphasis on pricing clarity, reliable delivery, and low or no delivery fees.
With supply chain and fulfillment issues driving a fair amount of ecommerce holiday season uncertainty, we surveyed 80+ retailers to ask about their expectations and strategies for the 2021 holiday retail season.
The document discusses how combining call center, social media, and customer care capabilities can provide a best-in-class multi-channel customer experience. It notes that loyalty is now driven by interactions on the customer's terms and outlines how chat services can improve the customer journey from prospect to advocacy by answering questions, driving sales, and providing data insights.
This document summarizes the findings of an analysis of the free trial, freemium, and pricing models of 550 enterprise SaaS companies conducted in February 2012. The analysis found that 44% offered a free online trial lasting an average of 30 days, while 17% offered a freemium version. Pricing was typically listed on websites, with median pricing of $25 per user per month for entry-level packages and $275 per user per month for high-end packages. The document provides these benchmarks to help companies understand common SaaS sales and pricing practices.
1. The document discusses how internet and e-commerce adoption and usage has changed over time as users gain more experience and confidence shopping online.
2. It recommends taking a user-centric approach to optimization, including understanding who visits a site, why they visit, and what they do on the site in order to better meet their needs.
3. The key to optimization is getting the right performance tracking metrics, using data from multiple sources to test campaigns, and focusing on continuous improvement.
The Future of Customer Acquisition & Retention in PublishingFeefo
Global feedback engine, Feefo, have teamed up with Hearst Magazines, a network of quality platforms, content and experiences to discuss the power of customer reviews in publishing. The presentation took place at the Acquiring And Retaining Customers In Publishing event, hosted by leading Digital Marketing Agency, Clock.
Focus on the Store: National Retailers Merging the Digital and the PhysicalSherry Thomas-Zon
Top retail brands are aggressively pursuing omni-channel strategies that attract connected consumers before, during and after the store experience. The lines between digital and physical domains are continuing to blur, all along the path to purchase. Omni-channel is becoming the norm, with many more retailers successfully creating consistent brand experiences across all channels.
This presentation looks at some of the innovators and was delivered in March 2015 at the BIA Kelsey National/Local Conference in Dallas, TX.
Consumer Controlled Environments Have the Highest Engagement LevelsFM Signal
This document discusses how consumers are increasingly taking control of their purchasing decisions and interactions with companies. It notes that 58% of purchases now originate from search and display ad click-through rates have dropped 50% year-over-year. Consumers prefer to control the methods of contact and give their own permission for data collection and usage. The document suggests that companies should give up some control to increase user engagement through more social and user-driven discovery, promotions, and conversations about products and services.
How brick and mortar can leverage the mobile futureMasha Geller
This document summarizes findings from a study about how brick and mortar retailers can leverage mobile technology. Some key findings include:
- 21-23% of shoppers in the US, UK, and Canada use mobile devices to assist with in-store shopping decisions
- These mobile-assisted shoppers use their devices in-store to check prices, product information, and reviews from family and others
- They also check other websites and store websites/apps on their devices to compare prices and make purchase decisions
- Retailers can strategically target different types of mobile-assisted shoppers, like "Exploiters" focused on lower prices or "Experience Seekers" prioritizing overall experience
- The document
The document discusses strategic planning and how it can create value for a business. It provides definitions of strategy, explains how strategic plans can fail if not properly executed, and outlines some critical components and good tools to use in strategic planning like determining the company's competitive advantages, creating a value proposition, developing a competitive map to chart its position against competitors, and creating a strategic sequencing plan. The document emphasizes starting with good market knowledge, clear objectives and communication, and most importantly, execution of the strategic plan.
CompTIA Market Research on Business Process AutomationCompTIA
Business process automation (BPA), once limited to only the biggest of organizations, is making inroads among smaller companies, according to new research released today by CompTIA, the leading non-profit association for the IT industry. Expense reporting, invoicing and employment reviews are among the areas where organizations are using technology to move away from paper and manual processes to digital formats, CompTIA’s Trends in Workforce Automation and Communications study finds.
This study and all CompTIA research is one way in which the association re-invests resources in the IT channel. As the voice of the IT industry, CompTIA has hundreds of tools, market intelligence reports and business training programs to help IT channel organizations grow through education, certification, advocacy and philanthropy. The full report is available at no cost to CompTIA members to help them develop and hone their business plans.
22 really useful customer retention stats from across the web covering customer retention, customer service, customer feedback, customer profitability and more.
SOCOTO's SAM triangle uses social analytics and mobility to analyze complaints from forums and social media. It provides insights into complaint categories to reduce resolution time by 20-25% and increase customer satisfaction while saving millions. A case study found customers were given wrong information on insurance applications due to ambiguous questions. SOCOTO's text mining, sentiment analysis, and social network analysis solutions reduce fraud and save more money than traditional methods. Mobility is a new line of business using notifications, bookings, and claims processing to increase efficiency and personalized customer experiences in real-time.
Online Retail: Brand Engagement in a Multi-Channel EnvironmentJustus Wilde
This document discusses how retailers can optimize their multi-channel sales funnel. It notes that online shoppers on average spend 2-3x more than in-store and that most purchases occur within a day of window shopping. It also discusses how different traffic sources like brand awareness versus generic lead to different conversion rates. The document advocates leveraging all channels for acquisition, understanding attribution across the sales funnel, and integrating eCommerce platforms, CRM systems, and POS to better target and personalize the customer experience.
VWO - Trinity Webinar - 10 Ways to Convert More OrdersVWO
This document summarizes 10 conversion optimization experiments conducted by Trinity Insight over the past 12 years. The experiments focused on areas like checkout distractions, auto-populating forms, checkout design, direct links to checkout, filter presentation, cart simplification, re-order messaging, last mile messaging, reducing information overload, and personalized exit intent promotions. The summarized experiments showed conversion rate increases ranging from 4% to 30%, demonstrating the impact of small changes to the user experience. The document encourages analyzing progression funnel data and segment performance to identify high impact areas for testing, and defines UX economics as a framework for optimization.
Online trends & insights (Rebecca de Freitas)Screen Pages
This document discusses online shopping trends and audience insights for the holiday season. It provides data on top shopping days in 2015 and key dates to focus on in 2016. Mobile search themes for retail are covered, including trending gift items. The document advocates taking an audience-centric approach to marketing by creating targeted gift guides. Top tips are given, such as starting campaigns earlier and taking a mobile-first strategy.
Co-presented with Mars Petcare on "Disrupting the habitual consumer decision ...SKIM
Download this presentation on our website https://goo.gl/bNrPri
In the new omnichannel reality of consumer behaviors, we and Mars Petcare talked about a new framework of uncovering consumer decision journey insights centered around disruption and cross-category learnings when applying this framework. By adopting a designer mentality, we also shared tips and best practices on activating journey insights to create best-in-class consumer experiences.
Systematic Approach to Analyse Your eCommerce Data and Improve eCommerce Busi...CLEARgo
This document summarizes an e-commerce data analysis and optimization presentation. It discusses how analyzing e-commerce data can help improve business performance by measuring key performance indicators, benchmarking against industry standards, discovering actionable insights through testing and segmentation. Regular testing, personalized recommendations, and retargeting abandoned carts are recommended to increase conversions and customer lifetime value. Tools mentioned include analytics, clickstream, A/B testing, and retargeting platforms.
The document discusses trends in online and mobile commerce. It notes that e-commerce has grown faster than non-e-commerce retail in recent years. Mobile commerce is also growing rapidly, with mobile devices accounting for over half of retail website traffic and nearly a quarter of online sales over Thanksgiving weekend. Retailers are increasingly investing in mobile optimization, omnichannel integration, personalization, and testing. B2B e-commerce is also growing significantly. The document advocates for creating reusable content that can be published across multiple channels to provide a consistent customer experience.
With supply chain and fulfillment issues driving a fair amount of ecommerce holiday season uncertainty, we surveyed 80+ retailers to ask about their expectations and strategies for the 2021 holiday retail season.
The document discusses how combining call center, social media, and customer care capabilities can provide a best-in-class multi-channel customer experience. It notes that loyalty is now driven by interactions on the customer's terms and outlines how chat services can improve the customer journey from prospect to advocacy by answering questions, driving sales, and providing data insights.
This document summarizes the findings of an analysis of the free trial, freemium, and pricing models of 550 enterprise SaaS companies conducted in February 2012. The analysis found that 44% offered a free online trial lasting an average of 30 days, while 17% offered a freemium version. Pricing was typically listed on websites, with median pricing of $25 per user per month for entry-level packages and $275 per user per month for high-end packages. The document provides these benchmarks to help companies understand common SaaS sales and pricing practices.
1. The document discusses how internet and e-commerce adoption and usage has changed over time as users gain more experience and confidence shopping online.
2. It recommends taking a user-centric approach to optimization, including understanding who visits a site, why they visit, and what they do on the site in order to better meet their needs.
3. The key to optimization is getting the right performance tracking metrics, using data from multiple sources to test campaigns, and focusing on continuous improvement.
The Future of Customer Acquisition & Retention in PublishingFeefo
Global feedback engine, Feefo, have teamed up with Hearst Magazines, a network of quality platforms, content and experiences to discuss the power of customer reviews in publishing. The presentation took place at the Acquiring And Retaining Customers In Publishing event, hosted by leading Digital Marketing Agency, Clock.
Focus on the Store: National Retailers Merging the Digital and the PhysicalSherry Thomas-Zon
Top retail brands are aggressively pursuing omni-channel strategies that attract connected consumers before, during and after the store experience. The lines between digital and physical domains are continuing to blur, all along the path to purchase. Omni-channel is becoming the norm, with many more retailers successfully creating consistent brand experiences across all channels.
This presentation looks at some of the innovators and was delivered in March 2015 at the BIA Kelsey National/Local Conference in Dallas, TX.
Consumer Controlled Environments Have the Highest Engagement LevelsFM Signal
This document discusses how consumers are increasingly taking control of their purchasing decisions and interactions with companies. It notes that 58% of purchases now originate from search and display ad click-through rates have dropped 50% year-over-year. Consumers prefer to control the methods of contact and give their own permission for data collection and usage. The document suggests that companies should give up some control to increase user engagement through more social and user-driven discovery, promotions, and conversations about products and services.
How brick and mortar can leverage the mobile futureMasha Geller
This document summarizes findings from a study about how brick and mortar retailers can leverage mobile technology. Some key findings include:
- 21-23% of shoppers in the US, UK, and Canada use mobile devices to assist with in-store shopping decisions
- These mobile-assisted shoppers use their devices in-store to check prices, product information, and reviews from family and others
- They also check other websites and store websites/apps on their devices to compare prices and make purchase decisions
- Retailers can strategically target different types of mobile-assisted shoppers, like "Exploiters" focused on lower prices or "Experience Seekers" prioritizing overall experience
- The document
The document discusses strategic planning and how it can create value for a business. It provides definitions of strategy, explains how strategic plans can fail if not properly executed, and outlines some critical components and good tools to use in strategic planning like determining the company's competitive advantages, creating a value proposition, developing a competitive map to chart its position against competitors, and creating a strategic sequencing plan. The document emphasizes starting with good market knowledge, clear objectives and communication, and most importantly, execution of the strategic plan.
CompTIA Market Research on Business Process AutomationCompTIA
Business process automation (BPA), once limited to only the biggest of organizations, is making inroads among smaller companies, according to new research released today by CompTIA, the leading non-profit association for the IT industry. Expense reporting, invoicing and employment reviews are among the areas where organizations are using technology to move away from paper and manual processes to digital formats, CompTIA’s Trends in Workforce Automation and Communications study finds.
This study and all CompTIA research is one way in which the association re-invests resources in the IT channel. As the voice of the IT industry, CompTIA has hundreds of tools, market intelligence reports and business training programs to help IT channel organizations grow through education, certification, advocacy and philanthropy. The full report is available at no cost to CompTIA members to help them develop and hone their business plans.
22 really useful customer retention stats from across the web covering customer retention, customer service, customer feedback, customer profitability and more.
SOCOTO's SAM triangle uses social analytics and mobility to analyze complaints from forums and social media. It provides insights into complaint categories to reduce resolution time by 20-25% and increase customer satisfaction while saving millions. A case study found customers were given wrong information on insurance applications due to ambiguous questions. SOCOTO's text mining, sentiment analysis, and social network analysis solutions reduce fraud and save more money than traditional methods. Mobility is a new line of business using notifications, bookings, and claims processing to increase efficiency and personalized customer experiences in real-time.
Online Retail: Brand Engagement in a Multi-Channel EnvironmentJustus Wilde
This document discusses how retailers can optimize their multi-channel sales funnel. It notes that online shoppers on average spend 2-3x more than in-store and that most purchases occur within a day of window shopping. It also discusses how different traffic sources like brand awareness versus generic lead to different conversion rates. The document advocates leveraging all channels for acquisition, understanding attribution across the sales funnel, and integrating eCommerce platforms, CRM systems, and POS to better target and personalize the customer experience.
VWO - Trinity Webinar - 10 Ways to Convert More OrdersVWO
This document summarizes 10 conversion optimization experiments conducted by Trinity Insight over the past 12 years. The experiments focused on areas like checkout distractions, auto-populating forms, checkout design, direct links to checkout, filter presentation, cart simplification, re-order messaging, last mile messaging, reducing information overload, and personalized exit intent promotions. The summarized experiments showed conversion rate increases ranging from 4% to 30%, demonstrating the impact of small changes to the user experience. The document encourages analyzing progression funnel data and segment performance to identify high impact areas for testing, and defines UX economics as a framework for optimization.
Online trends & insights (Rebecca de Freitas)Screen Pages
This document discusses online shopping trends and audience insights for the holiday season. It provides data on top shopping days in 2015 and key dates to focus on in 2016. Mobile search themes for retail are covered, including trending gift items. The document advocates taking an audience-centric approach to marketing by creating targeted gift guides. Top tips are given, such as starting campaigns earlier and taking a mobile-first strategy.
Co-presented with Mars Petcare on "Disrupting the habitual consumer decision ...SKIM
Download this presentation on our website https://goo.gl/bNrPri
In the new omnichannel reality of consumer behaviors, we and Mars Petcare talked about a new framework of uncovering consumer decision journey insights centered around disruption and cross-category learnings when applying this framework. By adopting a designer mentality, we also shared tips and best practices on activating journey insights to create best-in-class consumer experiences.
Systematic Approach to Analyse Your eCommerce Data and Improve eCommerce Busi...CLEARgo
This document summarizes an e-commerce data analysis and optimization presentation. It discusses how analyzing e-commerce data can help improve business performance by measuring key performance indicators, benchmarking against industry standards, discovering actionable insights through testing and segmentation. Regular testing, personalized recommendations, and retargeting abandoned carts are recommended to increase conversions and customer lifetime value. Tools mentioned include analytics, clickstream, A/B testing, and retargeting platforms.
The document discusses trends in online and mobile commerce. It notes that e-commerce has grown faster than non-e-commerce retail in recent years. Mobile commerce is also growing rapidly, with mobile devices accounting for over half of retail website traffic and nearly a quarter of online sales over Thanksgiving weekend. Retailers are increasingly investing in mobile optimization, omnichannel integration, personalization, and testing. B2B e-commerce is also growing significantly. The document advocates for creating reusable content that can be published across multiple channels to provide a consistent customer experience.
The document is a lead generation trend report that provides findings from a survey of over 600 B2B marketing professionals. Some key findings include:
1. Increasing lead quality is the top priority for most marketers, followed by increasing lead volume, reflecting a trend toward quality over quantity.
2. Generating high quality leads and lack of resources are the biggest challenges and barriers to success.
3. Events and conferences have seen a resurgence as the most effective lead generation tactic.
4. Most marketers measure ROI using lead volume but are unable to determine the conversion rate of leads to closed deals.
Using Google Analytics to turn data into action Overherd
The document summarizes how Google Analytics 360 can be used to turn website traffic data into useful insights and actions. It provides tips for ensuring clean GA data, such as using UTMs to track campaigns, filters to control which data is included, and auditing website tags. Examples are given of insights that can be created, such as determining the right audience to target based on demographics and geography. It also discusses measuring multi-channel performance and how attribution models can provide a more holistic view of channel contributions beyond last-click attribution. The importance of data quality for creating accurate insights is emphasized.
Delivering earnings predictability, owning corporate governance, and supporting productivity across the enterprise are among the top challenges faced by financial professionals. Where do financial professionals even begin defining a strategy to embrace these opportunities? The answer to that question may raise more than a few eyebrows: best-in-class travel and entertainment (T&E) expense management
UK Search Engine Benchmark Report 2009Econsultancy
The UK Search Engine Marketing Benchmark Report 2009, carried out in association with search agency Guava, contains a comprehensive analysis of the UK search marketing environment.
The 71-page report, covering Search Engine Optimisation, Paid Search and Social Media Marketing, is based on an online survey of nearly 900 respondents in February and March 2009.
http://econsultancy.com/reports/uk-search-engine-marketing-benchmark-report
Totango's 3rd Annual SaaS Metrics Survey Report: The big take-away from this year’s survey underscores the importance of customer success in the SaaS business model – and why it is imperative for SaaS companies to be relentlessly focused on delivering recurring value to customers.
The document discusses conversion rate optimization (CRO) and analytics. It notes that average retail conversion rates have declined in recent years despite market growth. Improving conversion is more complicated than spending on traffic. Conversion rate optimization spend is low compared to customer acquisition spend. The CRO toolkit includes methods like A/B testing, usability testing, and customer journey analysis. Testing, having a structured process, and assigning responsible staff are linked to improved conversion rates. A maturity model shows increasing CRO sophistication over time.
What we know as “#outsourcing” has been around in one form or another for decades, and so have the predictions of its demise, but it keeps adapting to changing business environments. Today, #outsourcing is not only alive, and well, but it is #growing, and #changing. The results of the #2016GlobalOutsourcingSurvey, which compiled 280 responses representing organizations from across the globe, show that #outsourcing not only continues to expand across mature functions, such as IT, #HR, and #Finance, but it also continues to move into non-traditional functions, such as #Realestate, #FacilitiesManagement, and #Procurement. But, this isn’t the most intriguing part of the story: #Outsourcing is #reinventing itself. Respondents increasingly see #outsourcing as a vital way to drive innovation into the enterprise. In other words, it is increasingly a means of potentially attaining, and maintaining competitive advantage—and not just a way to cut costs.
Totango's 4th Annual SaaS Metrics Survey Report. This year's key take-away underscores the importance of customer success in the SaaS business model – and why it is imperative for SaaS companies to be relentlessly focused on boosting retention and increasing customer upsells in order to increase revenue.
Travel and Entertainment Expense Management Trends for 2016Ashley Emery
The webinar covered travel and entertainment expense management trends for 2016. Key topics included average spending amounts by category, common expense reporting headaches, and the costs to process expense reports. Automating expense reporting through web-based systems was shown to improve efficiency and compliance while reducing processing costs. Data was presented on current expense management practices and systems used. Attendees learned how best-in-class companies achieve return on investment through expense reporting automation in under two years on average.
CGI Voice of the Client Telecoms Industry IT Trends for 2015Stephen Craig
CGI Voice of the Client Analysis for 2015 in the Global Telecommunications Industry. Includes IT trends analysis and business implications. Key topics for 2015: IT Modernization, Digital Transformation, Customer Experience, Omni-channel strategies, and Outsourcing.
1. Digital marketers are measuring ROI too quickly, often within one month, which does not align with typical B2B sales cycles of 6 months or longer.
2. When measuring ROI too quickly, digital marketers are actually measuring KPIs like clicks and conversions rather than true ROI.
3. Digital marketers feel pressure to show quick results due to frequent budget discussions, which leads to lower confidence in reported ROI metrics and less motivation to share ROI with stakeholders.
Build a Winning Conversion Optimization StrategySavage Marketing
This document discusses strategies for building a successful optimization program through testing. It covers assembling an optimization team, adopting the right testing process, generating insights through user research techniques, formulating hypotheses, prioritizing tests, measuring goals, and learning from test results. Key aspects include having a team of 4-5 people, following a process of research, hypothesis, prioritization, and testing, using tools like heatmaps, surveys and form analytics for insights, structuring hypotheses around problems, solutions and goals, prioritizing tests based on confidence and importance, measuring multiple goals in experiments, and generating new ideas from failed tests.
The last few years have seen a dramatic increase in the awareness of account-based marketing. Wanting to know how this is impacting B2B marketers, Demandbase recently teamed up with Demand Metric to conduct a research study on account-based marketing adoption and usage among B2B marketing companies.
This webinar will showcase more than 20 key findings on the latest trends in adoption, readiness, and business impact of ABM. You’ll also walk away with steps you need to take to successfully execute an ABM strategy.
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...auexpo Conference
The document discusses the future of performance marketing and affiliate marketing. It notes that affiliate marketing's market share is declining while other channels like display and search are growing. It advocates for an integrated approach across all performance marketing channels to optimize ROI and efficiency. The key is taking a customer-centric, needs-based approach and using technology and data to seamlessly integrate and optimize across channels. This comprehensive performance marketing approach is the future.
Data transformation in the sales environment - cat herding in sales prezBarry Magee
This document discusses challenges with data transformation in sales and marketing and provides recommendations. It notes that currently data is not used effectively across the sales funnel due to siloed activities without integration. It recommends taking a design thinking approach to capture the right data and ask the right questions to gain insights, then implement agile marketing and sales sprints using data to continuously observe, adjust and improve conversion rates.
Retail's BIG Show
January 15-17, 2017
GREG BUZEK, President, IHL Group
JEFF ROSTER, VP, Strategy, IHL Group
DAVID STROBELT, SVP/CIO, Modell’s Sporting Goods
SCOTT EMMONS, Director and Founder, Innovation Lab, The Neiman Marcus Group
20 Key Insights for Success in Account-Based MarketingDemandbase
The last few years have seen a dramatic increase in the awareness of Account-Based Marketing as marketers strive to increase the performance of their programs. We recently teamed up with DemandMetric to conduct a research study on Account-Based Marketing adoption and usage among B2B marketing companies. This 45-minute webinar will showcase more than 20 key findings on the latest trends in adoption, readiness, and business impact of ABM. You’ll also walk away with steps you need to take to successfully execute an ABM strategy.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
3. 3
Econsultancy/RedEye CRO Report 2014
• Over last 5 years surveyed thousands of digital marketers about
Conversion Rate Optimization (CRO)
• Respondents mostly UK/European based retail / e-commerce
0% 5% 10% 15% 20% 25%
Gaming & Gambling
Automotive
Manufacturing
Healthcare & Pharmaceuticals
Consumer Goods
Professional Services
Charities, Government & Non…
Travel & Leisure
Other (please specify)
Financial Services
Technology, Media & Telecoms…
Retail
4. 4
Growing importance of conversion rate optimisation
• More people work on conversion rate optimisation today than five
years ago
• In 2009 40% of companies had no one responsible for website
conversion, today this is down to 27%
• In 2009 20% of companies had more than one person responsible
for CRO, today it is up to 42%
9. 9
Barriers preventing improving conversion?
4%
8%
11%
23%
25%
25%
25%
27%
28%
32%
57%
0% 10% 20% 30% 40% 50% 60%
Other
Reliance on third parties
Lack of ownership
Company culture
Siloed organization
Poor technology
Poor integration between systems
Lack of strategy
Conflict of interest between different departments
Lack of budget
Lack of resources
11. 11
Testing
Companies who have a large increase in sales run
three times more tests than those companies whose
conversion rates have not improved
Sales Average number of tests
each month
Large increase 6.45
Small increase 4.71
No change 1.63
Decrease 2.42
12. 12
Specifically for your website, what do you test?
11%
28%
44%
50%
50%
56%
67%
74%
80%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Security fields
Product selection process
Checkout process
Promotions and offers
Images
Navigation
Copy
Page layout
Call to action buttons
2010 2011 2012 2013 2014
13. 13
How important to a successful testing strategy?
85%
72%
55%
23% 22%
13%
27%
40%
55% 62%
2% 1% 4%
22%
16%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Defining testing
goals and
objectives
Prioritising what to
test
Producing a test
plan
Incorporating
expert analysis
Choosing a
software
Very important Quite important Not important
14. 14
Customer Journey Analysis
• Customer journey analysis is the first step in
understanding what users are doing on your site
• Typically not a simple sales funnel
• Consider all primary user goals
• Cross device tracking is a challenge
• By understanding customer
journeys you can pull your
customers through your
site rather than push them,
inbound rather than
outbound marketing
15. 15
Importance of a structured approach
44%
33%
18%
11%
56%
67%
82%
89%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Significant increase
in sales
Small increase in
sales
No change in sales Decrease in sales
Structured approach No structured approach
16. 16
Perceived control over conversion rates
17% 15% 11% 14%
59%
52%
32%
34%
24%
32%
52%
52%
1% 5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Significant increase in
sales
Small increase in sales No change in sales Decrease in sales
A great deal of control Quite a lot of control Very little control No control
17. 17
Methods most correlated with improved conversion
• A/B testing
• Having a structured approach
• Perceived control over conversion rates
• Customer journey analysis
• Copy optimisation
• Online surveys/ customer feedback
• Cart abandonment analysis
• Segmentation
• Use complementary methods…
18. 18
Complementary methods give better results
95% of companies who
used customer journey
analysis, copy
optimisation and
segmentation saw an
improvement in their
website conversion
compared to an
average of 72%
Increase/decrease in sales versus number of methods used:
customer journey analysis, copy optimisation or segmentation
39.3%
29.4%
12.5%
23.8%
29.6%
40.5%
37.5%
33.3%
31.1% 30.1%
50.0%
42.9%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Significant
increase
Small increase No change Decrease
3 1 or 2 0
20. 20
Conversion Maturity Model
Little control
of conversion
½ FTE person
responsible
for conversion
Starting to test
landing pages
Not using a
structured
approach
1 person
responsible
for conversion
Testing landing
pages
Starting website
testing
Structured
approach
to improving
conversion
2 people
responsible
for conversion
Using
segmentation
or personalisation
Doing 2 A/B
tests/month
£
TimeStarting Out Intermediate Strategic
Increasing number of complementary
methods used, tests and segmentation
≥
21. 21
Thank You
Download the full Econsultancy/RedEye Conversion Rate Optimization
Report 2014 at
http://econsultancy.com/reports/conversion-rate-optimization-report
See RedEye’s white papers on Conversion Rate Optimization at
http://www.redeye.com/events/whitepapersandreports/
mark.patron@redeye.com
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